Have you ever been frustrated by your giving efforts? We've all been taught the importance of a "give-first" strategy, yet many people struggle to find value in reciprocity when adopting that approach. Dr. Wayne Baker wrote a book on the concept and brings actionable strategies to those of us interested in converting our efforts into opportunities.
Pandemic-related shortages of product to sell is creating massive problems for almost every supply chain, driving up prices and creating unusual buying behavior. How does a successful salesperson compete and win in this environment, with this particular set of challenges? No one is feeling this pinch as hard as real-estate professionals. Middy and Rachel join me for a behind-the-scenes look at the ways they're winning the game. For more on Rachel and Middy, visit www.arbormove.com
Sarah Roberts rejoins me for a look at the driving forces behind her rapid ascension within the leadership team at her company, the challenges she faces as an executive under the age of 30, and how gender and age bias factor into the approach to her role both inside the company and with their clients and prospects
Atwater Brewery cherishes it's role in the City of Detroit and respects the history of our area with respect to brewing beer and distilling spirits. Listen in as General Manager Mike Walsh discusses how their approach to hospitality deepened and strengthened their ties with their patrons in spite of COVID and the key role switching to hand-sanitizer production played in keeping their business afloat.
The world doesn't need another podcast, but businesses need to connect with their prospects in new and interesting ways. Jay Acunzo has made a career out of creating and sharing unique, entertaining and informational shows and in this discussion, he shares his thoughts on how best to navigate the rocky waters of starting and scaling a successful piece of recurring content
Join me for a look at 2021 and hear my answers to the 5 pressing questions on the minds and in the hearts of many entrepreneurs. We explore how to create new routines and practices to thrive in the post-COVID marketplace, the new ways employers will leverage their office space to the benefit of staff and the boomerang effect that will result from extended periods of isolation we've been subject to and the monumental mental health challenges it has created and exacerbated.
Slapping your logo on a water bottle or a tee shirt is a surefire way to find your brand in a garbage can or at the landfill. For those interested in something better, great design has become a not-so-secret weapon in the fight. Jeremy Picker from AMB3R Creative joins me for a look at the do's and don'ts in leveling-up your brand image and a discussion around the ways great design can help replace lost revenue dollars for businesses affected by the pandemic.
As he puts the final touches on a 20 year run with PPAI, Paul Bellantone joins me for our annual year-end wrap-up show. In this expansive interview, we look at the ways COVID_19 will affect the post-mortem on the year that was 2020, the ways it impacted our lives personally and professionally, the things we want to carry forward into 2021, and a healthy dose of the things we DON'T want to bring along.
When Shelter in Place orders closed Michigan businesses, Caerusnet founder Steve Zyskowski was forced to migrate hundreds of members to an entirely online video-based experience. With precious little time and less experience, Steve was able to refashion the business, and many of the previous limits to the business model have disappeared in the process. Listen in for a discussion on how that was possible and the roller-coaster ride that happened along the way
It's an unusual job market. Amy Cell from Amy Cell Talent joins me for a look at the winners and losers in this job market, the places where jobs are plentiful and the places they're increasingly rare, and how the gig economy, fractional employment and consulting roles can serve those with lives affected by COVID_19
As our economy undergoes dramatic changes, we welcome Win Win Selling author Doug C. Brown for an examination of the ways those changes are affecting the role of the field sales organization and consider those sales skills in need of an evolution, the skills that should be set aside, and the areas where sales leaders should focus and concentrate their training budgets in 2021
If you're ready to make the rest of your career the best part, the practice of ikigai as a discipline has the opportunity to serve as a roadmap to that destination. Japanese for "reason for being" the practice of ikigai provides unique insights to assist in the journey. Brian Truskowski joins us for a look at the concept and how his work in the practice transforms lives.
Salesflare's Jeroen Corthout joins me for a closer look at the pieces and parts necessary to sell successfully in screen-to-screen situations. We examine the importance of digital body language, we take a look at the ways artificial intelligence is bringing efficiency to selling and we consider how best to smash thru Zoom Fatigue and make real connections in digital environments.
If you're considering a move to video to market and promote your business, this is the Episode for you. Chilah Weller and Eric Jones join me for a discussion about their decision to go all-in with video, the costs and associated time commitments, and a look at their results since they made that decision.
