Anyone of you who have been listening to me over the years knows how strongly I feel about quality soft tissue treatments being the best option to fix an injury, way more than a random adjustment from a Chiropractor or some cookie cutter exercise and stretches from a physical therapist, who is just a glorified personal trainer. Being dialed in and being the best of the best at using your hands to fix an injury are some tremendously powerful tools to have and give the client significant improveme...
Jan 10, 2024•14 min
In this edition of Q & A, I got a great question from a Massage Therapist from Ohio… “ I used to work in a Chiropractic office before I opened up my own office and was amazed at how many clients told me they didn’t like getting adjusted and often would feel worse afterward, preferring to only get the massage work. When I was there I had to be careful not to say anything bad about the doctor in fear of losing my job. Now I am out on my own and have several of my clients that also still see a ...
Dec 06, 2023•12 min
In this edition of Q and A, I got a great question from a Massage Therapist in Georgia who is getting ready to open up their practice after working as an employee for several years… “ I am getting ready to open up my clinic by the beginning of next year and am feeling all the emotions of excitement and crippling anxiety of how I am going to be able to get new clients in and earn a living. I ended up having to put most of my money into getting the space set up and looking nice, now I’m not left w...
Nov 29, 2023•15 min
One of the greatest quotes I have ever heard was, “A person who can read but chooses not to, is more ignorant than a person that can’t read.” I have gotten lots of questions over the years on what books I recommend to help grow a business, increase sales, and help with marketing and I decided to make a full episode dedicated to that. In this episode, I share 5 of the best and most powerful books that have helped me scale and grow my business over the years, with the goal of also being able to he...
Nov 15, 2023•15 min
There are never-ending debates and discourses all over the internet from every practitioner out there about what the best treatment is. Often these debates get rather heated and eventually lead to hurling insults back and forth at each other, with no clear "winner" of what is actually the best treatment available. Many of these debates are full of biases, lots of feelings and emotions, but no real focus on the reality of what is going on. Remember that facts never care about your feelings. In th...
Dec 10, 2022•19 min•Season 8Ep. 15
In this episode of Q & A, I wanted to share a question that came out of a discussion on LinkedIn with a Massage Therapist... " I don't agree with everything you say about the treatment process, especially that Chiropractic adjustments are not helpful and make the problem worse. I strongly disagree with that idea. Why can't you work together with Chiropractors to give the client the best treatment options possible? What do you get out of bashing Chiropractors so much? It can come across as yo...
Dec 03, 2022•18 min•Season 8Ep. 14
In this episode, I cover a very common problem that I suffered from over the years and also see other practitioners making the same mistake... Making decisions on all aspects of our business solely on our emotions and feelings, instead of focusing on the facts at hand! A great line I always hear is that facts don't care about your feelings! During this episode, I dive into my struggles with that over the years and equip you with the right tools and mindset to get out of this trap that will only ...
Nov 26, 2022•16 min•Season 8Ep. 13
In this episode of Q & A, I got a great question from a Massage Therapist in Florida... " I think I have something really unique and different from other therapists in my area. I am trying to figure out what my pricing should be for my specialized treatment. I don't want to be too expensive to keep clients from coming in, but I do want to be competitive and make more money. How should I structure my pricing and how do I figure out that number?" In this episode, I tackle several issues around...
Nov 19, 2022•18 min•Season 8Ep. 12
I have been mentoring and training Massage Therapists for going on two years now and the number one thing they shy away from is the idea of critical thinking in the role of solving problems. Some are intimidated by it and try to avoid having to do it by using the cop-out statement, "I'm not legally allowed to diagnose in the scope of my license, so I avoid doing it to stay compliant." This one I get and it is often the fault of the entire profession being too focused on providing service-based t...
Nov 12, 2022•14 min•Season 8Ep. 11
Being in chronic pain and getting the runaround from the nightmare that is the current medical model can cause people to become frustrated, hopeless, and downright cynical about any chance of getting a resolution for their injury and pain. As manual therapy practitioners, we make the mistake of trying to isolate the injury presentation to being implicated just by the tissue issues and ignore the other factors involved. So many people in this crazy and hectic world are struggling more each day wi...
