Want to attract your dream client? In this episode, host Michelle Thames dives into how to attract your ideal client for your business. She shares the messaging techniques that will draw in your perfect client and her secret weapon to getting the best clients. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Sh...
Nov 24, 2023•7 min•Ep. 300
How to use Threads and other digital marketing tactics you need to know. Host Michelle Thames speaks with Michelle Gifford about social media strategies to grow an online business. Michelle Gifford also shares how to know when you're ready to hire a social media agency and what to look for when hiring a social media agency. Michelle Gifford is a brand strategist, business coach, podcaster, and highly sought after public speaker. With her signature combination of straight-talk and tough love, Mic...
Nov 22, 2023•23 min•Ep. 299
The benefits of short-form video for your social media strategy. In this episode, host Michelle Thames does a deep dive into short-form video starting with the likes of Vine and coming around to TikTok. She shares why social media strategists should embrace short-form videos along with tips for creating binge-worthy video content for social media. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michell...
Nov 20, 2023•9 min•Ep. 298
Stop getting overwhelmed with content creation. Host Michelle Thames and social media strategist Shannon McKinstrie share how online business owners and content creators can grow their businesses without burning out from constant content creation. Shannon shares how to maximize your content and stay up-to-date with the latest social media trends and algorithm changes. Shannon is a Social Media Strategist, Trainer & Mentor who guides small business owners into making a big splash online and growi...
Nov 17, 2023•20 min•Ep. 297
Don't forget to use emojis in your copy! 😉 In this episode, host Michelle Thames dives into emoji use in copywriting and marketing. She shares how emojis have entered branding, marketing, and social movements, and how you can use them to increase open rates and click through rates. She also shares common mistakes to avoid when using emojis in your marketing. Tune in for best practices, real-world examples, and to learn how to leverage emojis for your business. -- Catch up on other podcast episo...
Nov 15, 2023•8 min•Ep. 296
How to turn a side hustle into a lucrative career. Host Michelle Thames speaks with Latasha Peterson about how she turned her side hustle into a multiple income streams to provide her with a full-time income. Latasha also shares tips and tricks about blogging and why more creators should start a blog. Latasha is a globally recognized Side Hustle Expert, Blog Business coach, Wife, Mother of four, Speaker, and Founder of Arts and Budgets, LLC. She currently helps ambitious side hustlers turn their...
Nov 13, 2023•16 min•Ep. 295
How I created a successful online business in less than 5 years. In this episode, host Michelle Thames shares her journey as a successful entrepreneur and the steps to making half a million dollars in less than 5 years. Michelle shares how one client changed everything, and the real and raw behind successfully scaling an online business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michelle's Cashfl...
Nov 10, 2023•14 min•Ep. 294
Journaling for business growth! In this episode, host Michelle Thames speaks with Samantha Kozuch, the creator of The Maniscripting Journal. Samantha shares how entrepreneurs can use journaling to elevate their business online and on social media through four easy steps. She gives actionable advice for entrepreneurs to reach their 6 and 12-month business goals using her journaling methods. Samantha Kozuch is creator of The Maniscripting Journal™ and The Maniscripting Method. She has experienced ...
Nov 08, 2023•48 min•Ep. 293
Is it better to batch create content or create content in the moment? Host Michelle Thames discusses the pros and cons of batch creating your content, the benefits of real-time engagement, and how you can create timely, relevant content in advance. She shares insight into specific influencers and how they've used these methods to create their content, and discusses the future of content creation. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on...
Nov 06, 2023•9 min•Ep. 292
The best tips for entering the mass retail market with a product or brand. Host Michelle Thames and Jasmene Bowdry discuss the unique challenges of e-commerce and saturated markets. Learn how to set up and optimize your online store to get maximum conversions and how to use social media to build your brand and customer loyalty. At the intersection of fashion, styling, retail education and entrepreneurship, you’ll only find one woman pairing it all like the perfect outfit: Jasmene Bowdry. This mu...
Nov 03, 2023•20 min•Ep. 291
Learn how to make record-breaking sales this Black Friday! Host Michelle Thames shares the best Black Friday sales strategies for any business. Learn the marketing strategies that have helped dozens of businesses have successful Black Friday sales and the number one rule all business owners have to remember when it comes to Black Friday sales. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michelle's ...
Nov 01, 2023•8 min•Ep. 290
Building brand awareness and attracting new customers can be challenging in any industry, but it can be especially difficult in an oversaturated industry like beauty and personal care. In this episode, host Michelle Thames speaks with Anthony Standifer about brand building and how to use social media to build your brand. Anthony shares tips for leveraging influencer marketing and overcoming common challenges in the beauty industry. Tune in for actionable advice to help your beauty brand grow! An...
Oct 30, 2023•24 min•Ep. 289
This is what you need to know before trying to go viral. In this episode, host Michelle Thames talks about going viral on social media, and why going viral isn't all that it's cracked up to be. Michelle shares the challenges of going viral and how focusing on viral content can hurt your business. She shares what to focus on instead, and how brands like Glossier and Fenty Beauty have grown a strong community and loyal customer base without focusing on going viral. -- Catch up on other podcast epi...
Oct 27, 2023•13 min•Ep. 288
Trying to figure out what brand strategy is and why you need a brand strategy for your business? In this episode, host Michelle Thames speaks with Maggie Bergin about the importance of a brand strategy and how to create a brand strategy for your business. Maggie shares her top tips for creating and implementing a brand strategy as well as some common mistakes business owners tend to make with their strategies. Maggie Bergin is a Brand Strategist on a mission to help entrepreneurs, freelancers an...
