In this episode I answer a question from a Manual Therapist in Arizona who has been dealing with a recent string of last minute cancelations and having struggles on properly enforcing their cancelation policy, without feeling like they are going to piss their client off and lose them for good! --------------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in learning how to cut your treatment times in ha...
Jul 09, 2025•10 min
In this episode, I answer a question from a Massage Therapist in Virginia who holds a certification in Medical Massage and is trying to determine if working and accepting insurance in their practice is a good idea and a way to attract more clients. 𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 ’ 𝐬 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐜𝐚𝐦𝐞 𝐟𝐫𝐨𝐦 𝐋𝐨𝐥𝐚 , 𝐰𝐡𝐨 𝐢𝐬 𝐚 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐢𝐧 𝐕𝐢𝐫𝐠𝐢𝐧𝐢𝐚 𝐟𝐨𝐫 𝟕 𝐲𝐞𝐚𝐫𝐬 𝐚𝐧𝐝 𝐚𝐥𝐬𝐨 𝐡𝐚𝐬 𝐡𝐞𝐫 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐌𝐞𝐝𝐢𝐜𝐚𝐥 𝐌𝐚𝐬𝐬𝐚𝐠�...
Jun 19, 2025•10 min
In this episode, I answer a question from Wil, a massage therapist from Texas, who is considering investing in a business coach for their practice, which has become stagnant in its fifth year of operation. --------------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in learning how to cut your treatment times in half and easily double your income so you can avoid burnout and help more people get out of...
Jun 12, 2025•15 min
In this episode, I received a question from a Massage Therapist in New York who is experiencing real struggles with clients dropping out of treatment and saying they can no longer afford to come in. --------------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in learning how to cut your treatment times in half and easily double your income so you can avoid burnout and help more people get out of pain! ...
May 17, 2025•15 min
In this episode, I answer a question from a Massage therapist who is trying to figure out how to optimize their marketing to help attract quality clients using social media and trying to keep the costs relatively low. This question came from Emily, a Massage Therapist in Georgia who has been in practice for 7 years and operates her own solo business. She asked: “ I have been pretty consistent over the past year with being about 90 percent booked up in my business, but have kind of grown stagnant...
May 10, 2025•13 min
In this episode, I share the power that came when I finally stopped lying to myself that I didn’t care about making an awesome living in my business, and how changing that perspective completely transformed my life! --------------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in learning how to cut your treatment times in half and easily double your income so you can avoid burnout and help more people ...
Apr 23, 2025•11 min
Over this past weekend, I had some Massage Therapists come into my clinic for some in-person training. They asked me a great question about how to make more money in their massage practice and have a consistent and predictable income, so I decided it was a great topic to share on the show as well! 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 : 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘱𝘳𝘪𝘤𝘦 𝘢𝘯𝘥 𝘷𝘢𝘭𝘶𝘦 . 𝘈𝘷𝘰𝘪𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘳𝘢𝘱 �...
Apr 02, 2025•16 min
In this episode I share an easy way to avoid any creeps in your massage practice and never have to deal with unwanted advances ever again! --------------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in learning how to cut your treatment times in half and easily double your income so you can avoid burnout and help more people get out of pain! If you want to download the training for free, with no strin...
Mar 26, 2025•8 min
In this episode, I explore why discounts are bad for your practice and your clients. 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠: 𝘞𝘩𝘺 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵𝘴 𝘢𝘳𝘦 𝘣𝘢𝘥 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦? 𝘞𝘩𝘺 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵𝘴 𝘢𝘳𝘦 𝘣𝘢𝘥 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴? 𝘛𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘢𝘷𝘰𝘪𝘥𝘪𝘯𝘨 𝘱𝘳𝘪𝘤𝘦 𝘥𝘦𝘮𝘰𝘯𝘴 𝘢𝘵 𝘢𝘭𝘭 𝘤𝘰𝘴𝘵𝘴. 𝘛𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘧𝘰𝘤𝘶𝘴𝘪𝘯𝘨 𝘰𝘯 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘪𝘯𝘴𝘵�...
Mar 19, 2025•10 min
After a 4 month hiatus, the podcast is officially back! In this episode, I answer a common question I get several times a week on what is the best training course to take. 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 : 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘤𝘳𝘪𝘵𝘦𝘳𝘪𝘢 𝘵𝘩𝘢𝘵 𝘨𝘰 𝘪𝘯𝘵𝘰 𝘥𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘪𝘯𝘨 𝘪𝘧 𝘢 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘱𝘳𝘰𝘥𝘶𝘤𝘦 𝘢 𝘳𝘦𝘴𝘶𝘭𝘵 . 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘮𝘰𝘵𝘪𝘷𝘦𝘴 𝘧𝘰𝘳 𝘸𝘢𝘯𝘵𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦�...
