Episode description
In the very first Soaked by Slush conversation, our guest is the Global Creative Director of Oatly, John Schoolcraft. Oatly has gone a long, long way from being an obscure Swedish oat milk start-up to becoming one of the global leaders in sustainable business. Along the way, Oatly has been wrestling with the trials and tribulations of becoming mainstream and working inside the system it has sought to make a change in. One example of this is their recent, highly publicized deal with Blackstone. This episode is a conversation about Oatly’s story, as well as the dilemmas of making an impact in the world while staying true to your roots while growing up.
Expect to learn:
• How Oatly has found and cultivated the unique voice of its brand
• John’s advice to entrepreneurs trying to find their own brand’s voice
• How Oatly approaches a decision, such as the recent Blackstone deal, in which one has to make a compromise between (at least ostensibly) clashing values and targets
• How a company should deal with backlashes and strong public reactions in the time of social media and lightning-fast trending
Have a listen, subscribe, rate, hate – whatever you feel like, mate. New episodes with the most interesting people in the world, every Thursday!
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