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Software Defined Interviews

Software Defined Talkwww.softwaredefinedinterviews.com
Deep discussions about technology, enterprise IT, and the like
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Episodes

Episode 78: Umair Khan on AI Ops and Cloud Security

Brandon interviews Umair Khan about his experience working in AI Ops and Cloud Security. Umair recently joned Scytale (https://www.scytale.io/) and he explains how the SPIFFE open soruce project (https://spiffe.io/) can help secure communication between cloud services. Contact Umiar: LinkedIn (https://www.linkedin.com/in/khanumair/) @UmairMoheet (https://twitter.com/UmairMoheet) Why I joined Scytale (https://medium.com/@umairmoheet) Special Guest: Umair Khan.

Dec 24, 201856 minEp. 78

Episode 77: Jake Moilanen on going from Employee to Entrepreneur to Venture Capitalist

Jake Moilanen started and sold two companies and is now joining the ranks of Venture Capital. We discuss his career, his approach to investing and he explains what it is like to bringup the Linux Kernel on a supercomputer for the first time. Connect with Jake: * @moilanen (https://twitter.com/moilanen) * LinkedIn (https://www.linkedin.com/in/jakemoilanen/) Special Guest: Jake Moilanen.

Dec 17, 20181 hr 10 minEp. 77

Episode 76: Zane Rockenbaugh on being the Startup CTO

Zane Rockenbaugh specializes in working with early stage startups. Most of the time his clients are boostrapping their new compnay and need someone technical who can help build version 1.0. In this episode, we talk about Zane's career and what it's like to be a "Startup CTO." Most importantly, we talk about his experience of taking raw ideas and turning them into real products. To work with Zane contact him at Liquid Labs (https://liquid-labs.com/) Special Guest: Zane Rockenbaugh.

Nov 05, 20181 hr 10 minEp. 76

Episode 75: Don't call me an "evangelist"

Coté talks about his job being an "evangelist," a word people no longer seem to use but everyone understands. Brandon interviews Coté about what the job is, what the work's like, and some examples (other than himself) of people who do it well. Call it "developer advocacy," "developer relations," being a "thought leader," or just a straight up hustler - it's a job that most companies in the computer industry have at least one of. Most of the successful software and projects out there get a big bo...

Sep 03, 20181 hr 21 minEp. 75

Episode 74: Numbers. How do they work? Rachel Stephens

When Coté says he doesn’t know how numbers work, he actually means it. To help out, he talks with Rachel Stephens, from RedMonk, who not only explains ratios, but also finance numbers. Fine more from Rachel on her RedMonk blog (https://redmonk.com/rstephens/), and in Twitter (https://twitter.com/rstephensme). Special Guest: Rachel Stephens.

Aug 27, 201856 minEp. 74

Episode 73: Dustin Kirkland on Linux, Cloud Computing and Product Management

Dustin Kirkland joins us to discuss Linux, Cloud Computing and making wine. We talk about Dustin’s career journey from entry-level developer to Google Product Manager. He shares his experience working at IBM, Canonical and now Google. Plus, he tells the story of how working on his own open source project helped him land a job at startup. Links: * Dustin’s Blog (http://blog.dustinkirkland.com) * Dustin on Twitter (https://twitter.com/DustinKirkland) * Dustin’s presentation at Google Next (https:/...

Aug 20, 20181 hr 17 minEp. 73

Episode 72: Chris Donaldson on Automation

How do you implement IT Automation best practices at a large company? What's the best approach to convince stakeholders that IT Automation is worth the effort? In this interview with Acxiom's Chris Donaldson we talk all about the good, the bad and ugly of IT Automation.. We discuss his career and how his previous experiences shaped his view of IT Automation. He offers practical advice on automation, weight lifting and how best to secure shade at the beach. Links: Jobs at Acxiom (https://acxiom.j...

Aug 13, 20181 hr 4 minEp. 72

Episode 71: Matthew Brutsché on Amazon Go and Tech Marketing

Brandon speaks with Matthew Brutsché (https://www.linkedin.com/in/mattbrut/) from 500 Rockets Marketing (https://500rockets.io/). Matt gives us his bold predications based on his recent shopping experience at the Amazon Go store in Seattle. Plus, we talk about the evolution of digital marketing and what it means to launch a product into the market. Links: Amazon Go Store (https://www.amazon.com/b?ie=UTF8&node=16008589011) 500 Rockets Marketing (https://500rockets.io/) Quick Concall iPhone Ap...

Jul 30, 20181 hr 2 minEp. 71

Episode 70: Satish Kodukula on Product Management

Brandon interviews Satish Kodukula (https://www.linkedin.com/in/skodukula/) about product management. We compare product management at large companies and startups, discuss how to validate your next startup idea and when to build your minimum viable product (MVP). Notes: Marc Andreessen on Product/Market Fit (https://pmarchive.com/guide_to_startups_part4.html) More about Satish: Chief Winning Officer (http://www.chiefwinningofficer.com/) Austin Software Consulting (https://www.austinsoftwarecons...

