Small Business Made Simple Podcast - podcast cover

Small Business Made Simple Podcast

Jenn Donovan: Speaker, Author, Marketer and Social Media Expertsocialmediaandmarketing.com.au
Small Business Made Simple Podcast - for small business owners who want to reach their goals, need accountability and bite size marketing and social media tips and tricks. Hear from Small Business owners just like you or our host Jenn Donovan, who has been in the trenches of small business and is now here to help you achieve those goals. You've GOT THIS!

Episodes

Getting Visible in the Market Place - Episode 129

We all work, play and do business in an extremely noisy, crowded and overstimulated marketplace – so how do you stand out? One way for more Visibility is getting seen in the media – not social media but THE MEDIA! Join my guest, Jemimah Ashleigh from the Visibility Lab this week, to learn more! Take a listen to episode 129, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/...

Jun 23, 202142 minSeason 3Ep. 129

3 Things to do When Your Social Media Stops Working - Episode 128

Social Media is hard and it can be harsh too! If you’re doing ALL the right things, listening to ALL the right people and still your social media isn’t bringing in the sales or attracting the buying audience you need, then this week’s podcast just might be for you! 3 things to do if your social media stops working. Take a listen to episode 128, and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Chall...

Jun 16, 202114 minSeason 3Ep. 128

Membership Programs for Small Business - Episode 127

Have you ever wondered what a membership-based business model might look like? Perhaps you belong to some memberships and have been tinkering, like me, with the idea? Well my guest today, Liz Wright is going to lift the veil on what a memberships based business looks like, how much work it is and why it’s such a successful business model if you are committed to it! Take a listen to episode 127, and here Liz’s membership gold! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.l...

Jun 09, 202137 minSeason 3Ep. 127

Lessons from Viral Marketing Content - Episode 126

It’s most business owner's dream to have a piece of marketing content go viral! Have hundreds and thousands of people see their post. But there are some lessons I’ve learnt, from having viral content, that I wanted to share with you. Because that’s what good mentors do – share lessons so you can avoid them! So, today’s episode is about those lessons and how you can avoid them! Take a listen to episode 126, and learn from my mistakes! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https...

Jun 02, 202117 minSeason 3Ep. 126

Small Business Processes and Procedures - Episode 125

Do you have lots of apps, chrome extensions, online programs etc that are supposed to make your life simpler and yet they actually make it messier and sometimes more confusing? Yep, me too! That’s why I am so excited to have Pip from the Project Box on the podcast this week to talk about systems and processes with us. It’s definitely an area of growth for me! Take a listen to episode 125, and take your business from jumbled mess to organised goodness with Pip! WANT IDEAS ON WHAT TO POST ON SOCIA...

May 26, 202129 minSeason 3Ep. 125

3 Tips for Branding Your Small Business and You - Episode 124

Your brand is NOT a logo – so what is it? Branding is so important. Whether you’re branding your business or branding you (or both!), understanding what your brand is saying out in the world can help you laser focus on where sales will come from. Listen in as we dive deep into what you need, as a business owner, to understand about branding. Take a listen to episode 124, your marketing depends on it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT ...

May 19, 202117 minSeason 3Ep. 124

The Number ONE Thing You Need in Business (PS – even more than marketing!) - Episode 123

What’s the number 1 thing YOU need, as the business owner, in business? (And it’s NOT marketing!). Listen in as we dive deep into what you need, as a business owner, to reach the goals you set. Take a listen to episode 123, your marketing depends on it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBo...

May 12, 202116 minSeason 3Ep. 123

3 Reasons why your marketing isn’t working - Episode 122

There are many reasons why your marketing isn’t working – but the 3 I see the most are what today’s podcast is all about. Dive in with me and let’s see if we can get your marketing to bring in more leads and convert more into sales. Take a listen to episode 122, your marketing depends on it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCES...

May 05, 202114 minSeason 3Ep. 122

How to Market to Mums with Katrina McCarter - Episode 121

Did you know that Mums make up 6.2 million people in Australia? Did you know that they control over 132 billion dollars of spending? And the invisible mums (over 40) are often in charge of 3 generations of spending? The power of marketing to Mums is enormous and this week it’s such a great discussion with Katrina McCarter on exactly that – Marketing to Mums. Take a listen to episode 121 – it’s one NOT to miss. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READ...

Apr 28, 202140 minSeason 3Ep. 121

How to Use Insights and Analytics to Grow Your Business - Episode 120

Your business SECRET WEAPON for content creation, selling more, being more profitable and for making business life simpler – what is it? Your INSIGHTS and ANALYTICS. So, do you look at them? Do you use them strategically to help make decisions around your business? This week’s podcast is all about using your insights and analytics to make you a better business owner. Take a listen to episode 120 – it’s one NOT to miss. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108So...

