How do you manage leads in your business and manage your sales process? The old way? Or the new way? Not sure – well, listen to this week’s episode as I examine the old way of dealing with leads in your business vs the new way of dealing with them! All this and more are discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/219 Take a listen to episode 219 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://b...
Dec 01, 2022•13 min•Season 4Ep. 219
To discount or not to discount? That is the question! Do you know what taking 10%, 15% or 20% or more off your products and services actually does to your bottom line? How much more you need to sell, to be in the same financial position as if you sold those products for full price? All this and more are discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/218 Take a listen to episode 218 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SO...
Nov 24, 2022•18 min•Season 4Ep. 218
Ready for a chat about the future of business? Join Nicole BZ and me (Jenn) as we chat at length about Web 3, NFTs and 21st-century technology - what it means for you, what it means for me and what it means for small business worldwide. Such a great conversation - tune in www.socialmediaandmarketing.com.au/217 Take a listen to episode 217 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: ...
Nov 16, 2022•54 min•Season 4Ep. 217
What are your boundaries in business? How about marketing boundaries? Is there a limit to what you will share, do, say when it comes to content for your business? It’s chat about all this and more discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/216 Take a listen to episode 216 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: ...
Nov 09, 2022•16 min•Season 4Ep. 216
How much energy and time do you spend thinking about HR regarding your business? My guest this week challenges us to think more about HR – no matter our small business size. A great chat – so worth listening into and having your mindset changed! All this and more are discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/215 Take a listen to episode 215 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit....
Nov 02, 2022•31 min•Season 4Ep. 215
What content should you be creating in your business? Content that you love to make – what’s that look like? Content that performs well? What content is that for you? And content that you’ve got time for? Holy moly – which content is that? All this and more discussed on this week’s podcast. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/214 Take a listen to episode 214 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Soci...
Oct 26, 2022•18 min•Season 4Ep. 214
Systems and Processes! Whether you work solo for yourself or have a team, systems and processes can simplify your life – which is one of the things we like to chat about on the Small Business Made Simple Podcast! My guest today, Nicole Smith from The Artisans is the expert on all things systems and processes and I am picking her brain! Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/213 Take a listen to episode 213 and hear the GO...
Oct 20, 2022•32 min•Season 4Ep. 213
Marketing – do you just need to do more to be more profitable or do you just need to be better at it? That’s the question we are talking about today. I have some interesting, and at times harsh, ideas but the reality is simple in my mind. So let’s chat about it – do more or just be better?! Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/212 Take a listen to episode 212 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA...
Oct 12, 2022•21 min•Season 4Ep. 212
To blog or not to Blog – that is the question in 2022 and beyond. Podcasting is trending, so is blogging dead? In episode 211, we talk about blogging and the benefits and the not-so-good bits. Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/211 Take a listen to episode 211 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: h...
Oct 05, 2022•20 min•Season 2Ep. 211
How do I beat the algorithm – it’s a question I hear often but my question back to you is, do you really want to beat it? What would that even look like? Maybe you’re better off creating content for your prospects rather than algorithms? Join me as we discuss this and more. Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/2010 Take a listen to episode 2010 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIF...
Sep 29, 2022•20 min•Season 4Ep. 210
If you’re thinking of launching a new business, a product, a service, an offering or even just a newsletter for your business, then THIS is the episode you have been waiting for! Russell Pearson is talking to us about the 7 steps to a launch strategy for your business. This is solid GOLD! Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/209 Take a listen to episode 209 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social...
Sep 21, 2022•37 min•Season 4Ep. 209
What do we use hashtags for? How many do you use, and on what platforms? All your hashtag questions are answered in one short episode! Listen in! You can find the show notes at www.socialmediaandmarketing.com.au/208 Take a listen to episode 208 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download th...
Sep 15, 2022•16 min•Season 4Ep. 208
Our words and language shape our business, its messaging, and the people we attract. Kath Rast, a Linguistiologist, inspires us to be more human and ensures our messages align with our work on podcast episode 207. Listen in for word fun! You can find the show notes at www.socialmediaandmarketing.com.au/207 Take a listen to episode 207 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: http...
Sep 07, 2022•44 min•Season 4Ep. 207
Community Building as a marketing strategy. Do you have a community online or offline that you lead? Today’s episode is all about the benefits of leading a community, how to build one, why you should build one and much much more. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/206 Take a listen to episode 206 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: h...
Aug 31, 2022•22 min•Season 4Ep. 206
Have you heard of the POEM Method when it comes to a digital marketing strategy? This is what episode 205 of the podcast is all about this week. Making sure you have some POEM in your digital life! Find out all about POEM, how it affects you and have it can enhance your digital marketing strategy. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/205 Take a listen to episode 205 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/...
Aug 24, 2022•17 min•Season 4Ep. 205
This week’s collaboration is just fantastic – well I think it is anyway! I am collaborating with the Australian Taxation Office and we are celebrating the launch of e-Invoicing week. E-Invoicing is a new initiative from the ATO for us small business owners and frankly it’s a game changer. Listen in to here all about it as I chat with Natascha Bowett from the Australian Taxation Office. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/204 Take a listen to episode 204 a...
Aug 17, 2022•34 min•Season 4Ep. 204
Episode 203: Video on your Smart Phone! What do you need to create great, engaging videos using your Smart Phone? Why do more videos? This podcast episode explores the Why when it comes to video, the tools you need, tips and tricks, and much more! It’s really about doing MORE videos as content for your marketing. Listen in and be inspired by the simple things you can do! Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/203 Take a listen to episode 203 and hear the GOL...