Apr 09, 201852 minEp. 70

Episode 69: Analyst Relations, with Rita Manachi

Getting familiar with analyst relations is a key component of an enterprise software business. “Analyst relations” is sort of like PR, but actually pretty different. You want to, of course, drive influence with the analysts, but also consume the content and advise they’re putting out. And while there’s two major firms in the tech world - Gartner and Forrester - there’s plenty of other firms and individuals to work with. In this episode, Coté talks with Rita Manachi who’s been doing AR for over a...

Apr 02, 201848 minEp. 69

Episode 68: Lineworkers and developers working side-by-side to improve Duke Energy’s software, with John Mitchell

This is a great conversation with John Mitchell (https://www.linkedin.com/in/johnwilliammitchell/) about Duke Energy improving it’s software capabilities, doing “digital transformation,” as the kids like to call it. We start from the beginning of what kicked the company off, a shift from COTS software to mobile apps and analytics. We then discuss a couple initial projects that Duke transformed, including one that didn’t work out so well, and one that did. Throughout, John shares what he team lea...

Mar 26, 20181 hr 1 minEp. 68

Episode 67: Javvad Malik on security & being an industry analyst

Security, security, security! Everyone wants security, at least they say so. How it’s actually managed and even conceptualized in organizations is a lot more than just patching software and using CAPTCHA’s. In this discussion, Coté talks with Javvad Malik who’s been in the security business for countless years. In addition to talking about how security is done well and poorly, they discuss controversies in the space and establishing a good baseline for securing organizations. Also, there’s talk ...

Mar 19, 20181 hr 4 minEp. 67

Episode 66: Dominic Wellington on machine learning, or, shadows in the datacenter

If you only followed the daily headlines, AI and machine learning seem like a magical technologies that will either solve all our problems or put everyone out of work. In reality, there’s little to know AI and machine learning, though complex, has many practical uses. While they’re often delightful, there’re not mystical. Coté discusses how to think about machine learning, how it works, and some examples of what it can do with Dominic Wellington. Relevant links & select articles from Dominic...

Mar 12, 20181 hr 7 minEp. 66

Episode 65: Walter Bodwell on Agile

How do you implement Agile? Why does Agile matter? How has Agile changed in the last decade? Where do you get a beer in Austin? Walter Bodwell (https://www.linkedin.com/in/wbodwell/) answers all of these questions and more in this episode. Plus, we hear the story of how Evity was sold for $100 Million. More Planigle (http://www.planigle.com) www.walterbodwell.com (http://www.walterbodwell.com) Agile Austin (http://www.agileaustin.org) Keep Austin Agile 2018 (http://conference.agileaustin.org) Im...

Mar 07, 20181 hr 1 minEp. 65

Episode 64: Christopher Luciano on Kubernetes & Istio

Why does kubernetes even exist, why don’t existing things work just as well for it? And then what kind of applications can you run on it, at least following the original intentions. Once we sort that out, we talk about the same for Istio. We also discuss hospital IT and how large companies like IBM decide which open source projects to work on. More Recorded Talk on Istio (https://www.youtube.com/watch?v=v7ZQcu1dwlQ). Twitter (https://twitter.com/cmluciano_): cmluciano_ His website (https://cmluc...

Mar 01, 20181 hr 26 minEp. 64

Episode 63: JJ Asghar on DevOps, Compliance and Grilling

JJ Asghar (https://twitter.com/jjasghar) from Chef (https://www.chef.io/) explains how he found his way into DevOps and why DevOps makes Christmas better. We also discuss the latest news about Uber's security breach (https://www.theregister.co.uk/2018/02/07/uber_quit_github_for_custom_code_after_2016_data_breach/) and how it could have been prevented. Finally, we find time to talk about gas grills, building Linux from scratch and what it takes to be an Eagle Scout. One more thing, we also explai...

Feb 19, 20181 hr 9 minEp. 63

Episode 62: Nancy Gohring on monitoring, observability, DevOps, & M&A

This is a really fun and great episode with Nancy Gohring on monitoring, log management, DevOps, M&A in the space, and tech journalism. Also, we finally get the most concise analysts of the $3.7bn Cisco/AppDynamics deal that I’ve ever heard. If you’re the type of person who knows the words “observiblity,” “The Big 4,” SNMP, or even just DevOps, you’ll like this episode. Nancy Gohring covers (https://451research.com/analyst-team/analyst/Nancy+Gohring) application and infrastructure performanc...

Feb 12, 20181 hr 7 minEp. 62

Episode 61: Jon Collins on the General Data Protection Regulation (GDPR)

“It’s quite good to see GDPR as an evolution, not a revolution.” The EU is rolling out a huge privacy data regulation policy this Spring, the General Data Protection Regulation, or GDPR. If you do anything with “customer data,” you should probably at least take a look at it. Companies like Facebook and others who use customer data to work with third parties are gonna have GDPR all up in their grills. In this interviews episode, we talk with Jon Collins (https://twitter.com/jonno) who’s been writ...

