Clubhouse is the newest social media platform sweeping the world (if you don’t count Dispo), to be embraced by marketers and other business professionals. With currently one million users on the platform, there are several rooms that will probably fit the niche you are looking for. I have been on the platform for almost a month, mainly as a listener. In this podcast episode, I thought I would share my thoughts about the app on this episode.
Feb 17, 2021•15 min•Ep. 32
The best advice I can give any marketing client is "Know Your Audience." He more you know the audience, the better your messages and content will become. The best thing you can do before you start any campaign is to gather as much information you can about your audience and build an audience persona. You goal should be to know what your audience loves and what they hate, and then build content around that. Thank you for tuning in. You can learn more about audiences and marketing by visiting my w...
Feb 12, 2021•14 min•Ep. 31
In marketing, your customer is in control. They have so much information at their fingertips, they are making decisions before they see your content. That is why Customer Experience is so very important. In this episode of the Social Media Schoolhouse podcast, I talk about the importance of developing an awesome customer experience and how that will transform your school marketing. Topics in the podcast include: Brand and Experiences Developing a Customer Focus Defining Your Audience Touchpoint ...
Nov 09, 2020•14 min•Ep. 30
Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or derogatory comments, I am not in favor of turning off our audiences' words. The Power of Social Listening The power and knowledge comments bring to our district far outweighs any negative brand image it might convey. I believe comments are a powerful tool to tap into our audience's mind and improve ...
Sep 12, 2020•16 min•Ep. 29
Generation Z has more influence over their parent’s decisions than any other generation before them. Their impacts over purchases include car purchases, home purchases, and selecting an educational institution. That is why it is so important to engage your students on social media. Your content influences them. Especially on platforms like Instagram, Snapchat and TikTok. In this podcast, I will give you and your school district 14 social media hacks to engage your students, and influence them to...
Jul 26, 2020•25 min•Ep. 28
Before there were Facebook and Instagram, there was MySpace. At the height of its popularity in 2006, Myspace surpassed Google as the most visited website in the United States. Despite its fall from grace, could MySpace be resurrected from the dead? In a time where Facebook is considered uncool by the younger generation, could MySpace make a comeback? In this podcast, I talk about how a media company could purchase MySpace and flip the platform to become a Generation Z darling. You can read my b...
Jul 11, 2020•15 min•Ep. 27
Have you recently started a podcast for your company, school district or your personal brand? Are you trying to find better ways to promote your podcast? Or are you trying to find ways to expand your audience? In this episode, I will how to create 11 additional pieces of innovative content from one podcast episode.
Jul 03, 2020•13 min•Season 1Ep. 26
Are you looking for high quality millennial college graduates to join your company? Are you not having much luck at college job fairs? Do you need tips for putting together an awesome college job fair marketing plan? In this podcast, I give tips on how my company doubled our online job applications using these job fair techniques. Recruiting millennials for your company or your school district can be hard. These tips will hopefully make it easier for you to recruit at college job fairs. Checkout...
Sep 02, 2019•13 min•Ep. 25
Are you looking for the best ways to recruit Millennials? Is your company or school district having trouble understanding the wants and needs of this generation? In this episode, Jason A. Wheeler discusses millennial job seekers, and what is enticing them to choose a company for their first job. This is a clip from a longer presentation entitled "Using Strategic Marketing to Recruit Millennial Teachers to Your School District" from NSPRA 2019. Checkout More About Jason A. Wheeler Here: www.jason...
Aug 29, 2019•9 min•Ep. 24
The world of social media is changing rapidly. This powerful medium is impacting the way we engage our parents, students and the overall community. Emerging trends in social media will influence the way we use Facebook, Twitter, Instagram and countless other platforms. Learn how your district can use these trends to be on top of the ever-changing world of marketing and communication. Social media is evolving, and your district needs to be ahead of the game. This is the audio from my TSPRA presen...
