87: Flankers Forever! The Marc Jacobs Daisy Effect w/ Erwan LeBerrigaud

Smell Ya Later

Aug 02, 2022•1 hr 7 min•Ep. 87

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Episode description

Every six months a new Daisy blooms, by which we mean a flanker of a flanker of Marc Jacobs Fragrances' most popular perfume franchise. We have Erwan LeBerrigaud, VP of MJ Fragrances at Coty, on to explain what the deal is with fragrances flankers and how the MJ team can and will continuously spout new Daisy fragrances as long as people keep loving them.

[What we smell like today: Marc By Marc Jacobs Fragrance, Vikto & Rolf Good Fortune]

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