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Software Social

Michele Hansen & Colleen Schnettlersoftwaresocial.dev
Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.
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Episodes

Marketing for SaaS Founders with Corey Haines of Swipe Files

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help - Hey Check It is a website performance monitoring and optimization tool - Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience - Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize...

Dec 13, 202157 minEp. 76

Using Atomic Habits to Get Through Burnout

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help - Hey Check It is a website performance monitoring and optimization tool - Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience - Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize...

Dec 07, 202138 minEp. 74

Solving Your Spouse's Problem: A Conversation with Jordan O'Connor, Founder of Closet Tools

Follow Jordan! https://twitter.com/jdnoc Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help - Hey Check It is a website performance monitoring and optimization tool - Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience - Includes AI-generated SEO data, accessibility scanning and site speed c...

Nov 30, 202149 minEp. 71

So This Is Burnout

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help - Hey Check It is a website performance monitoring and optimization tool - Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience - Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize...

Nov 23, 202141 minEp. 72

Using Jobs to Be Done to Build a Whiteboard That Does Math: A Conversation with Matt Wensing, Founder of Summit

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help - Hey Check It is a website performance monitoring and optimization tool - Goes beyond just core web vitals to give you a full picture on how to optimize your website to give your users an optimal, happy experience - Includes AI-generated SEO data, accessibility scanning and site speed checks with suggestions on how to optimize...

Nov 16, 202140 minEp. 69

Founder Summit Takeaways

Follow the speakers we mentioned! David Sherry: https://twitter.com/_brandswell Itamar Marani: https://twitter.com/itamarmarani Colleen Schnettler 0:00 Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help - Hey Check It is a website performance monitoring and optimization tool - Goes beyond just core web vitals to give you a full picture on how to optimize your website to give yo...

Nov 09, 202142 minEp. 70

A Conversation with Kevin Sahin, Co-Founder of ScrapingBee

Follow Kevin! https://twitter.com/SahinKevin Check out ScrapingBee: https://www.scrapingbee.com/ AUTOMATED TRANSCRIPT Colleen Schnettler 0:00 This episode of Software Social is sponsored by Hey Check It. Does your website performance keep you up at night? The creators behind Hey Check It started it for this very reason—peace of mind about their sites and the sites they manage. Hey Check It is a website performance monitoring and suggestion tool focused on SEO, accessibility, uptime, site speed a...

Nov 02, 202158 minEp. 67

A Conversation with Rosie Sherry

Follow Rosie! https://twitter.com/rosiesherry Check out Rosieland: https://rosie.land/ Michele Hansen 0:01 This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms. Here's how Reform is different: - Your brand shines through, not Reform's - It's accessible out-of-the-box ... And there are no silly design gimmicks, like frustr...

Oct 26, 202139 minEp. 68

Getting Meta

MIchele: This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms. Here's how Reform is different: - Your brand shines through, not Reform's - It's accessible out-of-the-box ... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time Join indie businesses like Fathom Analytics...

Oct 19, 202145 minEp. 66

Deploy Empathy Audiobook Podcast Preview

Go to deployempathy.com to buy the audiobook private podcast, physical book, or ebook! This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms. Here's how Reform is different: - Your brand shines through, not Reform's - It's accessible out-of-the-box ... And there are no silly design gimmicks, like frustrating customers by o...

Oct 12, 202132 minEp. 65

To Freemium, or Not to Freemium

Michele Hansen 0:01 This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms. Here's how Reform is different: - Your brand shines through, not Reform's - It's accessible out-of-the-box ... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time Join indie businesses like Fatho...

Oct 05, 202130 minEp. 64

Taking on Amazon...and winning?

Michele Hansen 0:01 This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms. Here's how Reform is different: - Your brand shines through, not Reform's - It's accessible out-of-the-box ... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time Join indie businesses like Fatho...

Sep 28, 202155 minEp. 63

Software Social University?

Michele Hansen 0:01 This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms. Here's how Reform is different: - Your brand shines through, not Reform's - It's accessible out-of-the-box ... And there are no silly design gimmicks, like frustrating customers by only showing one question at a time Join indie businesses like Fatho...

Sep 21, 202139 minEp. 62

A Tour Through Struggle: Cam Sloan, Founder of Hopscotch Product Tours

Send Cam some love and support! https://twitter.com/SloanCam Check out Hopscotch: https://hopscotch.club/ Michele Hansen 0:01 This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many other types of forms. Here's how Reform is different: - Your brand shines through, not Reform's - It's accessible out-of-the-box ... And there are no silly design gi...

Sep 14, 202155 minEp. 61

Just Tell People About The Thing You Made

Listen to the latest from Michele's podcast book tour! Searching for SaaS: https://searchingforsaas.com/podcast/ep25-local-restaurant-app-to-geocoding-as-a-service-michele-hansen-from-geocodio/ One Knight In Product: https://www.oneknightinproduct.com/michele-hansen/ Indie Hackers: https://www.indiehackers.com/podcast/224-michele-hansen Michele Hansen 0:01 This episode of Software Social is brought to you by Reform. As a business owner, you need forms all the time for lead capture, user feedback...

Sep 07, 202131 minEp. 60

Everything Is Happening

Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/ When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay? Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track. And Noko makes it frictionless to give yourself good...

Aug 31, 202139 minEp. 59

Struggle and Sponsors: A Conversation with Adam Hill, Creator of Django Unicorn

Check out Django Unicorn! https://www.django-unicorn.com/ Follow Adam on Twitter: https://twitter.com/adamghill Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/ When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay? Here's one way to find out: Noko is a time ...

Aug 24, 202145 minEp. 58

Decisions, Decisions Part 2: Colleen Takes the Plunge

Check out Hammerstone! http://hammerstone.dev/ Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/ When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay? Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track. And N...

