Have you struggled with letting go of client work and trusting your team to deliver? You might feel – even with processes – that your team can’t deliver at the level you want. It’s not unusual for agency owners to struggle with sharing their specialized knowledge with their team. The struggle is made more difficult when you don’t know or don’t solve the root of the issue. This misunderstanding leads to reliance on ineffective, "quick-fix" solutions. I often hear agency owners express t...
Apr 03, 2024•11 min•Season 1Ep. 94
What strategies are working for agencies that are leaders in their niche? ☝️It’s one thing to say that the riches are in the niches, but what are agencies that thrive in their niches doing differently than their counterparts? For one thing – they’re not scattering their efforts; niche agencies use laser focus to their advantage. Even if you specialize in an industry or sector, you still need to maximize what sets you apart, especially when niches are competitive and the economy is changing. Whet...
Mar 27, 2024•11 min•Season 1Ep. 93
What niches have the most opportunities for agencies right now? Yes, the riches are still in the niches. In other words, growth is most pronounced in specialization, not generalization, but not all niches are equal in this economy. Some niches are ripe with untapped opportunities for agency owners to carve out and tailor their expertise. So, what exactly are these lucrative niches? In this episode, I merge valuable insights from my work with niche-specific agencies and conversations with agency ...
Mar 20, 2024•8 min•Season 1Ep. 92
What moves should you make on LinkedIn to attract clients effectively this year? With the platform constantly evolving, understanding the dos and don’ts of LinkedIn can feel like a puzzle. In this episode, you’ll hear from a LinkedIn Marketing Agency Owner on how to make LinkedIn work for you. We dive into what’s working for content creation and engagement and explore how to avoid mistakes users commonly make on Linkedin. Whether LinkedIn has been your playground for a while or you’re just dippi...
Mar 13, 2024•40 min•Season 1Ep. 91
What is the approach that has helped me build a track record for tripling growth for agency owners? Let’s start with what it’s not – it’s not about quick fixes or one-size-fits-all solutions. It's about a strategic system that has taken me years to distill into a lens (like a magnifying glass) you can use today. Like many experts, I had the expert’s curse, which means it's hard for me to step outside my brain to see how to distill my complex knowledge into more straightforward, more ac...
Mar 06, 2024•11 min•Season 1Ep. 90
What separates high-performing agencies from the rest? It's more than just having a great product or service. The secret lies in this asset: unlocking your team's potential and, by extension, your agency. A high-performing agency has healthy profit margins, retains phenomenal talent, has streamlined operations and enhanced brand reputation. I've seen firsthand how growing your people – not just your directors– leads to more profits and efficiencies. The framework I'm sharing ...
Feb 28, 2024•11 min•Season 1Ep. 89
What if the very skills that have made you successful might now be the ones you need to reassess and unlearn to become an effective leader? We've seen it firsthand with our clients – the satisfaction that comes from executing tasks with precision, solving problems swiftly, and managing time like a pro. But what happens when those very skills, which once propelled your business or career forward, become obstacles to growth? As you aim to build a scalable business or lead an agency beyond day...
Feb 21, 2024•13 min•Season 1Ep. 88
Do you need a strategy to elevate team members to leadership roles within your agency? How can you support your team in acquiring leadership skills and resilience beyond what you can teach them personally? If one or both questions resonate, this series is for you. Developing your rising leaders in your agency is required if you want to build a scalable business. I've walked the path from being an account coordinator to being an agency leader and helping agency owners scale and even exit the...
Feb 14, 2024•8 min•Season 1Ep. 87
What data do you need to look at in your agency to optimize profitability? In this episode, we examine the relationship between operations and finance in an agency and examine metrics that matter for profitability. You don’t need to be a CFO or COO to benefit from this episode; you just need to be curious about what metrics to track. You’ll gain a fundamental understanding in this episode of What might be missing in your profit and loss statements, The importance of the delivery margin metric to...
Feb 07, 2024•37 min•Season 1Ep. 86
How can agencies navigate growth with more ease in 2024? I work closely with seven-figure agency owners, and I have the opportunity to see overarching trends and patterns. I know we have heightened noise, and it’s harder to break through. I know with the economic changes, buying decisions require more trust than ever. It isn’t negative; it just requires new ways of approaching your business I also know that the need for done-for-you services (agency services) isn’t shrinking. The more complicate...
