Years ago, Craig Andrade took a candle-making class that became the impetus for a life pivot from being a lawyer to becoming a perfumer. And in studying perfumery, he realized that so many of Australia's native raw materials had yet to be introduced to the world. We have Andrade on this episode to discuss how Raconteur embodies the stories of Australian life through some of Australia's unique idiosyncrasies, desserts, and best hours ( 3 am at a rave). [What we smell like today: Givaudan Florstal...
Jul 01, 2025•1 hr 8 min•Ep. 195
We recently met Alex Brands , founder of the new fragrance... brand, Rite Of Way , at our scent swap last month. He gifted us his first scent Outer Realm, and we were intrigued by the packaging design, the cute little tote, and of course, the scent (which also happens to be created by Joey Rosin , former guest and perfumer for Sable's Die Hot With A Vengeance perfume). We welcome Alex on this episode to give us a breakdown of how his abundant expertise in marketing and branding led to the creati...
Jun 24, 2025•1 hr 6 min•Ep. 194
No , really though? What would a banana, peanut butter, and bread perfume smell like? What's that one fragrance brand Tynan accidentally had been hating on for too long? What will Sabrina Carpenter's new Man's Best Friend album era perfume release be? What's the cocktail scent Tynan wanted to wear this week? So many queries for so many smells we've smelled this week! [What we smell like this week: Byredo Mohave Ghost Absolu, St. Rose French Poetry] 🌐 Find more info, episodes, and merch at Smell...
Jun 17, 2025•42 min•Ep. 193
Here's an episode about all the places we like to go smell some good and premium smells in the Big Apple. Also: - We went to the Fragrance Foundation Awards. What are they? What do they mean? Why didn't we get invited to the dinner portion? - Tynan got the new soon-to-be-released Clue Perfumery scent, Dandelion Butter - We attended Fugazzi 's Orange Crush Extrait event - Thank you to The LA Times , The Guardian , and The Irish Independent for your generous shoutouts ;) [What we smell like today:...
Jun 10, 2025•59 min•Ep. 192
Sable went to Miami for too long. Tynan discovers what a buy-out is for Rhode Beauty 's M&A. We both went to Nette 's Lemon Puff fete. We smell the new D.S. & Durga cologne collection, with unexpected results. We talk about Krigler 's newest fragrance and Violet Grey 's first fragrance, only one of which we've smelled, but both may as well be Klarna bait for anyone who wants to own them. It's a Smell Ya Later catch-up. [What we smell like today: Nette Lemon Puff, Orto Parisi Seminales] �...
Jun 03, 2025•45 min•Ep. 191
Hand sanitizer has a rather unfair reputation — this sticky, medical-smelling goo serves to remind us of a worldwide pandemic, or else the inconvenience of not being able to find a wash sink with soap. Ugh. Touchland is a brand that elevates the hand sanitizer experience with complex, trend-driven scents that could double as perfume in a pinch (and often does). And sure, lots of hand sanitizers come scented, but Touchland's unique conversation-starting component has single-handedly changed the p...
May 20, 2025•55 min•Ep. 190
In case you hadn't heard from our last five eps or so, we hosted our first scent swap last week at Talea in Brooklyn. We had 180 RSVPs, 50 swag bags, and a whole lot of perfumes to swap. Here's a little catch-up about the event, and some smells we've been enjoying recently.
May 13, 2025•50 min•Ep. 189
The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which they exist in abundance), we wondered what rebrands are for, when are they successful, and what do brands owe their audience? [What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze] We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP . Brin...
Apr 22, 2025•53 min•Ep. 188
Burnt rubber, absinthe, red pepper, fennel — not the most typical notes you'd find in a perfume, but 27 87 has a clever way of incorporating unexpected things into their very sophisticated, very balanced, and very can't-stop-smelling-yourself fragrances. Romy Kowalewski, the German-born and Barcelona-based founder of 27 87 makes such scents, based on the most striking elements of so many shared experiences and feelings. [What we smell like today: Byredo Mohave Ghost, Xerjoff Naxos] We're hosting...
Apr 15, 2025•1 hr 2 min•Ep. 187
We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9 pm. It's free with RSVP . Bring at least one fragrance to swap and enjoy bevs & snacks from our host. If your idea of home fragrance involves sticky reed diffusers, sweeping up incense ash, or $80 candles, Pura offers something for the tech-savvy, with one of the first smart home app-controlled scent diffusion devices. More sophisticated than a flower-shaped plug-in and less treacherous than a forgotten candle left burni...
