A few weeks ago I was reading an article breaking down the components of having a client vs. having a customer and it really got my brain thinking hard about this concept. Most people think customers' or clients' definitions are interchangeable, but after some deeper reflection, I realized there are some major differences between each, and the type you have most of will define your business and where it can go! In this episode, I break down 5 important facets of your business and give the behavi...
May 05, 2022•10 min•Season 7Ep. 15
𝐈'𝐦 𝐛𝐚𝐜𝐤 𝐚𝐭 𝐢𝐭 𝐟𝐨𝐫 𝐐 & 𝐀 𝐚𝐧𝐝 𝐠𝐨𝐭 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐢𝐧 𝐂𝐨𝐥𝐨𝐫𝐚𝐝𝐨... "𝘐 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘢𝘨𝘳𝘦𝘦 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶 𝘰𝘯 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘩𝘰𝘭𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘭𝘪𝘦𝘯𝘵 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘢𝘣𝘭𝘦 𝘣𝘺 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘱𝘢𝘺 𝘧𝘰𝘳 𝘢𝘭𝘭 𝘵𝘩𝘦𝘪𝘳 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵𝘴 𝘪𝘯 𝘢𝘥𝘷𝘢𝘯𝘤𝘦 𝘣𝘶𝘵 𝘩𝘢𝘷𝘦 𝘴𝘰𝘮𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘭𝘰𝘨𝘪𝘴𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 ...
Apr 28, 2022•16 min•Season 7Ep. 15
They say that "if you believe it, you can achieve it!" Unfortunately, many of us are stuck in the never-ending loop of having limiting beliefs, keeping us from ever achieving or ascending to where we want to go in life. We end up telling ourselves stories about why we can't do something, which is really just shifting blame for not going after it. There's a great quote that I refer to from Orson Scott Card, “We question all of our beliefs, except for the ones we really believe in, and those we ne...
Apr 19, 2022•19 min•Season 7Ep. 14
Back at it for my absolute favorite segment, Q & A: Got a question this week from an awesome massage therapist that is going through our Peak Method Certification process... " You said in one of the training modules that you always offer a full money-back guarantee on all your treatments, which seems like a bad idea and something people would definitely take advantage of. Why do you offer this in the first place? How do you implement it? How many people have taken advantage of it?" In this e...
Apr 12, 2022•16 min•Season 7Ep. 13
I have been on a kick lately focusing on how you can be better equipped to handle the upcoming issues related to inflation and uncertainties in the economy so you can keep doing awesome work that truly changes people's lives! In all honesty, it's going to be a rough ride for the next few years on the financial spectrum and you can learn to embrace the challenge or bury your head in the sand. Money tends to be something emotional for many people when all it is at its core is an exchange for energ...
Apr 05, 2022•17 min•Season 7Ep. 12
I'm back at it for my favorite segment, Q and A... Got a great question this week from a Massage Therapist... “ I would love to be able to do exactly what you say about making 100k per year, working less than 20 hours per week. It all sounds good on paper, but in all honesty, it seems impossible to achieve. I love everything you are teaching and sharing to help massage therapists, but I feel the whole idea of making that much and working less than 20 hours is just giving us false hope. I hope yo...
Mar 29, 2022•16 min•Season 7Ep. 11
Unless you have been living under a rock for the last year what is going on in the world is absolutely bonkers. The cost of living is high and goes up each day. Inflation is higher than we have ever seen in most of our lifetime, this leads to uncertainty and everyone being tighter about what they spend their money on. It seems like everyone is raising their prices to help adjust to what is going on, which is completely understandable. The issue I am seeing is costs are going up, but the level of...
Mar 22, 2022•18 min•Season 7Ep. 10
As the world continues to become crazier by the day, so many people are left being fearful, angry, uncertain, and frustrated. Most of what is going on are completely not our fault and out of our control. Unfortunately, it is impossible to not get sucked into it all and all those emotions built up can lead us to question if it's even worth continuing doing what we do anymore. We find ourselves struggling to find that motivation to keep going and it can really mess with us. I thought this was a pe...
Mar 15, 2022•16 min•Season 7Ep. 9
Social media platforms can be a powerful and transformative tool to help market and grow your business. Social media can also be a destructive tool when used directly as the consumer, ranging from endless time-wasting to negative views of others and your own self-worth. The key is recognizing how to use it to help grow your business while also recognizing how it can suck you in when you consume it. I created a rule for myself to always use social media, don't let it use me. Over the past month I...
Mar 09, 2022•14 min•Season 7Ep. 8
Back at it for my favorite podcast segment, Q & A: This week I got a great question from an awesome Massage Therapist from the Chicago area that also likes to use choice language like me😂 " Could you please can talk about how big of a waste of time and money Medical Massage Therapist Certifications are. They take hundreds of hours to get, they cost thousands of dollars... and you don't really get a better business afterward. They teach you how to deal with insurance, which is, of course, a ...
