So, You're in Sales? - podcast cover

So, You're in Sales?

Roger Burnettwww.linkedin.com
Sales is intimidating. And difficult. It’s also one of the most rewarding careers if you can handle the challenges. Listen to this series for advice and strategies on how not to stress yourself out in the process.
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Episodes

Thanks For The Memories - Series Finale

That's it, that's that, that's all she wrote, friends and family. Episode 129 of the podcast is the last in the series. Thank you all for riding along with me for the last 5 years, and I look forward to seeing and hearing from each of you over at The ON Purpose podcast, our new show launching August 1, 2022

May 26, 20229 min

Social Entrepreneur Stand Out Series - Nicholas Kristock

Nicholas Kristock stepped off the soccer pitch and into the business and philanthropic communities in a simultaneous splash. His for-profit and not-for-profit activities are designed to successfully co-exist, and his relentless desire to forge relationships and concentrate on the long play has driven his success. Listen in as he shares insights on the social entrepreneurship model and why it is proving to be incredibly valuable in the marketplace

May 11, 202232 min

Don't Be Afraid to Be Different

In Part 2 of our discussion, Bill Petrie and I discuss the enormous success of recent fundraising efforts on behalf of worthwhile causes, the way PromoCares has grown in importance in serving as a beacon of the effective and strategic use of branded merch as a fundraising engine, my decision to introduce VanLife to our branding and the strategy behind marrying personal and professional desires into something others would pay attention to

Apr 28, 202239 min

Don't Hire Us - Finding the Right Clients

Back Forty Smokehouse recently became the latest in Bill Petrie's brands under management. Listen in as he explains the reasoning behind creating a backyard brand and why a similar choice is something ALL entrepreneurs should consider when building a following for their company

Apr 27, 202238 min

Is Culture Holding Back Your Growth?

Rich Sheridan has published two books on the concept of bringing joy to the workplace. After an illustrious career, Rich has focused his personal activity on the development of culture and people. As a result, they've been able to hire 22 new employees during the pandemic while losing only 4. Listen in to glean insights on the ways Menlo Innovations obsessive compulsion with culture has allowed this marketplace leading position.

Apr 13, 202235 min

Selling In The Metaverse

Continued growth in the population of the metaverse will invariably bring outsized opportunities for those willing to examine the marketplace for the places where gaps exist. Meg Erber joins me to share her thoughts on the places where she's witnessed successful campaigns in the metaverse and potential implications for buyers and sellers of branded merchandise

Mar 30, 202248 min

Great Brewery Merch Made Easy

Hidden right below the surface of your local watering hole is a goldmine of opportunity in merch, yet most breweries are completely apprehensive about jumping in the merch game as a way to stand-out versus the exploding number of new breweries entering the marketplace. AMB3R Creative founder Jeremy Picker joins me for a look at the ways to fix these issues and unlock the opportunity for you to rock your favorite local brewers' merch.

Mar 16, 202235 min

Don't Buy The Farm, Hire a Farmer!

The entire world has changed dramatically since Episode 69 guest Wendy Caverly joined me for her first-ever podcast. In the two years since she has brought clarity and thought-leadership to the concept of successfully farming relationships for long-term sales success. Hear her journey, how fighting hard for her clients during the pandemic became a rallying cry and what those efforts did for her personally and professionally

Mar 02, 202232 min

Your Logo Is NOT Your Brand

After 10 years and 16 books in the Goldfish series, Stan Phelps brings this final chapter to the value proposition that has been fundamental to the series - the idea that small things done well in the context of how people feel after doing business with your company is the holy grail of success in business. Listen in as Stan talks about the series and how he arrived at the moment he knew it was time to write this book

Feb 16, 202226 min

Developing at the Pace of CHANGE

The Savage Leader book, podcast, and newsletter find their way into the hands and ears of thousands of participants monthly, each on their own journey toward being the best leader possible. In this episode, author Darren Reinke shares what he considers to the best the 3 most important characteristics of effective leaders today and we examine ways to apply those characteristics to real-life situations

Feb 02, 202238 min

Your Digital Brand 2022 Version

There is a successful formula for growing your personal brand online. It takes a commitment and an investment that many are reluctant to make. Michael Crank shares with us the ways his investments in a personal brand strategy and digital presence on LinkedIn have fueled his career growth and makes his case for the importance of purpose in your business life

Jan 19, 202236 min

Dominate Google Search Results

Selling with Authentic Persuasion author Jason Cutter joins me for a look into the ways he has used being a guest on more than 75 podcasts to generate leads, opportunities, and business growth. His consulting business has skyrocketed using this approach, and Jason was kind enough to delve into the mechanics of why that growth happened using this strategy

Jan 05, 202234 min

2021 Wrap Up wsg Paul Bellantone

4 days into his potential retirement, Paul Bellantone found himself back at work in the industry he helped shepherd for 20 years, but the changes that decision fueled are examined here as Paul and I take a look backward at the year that was and consider how the state of current affairs factors into our collective decision-making

Dec 22, 202139 min

Relationship Development Management - A Blueprint for Know, Like, Trust

There is a framework you can apply to the entrepreneurial choices you'll be faced with as you grow your business. In this episode, Terry Bean rejoins us to reveal his S.I.T.C.H. framework and how its successful completion and marriage to your efforts give you the best chance to accelerate your achievement based on research conducted during thousands of hours of executive and team coaching.

Dec 08, 202129 min

Earn Their Trust in 7 Seconds

With more than 40 years of sales experience at his disposal, Connect and Sell CEO Chris Beall brings a wealth of knowledge to the topic of B2B Sales. Listen in as Chris offers his perspective on the changing dynamic between employers and employees and why those changes are having a say in the role of a sales professional going forward, plus, Chris has a deep understanding of the importance of trust in B2B sales and he offers his thoughts on the basics of earning trust by phone.

