In this episode of Social Media Decoded , host Michelle Thames breaks down the top marketing mistakes that are costing businesses time, money, and growth—and how you can avoid them. From lack of strategy to chasing vanity metrics, Michelle delivers actionable tips to help entrepreneurs simplify their marketing, connect with their audience, and drive real results. If you’re tired of wasting time on tactics that don’t work or feeling overwhelmed by your marketing efforts, this episode is your blue...
Nov 27, 2024•7 min•Transcript available on Metacast In this episode, Michelle Thames shares her journey as a "Jane of all trades" in marketing and why being multi-passionate is her superpower. Drawing from her experience working with a major beauty brand and running her own successful marketing agency, Michelle reveals how mastering multiple marketing lanes can help businesses grow, thrive, and increase revenue. If you’re an entrepreneur feeling overwhelmed by social media, email marketing, or PR, this episode is packed with actionable ...
Nov 25, 2024•11 min•Transcript available on Metacast Welcome back to Social Media Decoded ! In this episode, host Michelle Thames — a marketing expert, business coach, and agency owner — guides multi-passionate entrepreneurs on creating a cohesive brand that highlights all their passions and resonates deeply with their ideal audience. If you’ve struggled to fit your varied interests into one unified brand or feel that your social media presence lacks focus, this episode is for you. Michelle shares a clear, actionable approach to aligning your pass...
Nov 22, 2024•9 min•Transcript available on Metacast This episode explores expert insights and actionable advice for building a thriving online presence. We discuss the importance of defining your target audience, developing a content strategy, and utilizing social media effectively. We also mention Porkbun as a reliable domain registrar that supports businesses of all sizes. Featured in this episode: Porkbun: A domain registrar offering a wide range of domain extensions, free essential tools, and a user-friendly interface. .BIO domain: Perfect fo...
Nov 20, 2024•7 min•Transcript available on Metacast Welcome to Social Media Decoded ! In this episode, host Michelle Thames — a seasoned marketing expert, business coach, and agency owner — dives into essential strategies to help multi-passionate entrepreneurs build their dream business without feeling overwhelmed. If you’re juggling multiple passions and struggling to find a clear path forward, Michelle offers step-by-step guidance on creating a cohesive, sustainable business model that aligns all your interests and leverages social media for gr...
Nov 18, 2024•12 min•Transcript available on Metacast Building a successful brand requires a customer-centric approach. In this episode, we discuss the importance of prioritizing customer satisfaction and building lasting relationships. We also introduce Porkbun as a company that values customer experience and strives to provide exceptional service. Featured in this episode: Porkbun: A customer-focused domain registrar offering a user-friendly interface, free essential tools, and excellent customer support. .BIO domain: A great way to connect with ...
Nov 15, 2024•4 min•Transcript available on Metacast Welcome to Social Media Decoded ! In today’s episode, host Michelle Thames — a 15-year marketing expert, business coach, podcaster, and agency owner — dives into a powerful topic for entrepreneurs juggling multiple passions. If you’re a multi-passionate entrepreneur struggling with “picking one thing” or looking for ways to make your diverse interests work together on social media and in your digital marketing strategy, this episode is for you. Michelle shares three actionable strategies to help...
Nov 11, 2024•9 min•Transcript available on Metacast In this episode of Social Media Decoded , host Michelle Thames dives into the top digital marketing trends and predictions for 2025. Michelle shares valuable insights on what businesses need to stay competitive, from the growing role of AI and voice marketing to the importance of short-form video and sustainable brand practices. Listen in to discover how these emerging trends will impact social media strategy, content creation, and brand visibility. Key Topics Covered: Artificial Intelligence (A...
Nov 06, 2024•12 min•Transcript available on Metacast In this episode of Social Media Decoded , host Michelle Thames dives into one of the most powerful tools for brand growth: consistency . Learn how showing up regularly—even in small ways—can strengthen your brand, build trust with your audience, and keep you visible in an ever-changing digital world. Michelle shares simple daily habits that make consistency manageable and explains why it’s essential for creating a recognizable and trusted brand. Tune in to discover: Why consistency matters for b...
Nov 04, 2024•9 min•Transcript available on Metacast In this episode of Social Media Decoded, Michelle discusses the evolution of domain extensions beyond the traditional .com, emphasizing the importance of choosing a domain that reflects brand identity and resonates with the target audience. She highlights the benefits of unique extensions, particularly the .bio domain, which serves as a professional online hub for personal branding. The episode also provides actionable tips for selecting the right domain extension and encourages listeners to exp...