Jan 31, 2024•10 min•Season 1Ep. 85
What is the most important system in your business? Your answer may vary depending on your stage of business. If your business has a team, the most important systems aren’t just about “doing” the work. Highly valuable systems empower your team to be problem solvers and make continuous improvements. When you nurture a team of critical thinkers, you can be assured they are solving challenges that help you grow your business without you being there. That’s why post-project debriefs are powerful. A ...
Jan 24, 2024•9 min•Season 1Ep. 84
Do you believe that motivation is key to success? What if I said it’s not? Because, let's be real, motivation is fickle. It comes and it goes. You won't get far if your actions depend on your feelings and you constantly wait for motivation. Even the seven-figure business owners I work with don’t always feel motivated. Rather than waiting, It's all about setting up a system that works when motivation takes a backseat. Let’s get that system set up for you today. In this episode, I s...
Jan 17, 2024•9 min•Season 1Ep. 83
How do these 5 hidden biases lead to slow growth or no growth? As a coach and consultant, I get the privilege of looking beneath the surface of other people’s decision-making processes. And one or more of these five hidden biases can appear when you make strategic business decisions. Hidden biases sabotage sound decision-making. It creates havoc when they stay hidden. In this episode, I’ll uncover 5 hidden biases. Plus, I share examples of how these 5 hidden biases can impact your decision-makin...
Jan 10, 2024•11 min•Season 1Ep. 82
Facing a decision and not sure which way to turn? The nature of being an entrepreneur is to make decisions; some decisions are quick, and others carry more risk and uncertainty. That’s why it’s an investment in yourself to check your intuitive decision-making process with a recipe for making better decisions. This 12-step process has helped me support an agency owner in selling and exiting his business and serve as a strategic thought partner to multiple six- and seven-figure agency owners. In t...
Jan 03, 2024•9 min•Season 1Ep. 81
Want to know the 5 pillars that anchored business growth this year? In our annual year-end review, we drill down to five learnings that will inform the steps for next year and share how you can take each one to level up in 2024. ⭐Purpose ⭐Retention ⭐Micro-Shifts ⭐Leadership ⭐Real-Life Connections You’ll hear how the pillars anchored the growth of my business and the growth of the agencies I coach, consult and support. So, let’s unwrap the year and grow better together. Tune in. Build a Mighty Po...
Dec 20, 2023•10 min•Season 1Ep. 80
Are You Just Delegating or Truly Leading? If you've ever faced disappointment despite 'clear' instructions or felt like your leadership approach isn't resonating – I’ve been there too. Leadership is more than the oversimplified mantra of "just delegate.” There is much more to growing a business with a team than "just delegate.” Delegating is one style of leadership out of four styles. I’ve been doing leadership for 15 years, and I know relying on a one-size-fits-all...
Dec 13, 2023•10 min•Season 1Ep. 79
Did you know it requires more than systems and processes to get you out of client delivery, increase efficiency and scale your business? In today’s episode, I’m sharing why systems are merely a starting point and not the finish line because the crucial factor often overlooked is leadership. Leadership is how you create a scaleable business where people hold one another accountable, encouraging a bottom-up approach to accountability. The engine that makes leadership work, in other words, the hear...
Nov 29, 2023•11 min•Season 1Ep. 78
How did I land the emcee role for one of Canada’s largest TEDx? Great question. Here’s the secret. At the end of last year, I took a CEO day for myself — no distractions, no meetings, no laptop—just me and my notebook. I identified four lessons that grew my business. I’m replaying the episode for you all because if there was a secret to my year, it was knowing how to focus. Getting to host TEDX and having room to say yes was made possible by taking the lessons from last year into 2023. I used to...
Nov 15, 2023•10 min•Season 1Ep. 77
Want to be the agency that clients think of in your niche? 👏Yes. Are you strategically positioned to attract more clients? Find out in this episode of the Small But Mighty Agency podcast. I’m focusing on what it takes to have powerful positioning in your business. Positioning isn’t just about standing out – it’s about being strategically positioned in the minds of your clients. Here’s a peek at what we’ll cover Five ways to elevate your positioning Insights into a compelling narrative that reso...
Nov 01, 2023•10 min•Season 1Ep. 76
How do you challenge the norms in your niche? For example, do most businesses in your niche say they provide excellent customer service? And you find yourself saying something similar. If that’s you, it’s time to break free of the sameness and make a bigger impact. And if it’s not you, you can’t lose by exploring better positioning. I share two questions in this episode to help you explore better positioning. And find out how our guest answers the questions to make her mark as an agency owner. S...
