Blizzards in the deep south...say what?! Levi Jett, CSP, ASM, joins Snow Talk to share stories of how he and a team of snow fighters traveled to New Orleans to assist municipalities that were out of their element when a blizzard bore down on a large swath of the south.
Jun 10, 2025•46 min•Season 7Ep. 6
JC Grounds Management's Jon Crandall, CSP, discusses the importance of educating property managers on snow removal. He also shares his new book, which he wrote to help the industry with that outreach.
May 13, 2025•41 min
Snow Mikhail Ter-Grigoryan, president of Just for Snow Property Services, covers his insights on the snow removal industry, including preparation, best practices, employee engagement, innovation, competition, attracting and identifying talent, workplace culture, momentum, risk-taking, and perspective.
Apr 15, 2025•57 min
On this month's episode of Snow Talk, we sit down with President of G. McNeill & Son Contracting, Shane McNeill. He shares what lessons and hardships have looked like navigating a third generation family owned business. We also discuss what he does to develop his people and what tools have proven to be useful in their growth goals. We'll also discuss what Shane and company are keeping a pulse on in regard to future opportunities. Thanks to our sponsors Western Snow Plows, Fisher Engineering,...
Mar 18, 2025•28 min•Season 7Ep. 3
This month on Snow Talk, we're remembering Alan Steiman, a SIMA leader who left a lasting impact. Deb Mattson and Debora Babin Katz join us to share stories of Alan and discuss the scholarship created in his name. We'll also talk about the value of attending the SIMA Symposium and how it's evolving for contractors. Don't miss it! Thanks to our sponsors Western, Fisher, and SnowEx
Feb 14, 2025•38 min•Season 7Ep. 2
Building trust through transparency Nick Alborella, Vice President of Advanced Snow Management, talked with SIMA about the importance of trust and transparency in building client relationships, the foundational strategies for launching a snow management business, and the role of technology in enhancing communication and efficiency. He highlights the necessity of being comfortable with discomfort to foster growth, the challenges of maintaining a good reputation in a scrutinized industry, and the ...
Jan 29, 2025•36 min
We wrap up 2024 with a great episode featuring Outdoor Pride Landscaping & Snow Management's Billy Butts and Garden Grove Commercial Grounds and Snow Management's David Lammers, who talk about the power of networking. Hint ... it's not about what's in it for you!
Dec 10, 2024•48 min
Skyline's Mark Arthofer joins SIMA's Evan Newman to talk about building partnerships and relationships between private snow contractors and public works entities like municipalities, airports, military bases and more.
Nov 15, 2024•28 min
Industry consultant Angela Cenzalli and The Integra Group’s Jenny Girard explore personal experiences with mental health challenges, the detrimental industry norms that contribute to burnout, and the importance of creating a culture of wellness and support.
Nov 14, 2024•50 min
Bill Akehurst, Vice President and Chief Information Officer for Akehurst Landscape joins Snow Talk to discuss worst-case scenarios that snow & ice management companies could face. Host Cheryl Higley, Director of Education & Content for SIMA , is joined by Amanda Pruss, SIMA's senior membership manager to go over scenarios like cyber attacks, fire, accidents, and more.
Oct 02, 2024•44 min
Tory Chlanda from Betterview Landscapes in Amherst, MA joins Snow Talk to share the importance of intentionality in business planning and how it leads to greater sales and revenues. Listen for these tips and more: Selling safety can set a company apart from the competition. Educating clients on the importance of safety and communicating it through various channels is key to success. Hiring the right people and involving them in the strategy-building process is crucial for success....
Aug 27, 2024•43 min
It's summer but it's never to early to start reviewing your winter preventive maintenance plans! Stork's Plows' Jeen Stork joins Snow Talk to talk about the perils of ignoring preventive maintenance and how even the littlest missed details can cause big trouble. Listen for these tips and more: Preventive maintenance is crucial for snow equipment to prevent wear and costly breakdowns. The role of a dealer is significant in providing support, education, and quick access to parts for snow contracto...
Jul 26, 2024•27 min
We're in the middle of renewal and sales season for winter services. Ramblin Jackson 's Jack Jostes joins Snow Talk to discuss how to make it a successful one. Listen for these tips and more: Renewals present challenges such as changes in point of contact and changes in snowfall, requiring proactive communication and customer feedback throughout the year. Identifying 'hell yes' customers involves understanding demand, profitability, and passion, and tailoring marketing and sales strategies to at...
Jun 14, 2024•33 min
East Coast Facilities' Joshua Brecht joins Snow Talk to discuss video content development and marketing in the snow and ice industry. Listen for these tips and more: How video content development and marketing can help elevate the snow and ice industry by showcasing the work, people, and company. It doesn't have to be an expensive endeavor. Start with basic equipment like smartphones and encourage team members to capture and share photos and videos. Build a culture where everyone is involved in ...