Apr 21, 202119 minSeason 3Ep. 120

How a Competitive Analysis Can Help Your Business Accelerate - Episode 119

Competition is not a DIRTY WORD – in fact, competition is very healthy. But what if your competitors are winning more business than you and yet you are SO much better than them? How do you win that business back? Competitor Analysis perhaps – or maybe you just need to get better at marketing what it is that you do. We discuss both ways on the podcast today. Take a listen to episode 119 and let’s dive into our competitors! I know you’ll love it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eB...

Apr 14, 202116 minSeason 3Ep. 119

Cold, Warm and Hot Audience Types - Episode 118

Audience types – do you strategically make content for the different audience types we all have? If not, you should because you are leaving money on the table and loosing paying customers at both ends of the scale! Today we chat about the different audience types, and how to strategically serve them all to help them become paying customers and repeat paying customers! Take a listen to episode 118 and let’s chat about strategy content marketing! I know you’ll love it! WANT IDEAS ON WHAT TO POST O...

Apr 07, 202116 minSeason 3Ep. 118

How can you be more inclusive and diverse in your marketing and business? - Episode 117

We hear a lot about being more inclusive in our businesses and being more diverse – sharing more diverse content and just simply being more inclusive in our life and business conversations. But how? And where do you start? Who can help? Well my guest today, Lisa Cox is that person and has advice, tips and tricks on how you can be a better brand and have better branding. Take a listen – listen with an open mind and an open heart. Lisa is transformative. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA?...

Mar 31, 202138 minSeason 3Ep. 117

Content Marketing – Part 2 - Episode 116

Content marketing is SO important, that I’ve decided to do Part 2 about it on this episode. In this episode we talk about how to start planning your content, getting your ideas from your head onto paper, and doing it in a strategic way. Take a listen to episode 116 and let’s chat about strategy content marketing! I know you’ll love it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysoc...

Mar 24, 202123 minSeason 3Ep. 116

Content Marketing – What is it and how do you plan it? Episode 115

What is content marketing? How do you do it? How do you use it to grow your business? And where do you get the ideas? All questions that our guest, Mel Daniels takes us through on this episode. Content marketing is a fundamental to your marketing strategy – Mel breaks it down and makes it simple. Take a listen to episode 115 and let’s chat about marketing! I know you’ll love it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME...

Mar 17, 202128 minSeason 3Ep. 115

Are you where your ideal audience is or are you just everywhere? Episode 114

Are you where your ideal audience hangs out? Or are you simply trying to be all things to all people on all the platforms? Being busy being busy is the cry of 2021 and we need to take stock of what marketing strategies we are using, why we are using them, and if they are actually making us MONEY! Take a listen to episode 114 and let’s chat about marketing! I know you’ll love it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME...

Mar 10, 202117 minSeason 3Ep. 114

What’s Your Super Power? Episode 113

What’s your super power? How do you find it and what do you do with it once you do find it? This week one of my fav humans is on the podcast- Cathryn Mahon and we are talking, among other things, super powers. Take a listen – I know you’ll love it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Download the FREE eBook: h...

Mar 03, 202131 minSeason 3Ep. 113

What if Facebook goes? What then? Episode 112.

Facebook showed its ugly powerful head last week and I think a lot of business owners went “Wow, they really can just turn my stuff off” – we all knew it but now we’ve all SEEN it. On the podcast this week, I’m expressing my thoughts around this and giving some practical steps towards taking people from social to off social – where we can have some control. I enjoyed recording it – hope there’s a nudge and some GOLD in it for you too! Take a listen. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Fr...

Feb 24, 202119 minSeason 3Ep. 112

Crafty Marketing - Episode 111

My guest this week is Michelle Brown and she’s got crafty-ness running through her bones! She runs craft events, a craft store, and designs and sells her own products. In the episode, we chat about marketing, email marketing, event marketing, and how her business had to pivot in 2020. It’s always great to hear how other people in other industries are marketing themselves and taking care of their customers. Take a listen – you’ll enjoy it for sure. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free...

Feb 17, 202137 minSeason 3Ep. 111

Guest or Pest? - Episode 110

Are you a guest or a pest on your customer’s inbox or on their socials? There’s a line, but it’s not as thin as you think and it’s not that you’re really concerned about being a “pest” – it’s a whole different problem that’s holding you back. Listen in and let me solve this “I don’t want to be a pest” roadblock you’re having. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallen...

