Why should you slow your breathing down? This podcast answers just that. too often we are breathing too fast, creating imbalances in our blood gases and leading to chronic inflammation, stress and more. Today we talk about how you can use breathing techniques to address all of these issues. Listen in to learn about 3-4-4 breathing and how it can help you! If you want to learn more: My book can be found here: Breathe Better EBook: https://amzn.to/2GMKdOC Breathe Better Paperback: http://amzn.to/2...
Oct 15, 2021•15 min•Season 1Ep. 46
Today I’m lucky enough to be a guest on the Better You Movement Podcast and I have included the audio from myself and Brady’s conversation you can find all his info in the details below as well as any other references cited during our conversation. Hope you guys enjoy! In this episode, I talk with owner and lead physical therapist at Chandler Physical Therapy, Dr. Eric Christensen. Eric talks about his journey to the PT profession and what led him to pursue small business practice ownership. Eri...
May 28, 2021•48 min•Ep. 45
Breathing is crucial to life. Literally. In this episode I dive into why I focus on breathing so much in my practice and some simple solutions for correcting and over-stressed nervous system. Want to learn more about breathing? If you're in the Phoenix Area, book a visit with me: https://chandlerpt.net If you're not local... Check out Breathe Better Book and Course: http://www.breathebetter.co Want to connect socially? Facebook: http://www.facebook.com/chandlerphysicaltherapy Instagram: http://w...
Apr 16, 2021•10 min•Season 2Ep. 4
In this episode I jump into the most recent book I read, Caffeine by Michael Pollan. I really enjoyed this book and in this episode of discuss some of my favorite points from it and encourage you to take a look too. https://amzn.to/2PN56Dw Want to get in touch? Connect with Me! And, please message and say 'Hi!' www.sockdolagerwellness.com Twitter: @sockdolagerwellness Instagram: @sockdolagerwellness Facebook: business.facebook.com/sockdolagerwc Breathe Better Online Course: https://sockdolagerwc...
Apr 02, 2021•7 min•Season 2Ep. 3
EPISODE 42: What is the Future of Health? In this Episode we touch base on the future of health. What will it look like? How will a healthy person behave in the future? I give my top 3 things I think health will be centered around more than ever: 1. Mental Health 2. Exercise 3. Diet/Supplementation Yes, we should already be focusing on health like this, but the future will emphasize this even more. That's why we created Sockdolager Wellness in the First Place. Where we can create world class sup...
Mar 13, 2021•8 min•Season 2Ep. 2
Hey Everyone, while business and business tactics have been fun, I feel like it is time to shift gears to something I'm more passionate about: health. Keeping it, earning, and flourishing with it. This is the beginning of a new phase for me. Expect great guests to educate us on how to be our best selves, live with good health, and explore the natural life to keep us being, Sockdolagers!
Feb 28, 2021•2 min
The human element is becoming more and more important every transaction we make, in this episode I discuss how asking for a reply in your emails can help generate engagement in customer trust and support and some of the most important questions you can ask. Want to learn more about my ECRM Drip (IE, how I keep my email list active and automated) Check this link out: https://drip.pxf.io/c/1235027/390571/5674 Want to get in touch? Connect with Me! And, please message and say 'Hi!' www.sockdolagerw...
Nov 21, 2020•6 min•Season 1Ep. 40
In this episode, we jump into two non-typical ways I use automation in my business for hiring to help streamline the process and qulaify candidates and employees! Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all in small business. If you're looking for realistic tips, tricks, support, and a community of like-minded professionals and students to help grow with- this is for you. It is my goal to pass on my knowledge of business, clin...
Sep 25, 2020•12 min•Season 1Ep. 39
Hey All - Welcome back! Today I dive into the 3 business books that helped me grow more over the last year. I'm huge into knowledge and love to learn, and because I own my own business, I really want to be the best owner possible. So here you have it, the 3 Books I Found to Be Influential to Me (I do it on Audible - try it HERE ): Crushing It! by Gary Vaynerchuk Hard Copy HERE Audio HERE Extreme Ownership by Jocko Willink and Leif Babin Hard Copy HERE Audio HERE Brains on Fire by Robbin Phillips...
May 01, 2020•7 min•Season 1Ep. 38
Hello! Today we are talking all about how to use caption to enhance your YouTube and Facebook video engagement for all those silent video watchers! Enjoy! Clips is a useful app- check it out here: https://apps.apple.com/us/app/clips/id1212699939 Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're looking for realistic tips, tricks, support, and a community of like-minded professionals and students to help grow with- this is...