Oct 18, 2023•26 min•Season 1Ep. 75
Have you ever felt the weight of comparing your journey to someone else's? You know, that irresistible urge to measure your progress against others, especially in this last quarter of the year. We've all been there, and today, I have insights to share on the comparison trap, drawing from lessons learned during my Master's Degree and the wise words of an Olympic Gold Medalist professor. Tune in if you're ready to navigate through distractions and pave a faster path to success ...
Oct 04, 2023•12 min•Season 1Ep. 74
What if I told you that your expertise can get in the way of growing your business? It sounds counterintuitive, but it's a real barrier. The phenomenon is called the curse of the expert. It can play out in different ways on your journey from being a solo service-based business owner to an agency owner. But wait, isn't being an expert advantageous? When that expertise becomes a barrier to training your team or scaling your business, it's more of a curse than a blessing. In this epi...
Sep 20, 2023•7 min•Season 1Ep. 73
Are you protecting your time effectively? Last month, I found myself in the emergency room of a hospital, and it got me thinking about the parallels between better boundaries in an emergency room and in a business. Not every challenge in a business, just like not every trip to the ER, is a life or death situation. The right boundaries help you prioritize what truly matters and let go of being the bottleneck. In this episode, I share how to set better boundaries so you can serve your clients bett...
Sep 06, 2023•9 min•Season 1Ep. 72
How do you transform processes into profits? If you want a higher ticket offering in your service-based business, tune in. You’re listening to the last episode of a series to help you break down a strategic system in your business called your intellectual property so that you can build a profitable business without burning out. Intellectual property drives results and helps your team deliver for your clients in your service-based business, and it’s a powerful tool for marketing and positioning w...
Aug 23, 2023•9 min•Season 1Ep. 71
Are you ready to discover what can separate your service offerings from the pack? We're digging into the art of crafting a repeatable structure for your service delivery and what makes it possible to transfer your knowledge to others. In this episode, strategic service delivery structure isn’t just about the mechanics of intellectual property. There’s more. Understand how it's about making your mark and creating a legacy that stands the test of time. Let me explain in this week's ...
Aug 09, 2023•10 min•Season 1Ep. 70
Do you know how to steer clear of the A to Z thinking trap?" It’s a major pitfall that keeps service-based business owners trapped as the bottleneck of their business. In this episode, we’ll give you step-by-step actions to avoid the trap or, if you're in it, how to get out - so you can grow your business and do it with a lean team. Show Links Part 1: Ep 67: How can intellectual property transform your service-based business? Part 2: Ep 68: Leverage these two foundations to break free ...
Jul 26, 2023•12 min•Season 1Ep. 69
Are you looking to take your business to the next level without becoming the bottleneck? If that sounds like you, tune in. In this series, I'm bringing you short, power-packed episodes that reveal valuable insights on developing your money-making intellectual property so you can grow a business without being the bottleneck. Today, we're diving into part two of the series, where I'll be sharing two foundational elements that make intellectual property development easier for consult...
Jul 12, 2023•13 min•Season 1Ep. 68
Have you ever wondered how to find and develop your money-making intellectual property in your service-based business? Maybe you think you don’t have intellectual property, or you find yourself doing the work in your business but struggling to unlock the method to your expertise. In this five-part series on the podcast, we’re deep diving into how to find and develop your money-making intellectual property. In this series, we're going to hit three goals: Identify foundations that make develo...
Jun 28, 2023•9 min•Season 1Ep. 67
What is the messy middle? The messy middle is the transformation phase, where you get out of client delivery and grow your business with a lean team. If you’re a marketer, consultant or creative who turned your skill and expertise into a service-based business, odds are you started your business for more opportunities and freedom. As you scale your business from just you to three, five or twenty, you unknowingly (or knowingly) hold onto freelancer and solopreneur habits that no longer serve your...
Jun 14, 2023•12 min•Season 1Ep. 66
How can agency owners leverage financial forecasting and modelling to better inform strategic planning and drive growth? Lean in as we talk to an agency owner whose secret to scaling from seven to eight figures is mastering financial forecasting. You might be at the stage of business where you’re doing this with minimal support, or you might have a fractional or even full-time Chief Financial Officer. Either way, this episode will get your gears turning on how to improve decision-making and allo...
May 31, 2023•24 min•Season 1Ep. 65
