As an independent broker operating in a market dominated by the Zillows of the world, it can feel like we’re going to be driven out of business at any second. The truth is, we can still own a slice of the market without the big budgets of well-known brands, if we focus on the advantages we have over them. How do we use marketing to make sure people know us and want to hire us? How do we deal with the loneliness and burnout that often comes with real estate? Why do we need to stop agonizing over ...
Nov 02, 2021•57 min
Now more than ever, our jobs require us to be on camera and present ourselves in the virtual world. If you’re going to have your camera on, then you better be strategic about how you’re showing up - no resting b**** face, and no disorderly background. In large Zoom calls, we might think we can get away with not making an effort, but people notice, and that hurts our brands. How do you show up to Zoom calls so well-prepared and ready to engage that it helps us build relationships? What can we do ...
Oct 19, 2021•30 min
As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy. We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome? In this episode, I’m joined by ...
Oct 05, 2021•1 hr 13 min
Contrary to popular belief, TikTok isn’t just a platform for dance videos and funny hacks - it’s a massive marketing vehicle, with personality, familiarity, and relatability baked into it. It’s the perfect marketing channel for Realtors! We know that TikTok has all this goodness going for it, but why are so many Realtors still so resistant to it? How can we start making really good TikTok content that will get people to stop scrolling? We found the ultimate TikTok expert to unlock the door to le...
Sep 21, 2021•25 min
The path to inaction is paved in excuses and procrastination. If we want to achieve anything in our lives, we only have to decide between making progress and continuing to make excuses. How do you choose the path that leads to your dreams? We all have our fair share of baggage, and it’s easy to blame the past, trauma and other people when our lives are stagnant. But we bear the full responsibility for where we are today. The good news is, if we’re not happy with anything in our lives, we have fu...
Sep 07, 2021•43 min
Uber, Tesla, and Canva are successful businesses with one thing in common - they all run referral programs, and grow their customer base through the people that already do business with them. Real estate agents, on the other hand, have a ton of people they’ve done a great job for, but never go after referrals, and this is an expensive mistake. How do we go about changing this? What makes referrals a more efficient marketing channel than anything else? In this episode, I’m joined by Realtor, ment...
Aug 24, 2021•47 min
In today’s listing scarce market, real estate investors hold the key to more property, more deals, and more income. Surprisingly, very few agents ever engage with investors. Most of us treat them as competitors, instead of allies in a challenging market. The bottom line is, if we aren’t actively building relationships with investors, we’re shooting ourselves in the foot. What are real estate investors looking for in potential Realtor partners, and how do we approach them? How do we apply an inve...
Aug 10, 2021•30 min
The faith of a mustard seed, the mentality of a dope fiend, a solid plan to hit the ground running - this is how we combat the fear that makes us question our capabilities. Fear will always be present in the entrepreneurial journey, but we can either succumb to it, or use our mindset to push through it. How do we deal with fear when it does arise? What actions can we take to break through barriers of entry in real estate? In this episode, I’m joined by Houston Realtor, Kelli Johnson to discus...
Jul 27, 2021•53 min
In a distressed market, the agents who do well center their marketing on being a helpful resource and an ally during hard times. The only challenge is, the markers of a distressed property market are unlike anything we’ve seen before, so we might miss the opportunity if we don’t know what to look for. As an agent with little to no experience with defaults, short sales, and foreclosures, how do you navigate this market and prepare for it ahead of time? What word do we need to make a central part ...
Jul 13, 2021•1 hr
The status quo in real estate dictates that agents get leads, and LOs have to ask, compete, and cold call for that business - but what if you could flip that and create the ultimate win-win by partnering up? Agents and LOs are perfectly positioned to differentiate themselves, dominate the marketplace, generate better leads and close more deals when they WORK TOGETHER. What are some of the bigger opportunities agents and LOs can capture through collaboration? Why are systems the key to success in...
