Small Business Survival Conversations - podcast cover

Small Business Survival Conversations

It is hard to run your business and keep up with new trends and resources to help you build a profitable company. Each Tuesday, join Anna Steinfest and Dr. Michael Troyer will share with you business tools, insights, and ideas. If you are a business owner or thinking about starting a new company or just want to hear some business advice this podcast is for you.

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Episodes

S2E54: Practical Tips to Maximizing Your Marketing Efforts

Send us a text Join Dr. Michael Troyer and Anna Steinfest for a quick and actionable podcast episode on maximizing your marketing efforts in just ten minutes! In this episode, you'll learn practical tips for identifying your target audience, creating a strong value proposition, and tracking your marketing campaigns. You'll also discover some useful tools and resources to help you save time and improve your results. Don't miss out on this opportunity to level up your marketing game in just ten mi...

Mar 16, 202312 min

S2E53: Three Essential Steps in Financial Planning for a Small Business

Send us a text In this podcast episode titled "Three Essential Steps in Financial Planning for a Small Business," financial expert Anna Steinfest and host Dr. Michael Troyer provide critical advice for small business owners who want to survive and thrive in the current economic climate. The first essential step is to develop financial projections that accurately reflect the business's revenue, expenses, and cash flow. Steinfest and Dr. Troyer discuss the importance of creating multiple scenarios...

Mar 10, 202312 minSeason 2Ep. 53

S2E52: How to Beat the Competitor Who is Bigger than You

Send us a text In this episode, we explore small businesses' three unique advantages over their larger counterparts. We dive into the power of transparency and how it can build trust and loyalty within a small business, creating a culture of openness and mutual support. We also examine the benefits of collaboration and how small businesses can foster idea-sharing and innovation through their tight-knit teams. Finally, we look at the advantage of adaptability and how small businesses can quickly ...

Mar 01, 20237 min

S2E51: 4 Business Lessons for Small Business Owners

Send us a text Welcome to our new podcast episode, and in this episode, we'll be sharing four key lessons that every small business owner should know to succeed. The first lesson we'll discuss is the importance of a profit plan. Our second lesson is to revisit your lending needs in good times. Third, we will discuss the importance of starting with small, steady steps. We'll explore how small business owners can avoid getting overwhelmed by their goals by breaking them down into manageable tasks....

Feb 21, 20239 minSeason 2Ep. 51

S2E50: Navigating Uncertainty: The 4 Must-Ask Questions for Small Business Success

Send us a text In this episode of Small Business Survival Conversations, Anna Steinfest, and Dr. Michael Troyer delve into the topic of navigating uncertainty and the importance of asking the right questions to ensure the success of small businesses. Join them as they explore the four must-ask questions that small business owners should ask themselves to stay ahead of the curve in today's rapidly changing business landscape. Whether you're a seasoned entrepreneur or just starting, this episode i...

Feb 13, 20238 min

S2E49: How to Cut Cost in Your Small Business

Send us a text Cutting costs in your small business is an extremely important strategy that can help you find the extra cash to get more done. Today Anna Steinfest and Dr. Michael Troyer will share tips to help you cut expenses and increase your profit.

Jan 26, 202310 min

S2E47: Where Have all the Workers Gone? - Interview with Phil Hauck

Send us a text In this episode of our podcast, we had the opportunity to sit down with Phil Hauck, the Envision Board President and former journalist for the Wall Street Journal. With a wealth of experience working with businesses throughout his career, Phil shared his thoughts on the current state of the job market and the challenges that many employers are facing when it comes to finding qualified candidates to fill open positions. According to Phil, it has been a common issue for the past two...

Jan 09, 202333 min

S2E46: How to Grow Your Small Business - Advice from Lennie Shefchik

Send us a text No matter what kind of small business you run, you will want to increase your sales and grow your revenue. That’s why so many people are interested in how to grow a small business. There isn’t an easy one-size-fits-all business growth strategy for small business owners. But, there are key strategies you can use to give your business the best chance at growing. Listen to the founder of PTI Lennie Shefchik and learn first-hand tips and tools for success....

Dec 19, 202221 min

S2E44: What Should be Your Marketing Budget for Your Business?

