Snafu w/ Robin Zander

Snafu is a podcast about growth and vulnerability. Robin Zander has spent more than 20 years tackling things he doesn’t know how to do - yet. From starting a restaurant in just three weeks without any prior restaurant experience to performing as a self-taught acrobat with the San Francisco Opera, Robin has built his life and career around learning. But growth isn’t all upside, and tackling new things comes with plenty of failures. On the Snafu podcast, Robin sits down with best-selling authors, CEOs, elite performers, and domain experts to talk about learning - and the fear, uncertainty, and vulnerability - that comes with learning new things.

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Episodes

How to Start the Fitness Habit? Take small easy steps to make it stick.

"Behavior design", a term coined by BJ Fogg, PhD., means how to design behaviors to them easier to adopt. https://en.wikipedia.org/wiki/B._J._Fogg I think about this a lot in fitness and in movement. Like most people, there have been many times that I have joined a new gym and then only gone one time. These days, I almost effortlessly get up at 5am most morning to train for 2 hours, and I love every moment of it. This transformation hasn't come about by judgement or sheer force of will, but by a...

Feb 13, 2019•4 min

The Fitness Habit

We have all been told to exercise more. “Just do it”. Get more fit. Fitness is a multi-billion dollar industry built around shame. And yet, wellness is the foundation upon which our emotions, intellect, and spirituality all rest. Getting physically strong allows us to better support ourselves and everyone in our lives. I recommend you search for your "why" to your personal fitness or wellness journey. Exercising solely because you want to look a certain way is usually not enough of a motivation ...

Feb 13, 2019•4 min

How To Sell (By Only Selling To People Who Are Already Bought In)

I would like to share some great advice I once got from Professor B.J. Fogg at Stanford. He told me to never sell to people who don't already want what you are selling. Trying to persuade people who don't want what you are offering is a waste of time. Instead, focus on selling to those who are already bought in.

Feb 13, 2019•2 min

How to Sell Anything - What Most People Get Wrong about Sales

Selling has a bad reputation. Most us think about "used car salesmen" kinds of selling and there is plenty of that! At Robin's Cafe, we used to get dozens of calls every single day from start-ups trying to pitch us on "We're Yelp, but for Cafes" or the like. My baristas would have to answer, because that was the same line customers called to place orders. But selling is also something that each of us does every single day - enrolling, persuading, inviting. Asking a friend to come to the gym with...

Feb 13, 2019•2 min

Fear Is My North Star

I've realized recently that fear is my North Star. Whereas most people shy away from things that they are scared of, I frequently go towards my fears or use them to adjust course. In the same way that the literal North Star is guide, showing travelers which way is north, what I fear provides me a sense of direction. I don't always go towards it, but I do always know where it is. Fear is a tool I use to navigate and choose my direction. Instead of being driven by what you fear, can you learn to c...

Feb 12, 2019•3 min

Memento Mori: Remember Death

How would you live your life differently if you knew you were going to die tomorrow? We're all so busy rushing through our lives that we sometimes forget to pause and remember that we have fleeting time on this earth. Watch this short vlog for a reminder to be grateful for what you do have in your life, and the time you do have available now. Memento Mori. Remember that you will die.

Jan 29, 2019•2 min

I'm Scared to Start (Doing The Only Work That Matters)

Even though I've run Responsive Conference and various other events with more than a $1000 ticket, this February is the first time I'm running workshops entirely by myself. I'm nervous. So, I've been doing busywork: setting up landing pages, working on website copy, creating videos, revisiting the workshop content. All these things are useful, and necessary, but none of them matter alongside the real work of getting the right people to attend the events. Realizing I was hiding from the real, nec...

Jan 15, 2019•3 min

What I Learned Going from $50,000 a Year to $50,000 per Month

Money is not a topic that we discuss easily. It’s not something that I was taught in school or that we talked about around the kitchen table in my family. But I have learned that money is a skill that can be learned and practiced. Previously to opening Robin's Cafe, the most I’d ever earned in a year was under $50,000 - before expenses. By 2017, through the cafe, I was earning almost $50,000 per month. In today's podcast I share three lessons learned as a result of earning $50,000 a month at Rob...

Jan 10, 2019•13 min

How to Foster a Culture of Belonging

How do you foster a culture of belonging? This is a very simple tactic that has made a world of difference within my own organizations, and that I’ve been helping other leaders apply within their companies. This article is about the importance of one-on-one meetings. Taking the time to get to know each person within your company go a surprisingly long way. When I founded Robin’s Cafe in 2016, I was deeply excited about Slack. For me, this digital messaging platform was the ideal place to create ...

Dec 20, 2018•7 min

The Biggest Regret From Selling My Cafe (Isn't What You Think)

I sold my cafe after spending almost 3 years building it up from nothing. When I began Robin's Cafe, there was a parking lot across the street. Today, that parking lot is literally a park and a playground. I was able to grow the cafe because of a ton of factors: good timing, a great neighborhood, a lenient lease, and a whole ton of effort. When I left, the cafe employed 15 people on staff, up from 1 person on our first day of operations. Every morning since I sold my business, I've woken up at 7...

Dec 12, 2018•10 min

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