S2E23: How to Grow Your Firm Part 1 ( Inside View)
Send us a text What do you need to grow your company? Today we will take a look at what resources you need to help you grow from an internal perspective.
Mar 30, 2022•12 min
Small Business Survival Conversations
It is hard to run your business and keep up with new trends and resources to help you build a profitable company. Each Tuesday, join Anna Steinfest and Dr. Michael Troyer will share with you business tools, insights, and ideas. If you are a business owner or thinking about starting a new company or just want to hear some business advice this podcast is for you.
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Episodes
S2E22: Rethink Your Marketing
Send us a text Wasting money on ineffective marketing is easy. Dr. Michael Troyer and Anna Steinfest will teach you some low-budget high-impact marketing strategies to improve your small business.
Mar 09, 2022•11 min
S2E21: Shorten Your Focus
Send us a text Today Dr. Michael Troyer and Anna Steinfest will give a tool that you should use to accelerate your business success. The main takeaways are: 1. Shorten your feedback loop on the goals that you set 2. Prioritize your time 3. Measure your execution regularly
Mar 01, 2022•13 min•Season 2Ep. 21
S2E20: How to Conduct a Market Analysis for Your Small Business
Send us a text Today Dr. Michael Troyer and Anna Steinfest will share with you how to conduct a market analysis for your small business to be successful. They will answer three questions: What is a market analysis? What are the benefits of running a marketing analysis? How to run a market analysis?
Feb 15, 2022•13 min
S2E19: Solutions-Focused Customer Relationships
Send us a text Solutions-Focused Customer Relationships as a Means to Earning Business Opportunities With the consumer of today being much more aware, more knowing, and much wiser to sales tactics, there is a better way to approach a prospective customer/client. It is to think of it as collaboration around solving the other person’s problem or helping them to complete a job that is important to them. It is creating a value proposition of support for the other person – sharing ideas and knowledge...
Feb 07, 2022•10 min•Season 2Ep. 19
S2E18: Focusing on Business Growth in the New Year
Send us a text Today we will share with you how to focus on your business growth through the New Year. At the beginning of a new year is a time to pause for reflection and it’s also an opportune time to plan your goals for the year ahead. Listen to our new episode to learn Anna's and Michael's best advice for setting and keeping your New Year’s business goals.
Jan 06, 2022•11 min
S2E17: Our New Year's Resolutions for Your Business Success
Send us a text Today Dr. Troyer and Anna Steinfest are sharing their New Year's resolution for your business success.
Dec 29, 2021•13 min
S2E16: Time Blocking as a Small Business Owner Tool
Send us a text In this podcast episode, Dr. Michael Troyer and Anna Steinfest will teach you how to manage your most precious resource - time. Listen and learn to how own your schedule and set priorities.
Dec 22, 2021•11 min
S2E15: How to Pave Your Road to Business Success - Interview with Jamie Veeser, owner of Machine Plus
Send us a text Meet the owner of Machine Plus - Jamie Veeser who grew from a 1000 sq ft machine shop to a 10,000 sq ft machine shop in one year. Learn what resources he used to do that. He will share his tools and tips for success with our listeners. Veeser, a lifelong machinist, founded Machine Plus in January 2012 when he saw an opportunity to enhance the services machine shops provide customers. He said Machine Plus gives customers the online tools to track the progress of their orders, updat...
Nov 16, 2021•19 min
S2E14: How Does Your Business Survive and Thrive - Interview with Emily Jacobson the Owner of Green Bay Doulas
Send us a text Listen to Emily Jacobson, the owner of Green Bay Doulas , and learn how she survived the pandemics. Currently, she is growing in double digits. What tools and tips you can learn from her? Bio of our amazing guest: Emily was raised in Green Bay, she has been a labor and postpartum doula since 2011. Emily’s strength lies in supporting families through the childbearing years, in whatever manner they envision it unfolding. Unbiased and judgment-free support are the cornerstones on whi...
Nov 16, 2021•30 min
S2E13: What is Your Favorite Book That Helped You Grow
Send us a text Today Anna Steinfest and Dr. Michael Troyer will share 4 of their favorite books.
Nov 03, 2021•11 min
S2E12: How to Survive Rejections
Send us a text We all deal with rejections at some point. But it’s never fun to deal with rejections in your business. The way you handle rejection can make a big difference in your business so today Anna Steinfest and Dr. Michael Troyer will share with you some tips on how to handle rejection in your business, so you will thrive.
Nov 03, 2021•11 min
S2E11: Motivation for an Entrepreneur
Send us a text Today you will learn why Why is motivation important for an entrepreneur and How do I sustain my motivation when starting and running a business. Share with us your favorite motivation hacks at Anna@koppagroup.com or Michael@koppagroup.com
Oct 28, 2021•16 min
S2E10: The Art of Persuasion
Send us a text There are two key points that every entrepreneur needs to understand about the new world of sales - persuasion and moving others. We as entrepreneurs spend a huge portion of our time not only selling in the traditional sense our product, our service, but selling in a broader sense; persuading and convincing people to do something different. That is a big portion of what we do as an entrepreneur is selling, persuading, and influencing. It’s the essence of our job. So listen to our ...
