Social Media Manager Confidential - podcast cover

Social Media Manager Confidential

Shanté Gorman, Mentor for Social Media Managerssugarpunchmarketing.com
Social media management moves fast, and burnout is all too common—but it doesn’t have to be. Social Media Manager Confidential is your go-to for real talk, practical tips, and insider knowledge to help you stay ahead, protect your well-being, and build a business that lets you live life on your terms—whether you’re juggling kids at home or living out your Emily in Paris dreams. I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own. You can follow me on Instagram, LinkedIn, Threads and YouTube at @sugarpunchmarketing, and join the free private community of Punchies, head to community.sugarpunchmarketing.com.
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Episodes

14. 5 Reasons Why You’re Struggling to Book Clients as a Social Media Manager

None of my leads are booking with me, I really need a new client, what am I doing wrong? Does this sound like you? Then have no fear because in this episode we dive into the five reasons why you’re struggling to book clients as a social media manager! Not only will I tell you what you may be doing wrong, but how to fix it so that you can start seeing some booked-out success! Whether you are lacking credibility, feeling imposter syndrome, not being able to steer your discovery calls the way you w...

Mar 03, 20238 minSeason 1Ep. 14

13. Q&A: What to Post, Dealing with Bossy Clients, Where to Find Clients That Can Afford Hiring a Social Media Manager + More!

Do I charge hourly or monthly, how much should my packages be, should I hire an assistant, what is the best scheduling tools…and the questions go on and on. If you’re frazzled, trying to get the right foot in the door when it comes to your social media management business, then it’s time to listen to this episode! I dive into your juicy questions and unravel the mysteries that seem to attach themselves to the social media management world. After this episode, you will have a lot more clarity and...

Feb 24, 202313 minSeason 1Ep. 13

12. Are You Making These Big Mistakes As A Social Media Manager?

Have you tried your hand at social media managing, you’ve built your business, you’ve given it a red hot crack and yet you still feel like you’re not making enough? You’re running into the wrong clients and the pressure of running your social media management business keeps building. In this episode, I share the biggest mistakes a social media manager can make that result in losing money, clients, and ultimately their business. I hope this episode helps you identify whether or not you are having...

Feb 17, 20239 minSeason 1Ep. 12

11. 10 Actionable Steps to Going Full-Time In Your Social Media Management Agency

Struggling to find clients and turn your dream business into a social media management agency? Going full-time can be tough, especially if you are flying blind. What you need to know is that it isn't impossible, it just takes a bit of work to make sure you have set yourself up for success. In this episode, I dish out the ten actionable steps that will guide you in the right direction to going full-time. From what platforms you should focus on, to where to find clients, to how to get the best exp...

Feb 10, 202314 minSeason 1Ep. 11

10. Kristina Knapp on: The Secret Sauce to Building 6, 7, and 8 Figure Marketing Businesses

Ever wanted to know the secret sauce to building a six, seven and even an eight-figure marketing business? In this episode, we talk to Kristina Knapp from Elixer Media Co who started her marketing business capped making 40K to now traveling the world on her clients’ dime, filming reels for her clients, and coaching marketing businesses to find easy street just like her. Kristina and I talk about how the journey to scaling your marketing business doesn’t have to be a struggle. That there is a who...

Feb 03, 202329 minSeason 1Ep. 10

9. Spilling the Beans on the Worst Client I’ve Ever Had

Get ready because I am spilling beans on the worst client I have ever had. I usually bare all, the good and the bad and I’m pretty transparent with all of my experiences, however, everyone wants to know the nitty-gritty specifics. So that is why in this episode I am sharing with you my experience from start to finish. In particular, what made this client go from the best client ever, to snowballing into the worst. Listen in on the story that helped me learn the importance of a business’ sustaina...

Jan 27, 20238 minSeason 1Ep. 9

8. Shannon McKinstrie on: A Call for Transparency & How to Handle Your Client's Unrealistic Social Media Expectations

Does taking the leap in starting your own social media management business freak you out? Or maybe you have been in the game for a while and feeling more than ever the pressure to always be on and working all the time. When it comes to the unrealistic social media expectations clients seem to have, establishing yourself as the expert, reassuring them that if they follow your lead, they will be okay. How do we do this? How do we reassure our clients, show our overall value, educate our clients an...