Oct 25, 2024•7 min•Transcript available on Metacast In this episode of Social Media Decoded, Michelle Thames shares her journey of growing a beauty brand's Instagram presence to over 500,000 followers. She discusses the importance of building a community, understanding the audience, creating high-quality content, maintaining consistency and engagement, leveraging Instagram features, and utilizing analytics for strategic growth. Michelle emphasizes actionable strategies that can help marketers and brand owners enhance their social media presence a...
Oct 23, 2024•13 min•Transcript available on Metacast In this episode of the Social Media Decoded podcast, Michelle discusses the challenges entrepreneurs face in managing their digital lives, including websites, domains, and social media. She provides actionable tips for streamlining domain management, emphasizing the importance of centralization, automation, and security. The episode also highlights the benefits of using Porkbun as a domain registrar to simplify online presence management. Takeaways Managing multiple online assets can be overwhel...
Oct 21, 2024•7 min•Transcript available on Metacast GET THE Q4 Training HERE In this episode of the Social Media Decoded podcast, host Michelle Thames explores the transformative role of AI, particularly ChatGPT, in enhancing marketing strategies for Q4. She discusses practical applications, integration into workflows, and the importance of maintaining a human touch in marketing efforts. The episode concludes with an invitation to a free training session on leveraging AI for effective marketing planning. Takeaways ChatGPT can act as your digital ...
Oct 17, 2024•6 min•Transcript available on Metacast In this episode of Social Media Decoded, host Michelle Thames shares five essential marketing lessons learned over her 16-year career. She emphasizes the importance of authenticity, consistency, adaptability, continuous education, and focusing on fewer platforms for greater impact. Each lesson is backed by personal experiences and insights, providing actionable advice for listeners looking to grow their businesses and enhance their marketing strategies. Takeaways Authenticity is the cornerstone ...
Oct 14, 2024•10 min•Transcript available on Metacast GET THE TASK BATCHING TRAINING HERE In this episode of Social Media Decoded, host Michelle Thames discusses effective time management strategies for multi-passionate entrepreneurs. She emphasizes the importance of task batching, creating a flexible schedule, and focusing on what truly drives business growth. Michelle challenges the hustle culture myth, advocating for smarter work practices rather than harder ones. She also promotes her upcoming webinar aimed at helping listeners balance their pa...
Oct 07, 2024•9 min•Transcript available on Metacast In this episode of Social Media Decoded, host Michelle Thames discusses the latest updates from Instagram, focusing on new features that enhance user engagement and community building. Key updates include the ability to comment on Instagram stories, new Reels functionalities, and direct messaging improvements. Michelle emphasizes the importance of utilizing these features for businesses to foster connections and gather feedback, while addressing AI's role in content creation. The episode conclud...
Oct 02, 2024•10 min•Transcript available on Metacast GET THE WEBINAR TOOLKIT HERE VIDEO INSIDE WEBINAR TOOLKIT In this episode of the Social Media Decoded podcast, host Michelle Thames discusses the art of crafting compelling webinar titles that attract and engage audiences. She emphasizes the importance of understanding the psychology behind effective titles, which should promise transformations, evoke curiosity, and resonate with the target audience. Michelle provides a simple formula for creating winning titles and shares real-world examples to...
Sep 30, 2024•9 min•Transcript available on Metacast In this episode, Michelle discusses the importance of website security, privacy, and user experience. She emphasizes the need for a secure and private website to protect against hackers and data breaches. Michelle also highlights the significance of providing a good user experience to keep visitors engaged and encourage conversions. She introduces Porkbun, a domain registrar that offers essential tools like whois privacy and SSL certificates for free. Michelle explains how Porkbun is committed t...
Sep 25, 2024•7 min•Transcript available on Metacast In this episode, Michelle discusses the importance of personal development and continuous learning in marketing and social media. She shares her experience with using Magic Mind to improve focus and cognitive function. Michelle emphasizes the need for a growth mindset and the ability to adapt to the ever-changing landscape of marketing. She provides inspiring stories of individuals who have achieved success through continuous learning and personal development. Michelle encourages listeners to in...
Sep 23, 2024•8 min•Transcript available on Metacast In this episode, Michelle discusses the importance of choosing the right domain name for your online presence. She emphasizes that a great domain name is a powerful branding tool and key to discoverability. Michelle introduces the rise of the .bio domain extension and highlights its benefits, such as clarity, memorability, and professionalism. She also mentions Porkbun, a domain registrar that offers .bio domains at an affordable price. Michelle concludes by encouraging listeners to consider the...
