In today's episode, I sit down with Thomas Finetto, the head of creative for Instagram for Business—yes, the account with over 20 million followers helping business owners grow on Instagram ( @instagramforbusiness ). We talk about what it actually takes to win on Instagram today, from the biggest mistakes he sees creators and brands making, to the mindset shift every entrepreneur needs in order to succeed online. Thomas shares why speed and trust are the secret weapons for social teams, and how ...
Apr 07, 2025•28 min•Ep. 57
In today's episode, I sit down with Pat Flynn ( @patflynn 106k), an OG in the world of online entrepreneurship and podcasting, to talk about what it really takes to build a thriving audience and business. Pat shares his journey from being laid off as an architect to launching a massively successful online brand, breaking down the principles behind his bestselling book Superfans and his upcoming book Lean Learning. Click HERE to pre-order Lean Learning, today! We dive into why super fans (not jus...
Mar 24, 2025•50 min•Ep. 56
In today's episode, we're doing another You Interview Me segment where I answer questions directly from my Instagram DMs. We're covering some of the biggest challenges content creators and entrepreneurs face on social media, including why engagement drops, how to stay organized with content, and whether cold DMing is an effective strategy. I also share my take on the future of live shopping on Instagram and how it could be a game changer for businesses, plus my step-by-step approach to starting ...
Mar 10, 2025•29 min•Ep. 55
In today's episode, we dive into the world of print on demand and how entrepreneurs can create and sell physical products without needing massive warehouses or upfront inventory costs. This episode is a little different from our usual focus on digital products, but it's an incredible opportunity for anyone looking to add an extra revenue stream to their online business. Our guest, Adrian Vonarx ( @ecomlegendsacadem y), is an expert in print on demand and walks us through the four essential steps...
Feb 12, 2025•43 min•Ep. 54
In today's episode, I dive into the journey of Ian Grant ( @vermontdogtrainer 270k), a dog trainer who transitioned from in-person coaching to launching a successful online course, all while managing life as a parent and business owner. Ian shares his formula for creating viral Instagram reels, with 17 of his videos surpassing 1 million views. He breaks down the strategies that helped him grow his audience and explains why understanding client pain points and documenting real-world moments are k...
Jan 27, 2025•30 min•Ep. 53
In today's episode, I’m diving into part three of our Q&A series, where I answer advanced-level questions directly from your Instagram audio submissions. We’ll cover how to strategically use Instagram Stories based on your goals, whether it’s boosting engagement or building trust. I also share my exact 30-day strategy for starting a brand-new Instagram account and how to manage your time effectively when growing your business while juggling a full-time job. You’ll learn my approach to decidi...
Jan 13, 2025•26 min•Ep. 52
In today's episode, I answer your advanced social media question that you submitted through Instagram! We dive into nuanced strategies for priming your audience before a launch, effectively running ads for an engaged organic audience, and preparing for a potential influx of creators to platforms like Instagram and YouTube in case of a TikTok ban. I also share insights into overcoming challenges as a long-time content creator, managing engagement as your audience grows, and staying passionate abo...
Jan 06, 2025•40 min•Ep. 51
In today's episode, you're interviewing me! I’m answering your questions to wrap up the year with insights and actionable advice for content creators and entrepreneurs. You’ll learn how to navigate algorithm changes during dips in engagement, whether around the holidays or any time of year, and why consistency matters. I also share practical tips for improving SEO by using audience-relevant language and keyword research tools. We dive into strategies for setting fair rates when working with bran...
Dec 30, 2024•43 min•Ep. 50
In today's episode, I speak with Maria, an incredible content creator and pediatric physical therapist ( @DeveloBaby 375k). Maria has grown three Instagram accounts, each in a different language, with over 50,000 followers each—her English account alone boasting over 375,000 followers. We dive into how Maria stands out in a crowded niche by sharing evidence-based, practical advice for parents and building trust with her audience. Maria shares her content creation strategies, including her innova...
Dec 23, 2024•37 min•Ep. 49
In today’s episode, I’m joined by Lo ( @stanforcreators 100k), the face behind Stan’s social media and someone who’s played a key role in growing the brand’s Instagram to nearly 100,000 followers in just over a year. Lo shares the strategies that helped the account skyrocket, from the importance of adapting content formats to what’s working now on Instagram, like B-roll videos with text and storytelling-driven hooks. We also dive into Lo’s “Rule of Three” method for repurposing ideas into multip...
