Has running a business taken over your life? You’re making good money and have no shortage of clients. You’re feeling pretty successful with this business that you’ve built from the ground up. But you feel that if you blink too long it will start to crumble. Taking a day off is out of the question. You know you need to take your business to the next level, but you’re not sure how to get there. In today’s episode, we’ll discuss what’s keeping you from growing your lifestyle brand into a full-blow...
Jun 24, 2021•44 min•Season 5Ep. 60
Are you ready to revitalize your business and take it to the next level? This week I’m teaming up with project manager and business systems extraordinaire Stephanie Veraghen. We’ve been working hard behind the scenes to bring you a business development program you won’t find anywhere else. Have you been there, done that with marketing courses and project management systems - and still not gotten the results you need? Are you ready to get some systems in place and learn to delegate so that you ca...
Jun 17, 2021•42 min•Season 5Ep. 59
Are you unsure where to start to #DoBetterDigital with your marketing strategy? This Tuesday, your next step will be delivered right to your inbox. The Genevieve Digital team has been working hard to create actionable resources for business leaders like you: Leaders who want to get better results with digital marketing without compromising their values. To make those #DoBetterDigital resources readily available, we’re starting 2-Minute Tuesdays. These weekly emails will take two minutes out of y...
Jun 10, 2021•20 min•Season 5Ep. 58
Search Engine Marketing is essential to a sustainable marketing strategy. But how do you ensure that your SEM is values-driven? In the last episode, we talked about the advantages of an SEO marketing strategy over one driven by social media . This week we are taking a deeper dive into Search Engine Marketing (SEM). We will explore how to optimize this platform and #DoBetterDigital. In 2021, the search engine is its own platform. It requires a specific engagement strategy to be effective. And whe...
Jun 03, 2021•38 min•Season 5Ep. 57
If you’re tired of the hamster wheel of social media content creation, it’s time to focus on a more sustainable business model. It’s a fact that our world is largely influenced by social media. It’s also true that social media can be a useful tool in your digital marketing strategy - especially with a #DoBetterDigital mindset. But the idea that we can constantly be “on” and responsive is not a business model. When you focus much of your marketing dollars and effort on social media, you can guara...
May 27, 2021•36 min•Season 5Ep. 56
The Call to Action (CTA) is often seen as a necessary evil in marketing. But while it is necessary, it doesn’t have to be evil. The reality of marketing is that, ultimately, you are asking people to give you money. (Sometimes their time, or a positive review, but usually it’s money.) The reality of running a business is that you need money to operate. As I’ve talked about before, sales cure everything when it comes to accomplishing the goals you’ve set for yourself and your business. But it’s no...
May 20, 2021•29 min•Season 5Ep. 55
When it comes to building a blog, creating content is only the first step. You also have to make that content accessible. Values-driven marketing is about putting people first. You’ve worked hard to create blog posts that provide value for your audience. But your job isn’t done. Your digital strategy must consider two questions: How will your audience find your blog? How will your audience consume your content? Blogs that keep these two concerns in mind can be greatly beneficial to a marketing s...
May 13, 2021•37 min•Season 5Ep. 54
Are you underinvesting in the most critical piece of your digital strategy? In today’s episode, we discuss why a copy-first digital marketing strategy makes the most sense, even in a video world. Copy is the words you use to market your brand and sell your product. It’s the number one thing that connects you to your audience and convinces them to take the action you want them to take. Without good copy, your digital strategy has no foundation to stand on. You're probably thinking, “What about de...
Apr 22, 2021•41 min•Season 5Ep. 53
What if I told you it was possible to have fun with your digital strategy and not feel overwhelmed by it? In today’s episode of Small Stage, Big Impact, we’ll discuss the Trinity Principle. This strategy takes the overwhelm out of digital marketing, gives you back control over where and how you engage your audience, and leads to better marketing outcomes. For those who’ve been following along for a while, you’ve heard me speak about the Trinity Principle before. But it can be a difficult perspec...
Apr 15, 2021•48 min•Season 5Ep. 52
Learn how to toss manipulative Bro Marketing tactics to the curb in this episode of SSBI. Grow your business with equity and kindness at its core. Listen now. When it comes to breaking up with Bro Marketing, identifying it is the first step. How do you know if you’ve been using Bro Marketing tactics? It’s simple: if you’ve ever felt manipulative when trying to make a sale, you’ve participated in Bro Marketing . Bro Marketing is like a bad relationship. It makes a lot of promises and even seems t...