Aug 17, 202137 minEp. 57

Breaking 200

Buy Michele's book! https://deployempathy.com/ Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/ When you’re bootstrapping on the side, every free moment counts. But do you really know how you’re spending those moments? Which days you're most productive? If your product have time sinks that just don’t pay? Here's one way to find out: Noko is a time tracker designed to help you learn from the time you track. And N...

Aug 10, 202126 minEp. 56

Decisions, Decisions

Buy Michele's book! deployempathy.com Michele Hansen 0:00 Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko . When you're bootstrapping on the side, every free moment counts. But do you really know how you're spending those moments? Which days you're most productive? If your product has time sings that just don't pay. Here's one way to find out. Noko is a time tracker designed to help you learn from the time you track. And Noko makes it frictionless to gi...

Aug 03, 202135 minEp. 55

It's Happening!

Buy Michele's book! Paperback and Kindle: https://www.amazon.com/dp/173744660X (or search Deploy Empathy on Amazon) PDF/ePub: deployempathy.com/pdf Michele Hansen 0:00 This episode of Software Social is sponsored by Orbit . Orbit is mission control for your community, grow and measure your community across any platform with Orbit . Find out more at orbit.love . Colleen Schnettler 0:14 Good morning, Michele. Hey, Michele Hansen 0:17 Hey, how are you? Colleen Schnettler 0:19 Great. So I hear that ...

Jul 27, 202143 minEp. 54

When Is It Time to Move On?

Michele Hansen 0:00 This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community, grow and measure your community across any platform with Orbit. Find out more at Orbit.love . Michele Hansen Hey, Colleen. Colleen Schnettler 0:15 Hey, Michele. Good morning. Michele Hansen 0:18 It's been a while. Colleen Schnettler 0:19 Oh, I know. I've missed your face. Michele Hansen 0:22 I've missed your face and your voice too. Colleen Schnettler 0:26 Yeah, I think we have...

Jul 20, 202137 minEp. 53

Growing an Early Stage SaaS: A Conversation with SavvyCal Founder Derrick Reimer

Follow Derrick on Twitter: https://twitter.com/derrickreimer Check out SavvyCal (which Michele uses and loves, btw): https://savvycal.com/ Colleen Schnettler 0:00 This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community. Grow and measure your community across any platform with Orbit. Find out more at orbit.love . Hello everyone and welcome back to the Software Social Podcast. I'm your host today Colleen Schnettler. Today I'm very excited to host a specia...

Jul 13, 202152 minEp. 52

Shutting Down and Opening Up: A Conversation with Marie Poulin, Creator of Notion Mastery

Pre-order Michele's book on talking to customers! https://deployempathy.com/order Marie's course, Notion Mastery: https://notionmastery.com/ Marie's Twitter: https://twitter.com/mariepoulin Marie's YouTube: https://www.youtube.com/channel/UCKvnOhqTeEgdNt1aJB5mVng Marie's Instagram: https://www.instagram.com/mariepoulin/ Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by Approximated . If you need to connect custom user domains to your app, Approximated can help. I...

Jul 06, 20211 hr 2 minEp. 51

Getting Started with Customer Interviews: A Conversation with Nicole Baldinu, Co-Founder and COO of WebinarNinja

Pre-order Michele's book! https://deployempathy.com/order Follow Nicole on Twitter: https://twitter.com/NicoleBaldinu Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by Recut . If you make videos or screencasts, Recut could help you cut your editing time by half or more. Recut removes the awkward pauses, the gaps and the silent parts so you can stop spending hours slicing and dicing with the razor tool. Recut makes a cut list that you can import into your favorite...

Jun 29, 202151 minEp. 50

Holy Forking Sportsballs

Pre-order Michele's book on talking to customers! https://deployempathy.com/order Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by Fathom Analytics . Fathom is trusted by thousands of businesses to power their privacy-first website analytics like GitHub, FastMail, Buffer, Tailwind, and so many amazing small businesses, too. For the longest time, website analytics offer was seriously bad. It was hard to understand, time consuming to use, and worse, and exploited ...

Jun 22, 202136 minEp. 49

Sympathy, Empathy, and Solving Problems

Pre-order Michele's book! deployempathy.com/order/ Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear . Oh Dear does everything they can to help you avoid downtime like scheduled task monitoring, SSL certificate expiration notifications and more. But downtime happens. When it does, it's how you communicate in times of crisis that make the difference. Oh Dear makes it easy to keep your customers up to date during critical times....

Jun 15, 202142 minEp. 48

Michele's First Numbers Update

Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear . If you've listened to this podcast for any amount of time, you know that I'm passionate about customer service and listening to customers. A few months ago, we noticed something wasn't working on the Oh Dear dashboard. We reported it to them, and they fixed it almost immediately. Everybody has bugs occasionally, but not every company is so responsive to their customers, and w...

Jun 08, 202133 minEp. 47

Marketing an eBook

Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear . We use Oh Dear to keep track of SSL certificates. If an SSL certificate is about to expire, we get an alert beforehand. We have automated processes to renew them, so we use Oh Dear as an extra level of peace of mind. You can sign up for a ten day free trial with no credit card required at OhDear.app . Michele Hansen 00:28 Hey, welcome back to Software Social. So today we're d...

Jun 01, 202156 minEp. 46

The Real Life Episode

Michele Hansen 00:00 Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We recently refreshed the Geocodio website, and it was really helpful how Oh Dear alerted us to broken links and made it clear what we needed to fix. Broken links are bad for SEO, and so I really appreciate those alerts from Oh Dear. You can sign up for a 10 day free trial with no credit card required at OhDear.app. Colleen Schnettler 00:28 Good morning, Michele. Michele Hanse...

May 25, 202133 minEp. 45
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