Apr 08, 2025•1 hr 14 min•Ep. 186
The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, sensory neuroscience, data science, engineering, fine fragrance, analytical chemistry, and product development to map smells, engineer new smell molecules, recreate living scents, and finagle how olfactory technology can aid other industries. We speak with Christophe Laudamiel, OSMO's master perfume...
Apr 01, 2025•1 hr 12 min•Ep. 185
This is what happens when we're left to our own devices in front of two hot mics, a bevy of new scents, and no guest 🙃 [What we smell like today: Bond No. 9 Greenpoint, Phlur Rose Whip] 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. 📱 Follow us on Instagram @smellyalater.mp3 💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream...
Mar 18, 2025•44 min•Ep. 184
Did you know that beneath our noses this whole time, our beloved Bath & Body Works have been releasing their own body mist line of dupery? The collection is a flexible series of scents that go in and out of style based on... perfumes most mentioned on Tiktok? Most inescapable scents in the culture? Mysterious trend forecasting documents? Who can know! Well, we got our hands on almost the whole current set of them to put them to the test ( of the scents we already have/know) for a fun little ...
Mar 11, 2025•53 min•Ep. 183
You know their minimalist packaging and their cozy, comforting scents — perhaps most famous being No. 4 Bois de Balincourt , one of the defining sandalwoods of the decade. We have Marie Du Petit Thouars alongside her partner Matt Berkson on this episode for her very first podcast interview. The couple are the founders of Maison Louis Marie , the tres chic and tres mysterieux (well, less so now) fragrance and candle brand from LA. They talk to us about how they create each scent, the rigors of co...
Mar 04, 2025•1 hr 7 min•Ep. 182
For those tired of swiping on apps, four artists in London have brought you another sensory option for finding a date: smelling your way to a match. The Scent of Connection is an artist collective founded by Jack Jessé, Niko Alonso, Porsha Thompson, and Jasmine Imren, focused on reimagining how people connect by exploring sensory experiences beyond sight — namely smell. We speak with Niko and Jasmine on this ep to talk about how to throw a successful scent-based matchmaking event. [Today we smel...
Feb 25, 2025•1 hr 8 min•Ep. 181
We all know perfume collecting is an expensive hobby. Yet blind buys are on the rise, according to this BoF article (but also to anyone who's keyed into PerfumeTok or fragrance enthusiasts in general). What's the most you're willing to shill for an unknown scent? [Today we smell like: Valentino Sogno In Rosso, Frederic Malle Musc Ravageur] 🌐 Find more info, episodes, and merch at Smellyalater.live ☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on...
Feb 18, 2025•55 min•Ep. 180
We've all been perfume-fished before — someone smells really good, which makes you crush real hard, and then after getting to know them, you realize that maybe the best thing about them was their scent... Honestly, could be worse! [What we smell like today: Montale Bubble Forever, Merit Retrospect] Find more info, episodes, and merch at Smellyalater.live Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. Follow us on Instagram @smell...
Feb 11, 2025•59 min•Ep. 179
New year, same us — now with more ( ◡‿◡ *) as you'll notice in our official new look (thanks to photographer Zach Bergren). We're chatting about all the things we've smelled during the longest month of the year (new Chloe, new Fine'ry collection, Jil Sander's newest perfume drop, and more), addressing a listener question about scents being licensed for other media, and speculating on which beauty brands are going to be doing fragrance next. [What we smell like today: Chloe Atelier Des Fleurs Nui...
Feb 04, 2025•53 min•Ep. 178
We recorded this ep on the eve of the U.S. TikTok ban, speculating what will become of the fragrance culture (and economy) in a post-TT digital landscape. Welp. We all know how that went... So instead, enjoy this little chat that may very well become prescient now that we know who the clock app is pledging allegiance to... [What we smell like today: Montale Arabians Musk, The Maker Dream] Find more info, episodes, and merch at Smellyalater.live Leave us a voice message on the SYL Hotline at Spea...
Jan 21, 2025•53 min•Ep. 177
It’s the start of 2025, and what are we smelling? A lot of existential ennui, a lot of apocalyptic uncertainty, a lot of Baccarat Rouge dupes. If a chart of the fragrance brands with the most social media “vitality scores” (c/o WWD and Beauty Inc) is to be believed, it’s a lot of the usual suspects. But if we were to go off of what we’re seeing (or smelling) released, fragrance is getting more individualistic as it is spawning more virality through trends and category interest. What price point ...
Jan 14, 2025•56 min•Ep. 176
We do this every year: reflect upon what happened in smells this year, while predicting what the next year will bring in our scented economy. So far, we've been... right. So please enjoy another edition of our visionary scent forecasting for the year to come based on our sheer intellect and powerful nosiness of the industry at large. [What we smell like today: Binaurale Matchbox Romance, Coty Infiniment J'ai Trois Amours, Dossier Orange Glow] Find more info, episodes, and merch at Smellyalater.l...