Apr 08, 2021•50 min•Season 5Ep. 51
It’s our 50th episode y’all! And we can’t wait to share what we’ve learned with you. We’ve been in business for 12 years, and we’ve never had a year like 2020. (Has anyone?) This year has been a watershed moment for many businesses, ours included. The events of the past twelve months have stretched us in ways we never could have imagined. But as I’ve mentioned a few times before, this year has taught us to focus on what truly matters. We work with many individual clients and businesses to realig...
Dec 31, 2020•19 min•Season 4Ep. 50
Have you thought about the types of people who make up your team? Our team at Genevieve Digital is made up of women from diverse backgrounds, talents, and experiences. They each bring a unique perspective that enriches the work we’re doing. Recently, we went through an exercise that opened my eyes to the valuable assets I have on my team. Each of these women shows up in special ways that broaden my view of the world and how we’re impacting it. In today’s episode, I’m sharing with you the results...
Dec 24, 2020•23 min•Season 4Ep. 49
If a picture is worth a thousand words, then what are your images saying about your brand? My struggle to find images and photography that accurately portrays me and my brand started several years ago. I don’t like the way I appear on camera, and I’ve been told several times that I’m just not photogenic. Plus, each stock image I found seemed sterile, and I couldn’t find a photographer who could capture the energy I wanted for my brand. As an able-bodied, cis-gendered white woman, I realize that ...
Dec 17, 2020•25 min•Season 4Ep. 48
Does talking about conversion funnels make you feel a little sleazy? Many of us flinch at the idea of asking someone for money. But we know that without sales our businesses cannot survive. Traditional marketing tactics leave us feeling like we need a shower. But we aren’t sure of any other way to get the word out about what we have to offer. What if I told you there was a different way to view funnels that honors both you and your customer? What would happen if you stopped viewing the buyer’s j...
Dec 10, 2020•32 min•Season 4Ep. 47
Have you thought about what the new normal will look like in a post-pandemic world? Have you thought about how you can influence what that new world will look like? In today’s episode, I talk about what my team and I have learned in 2020, and how we’re planning to use those lessons to transform the digital world in 2021. When this podcast was launched a year ago in December 2019, I had an idea of what I wanted 2020 to look like. And then we all got a year that no one could have predicted. Out of...
Dec 03, 2020•39 min•Season 4Ep. 46
Is there anything worth salvaging from 2020? If you’ve been following along for the past few episodes, you know that I’ve been able to find some nuggets of gold in all the junk 2020 has been throwing at us this year. My business has grown. I’ve grown. As a business leader and as a person. In today’s episode, you’ll hear from some of our past guests about what they’re thankful for, and how they’re moving into 2021 with hope. A common thread in each of their statements is that intentionality is es...
Nov 26, 2020•19 min•Season 4Ep. 45
What are you doing to actively build up your community? If 2020 has taught us anything, it’s that we really do need each other. In our personal and professional lives, we depend on our community not just to survive, but to thrive. Today’s guest is Naomi Hattaway, an experienced world traveler and current City Council candidate. Naomi is passionate about community building, diversity, and accessibility in online and personal spaces. That community-building includes people who don’t always agree w...
Nov 19, 2020•43 min•Season 4Ep. 44
What would change for you if you viewed your SEO strategy as a transformational change instead of just data-driven analytics? In today’s episode, I’m sharing my thoughts on how SEO fits into our #DoBetterDigital strategy. Search engine optimization is about more than traffic, keywords, and backlinks - though those things are important. Great SEO is part of a holistic marketing practice. It's not enough to tell great stories, or develop a great product, or really care about your customers. We nee...
Nov 12, 2020•15 min•Season 4Ep. 43
2020 is the year the world turned upside down. Has your marketing kept up? In today’s episode, we talk with Jedi Marketing Master, cohost of Digital Dykes, and my longtime friend, Crystal Smith. We’re looking back at the biggest marketing fails of 2020, as well as what it takes to stay relevant in a changing world. The biggest fail I’ve seen from Businesses Who Must Not Be Named is the attempt to cling to “business as usual.” They may throw up a black box for Black Lives Matter on their website ...
Nov 05, 2020•59 min•Season 4Ep. 42
Have you ever been told that when doing business you need to check your opinions on politics and religion at the door? I received this advice from a former mentor, and I’ve spent the past eight years proving him wrong. In today’s social media world, neutrality is not an option. Not only is neutrality morally bankrupt, but it’s also bad for your business. Effective marketing is customer-focused. Right now, our customers are living in a world where people are scared and dying. Institutions and tra...