Dec 17, 2024•39 min•Ep. 48
In today's episode, we dive into two of the most important strategies for online entrepreneurs: creating multiple streams of income and generating passive income. I’m joined by Amanda Schonberg, owner of Baking for Business ( @bakingforbusiness 60k) and a culinary arts graduate with an inspiring journey of resilience and success. Amanda shares how her personal experiences shaped her entrepreneurial path, from managing bakeries to launching her own baking business, and how she transitioned to edu...
Dec 09, 2024•32 min•Ep. 47
In today's episode, I sit down with Nicole Simone , the inspiring founder of Redemption Paws ( @redemptionpaws 44k), a Canadian dog rescue organization that has saved over 4,000 dogs since its inception. We dive into the role of social media in building and growing Redemption Paws, with over 40,000 followers supporting the cause. Nicole discusses the strategies behind crafting authentic, share-worthy content that resonates, from capturing heartfelt stories to showcasing the incredible transforma...
Dec 04, 2024•39 min•Ep. 46
In this episode, I sit down with Casey and Megan of Marriage 365, who have built a brand with over half a million followers on Instagram and generated eight unique streams of income. They share their journey from the early days of their business, which started as a mission to help couples, to their current success, including their app, books, and membership services. Casey and Megan provide insight into the slow-and-steady growth of their brand and how they've diversified their income through va...
Nov 25, 2024•40 min•Season 3Ep. 45
In today's episode, I have an incredible conversation with Aimee ( @utahtransportation 147k), the social media manager for the Utah Department of Transportation. We dive into how her team transformed a typically mundane and often frustrating topic—road closures and construction—into a viral, share-worthy social media presence. Aimee breaks down the five key types of shareable content that drive engagement, explains the importance of relatability and humor in creating content, and shares her stra...
Nov 18, 2024•37 min•Ep. 44
In today's episode, I talk with Helen ( @frownies 300k), a content creator and key player at Frownies, a family-owned brand with a unique history dating back to 1889. Frownies, known as the original wrinkle patches, offers natural alternatives to Botox and has gained a significant following on both Instagram and TikTok. Helen shares how she transformed Frownies’ online presence, growing it from just a few thousand followers to nearly 300,000 on each platform. Helen discusses the strategies behin...
Nov 12, 2024•51 min•Ep. 43
In today's episode, I sit down with Dr. Tracy Dalgleish ( @drtracyd 435k), a therapist, mental health expert, and podcast host with over 400,000 followers on Instagram. Although she’s not your typical social media guru, Dr. Tracy offers valuable insights into maintaining mental health and setting boundaries on social platforms. We dive into her journey from being advised to avoid social media altogether to sharing her expertise on relationships, parenting, and overcoming perfectionism online. Dr...
Nov 04, 2024•44 min•Ep. 42
In today’s episode, I’m joined by Kelly Leardon ( @walk_like_warriors 1k), a business coach who recently hit nearly $30,000 in revenue with under 1,000 Instagram followers. Kelly proves that a massive following isn’t necessary for big sales and shares the strategies she used to launch her group program successfully. We dive into her step-by-step process, including her pre-launch seeding tactics, the role of consistency in her Instagram Stories, and how she builds trust with her audience. Kelly a...
Oct 28, 2024•40 min•Ep. 41
In today's episode, I chat with Kristen Coffield ( @kristencoffield 170k), a coach and successful content creator in the niche of active grandparenting. Kristen has grown her Instagram following to over 150,000 by attracting women aged 50 and above. We explore how she’s built her online business, grown her email list, and transformed her passion into a thriving brand. Kristen shares her inspiring story of consistency, trial and error, and finding her niche after ten years on the platform. We div...
Oct 21, 2024•40 min•Ep. 40
In today's episode, I sit down with Tam Milledge, an inspiring teacherpreneur who's built a thriving online business while navigating the ups and downs of content creation. Tam shares her unique journey of steady growth on Instagram, amassing over 100,000 followers without ever going viral. We dive into the strategies that have been key to her success, including the power of consistency and how she leverages DM automation to boost engagement and build her email list. Tam also opens up about the ...
Oct 14, 2024•30 min•Ep. 39
In today's episode, I have a fantastic conversation with Heather ( @thefairytalefoodie 115k). Heather has built an impressive following of over 100,000 by creating whimsical, themed “dinner and a movie” nights, often inspired by Disney. We dive deep into her journey, from experimenting with different content to finding her niche that combines elaborate themed meals with a dash of magic. We discuss how she broke out of a plateau and skyrocketed her follower count by adding new elements to her con...