Jun 29, 2021•30 min
Whether we’re in real estate, education, or any other industry - our ability to succeed is directly connected to the tools we have, and the practices we put in place. Journaling is one of the more powerful practices that allow us to reflect, learn, organize our thoughts and come up with new ideas. If you’re trying to figure out how to build your business, journaling should become a habit. In today’s episode, I’m joined by two entrepreneurs and twin sisters who developed specialized journals that...
Jun 15, 2021•46 min
How are agents and investors generating thousands of motivated seller leads in a low inventory market, without direct mail or cold calling? Now more than ever, the focus of our seller lead generation needs to be quality over quantity, especially online. Our ads and content need to cut through the noise, and reach the people who are ready to take action right now. Why is Google a great place to generate motivated leads? How do we use it with Facebook to supercharge our ad campaigns? In this episo...
Jun 01, 2021•27 min
Are we in a low inventory market where it’s impossible to get listings, or are we just in a market that requires a different approach ? Agents who are complaining about a lack of inventory in the market are buying into a false perception and talking themselves out of a job. In the very same marketplace, there are agents who are generating seller leads, and even listings. What sets them apart is mindset, action and being able to lead sellers out of fear and into confidence and clarity. What facto...
May 18, 2021•56 min
In a rapidly evolving marketplace, agents who define themselves by their job title, and not by value risk getting left in the dust. Seeing the market through the lens of a traditional transaction will make us irrelevant, fast. To stay ahead, we have to redefine what it means to work in real estate, and think beyond buying and selling homes. What critical steps do we need to take to form our value around our time, talent and identity ? How do we find unique opportunities to solve pain points? Wha...
May 04, 2021•42 min
Many real estate agents believe that they have to be open 24/7 in order to be successful in our profession. They’ve bought into the lie that building a competitive business requires agents to give up all their time. This doesn’t have to be true for us. It’s possible to have a thriving business without 80-hour weeks and burnout, by choosing to work by relationship and referral. Agents who grow by nurturing their database get to dictate their schedule, work manageable hours and are better equipped...
Apr 27, 2021•35 min
Entrepreneurship comes with crushing lows that can wreak havoc on our mindset and destroy our momentum - if we let them. The hardest moments of this journey are the failures, but those challenges can be the greatest teachers, not just for ourselves but for those around us. Even if we don’t get things right every time, there’s so much value in our experiences. The entrepreneurial journey has been about constantly tweaking who I am and what I have to offer so I can align with the best opportunitie...
Apr 20, 2021•2 hr 33 min
Successful marketers don’t have to tell us what they’re doing. The results they get in business are evidence of a foundation of value, systems and intention. In real estate, it’s so easy to get bogged down by distractions, inefficiency and a lack of boundaries. When we’re not getting the results we want, the first area we need to examine is our daily work routine. To become effective and unstoppable, separate the essentials from what’s not moving the business forward. What are some of the key sy...
Apr 13, 2021•36 min
Real estate teams are a powerful vehicle for growth and success, but they still remain heavily misunderstood and underutilized by agents who desperately need the structure and freedom they provide. In order to build a team, it’s critical that we shift from thinking like an agent to thinking like a business owner. The best and highest use of our time as agents is becoming better salespeople, interacting with clients, setting the vision for the business and doing what no one else can do. If we’re ...
Mar 16, 2021•43 min
To build a valuable and successful real estate business, we have to put key pieces in place in our lives and take deliberate actions every day. We can either build a business that burns us out or gives us freedom and allows us to earn the most money for what we have to offer. In 2020, there were certain critical pieces I put in place in my business to emerge stronger. How did I use my time at home to increase my streams of income? What are the biggest life lessons I apply in my business? In this...
Mar 02, 2021•1 hr 9 min
If you want to succeed in real estate and build a sustainable business, you need to have a powerful marketing system. We need a repeatable and scalable process that helps us generate leads. We’re in the real estate business and whether we want to list, flip, or wholesale a property, it’s impossible to do so at a high level without a marketing plan. In today’s low inventory market, it’s important to be extremely dialed into our local markets so we’re able to identify and maximize our earnings thr...