Mar 05, 2025•8 min
In this episode, I answer a common question I get from many manual therapists about how to get better treatment results that produce long-lasting pain relief. 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠: 𝘐𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘢 𝘴𝘺𝘴𝘵𝘦𝘮, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦. 𝘛𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘵𝘩𝘢𝘵 𝘤𝘰𝘮𝘦𝘴 𝘧𝘳𝘰𝘮 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘪𝘯𝘨 𝘪𝘯 𝘢 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘪𝘯𝘫𝘶𝘳𝘺 𝘰𝘳 𝘢𝘳𝘦𝘢 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘰𝘥𝘺. 𝘞𝘩𝘺 𝘥𝘰𝘪𝘯𝘨 𝘭𝘦𝘴𝘴 𝘵𝘳𝘦𝘢�...
Sep 13, 2024•9 min
In this episode, I decided to share the recovery process that I went through over the years as I was deeply involved in being a technique and certification junkie! 𝐈 𝐬𝐡𝐚𝐫𝐞 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠: 𝘏𝘰𝘸 𝘥𝘪𝘥 𝘐 𝘨𝘦𝘵 𝘴𝘶𝘤𝘬𝘦𝘥 𝘪𝘯𝘵𝘰 𝘣𝘦𝘪𝘯𝘨 𝘢 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦 𝘫𝘶𝘯𝘬𝘪𝘦? 𝘊𝘰𝘮𝘮𝘰𝘯 𝘮𝘪𝘴𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘴 𝘐 𝘩𝘢𝘥 𝘢𝘣𝘰𝘶𝘵 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘸𝘢𝘺 𝘵𝘰𝘰 𝘮𝘢𝘯𝘺 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦𝘴. 𝘞𝘩𝘢𝘵 𝘴𝘯𝘢𝘱𝘱𝘦𝘥 𝘮𝘦 𝘰𝘶𝘵 𝘰𝘧 𝘪𝘵? 𝘈 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯-𝘮�...
Aug 22, 2024•11 min
In this episode, I answered a question from a Texas Massage Therapist who is struggling with clients not keeping up with care or starting care because it’s too expensive and they can’t afford it right now. 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠: 𝘏𝘰𝘸 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘺𝘰𝘶𝘳 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱 𝘸𝘪𝘵𝘩 𝘮𝘰𝘯𝘦𝘺 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘪𝘵 𝘧𝘰𝘳 ? 𝘏𝘰𝘸 𝘕𝘖𝘛 𝘵𝘰 𝘳𝘦𝘴𝘱𝘰𝘯𝘥 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘴𝘢𝘺 𝘪𝘵 ’ 𝘴 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩 𝘰𝘳 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯 ’ 𝘵 𝘢𝘧𝘧𝘰...
Aug 01, 2024•10 min
In this episode, I answer a question from a Manual Therapist in Ohio who is struggling with getting results and properly communicating with their client that the treatment process will be slower due to their poor metabolic health. 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠: 𝘙𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘪𝘯𝘨 𝘢𝘭𝘭 𝘢𝘴𝘱𝘦𝘤𝘵𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘯𝘫𝘶𝘳𝘺 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘵𝘩𝘦 𝘴𝘰𝘧𝘵 𝘵𝘪𝘴𝘴𝘶𝘦. 𝘞𝘩𝘺 𝘵𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘢 𝘤𝘭𝘪𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 𝘮𝘦𝘵𝘢𝘣𝘰𝘭𝘪�...
Jul 25, 2024•11 min
Early in my career, I was lucky enough to have a mentor who taught me an important concept… He said, “You can’t want the result for the client more than they do.” I needed to hear that at that time as I was starting and wanted to change the world with my treatments, pouring every ounce of my soul and energy into trying to help the client get their injury fixed, only to have them wash out from treatment and seem to care less, even when I knew they were getting better. I was reminded of this lesso...
Jul 18, 2024•12 min
In this episode, I answer a question from a Massage Therapist in South Carolina about how to get more referrals from existing clients, as well as doctors in their area, without coming across as pushy or desperate. 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠: 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘳𝘶𝘦 𝘮𝘰𝘵𝘪𝘷𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭. 𝘞𝘩𝘺 𝘦𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘴𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵𝘴 𝘪𝘴 𝘧𝘢𝘳 𝘧𝘳𝘰𝘮...
Jun 27, 2024•12 min
In this episode, I decided to rant about the absurdity of treatments that promise instant pain relief. I keep it short and simple, with why those treatments are dangerous for the client and using them will make the problem worse. I hope you enjoy my rant and possibly change your perspectives on the nonsense that comes from treatments promising instant pain relief. --------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Sof Tissue T...
May 31, 2024•11 min
In this episode, I share some tactics, perspective shifts, and strategies I implemented over the years that have helped me to double my time, all while creating more freedom in my business and life. 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧: 𝘈 𝘮𝘢𝘵𝘳𝘪𝘹 𝘐 𝘶𝘴𝘦 𝘧𝘰𝘳 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢𝘯𝘺 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯. 𝘈 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘵𝘰-𝘥𝘰 𝘭𝘪𝘴𝘵 𝘵𝘩𝘢𝘵 𝘧𝘰𝘤𝘶𝘴𝘦𝘴 𝘰𝘯 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘥𝘰𝘯𝘦. 𝘛𝘰𝘰𝘭𝘴 𝘢𝘯𝘥 𝘵𝘢𝘤𝘵𝘪𝘤𝘴 𝘵𝘰 𝘯𝘰𝘵 𝘨𝘦𝘵 𝘴𝘵𝘶𝘤𝘬 𝘸...
