Ever been met with, 'This wasn’t what I was expecting to pay' or 'My budget is $150, can you do something for that?' Pricing as a social media manager is far from straightforward, and in this episode, I'm pulling back the curtain on my journey through this challenging landscape. I'll be diving deep into the secrets behind effective pricing. You'll discover surprising factors to consider when pricing your packages, proven strategies for discussing prices, and the transformative art of describing ...
Sep 22, 2023•11 min•Season 1Ep. 43
Are you still posting like your sales depends on it? Churning through content, posting content for content's sake and not stopping to think about the goal behind the post? Or perhaps you’re getting concerned at your client’s social media engagement dropping and not realizing that engagement isn’t the metric we (as business owners) should be focused on. In this episode, I sit down with Carole Barsano a pretty big player in the digital marketing world with over 24 years of experience working with ...
Sep 15, 2023•44 min•Season 1Ep. 42
Questions have been flooding in from my mentees and I thought it would be a good place to address them here in a Q&A format. This episode is to help the social media managers who are feeling somewhat inadequate with themselves. They are the social media managers who are allowing fear to lead them rather than feeling confident in themselves and leading with that. This transpires into feelings of inadequacy, imposter syndrome, and insecurity. In this episode, I want to combat all of that and s...
Sep 08, 2023•13 min•Season 1Ep. 41
What if I told you that you didn’t have to be liked to be a success on YouTube? What if I told you that all of the metrics you pour your heart and soul into over on Insta, doesn’t translate with YouTube? Why? Because YouTube is the second largest search engine owned by the first largest search engine (Google) which means YouTube is all about education rather than entertainment. Would you consider adding YouTube into your social media strategy? Perhaps after listening to this episode where Jamar ...
Sep 01, 2023•34 min•Season 1Ep. 40
Imagine this, you’ve had this soul-quenching position as a social media strategist for the UN, you alone have received accolades for the most healthy Facebook page that you managed, you worked with others to create an app that went on to also receive many awards within your industry…and then it all stops. The pandemic has slashed the opportunity of your dream job right out of the palm of your hands…what do you do? Well for Kar Brulhart, she doesn’t have to imagine, this was her life, her reality...
Aug 25, 2023•27 min•Season 1Ep. 39
With the launch of my new program, Social Media Manager Incubator, there have been a lot of questions about how the program works and what it is. So I created this bonus episode just for you to go into detail about what it is, what the courses are, its inclusions and if it's right for you. I’ve converted my signature mentorship program into something that’s SO much more accessible, affordable and customizable. Instead of an all-in-one program where you had to pay for EVERYTHING even if you just ...
Aug 21, 2023•34 min
Navigating the world of social media management is not just about creativity. Join me as I delve into the lesser-talked-about challenges of this realm with former mentees, Casey Poe and Holly VanAkkeren. While the allure of creating reels and graphics is undeniable, how does one juggle the demanding business aspect of it? Casey's journey took her from the lens of a camera to the intricacies of digital marketing, as she sought to serve her clients beyond just photography. Meanwhile, Holly, with h...
Aug 18, 2023•25 min•Season 1Ep. 38
Have you ever thought about narrowing down your services to lead generation only? Or maybe white labeling for another agency is for you? In today’s episode, I sit down with two of my past mentees, Nessa and Mari, and they dive into their services as social media managers. Vanessa Rodriguez is a lead generation specialist who excels at helping Online Service Providers (OSPs), and coaches connect with their dream clients using organic and unique lead generation strategies. On the other hand, Mari ...
Aug 11, 2023•35 min•Season 1Ep. 37
Have you ever found yourself grappling with the thought of firing a challenging client? Wondering how to establish rock-solid boundaries and actually stick to them? And what about the pivotal moment when you should start outsourcing and creating efficient systems? Well, today is the day your burning questions get answered! In this must-listen episode, I sit down with two remarkable past mentees, Katya Valiquotte and Katie Campbell, who spill the beans on it all! Katya is a social media manager a...
Aug 04, 2023•33 min•Season 1Ep. 36
Ever had those clients who approve an entires months content a week at a time...and they start approving it on the 1st of the month? What did you do? Did you pushback? Did you set your boundaries? How did you communicate your policies with the client? This comes up ALL the time, and in this episode, Alyece and I dive deep into boundary setting and how even the help of AI has created those email communications back to difficult clients when we don’t trust our own tone. You’re not alone! Frustrati...