Feb 16, 2021•33 min
Sales and networking require us to effectively communicate with strangers. In those situations, many agents struggle to separate themselves from the crowd, and fall into the trap of simply being seen as a commodity. We all have things that make us different. What we’re passionate about, the value we bring to the table, the niche we serve and our own personal journeys that set us apart. When we’re able to present ourselves leading with these things, we get elevated to the status of an expert in t...
Feb 02, 2021•38 min
One of the most important marketing fundamentals we need to make a reality in our own lives and businesses is finding and dominating a niche. When we create our own lane, we’re able to have a clearer message, stand out more, understand our clients and serve them at a higher level. Mobile home investing is one of the most fascinating and profitable niches in real estate. Today, I’m joined by an entrepreneurial couple who have flipped over 400 mobile homes, and are now teaching other people how to...
Jan 19, 2021•38 min
When it comes to marketing, we’re often so focused on the individual aspects that we overlook how all the pieces fit together to create a memorable customer experience. By focusing on the whole customer experience, we can create joy, build loyalty, get repeat business, and build a strong connection with people. Everything we do in marketing should be about showing value to our customers, and being authentic and personable so that they genuinely get to know, like, and trust us. Why is email marke...
Jan 05, 2021•35 min
If we want to be more effective at marketing and social selling, we have to get better at leveraging the devices in the palms of our hands. We have to approach everything we do from the angle of finding solutions. Every pain point in our business and our marketing is an opportunity to learn something that can make us better. When the lockdown happened back in March, I set goals for what I wanted to achieve to keep growing my business. Instead of seeing the lockdown as a problem, I then set out t...
Dec 15, 2020•43 min
Through all the content we create and post online, our primary goal should be to build brand awareness. But we should also position ourselves as assets to our community by constantly providing value. Delivering value through content sets us apart and allows us to digitally dominate the real estate communities we want to buy and sell in. When we position ourselves as marketing all-stars, we become top of mind and show people that we’ll work hard at selling and marketing their home. What simple sy...
Dec 01, 2020•50 min
Once we’ve identified our target audience, we have to craft content that resonates with them by celebrating what’s important to them. We need to create branded content that looks polished, but also shows what makes us unique and what we have in common with our audience. It has to be content that comes directly from us. If we build a social media strategy based on reposting other people’s content, we miss out on the opportunity to become an authority in our markets. In order to achieve our social...
Nov 17, 2020•54 min
One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans. Once we become clear on what our brands represent and the target audience we’re crafting content for, the next step is nurturing quality interactions to connect on a person-to-person level. If we want people to know, like, trust and refer us, we need to have a mindset of giving and a system for reaching out that makes them feel valued. What ar...
Nov 03, 2020•41 min
An effective content strategy needs to reflect our unique value proposition, and the unique needs of our target audience. When we put out content that’s too general, it won’t speak directly to a specific market and it won’t stand out. This is a mistake I see many agents making. If we don’t commit to doing things differently, we won’t be able to reach our Business Social Goals. On Day 1 and Day 2, we talked about leveraging our unique selling point and finding our niche and target audience. If we...
Oct 20, 2020•32 min
Finding our target audience is the first step towards becoming unstoppable in our real estate careers. The second thing we need to do is dial in our morning routines and schedules. We have to develop the habit of living by our calendars, and a set of non-negotiable actions we’re committed to daily. A solid morning routine sets us up for a productive day, and sets in motion the activities that align with our goals for higher income and a better business. Time is the most limited commodity we have...
Oct 06, 2020•37 min
At the beginning of 2020, many of us had big goals set out for the year ahead, but those were all shattered by the pandemic. We were quickly faced with two choices - either give up on our goals, or pivot what we do so that we can stay in business. If we set the right intentions and nurture productive habits, 2020 can still be a year of growth. The Social Selling Journal is all about being social every day, both online and offline, to stay number one in your customer’s mind. It is a reboot of you...
Sep 22, 2020•43 min