Oct 07, 2024•36 min•Ep. 38
In today's episode, I sit down with Dr. Kyle Richmond ( @drkyle.richmond 120k), a chiropractor and mobility coach who has grown a following of over 120,000 on Instagram by posting consistently within the strength and mobility niche. We dive into how Kyle stands out in this saturated space and explore his journey of posting a reel every single day for nearly two years. He shares the systems he uses to make daily content creation sustainable while managing a thriving in-person and online business....
Sep 30, 2024•35 min•Ep. 37
In today’s episode, I sit down with Meredith ( @meredith.vanness 157k) to dive into the world of social media success through consistency and organic growth. Meredith shares her journey of building a dedicated following over several years and how she’s successfully used static, text-based Instagram posts to engage her audience without relying heavily on reels. We dive into how Meredith has found success using a more traditional Instagram strategy of posting static photos and text posts rather th...
Sep 23, 2024•47 min•Ep. 36
In today's episode, I’m talking with Amanda ( @rawfitnessandnutrition 115k), a fitness coach and nutrition expert who has grown her Instagram following to over 100,000. Amanda shares her journey, from starting out casually posting on social media to consistently building her brand over nearly a decade. We dive into the realistic side of social media growth, where viral moments aren’t the norm, and instead, it’s about serving your audience consistently over time. Amanda also discusses her path to...
Sep 16, 2024•40 min•Ep. 35
In today’s episode, I chat with Justin Stringfellow ( @justin.thedj 150k), a DJ who’s mastered the art of growing his social media presence across multiple platforms. Justin shares how he’s built over 100,000 followers on Instagram, TikTok, and YouTube Shorts—each with very little crossover. We dive into how he uniquely carved out his niche, focusing on helping other DJs elevate their craft and social content. We also explore the specific types of content that work best for each platform and how...
Sep 09, 2024•37 min•Ep. 34
In today's episode, I sit down with Brian Ellwood ( @brian.ellwood 7k), a seasoned author and coach who has mastered the art of using books to generate leads for his business. Brian shares his journey from the corporate world to real estate investing, and eventually into online coaching, where he discovered the power of writing books to attract high-ticket clients. We dive deep into the strategies behind using books as a lead-generation tool, the importance of creating evergreen content, and how...
Sep 02, 2024•44 min•Ep. 33
In today's episode, I'm sitting down with Lauren Hale ( @laurenlhale 475k), an incredibly authentic beauty influencer who's flipping the narrative on what it means to be real on social media. We dive deep into Lauren’s journey from being a kindergarten teacher to growing her Instagram following to over 400,000. Lauren opens up about how she navigated her own struggles with self-doubt, especially after a viral video skyrocketed her to sudden fame, leading to features in major outlets like Good Mo...
Aug 26, 2024•32 min•Ep. 32
In today's episode, I have the pleasure of talking with Jillian of @HBPilates (720k), who shares her incredible journey of pivoting from an in-person business to thriving online during and after the challenges of COVID. Jillian discusses how she transitioned her business when everything shut down, initially offering donation-based virtual classes, which eventually grew into a full-fledged online studio. We dive into how she managed to stay consistent, even when she felt stuck with her social med...
Aug 19, 2024•35 min•Ep. 31
In today's episode, I am excited to welcome Dr. Lisa Mitro, a physical therapist and run coach who has built a thriving community on Instagram by sharing her journey and expertise. We dive into her unique approach of documenting her experiences rather than positioning herself as an expert right from the start. Lisa explains how this authenticity helped her connect with her audience and overcome imposter syndrome. We also explore her first successful product launch, a strength and mobility progra...
Aug 12, 2024•41 min•Ep. 30
In today's episode, I'm thrilled to sit down with Hillary Krueger, an email marketing strategist and expert. Hillary delves into her journey of mastering email marketing and shares her top strategies for building and engaging with an email list. She explains the critical role an email list plays in a business's success, emphasizing how it can be more valuable than social media followers. Hillary offers practical advice on how to start and grow an email list, create compelling content, and write ...
Aug 05, 2024•50 min•Ep. 29
In today's episode, I'll dive into my entire sales funnel on Instagram and via email, answering questions directly from you, my listeners. We'll start by defining what a sales funnel is and its importance in converting social media followers into customers. I'll break down my sales funnel step-by-step, explaining how I leverage Instagram posts and DM automation to drive traffic to my email list. You'll learn about my posting strategy, where I maintain a balance of 20% promotional content, and th...
Jul 29, 2024•25 min•Season 2Ep. 28
