After being in the influencer industry for a decade, Natalie has seen it transform and has experienced all the struggles that come with it. Being a content creator and influencer is a full-time job. Owner and creator of Rella - the social media management tool built by people who actually use it and know what needs to be done! Join Natalie and I as we chat about why building a community on social media is what everyone's number 1 focus should be! ——— ⭐️ Click HERE to subscribe and get access to ...
May 16, 2022•31 min•Ep 107•Transcript available on Metacast In this episode, I discuss user-generated content and how you can incorporate user-generated content (UGC) as a part of your social media strategy. User-generated content helps brands establish authenticity and credibility which will help your online business grow and scale. Listen to learn why user-generated content is so important and how you can include it in your social media strategy. ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and ...
May 13, 2022•8 min•Ep 106•Transcript available on Metacast I will say this until I am blue in the face — Content is King (or well Queen 👑) Today I chat with Kalli Combs on how you can get started creating content, what to do when you don't have time to create it, and how often you should be updating your strategy. HINT it isn't what you might think! Kalli Combs has made her footprint in the online and digital marketing space by educating entrepreneurs on how to excel in the digital marketing world by teaching creative and sustainable social media marke...
May 09, 2022•23 min•Ep 105•Transcript available on Metacast Facebook groups are still relevant in 2022 and can be a great way to connect with your community and create a loyal customer base. In this episode, I discuss why Facebook groups are beneficial for your business and how you can utilize Facebook groups to generate new leads and retain loyal customers. Please don't sleep on Facebook groups; use them to grow your business. ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to The Ult...
May 06, 2022•8 min•Ep 104•Transcript available on Metacast Liav Chen is the Co-Founder and CEO of Humanz, an AI-powered platform that makes influencer marketing accessible, reliable and trustworthy for marketers and influencers. He has extensive experience in devops, big data and machine-learning—all of which was acquired through his five-year military experience with the esteemed intelligence Unit 8200 of the Israeli army. Join us as we chat about why businesses need influencer marketing, where bands can find them and some do's and dont's that you've s...
May 02, 2022•27 min•Ep 103•Transcript available on Metacast A social media strategy is the key to running a successful business on social media. But you can't just create your strategy one time and forget about it. You have to revisit your social media strategy on a regular basis to stay up to date with changes (I'm especially talking about Instagram here) and stay ahead of your competition. An up to date social media strategy is your key to success. Listen to find out more about why you should regularly update your social media strategy. ——— ⭐️ Click HE...
Apr 29, 2022•9 min•Ep 104•Transcript available on Metacast Danielle Wallace is the storytelling enthused copywriter and content strategist of Chayil Media Publishing where she helps powerhouse brands flip facts into cohesive, sales-driven narratives. Over the years, Danielle has immersed herself into the creative world as a contributing writer, self-published author, creative writing instructor for children and teens, and as a digital/print magazine curator for her Christian women’s magazine Memoirs of a Virtuous Woman. We chat about copywriting and why...
Apr 25, 2022•25 min•Ep 103•Transcript available on Metacast Stacy Reed is a pillar in social media advertising having generated over $125 million for some of the largest shoe & apparel brands in the world working at Zappos.com . As the Founder of Stacy Zeal & Co., she is on a mission to amplify mission-driven brands using her signature Zeal Method that helps product brands increase their sales and amplify their impact. Join us as we chat about EVERYTHING you need to know to before you start using Facebook Ads! This isn't an episode you're going to want t...
Apr 22, 2022•38 min•Ep 102•Transcript available on Metacast Repurposing content should be a key part of your social media strategy. In this episode, you'll learn what repurposing content is, as well as my easy five-step process to repurposing social media content. Social media can be a lot of work, but once you start repurposing your content, you'll see that it's not nearly as daunting as you thought it might be. Grow your business and online presence, connect with your community and provide value to your customers through repurposed content. ——— ⭐️ Clic...
Apr 18, 2022•9 min•Ep 101•Transcript available on Metacast Thank you all for being a part of this podcast community! Take a listen to the 100th episode and learn how you can get seen and paid on social! 🎉 ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to The Ultimate Social Media Checklist + valuable newsletters every Monday! 📲My flagship membership program The Social Pro Academy is open for enrollment! 👋🏽 Say HI on Instagram @michellelthames 🎥 Check out my Youtube Channel ✅ Wor...