Jul 28, 2023•35 min•Season 1Ep. 35
High paying social media clients…wouldn’t that be a dream?! Well, that actually could be your reality. The caveat is this reality doesn’t happen overnight. I am joined with Latasha James, Founder and Creative Director of James + Park, a social-first video marketing firm, and she expresses that there were a lot of lessons that she undertook along the way before landing herself in the thriving position that she is in now. In this episode, Latasha and I discuss the changes in the social media lands...
Jul 21, 2023•31 min•Season 1Ep. 34
Building a successful agency is no walk in the park. It takes time, effort, and a whole lot of grit. But what's the real deal behind a flourishing agency? I'm sitting down with Tomisin Smith, a seasoned social media strategist and the owner of the digital agency, Twenty Six Digital to uncover the secrets of her success. Tomisin shares her journey from freelancer to agency owner and the highs and lows that come with it. Find out about her current business set-up and how she started as a social me...
Jul 14, 2023•29 min•Season 1Ep. 33
The age-old saying "the customer is always right" doesn't always hold true, especially when setting boundaries as a social media manager. Failing to establish and enforce these boundaries can lead to burnout and exhaustion. In this episode, I’m showing you how to navigate the delicate art of boundary setting and I’m also revealing the precise phrases you must have at your fingertips to establish and maintain healthy boundaries in your role. Whether dealing with late-night text messages or the co...
Jul 07, 2023•12 min•Season 1Ep. 32
Are you ready to take the leap and launch your own marketing agency? Do you need help figuring out where to begin or how to transition from freelancing to running an agency? Join me on this exciting episode as I reveal my journey and share invaluable insights to help you navigate this transformative process. Discover the valuable insights and lessons I've learned along the way, including the do's and don'ts if you're starting your marketing agency from scratch. Get ready to gain exclusive access...
Jun 30, 2023•14 min•Season 1Ep. 31
Have you ever experienced that sinking feeling when you discover rogue posts on your client's social media accounts, completely derailing your content plan? Frustration and confusion are only natural in such moments. In this episode, I’m sharing some invaluable insights on effectively managing unexpected content challenges. Get ready to dive into a treasure trove of strategies and mindset shifts that will empower you to handle these situations with grace and finesse. I’m guiding you through a st...
Jun 23, 2023•10 min•Season 1Ep. 30
How’s your creative meter holding up? You’ve probably noticed it waning a little bit and that is totally normal! You’re a social media manager, expected to be creative on the daily, innovating new ideas and coming up with the next concept that will make your client’s social media profiles shine! So when our creative flair is running on empty what is the secret to whipping out the best next thing? In this episode, I dive into the secret to staying creative as a social media manager with the “idea...
Jun 16, 2023•40 min•Season 1Ep. 29
With social media platforms constantly evolving, staying on top of the changes can be quite a challenge for social media managers. In this episode, Shanté chats with Shelly Terry, a seasoned storyteller and creative with over 12 years of experience crafting brand content. They dive deep into the world of social media changes and the art of staying organized. For those running micro agencies like Shelly, maintaining organization, keeping the team on track, and finding time for personal well-being...
Jun 09, 2023•31 min•Season 1Ep. 28
Are you ready to take your social media agency to the next level or craving answers to your burning questions? Look no further! This episode is a deep dive into the phenomenal journey of Sharon Brand, the powerhouse behind Brands Media Group, a top-tier social media management agency. Get ready to uncover the secrets behind her agency's success, Sharon spills the beans on what it takes to thrive in the realm of international social media agency ownership. From the art of maintaining unwavering b...
Jun 02, 2023•31 min•Season 1Ep. 27
We may be social media managers, and creating content may be part of our skillset but when you’re inundated with creating content for your clients and then for yourself you can come across the content rut. You know the kind, no matter how hard you think, your creative flow has exhausted itself. Instead, you’re left staring at a blank screen willing for the content to appear. One may think scrolling through Instagram and TikTok would be the easiest way to ignite the content machine within, howeve...
May 26, 2023•22 min•Season 1Ep. 26
We all know that social media management clients all want one thing, and that's to have their social media accounts bring in more business. Whether that's reach, follows, clicks or sales. At the heart of this is the need for visibility or brand awareness. People need to know that they exist. So how can you increase visibility for your social media management clients? I dive into the exact strategies you can implement for your clients to help them increase their visibility on social media. Go on ...