Oct 29, 2020•24 min•Season 4Ep. 41
What if you tossed the self-help books and focused on a single topic for an entire year? That’s exactly what I did for this past year, and the impact on both my personal and professional lives has been phenomenal. Several years ago, I was introduced to Elizabeth DiAlto and the Wild Soul Movement. I have found a lot of value in her work. So last year, on my 36th birthday, I made what would turn out to be a life-altering decision. Last year, before any of us knew what 2020 had in store for us. I d...
Oct 22, 2020•30 min•Season 4Ep. 40
Is your website holding you back? In this week’s episode, we talk with web developer and digital marketer Kronda Adair about what many websites are missing when it comes to effective marketing. It’s more than just the wrong fonts or bad pop-ups. You must approach website design and content with a full understanding of your audience. Otherwise, your website is going to come up short. “Me-centered” marketing isn’t sustainable. As Kronda reminds us, “Business is really about building relationships....
Oct 15, 2020•1 hr 2 min•Season 4Ep. 39
What if you could improve your SEO and #DoBetterDigital at the same time? Between the useful, quality content on your website and a potential customer lies a few pieces of text. This text can mean the difference between converting a new lead or losing another one to the competitors. What could make such a big difference to your bottom line? Metadata. You may be ignoring it. You may be confused by it. You may have never even heard of it. But these small pieces of text tell search engines what you...
Oct 08, 2020•33 min•Season 4Ep. 38
What would you do if you knew your content wasn’t reaching 20% of your audience? In today’s episode, we talk with Deaf writer and disability rights activist Jennifer Brown. As Jennifer explains, most disabled people come into activism through necessity, not desire. She and many others have spent their lives fighting for accessibility to things that many of us take for granted. Things like education. Healthcare. Entertainment. And digital content. The adult disabled community accounts for over 20...
Oct 01, 2020•43 min•Season 4Ep. 37
How can you make a kinder, more just world as a digital influencer? You may have heard this phrase by Gary Vaynerchuck: “Marketers ruin everything.” If that statement is true, then it makes me wonder: If marketers are powerful enough to “ruin everything,” aren’t we also powerful enough to change things for the better? Season Four of Small Stage, Big Impact is about sustainable courage for leaders who want to do better digital. Right now, we can tend to be active participants in the manipulation ...
Sep 24, 2020•31 min•Season 4Ep. 36
Have you realigned your business strategy yet? When I set out to do the Summer Strategy Sessions in May, I never would have guessed where this summer would take us. Fortunately, what I like to call the Three C’s of Sustainable Stewardship are designed to help us navigate rough waters. As we’ve discussed Care, Courage, and Creativity over these past few months, I hope you've been able to find some calmer seas for yourself and your business. We’ll be taking a short break as we prepare for our fall...
Sep 03, 2020•28 min•Season 3Ep. 35
Are you ready to be more creative in your marketing? I imagine that for many of you, one of these two thoughts is holding you back: “ When would I have time for that? By the time I come up with a post and copy-and-paste it to all of my platforms AND interact with the users, it’s time to come up with another post.” “ Being creative is too risky . I’m putting everything into one specific platform. If I take a chance on a new idea and it fails, I’ve sunk my entire marketing strategy.” These are ver...
Aug 27, 2020•17 min•Season 3Ep. 34
Are you struggling with the concept of creativity in your business pursuits? There’s a reason that Creativity is our final section of the Summer Strategy Sessions : You need to understand how to care for yourself and cultivate courage if you want to make room for creativity in your life. In today’s episode, we talk with my longtime friend, yoga teacher, and sometimes lifeline, Danielle Rush. Danielle is also an ACE Certified Personal Trainer, Fitness Nutrition Specialist, and Life & Accounta...
Aug 20, 2020•51 min•Season 3Ep. 33
Do your potential customers know exactly what it takes to do business with you? Before you answer, take a minute to ask yourself these three questions: Does my website clearly display the first step for purchasing from me within the first three seconds with the clarity of a toddler asking for Teddy Grahams? Can every person who answers our phones clearly articulate the sales process and our price range to a potential customer? Do we have WRITTEN and EASILY AVAILABLE packages, rate sheets, or an ...
Aug 13, 2020•12 min•Ep. 32
Sales cure everything, but not for the reason you think. There’s a faded sticky note that hangs on my writing desk with these words scrawled across it: “Be the one who changes everyone else’s luck when you walk in the room.” It’s a quote attributed to Hafiz. I hung it there to remind me of how I want to show up in the world. These words remind me that it is my role to support the work of others. We like to think of ourselves as the heroes of our stories, but when you are called to lead other lea...
Aug 13, 2020•10 min•Season 3Ep. 31