May 24, 2024•18 min
One of the biggest mistakes I made in the early years of my practice was doing too much treatment on a given injury. I was always under the impression that more is always better. Something I struggled with was thinking that a treatment could either make the problem better or do nothing to improve, completely disregarding the fact that it could make the problem much worse. In this episode, I make the case for why getting the treatment dosage just right is crucial in producing long-lasting results...
May 15, 2024•13 min
One of the most common questions I get from Massage Therapists is how to stand out and differentiate themselves from other therapists in their area. Most think they need to take every training course available, work endless events for free, or even worse, give a significant discount on their prices to help attract new potential clients. In this episode, I share 3 tactics you can use to help set you apart from others in your area, which don't involve taking more courses, working crazy hours at an...
May 01, 2024•12 min
If you have been listening to this podcast for the past few years I’m sure you have heard me talk at length about how a chiropractic adjustment isn’t a good form of treatment and doesn’t do much of anything to help fix an injury, which is coming from someone that has a doctorate in chiropractic. I firmly believe that the key component to address in any injury or pain presentation is the soft tissue, which holds the key to significant improvements in overall functioning, flexibility, and long-las...
Apr 24, 2024•12 min
Anyone who has been listening to this podcast for the past few years knows exactly how I feel about why quality hands-on soft tissue treatments are the most effective, safest, and best way to help heal an injury so people can stay the hell away from the traditional medical model that ruins peoples lives. You also know how much I believe Massage Therapists are best equipped to deliver world-class soft tissue treatment. Unfortunately, the rest of the world doesn’t always see it like I do and doesn...
Apr 17, 2024•9 min
I try my best to stay off social media as much as possible, understanding that I can use it to grow my business, but fight like hell to not let it use me. On the rare occasion that I do end up scrolling, I am amazed and dumbfounded by the abundance of self-proclaimed experts giving out advice, especially those selling for that advice who have no grounds whatsoever to do so. The internet can fool anyone into thinking someone is more viable in the advice realm than they are, leading to dumb buying...
Mar 06, 2024•10 min
In this episode I share the importance of having your clients buy at least 8 treatments in advance, with no discounts. Expect to learn why charging more and having your clients commit to the process is better for you and crucial to their treatment success. --------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this...
Feb 28, 2024•12 min
Back in 2018 when I was still a young man I thought I was invincible and could see 100 clients per week and essentially redline it every day. I was making a ton of money, but being that dialed in took all my focus and my health took a backseat. I kept saying that I would eventually make my health a priority once things settled down, which never happened and I ended up blowing up and having to step away from my practice for almost a year to get back on track. I was always focused on the short ter...
Feb 21, 2024•13 min
In this episode, I wanted to share an interaction in my clinic with a new client who was currently seeing 6 different providers for a neck injury, all of whom were all over the place and doing nothing to help the problem. I share my lessons and insights from this interaction, but most importantly go through my process to help a client stop seeing a provider, or many providers in this case, that have no clue as to what is going on and are only making the problem significantly worse. I hope you le...
Feb 14, 2024•13 min
Something that I struggled with in the early years of my practice was trying to essentially be a jack of all trades, which in turn caused me to become a master of none. I wanted to be the one-stop shop for all aspects of the client injury presentation, often causing me to miss out on the mastery level. In this episode I make the case for choosing exactly what provider you want to be and the importance of focusing solely on that. I hope you gain some new perspectives and enjoy the show! ---------...
Feb 07, 2024•11 min
As manual therapists we know the most important skill set we can have is amazing treatment skills and technique mastery, without that we wouldn’t be in business for too long. I would argue that another skill, which is almost equally important is to have proper communication skills and an ability to educate our clients, which ends up being the underlying cause of treatment failures with a client. For years I have invested just as much time properly communicating to the client about the entire tre...
Jan 31, 2024•12 min
Sometimes it may seem like I am a broken record with some of the statements I make, especially that marketing and sales are the lifeline of your business. For many years I struggled with how to even market correctly, resorting to outsourcing it to some company and just wasting time and money. Many of us overthink marketing and then get into a position where we don’t even bother doing it, if we do get around to doing it, we often miss the point and are inconsistent. Marketing is simply making oth...
Jan 24, 2024•13 min
One of the most important lessons I learned over the years was trying to answer a simple, yet vastly important question… “Do I need more tools in my tool belt for applying treatment, or do I just need to sharpen the ones I already have?” In this episode I cover the mistakes I made over the years of thinking I had to take every single technique course, have every certification and always be at the cutting edge of all the new fancy treatment methods, only to learn the hard way that excelling at th...
Jan 17, 2024•14 min