Jan 20, 202334 minSeason 1Ep. 8

7. Are You Supposed to Niche Down As A Social Media Manager?

To niche or not to niche? That is the question. Like Shakespeare, this is an age-old question for many social media managers who are wondering if they are making the right move when it comes to marketing in their business. Unlike Shakespeare, I am here to enlighten you in hopes to give you more clarity on your next move. In this episode I dive into what every marketing coach under the sun is talking about: niching down. I explain what a niche is, what it would mean for your social media manageme...

Jan 13, 20239 minSeason 1Ep. 7

6. Painful Lessons I Learned In My First Year of My Social Media Management Business

If somebody handed over their most painful experiences growing their social media management business on a silver platter, would you take their advice? Or would you walk away? Imagine learning the difference between what experiences you are responsible for and how you can overcome them, and what situations are a “them problem”, not a “you problem”. In today’s episode, I share all, even the experience that shook my social media management business to its core, lost me half of my clients and drove...

Jan 06, 202310 minSeason 1Ep. 6

5. 7 Quick & Easy Extra Income Ideas for Social Media Managers

Are you still trading time for money? We all have 24 hours in a day and when our client work is maxing out our time, how on Earth are we meant to grow our monthly income as social media managers? Earning extra income doesn’t have to be hard or time-consuming. Instead, we need to think outside the box to take back our time - whether we want more time to play with our kiddos or travel the world with our loved ones. I have the solution! In this episode I jump into the world of passive income and sh...

Dec 30, 20228 minSeason 1Ep. 5

4. 5 Things That Are Turning Off Your Potential Social Media Management Clients

In this episode, we dive into the biggest question I get asked by so many new social media managers daily: "What am I doing wrong when it comes to signing social media management clients?” You asked and I’ve answered! With the right tools, systems, and structure for your social media management packages and business, you can show up with confidence knowing that what you have to offer is something your potential clients are begging for. Get your pen and paper ready because I’m going to call out f...

Dec 23, 20228 minSeason 1Ep. 4

3. How to Build a Social Media Management Portfolio When You Have No Experience, Results, or Clients

It’s a classic ‘chicken and egg’ scenario - you need experience to get clients and you need clients to get experience. How can we navigate this to build a social media management portfolio and secure high-paying clients? That’s where the case study comes in. A case study will present your skills and expertise, coupled with specific results you’ve achieved along with before & after screenshots and key metrics. The beauty of this is that you can fine-tune the information to each prospective cl...

Dec 16, 20229 minSeason 1Ep. 3

2. How to Actually Make Money as a Social Media Manager

Dreaming of living the laptop lifestyle, working remotely from a yacht or a lavish hotel whenever you feel like it? Well, I’m not saying that’s impossible, but it definitely doesn’t happen overnight. It takes years to build a highly successful business in social media, but you can certainly start to make money as a social media manager in a relatively short period of time. So, how is this possible? What do you need to do to start making money and how can you do it correctly so it’s sustainable o...

Dec 16, 20229 minSeason 1Ep. 2

1. From Single Mom to 6-Figure Social Media Manager

Want to learn how I became a 6-figure social media manager after struggling as a single mom? Well, strap yourself in because you’re in the right place! In the very first episode of the Social Media Manager Confidential podcast, I’m here to spill all the tea on how I did just that. Come on the journey with me to hear my story and the steps I took to level up and scale my business. If you’ve ever wanted to start your own online business or maybe you’re in the thick of it all already, I know the ga...

Dec 16, 202218 minSeason 1Ep. 1

Welcome to Social Media Manager Confidential!

Are you a social media manager who is wanting realistic, positive and insightful resources so you can build an ethical, money-making business that supports your lifestyle and goals? You’re in the right place! The Social Media Manager Confidential is a safe place where social media managers can share strategies & content tips, what we do and don't love about working in the industry, and give transparent advice about running a social media management business. I want to support you and help yo...

Nov 30, 20222 min
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