Feb 22, 2019•55 min•Ep. 23
In this podcast, I give some basic social media advice for teachers to help them engage with their parents. Social media is a very powerful tool. Social Media Basics for Teachers I do a traveling social media roadshow to all of our campuses in CFBISD to help encourage social media usage among our teachers. The purpose of my talks is to speak on the power of storytelling through social media such as Facebook, Twitter and Instagram. I feel most parents care more about their child's school than the...
Jan 25, 2019•33 min•Ep. 22
Search Engine Optimization Success for Small Businesses Do you know how important it is to have your small business show up on the first page of Google? Are you having trouble making this a reality? Or are you paying crazy amounts of money to optimize your small business website? In this podcast, I give your small business simple tips to help your company rank on the first page of Google, Bing and other search engines. Find More Great Content Here: www.jasonawheeler.com Search Engine Optimizatio...
Jan 04, 2019•46 min•Ep. 21
The power of social media is undeniable. Yet, some school districts have not totally embraced the full power of their platforms. Has your district unlocked the full potential of social media? What do you plan to do in 2019? In this podcast, I showcase my Six Rules of Impactful Social Media Be Engaging Know Your Audience Tell a Story Live in the Moment Be Consistent Be Useful This is a presentation from the October 2018 North Texas Sprint Meeting at Anna High School in Anna ISD. I discuss how to ...
Jan 01, 2019•43 min•Ep. 20
Using Content Marketing to Engage Your School District Audience MinnSPRA Keynote Presentation 2018 Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs. Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable. Please visit www.jasonawheeler.com for more great content on soc...
Dec 13, 2018•1 hr 31 min•Ep. 19
NSPRA Conference 2018 This is PART ONE of an audio recording from my smartphone. Slides correspond to my dialogue. Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs. Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable. Part one explores the death of traditional marke...
Sep 20, 2018•21 min•Ep. 18
Can you believe it is already 2018? Have you given thought about your school marketing strategy for the new year? Today’s episode of the Social Media Schoolhouse Podcast, the last of 2017, focuses on 11 Quick Tips to Improve Your School Marketing for 2018. The tips include everything from Facebook Ads to Instagram Hashtags. By the end of the episode, I hope your district will use these 11 quick tips to have a successful launch to 2018. 11 Quick Tips to Improve Your School Marketing for 2018 Chan...
Dec 31, 2017•12 min•Ep. 17
Today’s episode of the Social Media Schoolhouse Podcast focuses school marketing trend’s I see coming down the pipeline for 2018. I will discuss my thoughts on where I think marketing is heading and what trends school districts should start exploring. By the end of this episode I hope districts will at least start an internal conversation with their district leadership about the future of marketing and where investment dollars should be allocated in the future. Podcast: Microinfluencers (0:53) S...
Dec 12, 2017•12 min•Ep. 16
In 20 Years… A School District Will Buy a Local Newspaper Don’t laugh. This is not too far out of left field. Over the past three years there has been a resurgence of the journalism occupation. Not necessarily in the form of a traditional newspaper, but the need for people who can tell your story has become very important. With the increasing popularity of blogs and content marketing, we will need these storytellers more than ever. And we need someone who can do it at the local level. The Journa...
Oct 05, 2017•8 min•Ep. 15
Is your district stuck in the past? Are you concerned about increasing competition in your school district? Does your marketing feel like an old dinosaur? Is it time you start reevaluating your school district's marketing strategy? In today's podcast, I will give you three school marketing tips I learned while watching Jurassic World with my son this weekend. Jurassic World opened in the summer of 2015 and became the second biggest film opening of all time, banking over $204 million in just thre...
Jul 31, 2017•6 min•Ep. 14
The Wire, which aired on HBO, is hands down my favorite television show of all time. The gritty drama that told the story of the streets of Baltimore felt so real. A textured portrait of an American city in decline, told many stories, and taught us many lessons. Reexamining the show many years later, I realized it not only taught us lessons on life, but it also taught lessons we can use in School Public Relations and School Marketing. In this podcast, I will examine SCHOOL MARKETING and SCHOOL C...