Nov 05, 2022•18 min•Season 8Ep. 10
I have been guilty over the years of being stuck in a trap called, "Shiny Object Syndrome" as a Soft Tissue Practitioner and I see many other practitioners being in that loop as well. We want to have EVERY tool available in our treatment tool belt and try to take every available training out there in hopes of finding "the next breakthrough treatment," only to get lackluster results and go in search again for the next new thing! We get stuck in a loop of, " being a jack of all trades and master o...
Oct 29, 2022•13 min•Season 8Ep. 9
In this episode of Q & A, I wanted to answer a question I have gotten several times on my opinion of getting certified in Active Release Techniques and what I thought about the treatment process of it. In this episode I go over the following: 1. How to determine if getting certified in anything is going to improve your practice and business? 2. My own experiences being certified with ART. 3. What do I like about ART? 4. What I don't like about ART? 5. Should you invest in the training or not...
Oct 22, 2022•15 min•Season 8Ep. 8
I have been outspoken for the past few years that the key to solving the pain pill epidemic is making the conservative care treatment model better. What is considered front-line practitioners are PTs & Chiropractors and often Massage Therapists are looked at as a lesser effective option, which couldn't be further from the truth! In this episode, I hit you with a real talk episode to help motivate you to understand why soft tissue-specific providers, just like you are the far superior option ...
Oct 15, 2022•13 min•Season 8Ep. 7
In this episode of Q & A, I got a great question from a Massage Therapist in Texas... "It seems like everyone in the profession has or is going to raise their prices for their treatments. I've been sitting on the fence about doing it and haven't increased my prices in at least 4 years and I have a very awesome and loyal client base, in a booked-out practice. I know everything else in the world seems to be raising prices, so should I be doing the same? If so, how much should ...
Oct 08, 2022•17 min•Season 8Ep. 6
The foundation of your business is always having an amazing product that can solve people's problems. In order to scale that amazing product, you must be able to properly educate and help the client buy the solution you are offering to fix their problem. I struggled for years on how to properly educate the client about how I can help, communicate to them what sets me apart from other options out there and get them to pay a premium price for what solutions I was offering. Back in 2015, I saw a ne...
Oct 01, 2022•20 min•Season 8Ep. 5
𝗪𝐞 𝐠𝐞𝐭 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝟑 𝐭𝐨 𝟒 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐩𝐞𝐫 𝐝𝐚𝐲 𝐚𝐬𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐢𝐧 𝐓𝐡𝐞 𝐏𝐞𝐚𝐤 𝐌𝐞𝐭𝐡𝐨𝐝 𝐚𝐫𝐞 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞, 𝐰𝐡𝐢𝐜𝐡 𝐢𝐬 𝐚𝐰𝐞𝐬𝐨𝐦𝐞, 𝐚𝐧𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐚𝐧𝐬𝐰𝐞𝐫 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐭𝐥𝐲 𝐚𝐬𝐤𝐞𝐝 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬... 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐈 𝐠𝐨 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠: 𝟷. 𝘉𝘳𝘦𝘢𝘬𝘥...
Sep 19, 2022•18 min•Season 8Ep. 4
In our society, we are plagued with a complete lack of personal responsibility for pretty much everything, especially when it comes to our own health and wellness. So many people not only are stuck being a victim, they actually embrace it. I have been dealing with my own significant low back injury for the past month and even had to miss time in my clinic. I just recently went back and had quite a run-in with a client that decided they wanted to stick to being a victim and be delusional about th...
Sep 12, 2022•13 min•Season 8Ep. 3
𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐰𝐚𝐧𝐭𝐞𝐝 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐚𝐧 𝐚𝐧𝐬𝐰𝐞𝐫 𝐭𝐨 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐈 𝐡𝐚𝐝 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐚𝐰𝐞𝐬𝐨𝐦𝐞 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐢𝐚𝐧𝐚 𝐰𝐡𝐨𝐦 𝐈 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐦𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠... " 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘨𝘦𝘵 𝘵𝘰 𝘣𝘦𝘥 𝘦𝘢𝘳𝘭𝘪𝘦𝘳 𝘢𝘯𝘥 𝘴𝘵𝘰𝘱 𝘸𝘢𝘴𝘵𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘥𝘰𝘪𝘯𝘨 𝘮𝘪𝘯𝘥𝘭𝘦𝘴𝘴 𝘴𝘵𝘶𝘧𝘧 𝘢𝘵 𝘯𝘪𝘨𝘩𝘵. 𝘐 𝘩𝘦𝘢𝘳𝘥 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘺𝘰𝘶 𝘢𝘭𝘸𝘢𝘺𝘴 𝘨𝘰 �...
