Purpose as Competitive Differentiator (I Wrote a BOOK!)

I'm joined by my best-selling co-author Stan Phelps for a look behind the scenes of writing a book and an overview of our attempt to convey the true value of aligning your company values and your messaging. If you're seeking a way to stand out from your competition and make a name for your company in the marketplace in which you compete, this interview and the corresponding book are must-haves