Dec 17, 2024•54 min•Ep. 175
AKA Our most-worn, most-talked-about, most loved scents released in 2024. [What we smell like today: Dauphinette Poisonoud, Snif No Noses Inc Naughty Nonna] Find more info, episodes, and merch at Smellyalater.live Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode. Follow us on Instagram @smellyalater.mp3 Leave a (nice) comment & (5-star) review wherever you stream, and if you feel so inclined, respond to our Spotify episode promp...
Dec 10, 2024•1 hr 2 min•Ep. 174
What do you get your college-aged girl relative, boy roommate, tech bro with questionable hygiene, situationship, hot mom, and anxious wellness-pilled friend for the holidays? We don't know. Oh wait, but it's scent-themed? OK, yes, we know. Enjoy this highly specific gift guide for all kinds of non-random individuals in your life who you wish to treat with the best type of gift (manipulatively): smells that create memories that they will remember you by. Find more info, episodes, and merch at Sm...
Nov 19, 2024•1 hr 6 min•Ep. 173
The smell that launched a thousand ships, if there was one, it would probably be wafting from some maiden absolutely doused in any cheirosa of choice from Sol De Janeiro's perfume mists. We have Maggie Arms and Liza Henowitz from the product side to talk to us about the Sol De Janeiro scent philosophy, some top-tier Cheirosa combos, and what makes their perfume mists just so... that girl . [What we smell like today: Regime Des Fleurs Fleur Eclair, Robert Piguet Bois Noir]...
Nov 12, 2024•52 min•Ep. 172
Aroma is the singular fragrance of Costa Brazil, one recognizable by its wooden box "bottle" and unforgettable by its deeply resinous and earthy... aroma. We have Francisco Costa on this episode to talk about his trips to the Amazon, which led to the creation of this very popular scent, and the importance of having a point of view through scent. [What we smell like today: Victoria Beckham 21:50 Reverie, Forevr Mood You Remind Me]
Oct 29, 2024•45 min•Ep. 171
...And other listener queries. We are catching up at SYL HQ with a few hotline queries, including what scented laundry detergent is actually good for, and what's the deal with fragrance getting so intense lately? Other things we discuss in this ep: An xoVain wedding reunion The Cult Gaia scents (well, one of them) Sable smells like Creed Delphinus Creed re-released Aventus Absolut, its "limited-edition" flanker yet again Tynan smells like Forvr Mood NDA Sable is back on her eBay bullshit, collec...
Oct 22, 2024•50 min•Ep. 170
We have Mark and Nick Holmes, the father & son duo of Bianco Profumo — a new Chicago-based fragrance brand that captures the Italian-Americana of the '80s and '90s. In their words: "We do it big. Our hair is perfectly spritzed into place, we speak ten decibels louder than everyone else, we’re the life of every party, and we smell f**king terrific." Their debut launch of three scents immediately grabbed our attention (not hard with these scent profiles: a black cherry leather jacket, a ripe t...
Oct 15, 2024•1 hr 4 min•Ep. 169
Eleasium's mystically oceanic and intuition-formed debut scent is a single perfume oil inspired by dark, cold water, pomegranates, mermaids, seashells, pearls, and...attachment theory. We have Courtney Brunson , founder of Eleasium (and our former colleague from xoJane days) on this episode to chat about her career in brand copy and product development, moving to Paris, and making her first fragrance, Attachment Oil . [What we smell like today: Margiela Replica Coffee Break + Afternoon Delight, ...
Oct 08, 2024•1 hr 21 min•Ep. 168
Classic gameboard game turned film, and now perfume brand, Clue Perfumery is such a novel take on the smells of everyday surroundings: the forest floor, church pews, a dusty lightbulb, and more curious objects. Perfumer and co-founder Laura Oberwetter comes on the pod for this episode about all things Clue Perfumery (Those custom caps! Designing the bottles and branding! Making a beer scent!). [What we smell like today: Glossier Reve and Doux, Clue Perfumery Morel Map] Find more info, episodes, ...
Oct 01, 2024•55 min•Ep. 167
We have Noah Virgile of Amphora Parfums on this episode to talk about their breakout debut collection that we've personally fallen for, taking perfume classes and creating scents, their growing vintage Mugler flanker collection, and the joy of finding new ways to self-express through makeup, scent, eyebrow bleaching, you name it. This is such a great chat for anyone who wants to escape the cycle of perpetual performance by redefining your experiences with scent. [What we smell like today: Gucci ...
Sep 24, 2024•1 hr 9 min•Ep. 166