May 22, 2024•44 min
The Grow Group's Vince Torchia and McFarlin Stanford's Jennifer Murray join Snow Talk to share how they counsel landscaping and snow companies to be financially healthy. Listen for this tips and more: Look beyond revenue to include understanding margins and profits. Have enough liquidity to manage through rough patches. Building a "sell"-worthy company.
Apr 29, 2024•35 min
Colorado Green Pros' David LaFore joins SIMA’s Senior Manager of Membership Evan Newman on the latest episode of Snow Talk to chat about how snow and ice professionals can use technology as a customer service tool. Listen in for these tips and more: Improve customer satisfaction by providing transparency and accountability. Communicate with teams and subcontractors. Enhance customer experiences and streamline business processes....
Mar 25, 2024•35 min
Earth Development President and CEO Eddy Zakes, CSP and SIMA’s Senior Manager of Membership Evan Newman packed a lot of great points into this episode of Snow Talk. Listen in to hear Zakes’ approach to: Company culture Education and personal development Recognition and rewards A deep bench of emerging leaders Leadership authenticity and transparency
Feb 20, 2024•37 min
Jim Monk of MPS Property Services and Gerald Boot of Boot’s Landscaping in Ontario discuss their advocacy work in establishing a recognized standard for the snow and ice industry, their approach to insurance and more.
Jan 25, 2024•38 min
Zech Strauser, founder of Strauser Nature's Helpers in Allentown, PA, joins SIMA CEO Martin Tirado to talk about the importance of camaraderie in the snow & ice industry, the challenges of sustainability and innovation, and his work in promoting landscape and snow as a "green collar" career opportunity.
Dec 18, 2023•30 min
There is a growing focus on legislation designed to limit liability for companies that participate in salt applicator certification programs. Ted Diers of the NH Department of Environmental Services and Allison Madison of WI SaltWise join SIMA CEO Martin Tirado to discuss their work in this area.
Nov 30, 2023•39 min
Host Evan Newman is back with Piscataqua Landscaping President & CEO Justin Gamester, CSP, and Darci Knowles, founder and creative director of DARCI Creative. Evan follows up on some additional topics and tangible action items.
Oct 26, 2023•37 min
Snow pros Bill Butts of Outdoor Pride Landscaping, Bob Marks of EMI Landscape and Eric Klopfer of Environmental Management Inc. talk about the changing climatology happening in their markets and the impact on their snow businesses.
Oct 02, 2023•52 min
Host Evan Newman welcomes Piscataqua Landscaping President & CEO Justin Gamester, CSP, and Darci Knowles, founder and creative director of DARCI Creative. Listen in to hear Justin's journey to realizing he needed marketing help to grow revenue and how Darci has helped.
Jul 18, 2023•31 min
Host Martin Tirado and guests JP Sanieski, CSP, ASM of East End Group in Long Island and Tom Marsan, CSP of The Beverly Companies in Chicago wrap up their 3-part conversation on snow operations planning. The snow may be done but that doesn’t mean winter planning stops. Listen in on what you should be doing to tie up loose ends and look toward this coming winter.
Jun 07, 2023•38 min
The newest episode of SIMA’s Snow Talk podcast features WeatherWorks’ Frank Lombardo and Douglas Dynamics’ Andy McArdle recap the winter season and identify changes snow pros should be considering; the impact the low winters have on smaller contractors; the importance of sharing weather data with your clients; and equipment buying trends. Plus Frank puts in a request to Andy to engineer a plow that can weigh snow by the pound to those messy mixed precipitation events.
Apr 27, 2023•24 min
This episode of SIMA’s Snow Talk podcast features SIMA’s new Membership Manager Evan Newman talking with two snow professionals that have excelled in embedding a culture of safety in their companies. Listen for insights from East Coast Facilities’ Edwin Torres and Designscapes Colorado’s Michael Wagner, CSP, ASM
Mar 10, 2023•39 min
Season 5 of SIMA’s Snow Talk podcast kicks off with a conversation between host Martin Tirado and guests JP Sanieski, CSP, ASM of East End Group in Long Island, and Tom Marsan, CSP of The Beverly Companies in Chicago. They’ll talk about in-season adjustments to consider and share how they’re keeping teams busy in a (so far) low snow season.
Jan 27, 2023•31 min
Host Martin Tirado welcomes Thane Isaacs and industry legend Dale Keep to swap stories about some of the crazy and scary scenarios they’ve seen during their careers. Like true crime podcasts? You won’t want to miss Dale’s story about a murderer on the loose!
Dec 22, 2022•38 min
Levi Jett of Jett Facility Consultants developed a communications plan and mock storm scenario planning method using his experience in the military. He and host Martin Tirado talk about those methods and where he sees companies failing in the latest episode of Snow Talk.
Dec 12, 2022•32 min
Kasel Rocks Landscape Company’s Scott Lesak takes listeners on his personal journey of self-discovery. He shares how overcoming addiction and learning he had to put himself first to right the ship and to be in a place where he could help others and grow his business.
Oct 28, 2022•40 min