Apr 11, 2022•25 min•Ep 100•Transcript available on Metacast Want to grow your social media but don't know where to start? Listen to this episode where I break down some of the most common social media myths out there. Don't fall into the social media myth traps. Here's how you can get the most out of your time and money spent on social media. Apply this advice to your social media strategy and watch your business and community grow! ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to Th...
Apr 08, 2022•8 min•Ep 99•Transcript available on Metacast The million dollar question is that is floating around is, What is Social Audio?! Today's special guest Troy Sandridge is an award-winning marketing strategist known as the Strategy Hacker® who creates strategies to increase the growth, authority, & profitability of emerging brands to Fortune 500 shares the dirty secret as to what it is and why you need it! ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to The Ultimate Social...
Apr 04, 2022•24 min•Ep 98•Transcript available on Metacast Gabriella Layne-Avery is a Content Strategist & Creative Director who helps brands build communities online with content. Kickstarting her career as a Contributing editor for fashion and lifestyle magazines, Gabriella brings a unique, editorial-style approach to storytelling on social media that she’s used to lead the content strategies of leading online communities including PR Girl Manifesto, Epic Fab Girl, and PR Couture. Join us as we chat about all of this and more in today's episode ——— ⭐️...
Mar 28, 2022•19 min•Ep 96•Transcript available on Metacast We all know that data and metrics are important for our business, but the million-dollar question still floats around...WHY??? In today's episode I chat with Arthur May, a renaissance Artist and Brand Strategist born who graduated from Full Sail University with a passion to help small businesses succeed and creative CEOs communicate a clear brand voice online using branding, strategy, and creative content to help turn followers into dollars. Check it out! ——— ⭐️ Click HERE to subscribe and get a...
Mar 25, 2022•29 min•Ep 95•Transcript available on Metacast Mary Barnett, also known as “MobileMary” in the industry, is a Text Marketing and Social Media Expert…and her company, Another Brilliant Idea, Inc. helps Business Owners and Restaurants use Social Media to grow a database that they OWN, so they can reach their best customers offline, giving them what they want instantly and on-demand to increase sales and brand loyalty! Join us as we chat about text messaging marketing; is it growing in popularity and is it saving you money vs other forms of mar...
Mar 21, 2022•27 min•Ep 94•Transcript available on Metacast Do you have a content strategy? It’s like so important to have one when it comes to IG. In today’s podcast, I am going to give you some tips to help you create your Instagram content strategy quickly and stress-free! Let's work smarter, not harder in 2022 - learn how to make Social Media apps work with you not against you. ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to The Ultimate Social Media Checklist + valuable newslet...
Mar 18, 2022•7 min•Ep 93•Transcript available on Metacast Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media Join us as we chat about why the use of organic social media is important, what should a business's overall marketing plan look like, and some do's and dont's when...
Mar 14, 2022•18 min•Ep 92•Transcript available on Metacast Instagram is a HUGE place to build an awesome community. But what are some actionable ways that you can do this easily? I got you friend! Let’s chat about some ways to build a community that's ENGAGED because that's important. Tell your story! Remember that there is a person on the other side of the Instagram app. Leave comments that go beyond oh cute post. Join me as I chat in detail about these three things and ideas on how you can make it work for your brand and business! ——— ⭐️ Click HERE to...
Mar 11, 2022•6 min•Ep 91•Transcript available on Metacast Staying on top of the constant changes for Social Media can be DRAINING ... but that's where I come in! I make it my duty friend to keep you informed of the latest changes so you can stay on top of your social media. The head of Instagram recently came out and said that they are testing some changes to your Instagram feed. They will be rolling out 3 new feed options. Home, following, and favorites. Join me as I get into what each of these feed changes will look like and how they will work. ——— ⭐...
Mar 07, 2022•6 min•Ep 90•Transcript available on Metacast Are you trying to attract clients, but not only clients the RIGHT clients? Well friend you are in luck because I have 3 tips on how you can attract consistent clients on social media. It doesn't have to be hard either! You CAN continuously attract clients on social media EASY! Here is how you do it! ——— ⭐️ Click HERE to subscribe and get access to new podcast episodes every week 💌 Join my email list and get access to The Ultimate Social Media Checklist + valuable newsletters every Monday! 📲My ...
Mar 04, 2022•4 min•Ep 89•Transcript available on Metacast The Social Media Decoded Podcast is doing a LIVE Recording of its 100th episode!! Want to attend and be a part of the live audience? Grab your ticket and join us LIVE! Limited tickets are available. https://www.eventbrite.com/e/social-media-decoded-100th-episode-live-recording-tickets-272385230557 As an audience member, you will also have the opportunity to chat live! Want to be a guest on the show? Enter your business for a chance to win an Instagram audit LIVE on the podcast. We will bring gue...