Kirby Hasseman joins us to examine the foundational principles that created the book Red Goldfish: Promo Edition, why personal branding as an ideology is exploding as a business concept, and the valuable role purpose can play creating trust between buyers and sellers
I'm joined by my best-selling co-author Stan Phelps for a look behind the scenes of writing a book and an overview of our attempt to convey the true value of aligning your company values and your messaging. If you're seeking a way to stand out from your competition and make a name for your company in the marketplace in which you compete, this interview and the corresponding book are must-haves
What would YOU do if you were inspired to give back?
Livingston Diversity Council President Nicole Matthews-Creech joins the program to share specifics relative to their new fundraising program, launching today! This collaboration between Social Good Promotions and the Livingston Pride alliance is a prospective case-study for other businesses looking for ways to demonstrate the causes that are important to them and use vehicles like the GOODnessWarrior Program to their own benefit.
As the promotional marketing industry continues a painful metamorphosis we examine the effect the pandemic has had on the role of salespeople. Tim Hill, Brett Schaffer and Dan Pigott visit for a group discussion about the ways each of them have managed their careers in transition and the results that have occurred as a result of their efforts.
Seth Barnett joins me for a look at the ways COVID_19 affects generations and the nuanced differences that exist as each age group faces the challenges presented to them by the pandemic. Seth's training affords him the unique ability to identify patterns in behavioral economics and he shares his thoughts on the topic in this discussion.
Why would anyone start a brand new Company in the middle of a global pandemic? Bill Petrie joins me for a look at the launch of brandivate marketing, why it's important to continue to invest in marketing your business in times of crisis, the value of showing your work for prospects to discover without your intervention and the ways content plays a major role in fostering trust in your relationships.
Chattanooga, TN based Petty Marketing EVP & General Manager Jeff Grippando joins me for a discussion about his experience leading a sales organization thru bankruptcy and how that era parallels and contrasts with the status of our current economy and a look at the key elements necessary to build and maintain an elite sales team
In less than two weeks' time, Sassa Akervall and her team at Akervall Technologies executed a pivot from a crashing athletic mouthguard manufacturing business to making clear plastic face shields for those in need of protection when interacting with the public. In this Episode Sassa shares details behind their decision-making to pivot and what has resulted in the rapid growth they've experienced.
As the State of Michigan remains under a Shelter in Place order with numerous modifications, the role of open air farmers markets play a more important role in local economies. Brighton, MI Farmers Market Manager Monee Phipps joins for me a look into the reopening of the market, her thoughts on the future of the market and the ways seeing the face of the farmer who grew your food is of growing importance.
Episode 54 Guest and mortgage-industry veteran Vince Parlove rejoins me for a look at the ways their 5,800 employees transitioned to Work from Home in one week, the challenges inherent in the idling of the economy and the ways United Wholesale stayed true to their culture and maximized time during Shelter in Place along with a look at lessons learned in the process. Music by HookSounds
Brand Energy Marketing front woman Mandi Rudd joins me for a look at the ways salespeople will need to reimagine their approach in the post Covid_19 economy and an examination of successful salespeople and changes to their approach in uncertain economies with nervous buyers
Businesses make major investments in time, energy and resources to participate in trade shows, job fairs and other events meant to introduce your brand to prospects, yet most Companies devote little time and energy devising a strategy for success at these events. Jason Lucash from OrigAudio joins me to reveal their strategies for maximizing your investment at future events and the ways they "win" at these events
Payroll processing industry vet Valerie Kearns joins me for a look at the COVID_19 economy to learn which industries are still open and working, how employers are approaching their own payroll and how changes in approachability among business owners make this a unique opportunity in sales for those still willing to put in the work
How can we even attempt to sell right now? Ways to be seen as someone trustworthy and helpful Ways the newly WFH can stay focused on work Does the idea of confinement cause you emotional pain - your PERSONAL SOLITUDE INDEX All this and more in this look at a historical snapshot in time and the ways we might manage our way out of the storm
Ready to retire but unsure how to value what you've built? Ready to buy a business but unclear about what to look for in the evaluation process? Looking to reach the next level of growth but unsure what investors will ask you? Drew Leahy has built 4 start-ups and now manages investment for LA-based Hawke Ventures, in this discussion he brings his first-person perspective on what garners investment attention and what does not.
