#6 - Leif Stromnes Managing Director, Strategy and Innovation, DDB - Win with Weed
Nov 19, 2019•58 min
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Episode description
Vince & Max talk to Leif Stromnes, Managing Director of Innovation and Strategy at DDB. We discuss emotion at scale, not giving up on your job after 1 year & growing the biggest brands in the world. In the pitch segment, Leif devises the strategy for the “Yes Campaign” in an entirely hypothetical weed referendum. Brief Authors: Vince Usher & Max Learmont
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