Feb 05, 201850 minEp. 61

Episode 60: Sell-side financial analysts, & enterprise software pricing

What do these financial, equity analyst types do? Well, if the stock market was rational, we could probably tell you. This week, we look at one PDF reporting on cloud and try to make sense of it. Also, we discuss enterprise software pricing, THE DANCE! More detailed show notes, including the charts (https://paper.dropbox.com/doc/WP018-Sell-side-financial-analysts-enterprise-software-pricing-HZQSZVFX0hOWmWJrWJLLN), are available.

Jan 30, 20181 hr 2 minEp. 60

Episode 59: Fear of FANG

Everyone’s freaking out about tech companies. What they mean by “tech companies,” of course is the combination of Facebook, Google, Twitter, Amazon, and maybe Netflix. They (mostly) mean companies who are using tech to disrupt their industries (media, retail, entertainment) and using the business models of tech companies. The line is, to be sure, fuzzy, but these are not companies that make their money from selling hardware, software, or even IT services (like Microsoft, Oracle, Red Hat, SAP, Pi...

Jan 19, 20181 hr 5 minEp. 59

Episode 58: Who is the CISO?

With Cotê and Matt Ray away on vacation, Brandon takes over the feed to talk all about security. Andy Land from the CISO Exec Network joins us to breakdown what CISOs are worried about and what developers should know about security.

Dec 21, 201759 minEp. 58

Episode 57: VC Tech Predictions & Newsletters, Ben Evans edition

In this episode we look at two tech world artifacts: weekly, curated links in email newsletters and the trends and predictions presentation. Ben Evans does both of these and provides great pieces to do some deep reading. If you're not a man, make sure you take the listener survey . (We got plenty of male-responses.) See the detailed show notes ....

Dec 15, 20171 hrEp. 57

Episode 56: The tech column/opinion piece

This week, we look at the tech editorial page, columns that people like Matt Asay and Coté write. First we discuss if this is even a category, and then go over three columns Coté has written recently. (Slightly) more detailed show notes over in paper .

Nov 29, 201753 minEp. 56

Episode 55: The OpenStack Community Survey & Oceania Sales Motions

Community surveys are a handy tool for tracking momentum, proving legitimacy, and, of course, understanding the state of the community. “Community” doesn’t have to be all rainbows and sandals - open source - but it often does. This week we look at the most recent OpenStack Community Survey . See more detailed show notes ....

Nov 13, 201753 minEp. 55

Episode 54: The Corporate Podcast, & EBC’ing

Murder and comedy podcasts are all fun and dandy, but they’re strategically used by tech companies as well as marketing. This week, we look at some common formats, how they’re done, and how to consume them. Detailed show notes: https://paper.dropbox.com/doc/The-Corporate-Podcast-EBCing-azErWSniyTIDSTn8cQn1U

Nov 02, 201758 minEp. 54

Episode 53: The Lone Wolf Analyst

This week, we look at one of the new analyst models , and what they do, by way of Ben Thompson . Horace Dediu and RedMonk are other examples of this model, but Ben Thompson is the highest flying, most interesting practicer now. Ben’s business model is pretty straight-forward: a partial paywall around his some of his weekly content, podcast sponsorships, and (maybe?) consulting. Also, the DC steak scene, BLT Steakhouse ’s odd way of cooking a steak. Brandon says to go to Charlie Palmer’s . Check ...

Oct 27, 201758 minEp. 53

Episode 52: The Four

This week we look at The Four . Coté had high hopes. More importantly, we look at the medium and mechanics of a business book. More detailed show notes and such .

Oct 20, 201759 minEp. 52

Episode 51: The fluffy, leather chair interview, or, “Do you think the edge forces you to go hybrid?” or, there’s a lot of high-dollar farts in those chairs

The big fluffy, leather chair interview is a staple of the tech world now. A big named executive (usually) comes up on the stage with a big name journalist and is interviewed in a “wide ranging” discussion. In addition to videos of these being broadcast, tech outlets often write summaries - news stories even - based on the interviews, and others sometimes post “lighted edited transcripts.” One of our favorite news sites, CRN , does this often. And while they do the sleazy thing of making 20-35 p...

Oct 13, 20171 hr 15 minEp. 51

Episode 50: Just another kubernetes article

This week, we look at an article from Susan Hall at The New Stack . Susan is a solid reporter, so looking at her piece allows us to discuss the world and machination of the tech press, what it’s like to brief them, and our imagination of what it’s like to be a tech reporter. See the detailed notes for more. This episode was made free since we haven't been recording the regular show....

Oct 04, 20171 hr 4 minEp. 50

Episode 49: Heptio’s funding press releases, or, “marriages, divorces, and births”

Press releases are a high art in our trade. There’s certain formats to follow, the audiences are always precise, and making a good one is a sign of a cunning PR pro. This week, we look at a funding announcement from Heptio . It follows the classic form fairly well, so you’ll see how general press releases are done and some attributes of the funding press release. See more detailed show notes ....

Sep 22, 20171 hr 5 minEp. 49
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