Dec 02, 2019•9 min•Season 1Ep. 37
Hello! Today we are talking all about how to use giveaways to get new email subscribers- we dive into setting one up as well as the tools for the job! Enjoy! Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're looking for realistic tips, tricks, support, and a community of like-minded professionals and students to help grow with- this is for you. It is my goal to pass on my knowledge of business, clinical skills, marketing ...
Nov 27, 2019•13 min•Season 1Ep. 36
Today we talked about background automation (my favorite topic) to set up a winning system for acquiring new customers. We go through the process and details of how and when to set this up. I recommend using drip as it is a very flexible system but you can use whichever customer relationship manager you prefer. Want to learn more about Drip? Want to learn more about my ECRM Drip (IE, how I keep my email list active and automated) Check this link out: https://drip.pxf.io/c/1235027/390571/5674 Wan...
Nov 20, 2019•19 min•Season 1Ep. 35
Hello! Today we are talking about utilizing the customer list to create a Facebook Audience to then run campaigns to- 2 in particular. Word of mouth is powerful, and this particular advertising strategy can pay off big time for you! As always, if you have any questions, fire away! Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're looking for realistic tips, tricks, support, and a community of like-minded professionals and...
Nov 11, 2019•9 min•Season 1Ep. 34
Welcome! In this episode we talk all about how to use redirects to your marketing advantage. In person to person conversation, breaking in and leading the conversation can be tough- these tips will help! In online marketing, you need to get someone's attention, fast. These are time tested technique to do so! Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're looking for realistic tips, tricks, support, and a community of l...
Oct 21, 2019•7 min•Season 1Ep. 33
Hello! Today we are talking all about how to increase the open rate on your emails. In this episode I discuss the top things I've done to increase my open rate on my emails from 15% to 25-30% for every email! If you've been struggling with getting across to your list, you could be making one of these simple mistakes! The good thing? They are easy to fix in minimal time! Want to learn more about my ECRM Drip (IE, how I keep my email list active and automated) Check this link out: https://drip.pxf...
Aug 10, 2019•14 min•Season 1Ep. 32
In this episode, we dive into my Top 3 Productivity Tools I use EVERYDAY for my businesses. These are user-friendly and help me spread the word about my business everyday. Movavi Clips: https://www.movavi.com This is a brilliant simple video editor that is feature rich without the price! Can get it on Android, IOS, Mac, and Windows. You can trim, modify, add text, voiceover, transition to your hearts content! Canva: This multimedia editor is fantastic. Pre-built in templates set the stage for gr...
Jul 29, 2019•13 min•Season 1Ep. 31
Want a step by step guide for visualizing the perfect customer? Download it HERE: https://www.getdrip.com/forms/568870642/submissions/new Welcome to Episode 30! All about leveling up your clients. Making your clients successful in your business flow is crucial and it's not that different than a video game- find out why in this episode! Want a free step by step perfect ad creation guide? Get it HERE: https://www.getdrip.com/forms/714483794/submissions/new Want to learn more about my ECRM Drip (IE...
Jun 15, 2019•11 min
Welcome back! In this episode, we talk all about writing good copy- referencing previous episodes and building a good strategy to write your first (or maybe not) ad for Facebook (we focus on this venue in this episode, more to come). This takes you step by step through the creation of good ad copy using principles I've gained through my time in the trenches writing copy for my business along with reading and digesting several resources. Want a step by step guide for the perfect customer? Downloa...
May 05, 2019•19 min•Season 1Ep. 28
Welcome back to Episode 29!! - today we dive deep into the concept of tonality! Tonality is the use of the tone of your voice to help communicate, in this instance, help a person to have interest in purchasing from you! This come fresh from my reading (listening) to the Book: The Way of the Wolf - By Jordan Belfort. If you would like to read it check it out here: https://amzn.to/2DK9zOn And, if you haven't started using Audible, I highly recommend you do! They alway have some sort of free trial ...
May 05, 2019•15 min•Season 1Ep. 29
Welcome to Episode 27! In this episode, we talk all about Facebook Ads at the Ad level. This is where you do you most creative work and where most people get hung up on what they can and can't add and make common mistakes that get you flagged. If you want to learn more about the Ad Level in Facebook Ads, tune in! References: Ray Edwards: Copy That Sells - https://amzn.to/2X4xxuW Ray Edwards: Web Copyrighting From The Trenches - https://amzn.to/2VLq9Er Want to learn more about my ECRM Drip (IE, h...
