80: The Fragrance Born From REVENGE

Smell Ya Later

Jun 07, 2022•1 hr 9 min•Ep. 80

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Episode description

The mysterious, Canadian fragrance brand Persons Of Interest has a habit of popping up in all kinds of good-smell convos by those in the know. Their non-descript bottles bear compelling titles like Sex & Cigarettes, Buried Past, and Two Wolves that speak for themselves. We spoke with the brand founder Dino Caracciolo all about his initial successful men's grooming and skincare line, how a retail rejection prompted a revenge fragrance brand, and the takeoff success of that brand without the traditional pushy marketing that so many fragrance brands must rely on for exposure.

[What we smell like today: Aedes De VEnustas Corfu Kumquat, Byredo Bibliotheque]

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