Jul 23, 2017•8 min•Ep. 13
How to Engage Students by Inviting Them to the Marketing Process More than likely, YOUR STUDENTS DON'T TRUST YOU. Can you blame them? Half of you have not been in the classroom for past 15 years. But don’t worry; it’s probably not your fault. It’s those crazy Millennials, right? Millenials don’t trust advertising. In fact, the only people they do trust are the people they know. In this podcast, I'll discuss four ideas to engage your students by inviting them to help your district in the marketin...
Jul 15, 2017•7 min•Ep. 12
Has your district ever considered content marketing? Wondering how content marketing might fit into your overall marketing strategy? Many school districts have never considered content marketing as a valuable communications strategy, and many one-person departments feel they don’t have the time to start something so complicated. But what if I told you starting is as simple as creating a blog? In this podcast, you’ll discover why content marketing is so useful, why a blog is the most important el...
Jul 10, 2017•8 min•Ep. 11
Is your school district adapting to the changing world of school communications? Does you department need to restructure to deal with this new revolution? As school district communications changes to a more marketing and content delivery role... is it too far out of left field to say a school district will buy a local newspaper in the next 20 years? Over the past three years there has been a resurgence of the journalism occupation. Not necessarily in the form of a traditional newspaper, but the ...
Jul 03, 2017•9 min•Ep. 10
How to Have Enormous Professional Success at NSPRA 2017 Professional conferences are not only to learn, but they are also a great networking opportunity. What better way to expand your professional presence in the School PR World then at the biggest conference of the year? NSPRA 2017 is a great place to build "Brand You". Here are my Seven Tips to Expand Your Personal Brand at NSPRA 2017: Tip 1: Announce Your Arrival [1:05] Tip 2: Challenge Yourself to Meet New People [1:55] Tip 3: Have a Plan [...
Jun 22, 2017•9 min
In school communications, there is no summer break. It is vital you keep spreading the great stories that make your district great. Summer is also a great time to do small things to make your marketing and communications better in your district. It can be hard to get motivated during the lazy months of summer. Here are 23 very random and very easy things you can do to improve your marketing, communications, and school public relations for your district this summer. If you liked what you heard, m...
Jun 17, 2017•11 min
Episode 6 of the Social Media Schoolhouse Podcast In this podcast, you’ll discover seven tips to attract millennial teachers to work for your school district. In this episode you will learn: What Millennials Want [1:01] Tip 1 - Using Social Media for Brand Awareness [2:58] Tip 2 - Creating a Teacher Hub on Your Website [5:46] Tip 3 - Social Media Ads for Recruiting Teachers [7:45] Tip 4 - Building a Successful College Job Fair Day [9:37] Tip 5 - Grow Your Own Teacher Program [15:13] Tip 6 - New ...
Jun 11, 2017•21 min
Do you use email to market your district? Want to scale your success with email marketing? By defining your niche audiences and building an email list around those personas, you can improve the performance of your email marketing. Learn More at www.socialmediaschoolhouse.com
Jun 04, 2017•16 min
The Social Media Schoolhouse Podcast is here to help your school district increase your enagement with your students, parents and community. In Part 2 of this podcast, you’ll discover four more simple tips to improve your school marketing.
May 28, 2017•10 min
School marketing is becoming important as competition is increasing. It is time for school districts to embrace marketing to increase enrollment. In this Podcast, you’ll discover four tips to improve school marketing. Questions about the tips in the podcast? Email me wheelercfb@gmail.com
May 20, 2017•9 min
The landscape of public education is changing. With changing technology and the increased competition from charter and private schools, I predict School PR to be very different in the next five years. Let me ask you… How is your district preparing for the changing landscape of School PR? In this podcast, I will give my thoughts about building your School PR team for the 21st Century.
May 16, 2017•7 min
