Social Media Money Makers - podcast cover

Social Media Money Makers

Social Media Money Makers is dedicated to empowering Creators to pursue their passion and educate them on how to turn their content into their full-time career. Join Brock Johnson as he interviews iconic entrepreneurs to uncover revolutionary social media marketing and business tactics. Each episode features Brock diving into the latest social media strategies, sharing actionable growth tactics, and uncovers personal insights from his guests who are massively successful in the online space to inspire you to pursue your own entrepreneurial journey as a Creator. Meet your host: Brock Johnson, a renowned social media expert, committed to guiding Creators like you to follow in his path of social media success. Brock began his journey in the social media world over a decade ago, eventually evolving his initial “just for fun” content into a highly successful social media coaching community, now a multi-seven figure business. Brock focuses his personal content (@brock11johnson) on Instagram growth, since he himself has grown to a near 700k following. With this podcast, Brock and his guests bring many unique perspectives to the world of digital creation. Focusing on the insights and experiences of a diverse range of social media gurus, listeners will be given a wide array of strategies, stories, and secrets directly from the experts themselves. Brock and his guests share the very strategies that drove their success, laying out a roadmap for building an online business. Social Media Money Makers is powered by Stan, your all-in-one Creator Store. Stan is pioneering a movement where anyone with a wifi connection can make money working for themselves while pursuing their passion. As Creators ourselves, we know that being a Creator isn’t easy. On top of the challenges of being an artist, Creators are also required to be a solopreneur and build their own business. That’s where Stan comes in - we take care of the backend technical stuff so Creators can do what they love: create. We’re here to empower, educate, and support anyone to make a living working for themselves.
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Episodes

Ep 27: 1 MILLION Followers without creating content?! @Project.VanLife

In today's episode, we're diving into the world of social media moneymaking with my guest, Sami, the owner of the largest Vanlife community on Instagram, @project.vanlife (1.5M). Sami shares his journey from flipping Instagram accounts as a teenager to building a thriving online community with over 1.5 million followers. We discuss how he navigates the challenges of running an aggregate account in light of Instagram's new policies and his strategies for continuing to grow and monetize his page. ...

Jul 22, 202441 minEp. 27

Ep 26: Make Money WITHOUT Going on Camera (NOT Faceless Marketing) w/ @YourBFFKate

In today's episode, I'm thrilled to introduce Kate ( @yourbffkate 8k ), an expert in leveraging virtual assistant roles to maximize income and efficiency in business. She's not just a virtual assistant coach; she’s an innovator in making entrepreneurial tasks manageable and profitable. We dive into the nuances of becoming a virtual assistant, discussing everything from the basics to intricate strategies that can turn your skills into income. Kate highlights the importance of understanding what a...

Jul 15, 202449 minEp. 26

Ep 25: Making $500k with LESS Than 10k Followers with Zee Slingsby

In today's episode, I'm thrilled to delve into a discussion with @zee.slingsby , a phenomenal entrepreneur who has mastered high-ticket sales with a relatively modest social media following. Zee's journey is particularly inspiring as she's transformed a follower count of just 10,000 into a business that generates over half a million dollars in revenue! We'll explore her unique strategies for selling high-value products and services, emphasizing her authentic, non-pushy sales approach which she d...

Jul 08, 202451 minEp. 25

Ep 24: Gaining 100K+ Followers in a Crowded Niche @the.OrganiMama

In today's episode, I'm thrilled to dive into the entrepreneurial journey of Kristen, known on Instagram as @the.organimama (175k) , who has leveraged her platform to build a thriving business focused on toxin-free living and eco-friendly lifestyle changes. Kristen shares her story of rapid growth—gaining over 175,000 followers in just a year—and the strategic shifts that made it possible. We explore her initial challenges, including early product launches and learning curves, which laid the fou...

