43: SEO is a Long Term Strategy: Think Cycles, Not Straight Lines
Episode description
What would change for you if you viewed your SEO strategy as a transformational change instead of just data-driven analytics?
In today’s episode, I’m sharing my thoughts on how SEO fits into our #DoBetterDigital strategy.
Search engine optimization is about more than traffic, keywords, and backlinks - though those things are important.
Great SEO is part of a holistic marketing practice.
It's not enough to tell great stories, or develop a great product, or really care about your customers. We need all of those elements to create a sustainable marketing strategy.
We even need SEO. Because like each of those elements, SEO done right puts people first.
We must stop viewing SEO as tweaks and hacks that generate short-term traffic and sales. Instead, let’s see it as a dedicated practice that requires long-term strategy.
Our relationship with our customers ebbs and flows as we experience growth and change on both sides. A great SEO strategy helps us get a clearer picture of that relationship. And that picture helps us to become better business leaders, better digital influencers, and better people.
Great SEO helps us #DoBetterDigital.
So how exactly do we go from analyzing data to putting people first with SEO? Join me in today’s episode to find out.
Listen now.
In episode 43 of Small Stage, Big Impact we discuss:- [5:22] Why the transactional part of marketing seems taboo to many of us, but is actually essential
- [8:21] What your SEO cycles can teach you about your place as a digital influencer
- [9:03] How SEO is an important part of a holistic marketing plan with several important benefits
- [11:38] How great SEO requires you to put people first, the cornerstone of #DoBetterDigital
- [13:09] Why SEO has shifted too far toward the transactional, and what we can do about it