Mar 01, 2022•13 min•Season 7Ep. 7
Over the past two years, our relationships have become less connected and more superficial. As humans, one of our survival mechanisms is connecting with other humans, allowing us to feel safe and secure. One of my core values in my treatment process is, "to actually give a shit about helping the person in front of you." As the world has gone crazy over the past two years we have become internally focused and more selfish, which is rightfully so given all the uncertainties out there. I am seeing ...
Feb 22, 2022•14 min•Season 7Ep. 6
Got a great question from an LMT on how to respond/handle when a client says treatment is too expensive or they can't afford it. This came at a good time because unless you live under a rock the economy, inflation, and people's views on where to spend their diminishing money supply are rapidly changing. In this episode I dive into our negative relationship with money, change your perspectives on what it can do for you, and give you some insights into what deem important when choosing to spend th...
Feb 15, 2022•14 min•Season 7Ep. 5
Something that really pisses me off is when a Physical Therapist bashes soft tissue treatment modalities. These are garbage people and at the core of their bashing is a deep sense of inadequacy about what they can do. Instead of looking internally and realizing they could be better at soft tissue treatments, which are the best treatment option out there, they decide to talk shit about it to help shield their fragile egos. There is a lot to dissect on why they do this and how to handle it properl...
Feb 08, 2022•16 min•Season 7Ep. 4
𝐆𝐨𝐭 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐭𝐨 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐦𝐚𝐫𝐤𝐞𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐟𝐫𝐨𝐦 𝐚 𝐦𝐚𝐬𝐬𝐚𝐠𝐞 𝐭𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭... "𝘈𝘯𝘺 𝘢𝘥𝘷𝘪𝘤𝘦 𝘰𝘳 𝘵𝘳𝘪𝘤𝘬𝘴 𝘰𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦 𝘧𝘳𝘦𝘦? 𝘐 𝘩𝘪𝘳𝘦𝘥 𝘢𝘯 𝘢𝘨𝘦𝘯𝘤𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵 𝘢𝘯𝘥 𝘪𝘵 𝘥𝘪𝘥𝘯'𝘵 𝘸𝘰𝘳𝘬 𝘢𝘵 𝘢𝘭𝘭." In this episode I share my own blunders wasting 75k on marketing agencies/services, lessons lear...
Feb 01, 2022•14 min•Season 7Ep. 3
In my last episode, I was adamant about the idea that being fully booked up and not taking on new clients was keeping people who are in pain from getting access to your great treatments. If you haven't listened to the first one you can find it by clicking HERE I got a lot of feedback, some good and some bad, but the biggest rebuttal back was that it was "impossible" to do shorter treatment times because you HAVE to work the whole body. In this episode, I breakdown with some logic about why you c...
Jan 25, 2022•15 min•Season 7Ep. 2
I have been thinking about making this podcast for quite some time and I realize the hypocritical nature of it as I am always touting the idea of the importance of being selfish so you can help more people. We are in the midst of eradication of our younger population, and I'm not talking about that virus, it's pain pills that eventually lead to fentanyl overdose deaths. We don't hear much of anything about the root cause of the problem and every day more and more people die unnecessarily because...
Jan 18, 2022•15 min•Season 7Ep. 1
I am back at it for my very first episode of 2022 and I took some to reflect on some lessons learned last year when writing my first published article in the Massage Therapy space. I know technically I am an "outsider" in the profession but have been outspoken on the superiority of quality hands-on soft tissue treatments being delivered to those injured and in pain, so they can avoid pain pills, injections, and surgeries which only make things worse. My goal has been to completely change the con...
Jan 11, 2022•16 min•Season 6Ep. 22
I thought 2020 was the craziest & most challenging year I have ever experienced, but then 2021 came along and took that to a whole new level! As I have gotten older & probably more grouchy I have spent more time slowing down, evaluating & trying to figure out why people do dumb shit. I also do some deep reflection on myself when I do dumb shit myself & how not to be so reactive to such a reactive world we live in. In my last podcast of 2021, I wanted to share 3 lessons I learned ...
Dec 21, 2021•19 min•Season 6Ep. 21
As 2021 comes to an end I am ramping up for 2022 and have a full schedule for Peak Method CEU seminars coming up! I get messages from awesome bodyworkers from all over the country wanting to learn more and take their practice to the next level. I can sit there and tell them how fucking great the seminars are, how they are in all honesty better than the majority of mediocre courses being offered, or how they can learn to work smarter, not harder, and get paid accordingly. That all comes from me a...