Sep 18, 2024•8 min•Transcript available on Metacast Hey Friend, I have an offer you can use to try out Magic Mind now that gets you up to 48% off your first subscription or 20% off one-time purchases with code DECODED20 at checkout You can claim it at: https://magicmind.com/decoded In this episode, Michelle discusses the mind-body connection in the digital age and the impact of social media on mental and physical health. She shares her experience with Magic Mind, a mental performance shot, and how it has helped her with brain fog, fatigue, and st...
Sep 16, 2024•9 min•Transcript available on Metacast In this episode, Michelle shares her experience with influencer marketing, highlighting the challenges and exploitation that creators often face. She recounts a troubling collaboration that began with excitement but quickly became frustrating due to unclear expectations and a lack of respect from the brand. Michelle emphasizes the importance of knowing one's worth as a creator, advocating for clear brand contracts and accountability. The conversation aims to raise awareness about the darker aspe...
Sep 12, 2024•9 min•Transcript available on Metacast In this episode, Michelle discusses strategies and insights to thrive in the fast-paced digital marketing and social media world. She focuses on productivity and how to fuel creativity and long-term success in business. Michelle introduces Magic Mind, a mental performance shot, and shares her experience using it. She provides tips on staying focused, managing time, and overcoming procrastination. Michelle emphasizes the importance of working smart, not hard, and finding tools that support mental...
Sep 09, 2024•10 min•Transcript available on Metacast GET THE WEBINAR TOOLKIT HERE VIDEO INSIDE WEBINAR TOOLKIT In this episode, Michelle Thames discusses the power of webinars as a marketing tool. She highlights the benefits of webinars, such as lead generation, building authority and credibility, and direct sales and promotions. Michelle emphasizes the crucial role of social media in promoting webinars and attracting the ideal audience. She provides tips on using social media effectively, including creating compelling visuals, leveraging hashtags...
Sep 06, 2024•12 min•Transcript available on Metacast In this episode, Michelle Thames discusses the myth of overnight success in entrepreneurship. She explains that the myth persists because of the highlight reel effect on social media, where people only share their wins and not the struggles. Michelle emphasizes the importance of hard work, resilience, and consistency in building a successful business. She shares her own journey as a full-time entrepreneur and highlights the need for realistic expectations and surrounding oneself with supportive ...
Sep 02, 2024•11 min•Transcript available on Metacast Summary In this episode, Michelle Thames discusses the latest Instagram updates for August 2024. She covers a range of new features and functionalities, including expanded carousels, DM from story mentions, story comments, revamped highlights, views metrics, AI-powered chatbots, AI characters, music sharing via Spotify, and AI chatbot capabilities. Michelle provides insights into how these updates can benefit creators, businesses, and everyday users, while also acknowledging the challenges of ke...
Aug 30, 2024•13 min•Transcript available on Metacast Summary In this episode, Michelle discusses the limitations of using the 'link in bio' strategy on Instagram and introduces MannyChat as a game-changing solution. She explains that asking people to leave the app and click on a link disrupts their flow and decreases engagement. MannyChat, on the other hand, allows for direct engagement within Instagram's messaging system, automates conversations, captures leads, and tailors messages based on user behavior. Michelle shares her personal experience ...
Aug 26, 2024•12 min•Transcript available on Metacast JOIN THE SOCIALLY SAVVY CIRCLE In this episode, Michelle Thames discusses the importance of building a community on Instagram and provides actionable tips for cultivating a thriving community. She emphasizes the power of community in driving engagement, loyalty, and advocacy for brands. Michelle also introduces her exclusive community, the Socially Savvy Circle, and highlights the benefits of joining. The key takeaways include defining your niche and values, fostering two-way communication, crea...
Aug 23, 2024•11 min•Transcript available on Metacast Summary In this episode, Michelle interviews Bobby Robinson, an attorney and entrepreneur, about leveraging strategic growth and networking opportunities. They discuss the importance of networking on social media and attending events, as well as Bobby's upcoming event, the Millie CEO Summit. They also explore the future of entrepreneurship and the role of AI and automation. Bobby shares some book recommendations and where to find him online. The episode concludes with an invitation to attend the...
Aug 19, 2024•17 min•Transcript available on Metacast Summary In this episode, Michelle Thames discusses the social media algorithm and how it affects our social media experience. She debunks common myths about the algorithm and provides strategies to increase visibility on social media platforms. The key takeaways include the importance of consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating with others. Michelle emphasizes the need to understand the unique algorithms of each platform and ...
Aug 16, 2024•11 min•Transcript available on Metacast 