Sep 05, 2022•15 min•Season 8Ep. 2
The idea of marketing your business can cause a lot of stress and anxiety when you decide you are going to do it. All marketing is at its core is awareness about how you can help. I get a good amount of questions regarding the concept of how to effectively market a soft tissue-based practice, most centering around the idea of they just don't know where to start, so they completely freeze and do nothing. In this episode, I lay out a simple, effective, and no-cost strategy to help you clear up you...
Aug 29, 2022•13 min•Season 8Ep. 1
𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐠𝐨𝐭 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐈𝐧 𝐌𝐚𝐬𝐬𝐚𝐜𝐡𝐮𝐬𝐞𝐭𝐭𝐞𝐬... "𝘐 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘣𝘦𝘪𝘯𝘨 𝘢 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘪𝘯𝘫𝘶𝘳𝘺 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘵𝘰 𝘥𝘰. 𝘐'𝘮 𝘫𝘶𝘴𝘵 𝘯𝘰𝘵 𝘴𝘶𝘳𝘦 𝘸𝘩𝘢𝘵 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦 𝘪𝘯. 𝘈𝘯𝘺 𝘢𝘥𝘷𝘪𝘤𝘦 𝘰𝘯 𝘸𝘩𝘢𝘵 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘵𝘰 𝘨𝘰?" 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐈...
Aug 22, 2022•15 min•Season 7Ep. 28
In this episode, I dive into the concept of understanding that you can get to a point where the clients need you more than you need them. This switches up the dynamic and allows you to be the one in control and assuring the client gets the best results/outcomes possible. Just because someone pays you money doesn't mean they get to run the show and tell you what to do, or even worse not respect you as a practitioner! -------------------------- We just launched our brand new and free soft tissue i...
Aug 15, 2022•12 min•Season 7Ep. 27
𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀 𝐈 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐚𝐧𝐬𝐰𝐞𝐫 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐈 𝐠𝐞𝐭 𝐬𝐞𝐯𝐞𝐫𝐚𝐥 𝐭𝐢𝐦𝐞𝐬 𝐚 𝐰𝐞𝐞𝐤 𝐟𝐫𝐨𝐦 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭𝐬 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥𝐥𝐲, 𝐦𝐞𝐧𝐭𝐚𝐥𝐥𝐲 𝐚𝐧𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐭𝐡𝐚𝐭 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐬𝐰𝐢𝐭𝐜𝐡 𝐭𝐨 𝐬𝐡𝐨𝐫𝐭𝐞𝐫 𝐭𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭 𝐭𝐢𝐦𝐞𝐬... 𝘛𝘩𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘢𝘭𝘰𝘯𝘨...
Aug 06, 2022•16 min•Season 7Ep. 25
In the musculoskeletal treatment world, especially manual therapists are guilty of doing what I call "kitchen sink treatments." Basically trying to do multiple methods, and modalities and throwing everything they can into a jammed-pack hour session. Another issue I see is that manual therapists are all over the place with what they do and offer, essentially being a "jack of all trades, master of none." Here's the truth... Simplicity and focus are what truly scale and get results. Unfortunately, ...
Jul 24, 2022•15 min•Season 7Ep. 24
𝐈'𝐦 𝐛𝐚𝐜𝐤 𝐚𝐭 𝐢𝐭 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐬𝐞𝐠𝐦𝐞𝐧𝐭, 𝐐 & 𝐀, 𝐚𝐧𝐝 𝐠𝐨𝐭 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐢𝐧 𝐏𝐞𝐧𝐧𝐬𝐲𝐥𝐯𝐚𝐧𝐢𝐚... "𝘐 𝘩𝘢𝘷𝘦 𝘴𝘦𝘷𝘦𝘳𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘸𝘩𝘰 𝘢𝘭𝘸𝘢𝘺𝘴 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘦𝘯𝘨𝘢𝘨𝘦 𝘮𝘦 𝘪𝘯 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘣𝘰𝘶𝘵 𝘱𝘰𝘭𝘪𝘵𝘪𝘤𝘴 𝘰𝘳 𝘸𝘩𝘢𝘵𝘦𝘷𝘦𝘳 𝘯𝘰𝘯𝘴𝘦𝘯𝘴𝘦 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥. 𝘐 𝘵𝘳𝘺 𝘮𝘺 𝘣𝘦𝘴𝘵 𝘵𝘰 𝘳𝘦𝘥𝘪𝘳𝘦𝘤𝘵 𝘵𝘩𝘦 ...