Jul 01, 202440 minEp. 24

Ep 23: Step-by-Step to Growing a 6-Figure Brand on Instagram with @Mobilityduo

In today's episode, I'm thrilled to welcome Sarah, a certified yoga instructor and snowboarding enthusiast who has successfully merged her passions with social media to create a thriving online presence ( @Mobilityduo 286k ). Sarah shares her journey from managing a smaller follower base to cultivating a community of over a quarter of a million on Instagram, emphasizing the strategic niches that spurred her growth. We'll dive deep into how Sarah and her partner have monetized their expertise thr...

Jun 24, 202442 minEp. 23

Ep 22: The Top Mistakes You're Making as a Content Creator with Katelyn Rhoades

In today's episode, I'm joined by Katelyn Rhoades ( @socialmarketingqueen 170k ) to explore the crucial social media mistakes you don't realize you're making. Katelyn, an experienced social media marketer with her own thriving podcast, "Call Her Creator," and a substantial following, brings a wealth of knowledge to today's discussion. She's known for her transparency and humor on platforms like Instagram, where she excels in creating engaging content. We dive into the small but impactful errors ...

Jun 17, 202449 minEp. 22

Ep 21: Personal Branding for Beginners + Do you need a Social Media Manager? w/ Milou Pietersz

In today's episode, I'm thrilled to welcome Milou Petersz, an Instagram expert who started as a social media manager and now runs her own social media agency ( @miloupietersz 58k ). If you're considering whether to hire a social media manager or go with an agency, this episode is perfect for you. Milou shares her top 5 steps for building a personal brand on Instagram, with strategies that apply to TikTok, Facebook, and YouTube as well. We dive deep into the importance of starting a personal bran...

Jun 10, 202439 minEp. 21

Ep 20: How to Make Money and SELL on Instagram

In today's episode, I'm excited to dive deep into the art of selling on Instagram. Based on the overwhelming response on my Instagram poll, I'm tackling all your questions about making money, promoting your brand, and attracting customers on this powerful platform. Whether you're a beginner worried about getting started with zero followers, or an established brand looking to optimize your sales strategy, I've got you covered. We'll explore key strategies for growth and engagement on Instagram, d...

Jun 03, 20241 hr 1 minEp. 20

Ep 19: How to Grow and Monetize on YouTube with Sean Cannell

In today's episode, I'm thrilled to sit down with Sean Cannell, a renowned expert in YouTube growth and monetization ( @seancannell 210k ). As someone who has elevated tens of thousands of channels, Sean brings a treasure trove of insights into building a successful YouTube presence. We delve into whether YouTube should be a key part of your digital strategy, especially if you're overwhelmed by the high production values you often see. Sean breaks down actionable strategies for starting or enhan...

May 27, 202455 minEp. 19

Ep 18: Growing to 800k IG Followers, Algorithm Updates, & Going Live with Caroline Flett

In this episode, I'm excited to discuss the latest updates and features on Instagram with Caroline Flett, who has rapidly grown her Instagram following to over 800,000 in under a year ( @misscarolineflett 850k ). Caroline brings a wealth of knowledge from her experiences on both Instagram and TikTok, making this conversation a must-listen for anyone looking to enhance their social media strategy. We dive deep into the implications of Instagram's new features and algorithm changes, focusing on ho...

May 20, 202450 minEp. 18

Ep 17: Chalene Johnson: Growing a Personal Brand, When to Pivot, & How to Scale

In today's episode, I’m thrilled to bring on a very special guest, Chalene Johnson ( @chalenejohnson 860k )—yes, my mom! While she's recognized by many as a celebrity fitness trainer from those late-night infomercials, her real genius lies in her exceptional marketing skills which have propelled not just her fitness career, but numerous businesses across various industries. We dive into how she transitioned from fitness fame to becoming a master marketer and serial entrepreneur, reflecting on th...

May 13, 202448 minEp. 17

Ep 16: The Ultimate Guide to Monetizing Instagram (Q&A)

In today's episode, I'm taking a new approach by diving into your questions about making money on Instagram, all sent to me via direct messages. We're setting aside our usual discussions on growth and engagement to focus solely on monetization strategies. Whether you're just starting out or looking to enhance your earnings on the platform, this episode is tailored to provide clear, actionable advice. I'll address common queries such as starting to earn with a minimal following and the steps to s...