Oct 05, 2021•12 min•Season 2Ep. 10
S2E9: How to Pitch Your Business
Send us a text Entrepreneurs are pitching all the time. So how do they do better? Today Anna Steinfest and Dr. Michael Troyer will share with you two of their favorite ways to pitch: the Pixar model and using questions when you pitch. Share with us what is your way of pitching your business.
Sep 28, 2021•12 min
S2E8: How to Improve Your Business Productivity
Send us a text Today you will learn how to improve your business productivity and create a work-life balance.
Aug 31, 2021•12 min
S2E7: How to Use FAB Selling ( Features, Advantages and Benefits)
Send us a text FAB stands for Features, Advantages, and Benefits. A FAB Statement is explaining the feature, what it does ( the advantages), and how that benefits the prospective client.
Aug 31, 2021•11 min
S2E6: How to Communicate the Value of Your Product or Service
Send us a text Today you will learn how to communicate the value of your product or service. There is a simple formula for that - you have to answer two main questions - what are your customers buying and why are they buying it. Another tip you will learn from Anna and Michael is that to change people's heads you have to change people's hearts.
Aug 31, 2021•11 min
S2E5: Inflation and the Challenge of Pricing
Send us a text What is inflation and how to price your product or service in this inflationary environment? Today Anna Steinfest and Dr. Michael Troyer will go back to basics and share some tips you can use to price your product or service.
Aug 31, 2021•17 min
S2E4: Your Company Needs to be Good at Change
Send us a text The capacity of your company for change in today's world matters strategically! Listen to our new episode to learn some tips and tools to be able to improve your company ability to handle change
Aug 19, 2021•12 min
S2E3: How to Give Great Business Presentations
Send us a text Today you will learn an easy recipe for great business presentations. This is a very important skill to have to make sure that you increase your sales. 1. Tell a story 2. Keep it simple 3. Be authentic
Aug 19, 2021•11 min
S2E2: 3 Ways to Manage an Overwhelming Workload
Send us a text The overwhelming workload can be huge for small business owners. That is why, entrepreneurs need to work smarter, not harder. Today Dr. Michael Troyer and Anna Steinfest will share 3 ways to manage your business workload.
Aug 02, 2021•12 min•Season 2Ep. 2
S2E1: Why You Need a Mentor - Revisited
Send us a text In order for your business to survive you need to find a mentor. Because of their own entrepreneurial experience and their objective perspective, the mentor can see where you may be draining cash, or spark ideas for new business models or initiatives to contribute to your business business growth. Listen to our new episode to learn more how the mentor can help you and your business.
Jul 27, 2021•14 min•Season 2Ep. 1
Episode 48: Keeping Everybody in the Loop
Send us a text Today Dr. Michael Troyer and Anna Steinfest will why it is important to understand and be aware of your style of communication. The conditions under which we are living requires more and deeper communication: Across Down and Up This is extremely important for small business owners.
Jan 22, 2021•10 min
Episode 47: Hire the Right Employee
Send us a text When we build a business or purchase one, we often start with close friends or family to help get our idea off the ground or help operate the business. As we improve and grow the business, the time comes when we will need additional people to help manage it. Choosing them will be very critical when cashflow and profits are tight. We want to make the right choice given the urgency of the need and the cost of a mistake. How should we approach this challenge? This is what you learn t...
Jan 22, 2021•10 min•Season 1Ep. 50
Episode 46: Never Waste a Crisis
Send us a text Today Dr. Michael Troyer and Anna Steinfest will teach you how to get better in the middle of a crisis.
Jan 13, 2021•10 min•Season 1Ep. 46
Episode 44: "Why Did I Just Miss My (Basketball) Shot?" [That's the wrong question!]
Send us a text Today Dr. Micheal Troyer and Anna Steinfest will be teaching you how to use negative feedback to build better products and services.
Dec 23, 2020•11 min
Episode 41: Finding What Ties the Top 20% Of Your Customers Together
Send us a text If we are going to keep telling you to work hardest on retaining the top 20% of your customers (that 80% income contribution), then we ought to help you figure out what they have in common.
Dec 02, 2020•10 min
Episode 40: Shut Up and Listen!
Send us a text Dr. Micheal Troyer and Anna Steinfest will teach you how to be a better listener and how this will help your business.
Nov 16, 2020•10 min
Episode 37: Choose Your Battles and Win the War
Send us a text Today Dr. Michael Troyer and Anna Steinfest will help you manage your emotions. You will learn to answer these questions: How big is this issue in the larger scheme of things? How much personal, relationship capital is it worth investing to make you feel better? What other battles can you anticipate with this person in the future? What is the big picture – what is the outcome that you most want to achieve? Is this the war you want to win? What is the big strategic outcome that you...
Nov 10, 2020•8 min•Season 1Ep. 37
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