How To Sell (By Only Selling To People Who Are Already Bought In) - podcast episode cover

How To Sell (By Only Selling To People Who Are Already Bought In)

Feb 13, 20192 min
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

I would like to share some great advice I once got from Professor B.J. Fogg at Stanford. He told me to never sell to people who don't already want what you are selling. Trying to persuade people who don't want what you are offering is a waste of time. Instead, focus on selling to those who are already bought in.

For the best experience, listen in Metacast app for iOS or Android
Open in Metacast
How To Sell (By Only Selling To People Who Are Already Bought In) | Snafu w/ Robin Zander podcast - Listen or read transcript on Metacast