May 06, 202437 minEp. 16

Ep 15: How to Start Over on Social Media with JT Barnett

In today’s episode, I’m thrilled to have a slightly different conversation with JT Barnett, a social media strategist who has significantly impacted the digital marketing world ( @jtbarnett 100k ). JT, who has successfully grown his following to over a million across platforms like TikTok, Instagram, YouTube, and LinkedIn, joins us to not only share his insights but to specifically guide us through the initial steps of a social media money-making journey. We'll dive deep into actionable strategi...

Apr 29, 202433 minEp. 15

Ep 14: Building Community on Instagram with Mahdi Woodard

In today's episode, I'm thrilled to sit down with @MahdiWoodard , an authentic expert in the world of digital marketing and social media strategy. Mahdi shares his journey from traditional marketing roles to becoming a powerhouse on social platforms, where he combines his expertise with his unique sense of humor and personal touch. We dive into the essentials of building a vibrant online community, not just through typical growth hacks but by fostering genuine connections and engagement. Mahdi o...

Apr 22, 202452 minEp. 14

Ep 13: Instagram Growth as an Introvert with Jeff Isesele

In today's episode, we're shifting gears back to the world of Instagram. I'm thrilled to introduce @jeffisesele (250k), a standout Instagram content creator whose unique and powerful brand identity shines through every post. Jeff discusses his approach to content creation, emphasizing quality over quantity and the importance of maintaining a cohesive aesthetic over merely eye-catching visuals. He dives into the strategic side of things, from crafting high and low-ticket offers to building a supp...

Apr 15, 202444 minEp. 13

Ep 12: TikTok Tips - Growing & Making Money with Wave Wyld

In this episode, we're veering off our usual Instagram-centric conversations to dive deep into the world of TikTok. We're covering everything you need to know to find success on this platform that's been a game-changer since 2020. From hashtags and video lengths to whether or not you should stick to talking head videos or embrace trending TikTok dances, we've got it all. To ensure we cover all bases, I've invited Wave Wild, a TikTok expert, to guide us through the nuances of thriving on TikTok. ...

Apr 08, 202439 minEp. 12

Ep 11: Everything You Need to Know About Instagram Reels

In this episode, I'm taking a unique approach by interviewing myself, diving deep into the realm of Instagram Reels. I've gathered your specific questions through my Instagram stories and DMs, and I'm here to provide you with all the answers you've been searching for. Today, we're exploring everything from the ideal length of a Reel to the intricacies of crafting hooks that capture attention, ensuring your content stands out in the crowded space of social media. Moreover, we're dissecting the dy...

Apr 01, 202446 minEp. 11

Ep 10: Email Marketing 101 with Liz Wilcox

In today's episode, we're diving deep into the essentials of email marketing for beginners. It's all about the when, how, and why of building your very own email list—a tool more powerful and direct than any social media platform can offer. Joining us in this enlightening discussion is none other than Liz Wilcox, an email marketing strategist who turned her passion for connection into a thriving business strategy. Liz shares her expert insights on the foundational steps to start building your em...

Mar 25, 202443 minEp. 10

Ep 9: Caroline Hannay: The Ultimate Guide to Building a Multi 7-Figure Business with Affiliate Marketing

In today's episode, we dive into the power of affiliate marketing and the underrated importance of building an email list. I'm thrilled to welcome Caroline Hannay, aka @the_momtrepreneur_ (612k) , a remarkable entrepreneur who turned her life around by mastering the art of affiliate marketing with just a small social media following. Caroline's journey from a mental health and substance use counselor to achieving a seven-figure income through affiliate marketing and digital product sales is noth...

Mar 18, 202446 minEp. 9

Ep 8: Emily Cooper: Making Money on Insta w/ Affiliate Marketing, Brand Deals, & Digital Products

In today's episode, I dive into the intriguing realm of transforming Instagram engagement into a career with Emily Cooper, aka @emilyeatsandexplores (115k) . Fascinated by the potential of social media to open doors to financial independence, we explore the nuances of building a brand and monetizing content effectively. Emily share insights into leveraging Instagram's algorithm to enhance visibility and engagement, underscoring the significance of authenticity and strategic content creation in a...