Dec 14, 2021•35 min•Season 6Ep. 20
Does it ever seem like you just never have enough time to get things done? Does your personal life keep you from being able to really focus on your business, or does your business life keep you from getting the most out of your personal life? I struggled for years with never-ending to-do lists, always running out of time and trying to juggle my personal life with my business, leading me to stress and chaos! In this episode, I share some awesome strategies and guidelines that I have been using fo...
Dec 07, 2021•13 min•Season 6Ep. 19
A lot of us in the bodywork profession started off with high hopes of being able to work with professional athletes, many of us were motivated to get into the field for that very reason. Working with pros can be a truly amazing opportunity, but it also can be extremely frustrating and hard to consistently be able to retain these clients because so many other practitioners are targeting them as well. This leads to many therapists getting lost in the shuffle of others, having to sacrifice their ti...
Nov 30, 2021•13 min•Season 6Ep. 18
This might be one of the most important episodes I have ever made and it's a topic that every practitioner struggles with. A major component of the treatment process is effective communication and education for the client of what they need to do to help assure a good outcome. Too many clients live in a fantasy world where they get injured doing stupid shit to their bodies, only to go right back to doing the same dumb shit. How can anyone expect something to change if they are unwilling to change...
Nov 23, 2021•16 min•Season 6Ep. 17
We all struggle, some more than others. Somewhere deep inside of us is an inner bitch voice that constantly fucks with us, telling us it's okay to cut corners in our life, health, business, and mindset. I am someone who struggled immensely with all of the above, most of which were my own doing and letting that inner bitch voice control me. Recently I just finished the 75 Hard challenge and wanted to share my journey with you, what parts I struggled with, and most importantly helping to motivate ...
Nov 16, 2021•18 min•Season 6Ep. 16
I was inspired to make this episode from an issue I had with a patient the other day and realized that we all put up with too much nonsense from some real pain-in-the-ass clients. I have gotten much better over the years at recognizing these problem clients early in the process, but every once in a while one sneaks through and can really ruin your whole day! In this episode, I plead with you to stop taking shit from your troublesome clients. I give you some insights into why that person just fla...
Nov 09, 2021•11 min•Season 6Ep. 15
This was an important episode for me to make and it came out of motivation for letting my own health and wellness go down the drain the past few weeks. I was riding high doing the 75 Hard Challenge, feeling awesome both physically and mentally, then life decided to kick my ass. This almost negated all my progress on 75 hard and I found myself completely neglecting my health and well-being. I began to make excuses, try to cut corners, and not give my best. Unfortunately, I have been down this pat...
Nov 03, 2021•13 min•Season 6Ep. 14
Five years ago today I lost my dad Fred to a pain-pill overdose at the age of 58. It was absolutely the worst day of my life, but nothing compared to the horrors my dad went through. That day, and the years leading up to it completely transformed my views of the medical model and where conservative care was failing people every day. I don't have a day pass where I don't think about what happened to my dad, how much he suffered, and how his life and dignity were stripped from him by the nightmare...
Oct 20, 2021•11 min•Season 6Ep. 13
I have been outspoken for years now on the extreme importance of soft tissue-based treatments being the key to getting a solution for an injury. I have shared my own experiences and limitations of other conservative care treatments, especially PT and Chiropractic. An issue I have seen over my 10 plus years in practice is when the client wants to do what I call, "kitchen sink treatments." Basically do every treatment out there in hopes that all of it stacked together will fix the problem for good...
Oct 06, 2021•17 min•Season 6Ep. 12
I am in the process of publishing an article on why massage therapists are the key to solving the pain pill epidemic and part of my article was pointing out the nonsense in the profession that got the profession to be falsely labeled as "non-essential." I had forgotten that I made this episode last year and went back and listened to it again. All of what I said still remains true and with all the crazy shit going on in our world right now I am afraid we are going back down the same path we went ...
Sep 29, 2021•9 min•Season 6Ep. 11
I haven't done a Q & A in a while, but this past week I had a really great question from an LMT about my thoughts on if massage therapy would be shut down again with the COVID resurgence. The question was, " I am in a state that had some pretty serious lockdowns during COVID and still has some tight restrictions that appear to be coming back. Do you think they are going to shut down massage therapy businesses as they did before?" In this episode, I take a real and factual look at what is goi...
Sep 22, 2021•13 min•Season 6Ep. 10
If you have been listening to the podcast or following for some time you know my absolute conviction that quality hands-on soft tissue treatment is the best and most effective method to help fix an injury. I have been accused over the years of "bashing" other treatment modalities, specifically Chiropractic or traditional Physical Therapy. It's not that I am being mean, I'm just being honest and sometimes the truth hurts. Massage therapists are the best-equipped practitioners there are to deliver...
Sep 15, 2021•11 min•Season 6Ep. 9
