Using Content Marketing to Drive Engagement - Part 1

NSPRA Conference 2018

This is PART ONE of an audio recording from my smartphone. Slides correspond to my dialogue. Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs. Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable. Part one explores the death of traditional marketing. We live in a fragmented media landscape where the consumer is in control of the buying process. It is time to change the way we market.