Mar 11, 202448 minEp. 8

Ep 7: Mya Nichol: How to Build a Seven-Figure Business Using Instagram

In today's episode, I'm thrilled to share an insightful conversation with Maya Nicole, aka @myanicole (287k) , an incredible Instagram growth strategist. Maya and I dive deep into strategies for not just growing, but also monetizing your Instagram presence through digital products. We kick things off discussing Instagram growth strategies, exploring what constitutes quality content, and the ideal posting frequency to maximize engagement and growth. The heart of our discussion, though, revolves a...

Mar 04, 20241 hr 1 minEp. 7

Ep 6: Abigail Peugh: Secrets to $1 Million Revenue in 15 Months on Instagram

In this episode, we're diving deep into Instagram, and I'm thrilled to be chatting with Abigail Peugh, aka @abigailpeugh (75k) , a phenomenal Instagram guru. She's got the lowdown on growing and monetizing your Instagram, especially through digital products. Big shoutout to Stan, our podcast producer, for making this possible. They're awesome at helping you create digital products from your Instagram, and that's a key part of our discussion today with Abigail. We kick off the episode discussing ...

Feb 26, 202446 minEp. 6

Ep 5: Q&A: Instagram Growth, Strategies, & Monetization

In this episode, we're doing something a little different. I'm stepping into the guest seat, answering your questions about social media, content creation, and entrepreneurship. It’s been an incredible journey from high school YouTuber to Instagram expert, and I'm super excited to share my insights with you. We're diving deep into practical strategies for staying consistent on social media, even when inspiration is lacking. I'll be tackling questions on how to maintain a presence when you're fee...

Feb 19, 202451 minEp. 5

Ep 4: Hilary Billings: How to Go Viral on Social Media

In today's episode, @hilarybillings (840k), who's accumulated over a billion views on TikTok, dives into the secrets behind going mega-viral on social media. Hilary isn't just any content creator; she's a master at creating videos that rack up millions, even tens of millions of views, with one of her top videos hitting over 70 million on TikTok. Hilary shares the three essential ingredients for a video to go viral, offering insights into the strategy and formula behind repeated viral successes. ...

Feb 12, 202457 minEp. 4

Ep 3: Hrabren Bankov: Navigating Success, Burnout, and Authenticity on Social Media

In this episode, I sit down with @marketingharry (430k), who shares his incredible journey and insights into building a successful presence on social media. Harry opens up about his initial struggles, including dealing with burnout and overcoming imposter syndrome, and how these challenges didn't deter him but rather shaped his path to success. He talks about starting with a modest following on Instagram and leveraging it to create a thriving business, emphasizing the importance of engagement ov...

Feb 05, 202451 minEp. 3

Ep 2: Lucas O'Keefe: Balancing a Full-Time Job and Instagram Monetization (Brand Deals)

In this episode, @thelucasokeefe (350k), an inspiring Instagram expert, shares his incredible story of juggling a full-time job while growing a massive following. He's a testament to what can happen when you're passionate and strategic about social media. Lucas's unique approach involves focusing on Instagram and leveraging brand partnerships, rather than the typical coaching or courses. He's a master at creating engaging content that really connects with his audience, using graphics and carouse...

Jan 29, 202437 minEp. 2

Ep 1: Modern Millie: Building a Viral Personal Brand on Instagram, TikTok, and YouTube

Welcome to the Social Media Money Makers podcast! This pilot episode features an in-depth interview with a successful social media expert and entrepreneur known online as Modern Millie. Millie shares her journey from creating playful videos with her brother in her early years to becoming a prominent content creator and business owner. She discusses her initial struggle with the corporate world and her transition to full-time content creation, highlighting her decision to leave her traditional jo...

Jan 22, 202456 minEp. 1
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