169: Chicago Smells F*cking Terrific (feat. Bianco Profumo)

We have Mark and Nick Holmes, the father & son duo of Bianco Profumo — a new Chicago-based fragrance brand that captures the Italian-Americana of the '80s and '90s. In their words: "We do it big. Our hair is perfectly spritzed into place, we speak ten decibels louder than everyone else, we’re the life of every party, and we smell f**king terrific." Their debut launch of three scents immediately grabbed our attention (not hard with these scent profiles: a black cherry leather jacket, a ripe tomato garden, and the modern Cool Water of today) and from what we learn in this episode, this is just the beginning for Bianco Profumo.

We discuss:

• the food at the Glossier Yous launch event
• a restroom perfume rec
• the secret Tsu Lang Yor launch event at Stéle we attended
• Mugler Angel Fantasm — just as punchy as the original, plus piña colada
• Sable smells like DS & Durga Murder Mystery set Prof. Newton Hay + PRof. Rrose
• Tynan smells like Pearfat Stomped On Bed Of Lettuce

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