Aug 10, 2022•25 min•Season 4Ep. 203
Episode 202: Love you. This week, we are talking personal styling with personal stylist Jane Vandermeer. But this is no fashion chat, it’s a chat with conversations around confidence, self-love, becoming your future self, and so much more. It’s a great conversation. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/202 Take a listen to episode 202 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOC...
Aug 04, 2022•26 min•Season 4Ep. 202
This week, for the first time, I believe, I have TWO guests! I am chatting to Ness and Nicky from Business Together. It’s a great chat about finances, money mindset and finding your true north in business. It’s a great conversation. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/201 Take a listen to episode 201 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge...
Jul 27, 2022•45 min•Season 4Ep. 201
CELEBRATING 200 EPISODES and sharing with you what I’ve learnt in 200 episodes of podcasting! Plus I answer your questions too! Celebrate with me, won’t you? If I can ask a favour, as a present to me, would you share this podcast with another small business owner? Tell them how much you love it and they should listen in too? A billion thanks if you would ❤ Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/200 Take a listen to episode 200 and hear the GOLD! WANT IDEAS O...
Jul 20, 2022•21 min•Season 4Ep. 200
You know the saying “Nothing Changes if Nothing Changes” – so if your business isn’t growing the way you want it to or fast enough – what are you changing to change the outcome? Doing the same thing over and over and expecting a different result is the definition of insanity, and yet, so many small business owners are doing the same thing with their marketing, day in and day out, and expecting a different result. Let’s chat about how to do things differently. Great episode. Listen in. You can fi...
Jul 13, 2022•17 min•Season 4Ep. 199
Are you paying yourself a wage from your business? No? Well my guest today, Amanda Thompson from Endurance Financial says it’s the single most important figure to keep an eye on in your business because, without it, your business will not be as financial as it can be. Such an interesting conversation. Great episode. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/198 Take a listen to episode 198 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBoo...
Jul 06, 2022•36 min•Season 4Ep. 198
It’s Awards Season! Applying for Awards should 100% be part of your marketing strategy – and there’s no time like now to be thinking about putting yourself or your business in for some great awards – local, national and international. This podcast episode is all about how to leverage your win or the fact that you are a finalist in an award – because if you go to the effort of filling out the application – then you should be singing it from the rafters! Great episode. Listen in. You can find the ...
Jun 29, 2022•23 min•Season 4Ep. 197
Podcasting is a fabulous way of creating a community and becoming the expert in your field. But so is being a guest on a podcast. If you’ve ever thought about going onto someone’s podcast but not sure how to pitch yourself, then today this episode is 100% for you! Listen up and learn all the secret on how to pitch to get on someone else’s podcast! Great episode. Listen in. You can find the show notes at www.socialmediaandmarketing.com.au/196 Take a listen to episode 196 and hear the GOLD! WANT I...
Jun 22, 2022•20 min•Season 4Ep. 196
With Tax Time coming up shortly, it’s time to start thinking about your finances. But it’s not the only time we should be thinking about them! Every time we make a business decision based on finances, we should be comfortable with the validity of them – but are we? Lack of money management sees so many small businesses go under. So when my guest this week Troy Brown asked to come on and tell us about his experiences with financial woes and now his piece of AI to help make things simpler – I was ...
Jun 15, 2022•44 min•Season 4Ep. 195
Does your business have a lead magnet? Or do you need another one or create your first one! A legal magnet is a great tool to have in your business to create leads (quality leads), set up your expertise and give enormous free value to any prospect. So listen in to find out how to create a lead magnet that converts, on episode 194. You can find the show notes at www.socialmediaandmarketing.com.au/194 Take a listen to episode 194 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free ...
Jun 09, 2022•16 min•Season 4Ep. 194
What legal documents do you need, as a small business owner, to safely and efficiently run your business? Not sure? My guest this week, Tracey Mylecharane from TM Solicitor is giving us her wisdom and knowledge to answer that exact question. There are 3 very important documents we all need, whether we are in a service-based business or a retail-based business, so listen in to find out what they are and how to go about creating them. It’s SO GOOD! You can find the show notes at www.socialmediaand...
Jun 01, 2022•34 min•Season 4Ep. 193
How do you deal with your prospect's objections to buying your products or services? Know the “I would love to purchase BUT”! Yep, it is literally called the YES, BUT questions, and we need to make sure we are dealing with them to help the sales process be smoother, and easier, and ultimately you make more sales! There’s questions to be answered and a challenge to be had, should you be game enough! It’s SO GOOD! You can find the show notes at www.socialmediaandmarketing.com.au/192 Take a listen ...
May 26, 2022•15 min•Season 4Ep. 192
I could chat with copywriters all day. Every time we have one on the podcast, there’s GOLD to be had! So today we welcome Nadine Nethery from Can Do Content. Nadine has a super cool way for us to be thinking about copywriting and it’s got nothing to do with writing (kid you not!) and the one question we need to answer in our content writing. It’s SO GOOD! You can find the show notes at www.socialmediaandmarketing.com.au/191 Take a listen to episode 191 and hear the GOLD! WANT IDEAS ON WHAT TO PO...
May 18, 2022•28 min•Season 4Ep. 191
Sticky Marketing! What is sticky marketing, and how do you get sticky marketing? And frankly, why would you want your marketing to be sticky in the first place!?!? All answered on episode 190 of the Small Business Made Simple Podcast with host Jenn Donovan, Marketing Business Coach. It’s SO GOOD! You can find the show notes at www.socialmediaandmarketing.com.au/190 Take a listen to episode 190 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social RE...
May 11, 2022•18 min•Season 4Ep. 190