Apr 14, 2019•13 min•Season 1Ep. 27
Episode 26: Facebook Ads - the Ad Set Level In this episode, we talk all about the different options for Facebook Ads at the Ad Set Level. The different levels between campaign, ad set, and then ad can be confusing for the beginner. We dive into the Ad Set Level to talk about how to structure it depending on what you're looking to get out of it - if you're looking for a fresh perspective to talk about Facebook Ads, this is the episode for you! Want to learn more about my ECRM Drip (IE, how I kee...
Mar 24, 2019•15 min•Season 1Ep. 26
In this episode, we dive into what a Lookalike audience is, and how it can be used to help you improve your Facebook Marketing. IF you love the customers you have, and want more just like them, then lookalike audiences may be for you! We go over my top 3 favorite lookalike audiences in this episode as well! Want to learn more about my ECRM Drip (IE, how I keep my email list active and automated) Check this link out: https://drip.pxf.io/c/1235027/390571/5674 Want to get in touch? Connect with Me!...
Mar 17, 2019•14 min•Season 1Ep. 25
In This Episode we wrap up the Psychology of Sales Series where we put it all into practice. We take you from finding your perfect 'avatar' to finding their fears, to using this in our marketing language, giving choices (not too many), establishing expectations and how to implement this into your funnel/marketing as well as your customer communications. If you're interested in a worksheet for the perfect customer and their normal day to day, check it out here: And of course, please check out Dri...
Mar 12, 2019•22 min
Episode 23: The Psychology of Sales Part 4: Free. In this Episode we talk all about the concept of free and how that can help or hurt getting people in the door of your business. We go over strategies and ideas that you can potentially use in your small business to flex your “free” muscle to build your potential client list. Resources mentioned: Predictably Irrational by Dan Arielly: https://amzn.to/2UguEGo Drip - ECRM - my email list and campaign manager : https://drip.pxf.io/c/1235027/390571/5...
Mar 03, 2019•9 min•Season 1Ep. 23
Welcome to Episode 22: The Psychology of Sale Part 3: Expectations. In this episode we chat all about how expectations drive the consumer train- how setting expectations before, during and after interactions can not only help finalize a sale, but also build trust with your customer and people. And, this applies to life in general, not just a sales cycle- your significant other, your children, your employees will benefit from this approach!
Feb 25, 2019•11 min
In this episode, we focus on choices. Today, people are afraid to make a decision because of what we spoke about in Episode 21- fear. Marketing funnels, this day and age are to edcuate inform and give customers PERMISSION to buy our product. We are designed to make and/or decision. Our brain cannot handle complex decisions or multiple ones. Despite our multitasking world our brains cannot handle it. Simple is better. Too many choices ends up in analysis paralysis. Extreme Ownership: https://amzn...
Feb 19, 2019•15 min
Welcome to episode 20 of the podcast today we are talking about the psychology of sales and human decision-making. Number 1 is FEAR. Today we talked about how customers Fear to Get Purchases Wrong. How Educating Customers on How it is Right In you marketing can go miles. Tools I use to help gather information about the fears my customers or potential customers have. And how to apply this info to your next Facebook or Google Ads advertising campaign. Hope you’re doing well! References: Ask Ryan l...
Feb 17, 2019•14 min
In this episode we talk about the best bang for your buck with Facebook advertising. 1. Get local! 2. Use interests related to your audience -how. 3. video. We also discussed a little bit about the Facebook algorithm as well as what’s coming up in the future episodes! If you’re interested in connecting with the blog about how to add captions to your video on Facebook then check it out here: http://www.sockdolagerwc.com/blog/how-to-add-captions-to-your-facebook-video Eric is a working physical th...
Feb 17, 2019•12 min•Season 1Ep. 19
In this episode we talk all about Facebook custom audiences using the Facebook pixel – we built this on from the previous episode episode 17, and flush out the specific audiences that I find have worked best for my business. I incorporated this into a blog which you can find here: http://www.sockdolagerwc.com/blog/the-facebook-pixel-how-to-place-install-and-create-custom-audiences-with-it AND If you want to learn more about my CRM DRIP, check it out here: https://drip.pxf.io/c/1235027/390571/567...
Feb 02, 2019•10 min
In this episode we talked about all about Facebook pixel, what it is, how do we install it, and opportunities to use it for your business. If you’re interested in the blog you can find it here: http://www.sockdolagerwc.com/blog/the-facebook-pixel-how-to-place-install-and-create-custom-audiences-with-it As always if you have any questions you can contact me directly below: Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're ...
Jan 27, 2019•9 min