Mar 02, 2022•3 min•Ep 88•Transcript available on Metacast Looking to get more out of your Instagram presence in 2022? Right now it is a good time to revisit your Instagram strategy, to add any new guidelines or tweaks to help improve your results. I want you to get in front of more people this year and a good way to do that is to refresh your IG strategy. With IG adding new features all the time, you do need to re-check your current strategic plan, to ensure that you’re keeping up with consumer interests. First impressions matter. The age-old saying is...
Feb 28, 2022•7 min•Ep 88•Transcript available on Metacast So friend, I know there are so many strategies out there but some of them that you are using may not be working friends. So let’s chat about some social media mistakes you are making and how to stop in 2022. Some of these might be a bit controversial 😱 ——— Join The Expand Your Influence Community ! This group is for influencers, creators, and small biz owners who want to become the expert authority in their industry, build their brand, and grow their social media community. If you want to learn...
Feb 25, 2022•6 min•Ep 87•Transcript available on Metacast Jelena first got started in business at the age of 18 when her parents introduced her to network marketing. So having skipped college, her journey involves going through several businesses, including affiliate marketing, getting certified as a business coach and launching her own services and digital products. Right now Jelena serves female coaches & consultants through delivering an organic content marketing strategy that converts. ——— Join The Expand Your Influence Community ! This group is fo...
Feb 21, 2022•23 min•Ep 86•Transcript available on Metacast In case you haven't picked up on it yet but I am a social media nerd! I love all things social media and I am super data-driven in my business. In December Instagram announces its efforts to connect with younger audiences, and maintain its position as a key driver of cultural influence, Instagram has published a new predictive trends report for 2022, which highlights a range of rising movements across various categories to help brands and marketers get a better understanding of key shifts. Join ...
Feb 18, 2022•7 min•Ep 85•Transcript available on Metacast Northern-California made, Becca received a double-major in Marketing and Journalism from Barrett, The Honors College at ASU and now lives under the sun in Phoenix, Arizona. Shortly after graduating, Becca created her business and quickly became a respected entrepreneur in the valley. Dubbed the “modern social media queen” by AZ Foothills, Becca is revolutionizing the social media game and inspiring brands to use innovative tactics to grow their social media. She also is a loving dog mom of Jojo ...
Feb 14, 2022•24 min•Ep 84•Transcript available on Metacast We ALL know that 2022 is the year of change! The winds are shifting and we're all just doing our best to stay on top of it all! In order to not feel like we are constantly sinking in all the constant changes, I go through some IG ones that are noteworthy from the last little bit and that you NEED to ensure that you adapt to! Check it out! ——— Join The Expand Your Influence Community ! This group is for influencers, creators, and small biz owners who want to become the expert authority in their i...
Feb 11, 2022•8 min•Ep 82•Transcript available on Metacast Friends, as we all have seen, the pandemic has changed the way we do things — and sadly it won’t be getting old any time soon. Even as we adjust and begin learning to navigate our post-COVID reality, you can count on more significant shifts, especially in business as we all try to adapt and stay on top of all the trends! Check out as I list off some insights to help you stay on top of trends for this year! ——— Join The Expand Your Influence Community ! This group is for influencers, creators, an...
Feb 11, 2022•10 min•Ep 83•Transcript available on Metacast Jennifer Kye is Head of Commerce at social-first marketing company GoSpooky. Born and raised in LA, as a first generation of Korean immigrants, Jennifer moved to Chicago to graduate with a B.A. in International Studies in 2008 at the University of Chicago. Before Jennifer’s career really took off she reached a pivoting point: as a digital-native, she was triggered by the rise of social media back in 2008. Jennifer was one of the few who understood the unlimited potential of social media in its e...
Feb 07, 2022•33 min•Ep 81•Transcript available on Metacast From special education classroom teacher to self-made entrepreneur Jenell B Stewart has helped hundreds of women build thriving brands through her Digital Content Creation School that she founded in 2018. Here she teaches women of color how to turn their dreams into reality by way of her 1:1 coaching, online courses, and her signature Content Confident content marketing membership program. Jenell was named the BlogHer Voices of the Year Honoree in 2021, and she's been featured in People, Essence...
Jan 31, 2022•27 min•Ep 80•Transcript available on Metacast 