Nov 24, 202133 min

Should You Start Your Own Company?

If a legend could give you advice at the very moment you were trying to decide what to do with your future, would be able to accept that advice? If you're trying to decide if going out on your own is something you want to tackle, this is the interview you need, right now

Nov 10, 202140 min

Problem Solvers Always Make Money

Paul Kiewiet poured a career's worth of advice into his book Summit: Reaching the Peak of Your Potential In this discussion, we examine strategic elements of the mindset shift necessary to have a long and successful sales career. There are numerous and once-in-a-lifetime opportunities available for those prepared for them. Paul shares his thoughts on how best to capitalize as a result of this era of abundant opportunity.

Oct 27, 202129 min

Doing Good is Good Business

Fundraising expert Mandi Rudd joins us for a discussion about the key elements necessary to organize and execute campaigns, plus, we identify strategic concepts and consider the added value of social media and influencer marketing in developing winning fundraising activities

Oct 13, 202148 min

Data Informed Selling - Artificial Intelligence & Machine Learning

Sales as a service to buyers is rapidly diminishing in value in the eyes of those making buying decisions. By introducing data and analytics to the construction and execution of sales activities, organizations create the opportunity to reignite the power behind their sales team - learn from Jason Nokes how he has created an engine that does just that and why it's important.

Sep 29, 202134 min

Kara's Story - A Survivors Tale

People are capable of amazing things on their own, but when businesses get together in the name of something important, that's how movements happen. Cancer has been a prominent player in our lives and it's important we bring our talents to bear in the name of continuing research dedicated to defeating the disease. Kara Keister joins me for a look at our attempt to shine in the name of fundraising for this important cause.

Sep 15, 202133 min

Psychometrics - The Secret Key to Success

There is tremendous opportunity available to those capable of capitalizing on the dynamically changing marketplace, but most people responsible for the sales line haven't yet figured out how to organize what they do and say in a way that would facilitate doing so. Author, speaker and coach Lisa Mininni joins the program for a chance to share her findings and reveals the importance of learning the tenets of psychometrics and why they are the secret to winning the game

Sep 01, 202133 min

Fundraising - A Live Case Study (Sleep In 4 Good)

Branded merchandise is incredibly effective as a fundraising tool when done well. Mental health has been a flashpoint issue as the pandemic dragged on, so Meg Erber had an idea she pitched to a volunteer organization she helps lead and the rest is fundraising history. Listen in as Meg explains the program, why influencers and FOMO are important, and get a behind the scenes look at the program 10+ months in the making

Aug 18, 202128 min

Scaling Success Using Cumulative Advantage

Author, speaker, and educator Mark Schaefer joins me for a discussion about the ways the pandemic has altered employee consideration of careers in sales, why businesses haven't caught up with the realities of employment in the post-pandemic economy and what's necessary to get the economy humming again

Aug 04, 202135 min

Your Truth is What They Buy - OWN IT!

You shouldn't rely on PRE-COVID methodology in your sales process. If that statement resonates with you, you're probably in some ways considering what changes are going to be necessary to succeed in this newly reimagined marketplace. Change is happening in real-time, so having a framework to update your approach couldn't be more valuable. Sell From Love author Finka Jerkovic joins me for her version of such a framework.

Jul 21, 202137 min

Your Mind is Your Biggest Asset

The pandemic wiped out sales jobs across all markets - career salespeople were faced with brutal choices in the process and not everyone handled the situation well. Amanda Delaney rejoins me for a look at her brush with homelessness, how she managed the stress of the situation and why mental health is an often overlooked and underappreciated part of any salespersons recipe for success

Jul 07, 202137 min

The Data Says It's GO TIME

Badger Maps tracks sales activities for more than 5,000 companies in the United States and around the world. Founder and CEO Steve Benson joined me for a look at the data behind the ways COVID altered sales activities and what they've seen successful businesses do to combat the new realities of the COVID economy. If you're looking to jump-start your own sales efforts, this is a great episode to use in doing so.

Jun 23, 202134 min

Solving The Low Value Trap

The economy is recovering and a rush of sales is on the immediate horizon. Have you rebuilt your business to serve this tidal wave of opportunity in a way that will sustain you once the wave is upon you? Will you be able to continue to build your pipeline even while you're serving all your eager new clients? Does your process allow you to continue prospecting even when your sales are good? Tenbound founder and CEO David Dulany joins me to unravel this process and consider where sales development...

Jun 09, 202140 min

Step the F Up

Terry Bean from Phil Klein Insurance Group rejoins me for a discussion about manifesting your success, what it takes to make a BIG ask, how underutilized credits in your "bank of goodwill" is useless capital and why the concept of "being ginormous" is incredibly important as the economy continues its recovery

May 26, 202127 min

A Virtual Event Playbook

If you're considering an alternative to in-person events or if you are interested in creating leads at virtual (and hybrid) events, this episode is for you. In it, we examine how a group of entrepreneurs were able to migrate a live event into a day-long hybrid networking and educational event, using Zoom as the platform of choice for the day-of-event activities

May 12, 202129 min

A Virtual Selling Blueprint - Author & Speaker Stan Phelps

If your success is determined by your ability to convince a team of decision-makers working in a remote environment, you're not alone. Listen in on Episode 100 as an internationally sought-after speaker and writer Stan Phelps approached the reimagination of his in-person business into a remotely delivered platform

Apr 29, 202137 min
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