Jul 16, 2022•13 min•Season 7Ep. 23
Things in our world are getting more hectic each day that passes, especially record-high inflation and gas prices. All those "experts" out there are warning of an upcoming recession and all the horrible things that come with it. Here's the thing, the recession is already here and has been for the past 6 months. I am not one to buy into the fear-mongering and doomsday predictions of the nonsense that comes out from both sides of the media, but I am paying attention to the data and facts. The trut...
Jul 03, 2022•14 min•Season 7Ep. 22
I just recently had two awesome Massage Therapists in town for our intensive hands-on training course! After the course was done we sat down and talked more about what specifically about The Soft Tissue Revolution & courses was appealing to them. We also went through the frustrations, struggles, and where they wanted to take their practices too. I get a lot of practitioners that reach out wanting to learn more about my system and I began to realize I did a lousy job of helping identify exact...
Jun 26, 2022•13 min•Season 7Ep. 21
I have been quite outspoken for the past 5 years about the absolute disaster that is our current medical model leading to destroying so many people's lives by getting them hooked on pain pills. One of the areas that are lacking is quality hands-on conservative treatment early in the injury process. A majority of Chiropractors and PTs are doing very little to help solve the injury and won't come to terms that what the client really needs is soft tissue work. Then I start seeing the practitioners ...
Jun 11, 2022•14 min•Season 7Ep. 20
Back at it for my favorite segment, Q & A... This week I got a great question from an awesome Massage Therapist who I have been mentoring and helping to implement The Peak Method fully into their business. The question came up when we dove deep into the importance of marketing your business and being sure to attract the right kind of clients. One strategy that stood out from our talk was focusing more on the exact type of clients I want to have and staying away from the pain in the ass ones....
Jun 04, 2022•18 min•Season 7Ep. 19
I am going on my 3rd year of doing this podcast and mentoring Massage Therapists. Looking back at past episodes the most downloaded ones are those when I talk shit on Chiropractors and Physical Therapists that bash soft tissue treatments. The shit-talking is rightfully needed and seems to resonate with our listeners that know soft tissue-based modalities are the superior treatment methods. The trap I see Massage Therapists fall into is that they think that the only aspect that matters is the tre...
Jun 04, 2022•16 min•Season 7Ep. 18
𝐈'𝐦 𝐛𝐚𝐜𝐤 𝐚𝐭 𝐢𝐭 𝐟𝐨𝐫 𝐦𝐲 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐞𝐠𝐦𝐞𝐧𝐭, 𝐐 & 𝐀, 𝐚𝐧𝐝 𝐠𝐨𝐭 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐟𝐫𝐨𝐦 𝐓𝐞𝐱𝐚𝐬... "𝘐 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢 𝘊𝘩𝘪𝘳𝘰𝘱𝘳𝘢𝘤𝘵𝘰𝘳 𝘧𝘰𝘳 𝘨𝘰𝘪𝘯𝘨 𝘰𝘯 𝟹 𝘺𝘦𝘢𝘳𝘴 𝘯𝘰𝘸 𝘢𝘯𝘥 𝘪𝘵'𝘴 𝘣𝘦𝘦𝘯 𝘨𝘳𝘦𝘢𝘵 𝘵𝘰 𝘣𝘦 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘨𝘦𝘵 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘩𝘢𝘷𝘪𝘯𝘨 𝘵𝘰 𝘸𝘰𝘳𝘳𝘺 𝘢𝘣𝘰𝘶𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘢𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘮𝘦 𝘵𝘰...
May 18, 2022•14 min•Season 7Ep. 17
