12: The COMMODITY Comeback
Episode description
Commodity was one of the first fragrance brands to launch on the Internet, pioneering the fragrance DTC model. And then, a few years after its launch, it vanished. Quietly, suddenly, tragically. And now... IT'S BACK. The re-founder and CEO Vicken Arslanian joins us to talk about rebooting the beloved brand, breathing new life into it without changing its DNA, and even Commodity 2.0's debut scent.
[What we smell like today: By Kilian Roses On Ice; By Kilian Angels’ Share]
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