May 19, 2023•11 min•Season 1Ep. 25
Tell me if this is you. You're so busy with client work that you never have time to create content for yourself. You know you could be better at posting on Instagram but just haven't gotten around to it. You want your profile to be attractive to clients, but you aren't sure what to post and how to say it. You have potential clients asking for your socials, which you know will help you build your authority with them if you have one optimized to its fullest potential. Sound familiar? You don't nee...
May 12, 2023•13 min•Season 1Ep. 24
Need help with challenging client situations? Like wanting to end contracts after just one month or dealing with nightmare clients who make you want to crawl into a closet and cry? How do you create content remotely for clients who don't want to participate? If so, then it's time to listen to this episode! I dive into these juicy questions that you, my fantastic audience, have sent my way, and I unravel the mysteries that seem to cling to the world of social media growth. I share my personal exp...
May 05, 2023•18 min•Season 1Ep. 23
Feel like your clients are asking the world from just one post? Perhaps they are expecting a lot more from your efforts that have nothing to do with the role you play. There may be a misalignment in expectations, objectives and goals at play here. Many business owners don’t understand the role social media is meant to play within their business. They have heard along the grapevine that by being on social media they will get *insert their dream $$$ sales here*. And in their mind and understanding...
Apr 28, 2023•8 min•Season 1Ep. 22
Being your own boss can feel like being on top of the world but when you get asked “Why are your prices so high?” you can feel like you have been ripped down, back to Earth. In this episode, I give you the responses that will help you back up your prices, and your business and easily communicate the results that you can achieve for your clients. This is less about justification and more about positioning yourself as the professional social media manager that you are. It never feels great landing...
Apr 21, 2023•10 min•Season 1Ep. 21
Imagine having a social media management business and losing 77% of your clients in one month. Imagine the thoughts, feelings, and emotions that a social media manager who has put their all into their business now has to come to terms with that she has only two active clients, a wedding to pay for, tells a husband (who has stopped working to look after the kids and support his wife in her business endeavors) that he may have to return to work…I didn’t have to imagine it, I lived it. In this epis...
Apr 14, 2023•16 min•Season 1Ep. 20
Hearing the phrase passive income bounced around like a beach ball but not sure how you as a social media manager can capitalize on this revenue stream? In this episode, I dive into the nitty-gritty of the passive income ventures I have undertaken over the past three years from how much I made to how much work it really takes to launch each format. Passive income is great once it is up and running, but don’t be mistaken, there is nothing passive to actually creating the asset in the first place....
Apr 07, 2023•16 min•Season 1Ep. 19
Have you ever wondered how to stand out on social media amongst the masses? It all goes back to being unique and comes down to being your authentic self. As cheesy as that used to seem, it is the very thing that will get you noticed, your audience will relate to and get you those dream clients that just get you. Authentic storytelling is a skill that should be harnessed if you are wanting to make an impact or even a dent in the social media space. In this episode, we chat with Marianna Correa, f...
Mar 31, 2023•23 min•Season 1Ep. 18
Are you ready to walk the walk? If you’re wondering if it is okay to neglect your own social media accounts because you are swarmed by your clients’ accounts - think again! In this episode, Shante is joined by Alyssa Chan-Evangelista, founder of Inspired Media, who has a fresh perspective on social media management. Alyssa dives into the tips to level up your own social media to attract the clients that see your value when you propose a price when working together. Listen to hear the benefits of...
Mar 24, 2023•19 min•Season 1Ep. 17
Ever wanted some hacks to make your workload feel a little lighter? I wouldn’t blame you! These days being a freelance social media manager is more than just creating content. We are trend-watching, strategizing, often running ads, providing emotional support writing, directing, editing photos and videos, and more. All to make sure that our content packs a punch and is creating the results our clients want to see. As a freelancer, we wear a lot more hats than social media managers would if they ...
Mar 17, 2023•8 min•Season 1Ep. 16
When you think of SEO or keyword research you don’t tend to think of social media, do you? SEO is widely known as search engine optimization and when we think of search engines we instantly think of Google or Youtube. However, if you use the same level of research for your client's keywords there are ways to implement them into their content and social media that will help their business be seen. In this episode, I teach you, step by step, how to harness the power of SEO in your social media man...
Mar 10, 2023•8 min•Season 1Ep. 15