Oct 25, 2023•25 min•Ep. 287
Everything you need to know with ManyChat in one quick podcast episode. Michelle Thames dives into the topic of messenger marketing and how tools like ManyChat can help online businesses build community engagement and loyalty. She shares why ManyChat stands apart from other platforms, how to use it for your business, and client success stories using ManyChat for their marketing. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Mi...
Oct 23, 2023•11 min•Ep. 286
Do you know how to build an online community? In this episode, host Michelle Thames speaks with Kendall Breitman about the importance of building communities online and how they can help businesses grow. Kendall also shares some insider secrets entrepreneurs can use to grow their podcasts. Kendall is the community manager at Riverside.fm , focusing on helping grow and support Riverside's community of creators. Before joining Riverside, Kendall comes from a background in journalism, as a former r...
Oct 20, 2023•22 min•Ep. 285
What is Instagram Threads? Host Michelle Thames breaks down Instagram Threads and how you can leverage the newest social media platform for your business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Show....
Oct 18, 2023•5 min•Ep. 284
You can grow your business by being a podcast guest. Host Michelle Thames and guest Christina Lenkowski discuss how to leverage being a guest on a podcast to drive a new audience to your business. Christina shares how entrepreneurs can track their ROI from going on podcasts to leverage this new marketing outlet. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go...
Oct 16, 2023•28 min•Ep. 283
What's the difference between an audience and a community? Host Michelle Thames, long time community-building advocate, discusses the two categories and why you should aim to build a community rather than an audience. She shares how community building can help brands grow and how brands and influencers have done an excellent job in building an online community. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagra...
Oct 13, 2023•8 min•Ep. 282
You can launch an incredible career even with the biggest setbacks. In this episode, host Michelle Thames speaks with Lauren Petrullo who became homeless at 18, worked her way up in Disney, and then started her own companies. Lauren shares her journey to entrepreneurship and how influencers can benefit from affiliate marketing in 2023. Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and founder of digital ...
Oct 11, 2023•25 min•Ep. 281
The top 5 tips to hit $100,000 in your business. Host Michelle Thames breaks down 5 simple, yet crucial, lessons every entrepreneur has to learn in order to have a six-figure business. Tune in for the tips that will help you scale your business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Show....
Oct 09, 2023•5 min•Ep. 280
Everything you need to know to start a social media marketing campaign. Host Michelle Thames speaks with Armando Leduc about the basics of creating a social media marketing campaign. Armando shares some common challenges social media marketers face and how to overcome them, and he shares his best tips for anyone looking to start a marketing campaign on social media. Armando Leduc is the founder and CEO of Leduc Entertainment, a full scale production company with a focus on digital content creati...
Oct 06, 2023•21 min•Ep. 279
Hack the Instagram algorithm and grow your following with this episode of Social Media Decoded. Host Michelle Thames speaks with Hannah Hoffmann about what it means to be a social media manager in 2023. Hannah shares her tips for how to create healthy boundaries that allow your client's business to grow without having to be on call 24/7. Hannah has been doing a version of social media management since 2019 and then in the fall of 2021, she launched Sunny Social. She now offers full-service socia...
Oct 04, 2023•28 min•Ep. 278
Learn the importance of storytelling with your social media content. Host Michelle Thames and Danyah Aossey discuss the importance and benefits of visual media to grow a business. Aossey was a videographer for Gary Vee, where she learned lessons that helped her launch her own business. She also discusses how entrepreneurs can launch a successful video podcast. Danyah Aossey is a Content & Marketing Strategist who specializes in simplifying social media strategy and video podcast production for i...
Oct 02, 2023•23 min•Ep. 277
Want to build an online community that feels like family? In this episode, host Michelle Thames shares her journey as a social media influencer and content creator. She gives tips on how she built a community that has turned into a family. Michelle shares the highs and lows of the online space and social media, and how she's used her community building skills to create a successful online business. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast ...
Sep 29, 2023•10 min•Ep. 276
Make the most of IG Creator Academy and learn to create better content for your social media. In this episode, host Michelle Thames speaks with Juan Galan about IG Creator Academy and how creators can make better reels that the Instagram algorithm will like. They also discuss the importance of community building, especially for anyone who wants to grow or scale their business. Juan is a content creator and entrepreneur with a passion for helping others turn their content into an online business ...
Sep 29, 2023•22 min•Ep. 275
I often get asked, "What is a framework and how do I make money off of it?" In this episode, host Michelle Thames explains frameworks, how they apply to your business, and how you can monetize your framework. Michelle shares 3 ways to make money from your framework as well as common mistakes to avoid to maximize your potential. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michelle's Cashflow Queens ...
Sep 27, 2023•10 min•Ep. 274
You can turn your side hustle into a full-time business. Host Michelle Thames speaks with CEO and entrepreneur Naomi about how she went from having a side hustle to becoming a CEO. Naomi shares the lessons she's learned over the last 10 years being in business as well as tips entrepreneurs can apply to their businesses today to scale. Naomi Genota is a NY-based content creator, online educator, and talent manager at Boost Society who helps influencers master the art of brand collaborations and n...
Sep 25, 2023•27 min•Ep. 273
Need to get out of a rut as an entrepreneur? Host Michelle Thames shares her best tips on how entrepreneurs can get "unstuck" in their businesses so they can continue to generate more sales and build their online communities. -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Show....
Sep 22, 2023•6 min•Ep. 272
Want to make a lasting first impression? In this episode, host Michelle Thames speaks with personal stylist Keri Blair about making lasting impressions and why the first impression is so important for marketers. Keri shares tips you can implement immediately to improve your personal brand and leave people with the exact type of impression you want them to have of you. Keri is a Personal Stylist and Image Consultant with a one-of-a-kind approach and she prides herself on making a profound differe...
Sep 20, 2023•23 min•Ep. 271