Feb 10, 202115 minSeason 3Ep. 110

Business Words of Wisdom - Episode 109

Business Words of Wisdom. My guest Neil Butler from Untypical shares 5 words of wisdom which is really just 5 NUDGES for us to remember where we are going, our why and help keep us on track in small business! Great episode, so enjoy and be nudgingly inspired! PS- If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program – check it out here: www.bit.ly/emailmastermind Great little ep when we are heading into a new year with new ideas and big goals! ...

Feb 03, 202131 minSeason 3Ep. 109

Why Creating FOMO works in business (just ask Clubhouse, the new social media app) - Episode 108

Urgency, Scarcity, FOMO – all great marketing strategies and all the things Clubhouse – the new social media app in town – has going for it – whether they meant it or not! Let’s dissect the marketing strategies of Clubhouse and why it’s all that people are talking about in January 2021. PS- If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program – check it out here: www.bit.ly/emailmastermind Great little ep when we are heading into a new year wi...

Jan 27, 202119 minSeason 3Ep. 108

How You Welcome Your Audience, Counts - Episode 107

The way you welcome a newbie to your email list, really does matter! In this episode, we discuss how you should be delivering the first of your emails in your welcome sequence. If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program – check it out here: www.bit.ly/emailmastermind Great little ep when we are heading into a new year with new ideas and big goals! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY...

Jan 20, 202114 minSeason 3Ep. 107

How to write and self-publish a book - Episode 106

Is writing a book a lofty goal, a big hairy audacious goal, or one on your list for 2021? My special guest today, Bev Ryan, is a book coach, and she’s chatting to us about the process of writing a book, who should, who shouldn’t, how to start, and the costs and steps involved? Intrigued? Take a listen – you’ll love it – curiosity killed the cat after all! Great little ep when we are heading into a new year with new ideas and big goals! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – htt...

Jan 13, 202136 minSeason 3Ep. 106

The 1 Marketing Strategy You Need in 2021 - Episode 105

Welcome to 2021! From the lessons we learnt in 2020, comes this episode premised by the question “If social media disappeared tomorrow, do you still have a business?”. Email marketing is the answer. And today on the podcast we are starting at the start, how do you get people on your email list. Great little ep when we are heading into a new year with new ideas and fresh faces! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? ...

Jan 06, 202125 minSeason 3Ep. 105

Storm the Island and Burn the Boats - Episode 104

Burn the boats and storm the island – make 2021 YOUR YEAR – no turning back, no going back and it’s just going forward from here. Getting comfortable with being uncomfortable and so forth! Super quick episode to inspire you to grab 2021 by it’s horns and let’s go! Meet me on the beach? Great little ep when we are heading into a new year. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5days...

Dec 30, 20207 minSeason 2Ep. 104

12 Days of Christmas – Random Acts of Business Kindness - Episode 103

12 Days of Business Kindness – because the world needs more kindness. In this episode I am giving you 12 ways you can spread some kindness in the world. Just quick actions that could mean the world to someone else. Great little ep when we are heading into a new year. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://bit.ly/5daysocialchallenge WANT TO CREATE YOUR FIRST SUCCESSFUL FACEBOOK AD? Downloa...

Dec 16, 202011 minSeason 2Ep. 103

2020 Check in – looking back to look forward! Episode 102

Was 2020 a fabulous year for your business or a sh*t show? Either way, we do need to look back to see what we achieved, what worked, what didn’t, and what impact we had on the world. Today is all about looking back to go forward and I know you will be surprised, once you start looking back, at just how much you did achieve. So join me for this “revision mirror” episode! Great little ep when we are heading into a new year. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/10...

Dec 09, 202017 minSeason 2Ep. 102

Finances – because as business owners we need to learn to love them (or outsource them)! Episode 101

Finances – light you up or make you run for the hills? This week my guest, Kerry Zarb, LUVS finances, it’s her jam and she loves taking away small business owners’ financial headaches! On the ep, we chat about what a bookkeeper does, what the signs are that you need one, how to find one, and why you need both an Accountant and a Bookkeeper. Great little ep when we are heading into a new year – perhaps this is your outsourcing nudge for 2021! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook...

Dec 02, 202042 minSeason 2Ep. 101

Podcasting – best business decision ever! Episode 100

This week is my 100TH EPISODE – and I couldn’t be MORE excited! 100! For 100 weeks in a row, I have put out a podcast on a Thursday morning. This week I wanted to share with you why podcasting has been the best decision I have EVER made in my business and encourage you to think about podcasting too – even if it’s as a guest on someone elses! Thank you for being one of my listeners, whether you’ve listened to 1 or 100 – my heartfelt thanks. Massive Podcasting love, Jenn xx WANT IDEAS ON WHAT TO P...

Nov 25, 202033 minSeason 2Ep. 100