Send us a text Every business needs to do marketing to attract customers, increase sales and compete better. Many small business owners need help calculating how much money they should spend. Anna Steinfest and Dr. Micheal Troyer advise that there’s no one-size-fits-all answer. So much depends on the kind of business you have, your business objectives and your revenue. They offer tips for developing a marketing budget that fits your small business....

Dec 05, 20229 min

S2E43: Sales - Small Business Survival Guide

Send us a text Sales - Small Business Survival Guide Today’s sales environment is hyper-competitive! Fine-tune your SBSG sales strategies for attracting and retaining customers that truly fit your mission and vision within your community. Improve your sales know-how with these real-world tips and lessons learned from the pros.

Nov 18, 202211 minSeason 2Ep. 43

S2E42: Marketing - Small Business Survival Guide

Send us a text Today Michael Troyer and Anna Steinfest will share with you three marketing tips that you can implement to be successful. Also, feel free to download our Free Marketing Survival Guide, full of free resources. Here is the link: https://khanplanet.com/bookshelf/Marketing/Guide.html

Nov 09, 202214 min

S2E41: How to Manage Your Project

Send us a text Today Dr. Michael Troyer and Anna Steinfest will share with you three easy steps to manage your projects.

Nov 04, 202210 min

S2E39: 7 Tips to Improve Your Credit Score

Send us a text Listen to our episode to understand how to improve your credit score. Here are our 7 tips to improve your credit score: 1. Pay yourbills ontime 2. Have the right credit mix 3. Keep your credit utilization rate low 4. Separate your business credit from your personal credit 5. Check your credit report regularly 6. Avoid debt collection and bankruptcy 7. Be patient...

Oct 18, 202214 min

S2E38: 6 Questions Your Banker Will Ask

Send us a text Michael Troyer and Anna Steinfest will explain in detail the questions your banker will ask you when you apply for a loan. Here are questions your banker will ask you: 1. What is your financial strength? 2. What will your project’s financial impact be? 3. What is your investment or collateral? 4. What’s your overall business plan? 5. What’s your personal financial situation? 6. Have you done your due diligence?...

Oct 11, 202215 minSeason 2Ep. 38

S2E37:Your Checklist for Winning Loan Request

Send us a text Today Dr. Michael Troyer and Anna Steinfest will share with you how to win your business loan request. Here is their checklist: Your checklist for winning loan Request 1. Prepare a business plan 2. Prepare financial projections 3. Identify your investment and collateral 4. Check your credit history 5. Shop around

Oct 06, 202212 min

S2E36: How to Deal with Uncertainty

Send us a text It’s a tough time to be a small business owner right now. Uncertainty and knowing what the future will bring are still in the air. The harsh reality is that uncertainty is always present, and takes various forms, whether it is the Coronavirus crisis, trade tensions, environmental concerns, or political unrest. Today Dr. Micahel Troyer and Anna Steinfest will share some ideas on how to be better prepared for tomorrow....

Sep 26, 202212 min

S2E35: Time Management

Send us a text Think about your typical day. What do you think are the most impactful roadblocks to your business productivity? Learn some tips to manage your time as small business owner.

Sep 14, 202210 min

S2E27: 6 Ways to Increase Your Sales

Send us a text Want to increase your sales dramatically? Then shift your sales focus from attracting new customers to enticing your proven customers to buy again. The best sales prospect is a prospect that's already converted—in other words, one of your current customers.

May 10, 202215 min

S2E26: How to Calculate Your Labor Cost Percentage

Send us a text Payroll is a major expanse for any firm, and in some industries, it is the largest cost. Tracking employee labor percentage is extremely important for the small business owner because it is a key metric the owner must know so she/he can identify problems and opportunities to capture payroll savings.

May 03, 202213 min

S2E25: Tips for Effective Small Business Hiring

Send us a text Hiring is one of the most important things an entrepreneur will do to grow their company. For a small business, each new hire has a tremendous impact and influences the company's culture. The stakes are high, so you need to ensure that each of your new hires is a passionate, engaged, and committed team player. Today we will share with you few tips you can implement to be more effective when hiring employees....

Apr 12, 202210 min
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