Airbnb's New Experiences, Southwest's Big Change and Lufthansa's Emissions Challenges

Airbnb is revamping its experiences offerings by focusing on mainstream attractions and professional tour guides, signaling a shift from its original emphasis on niche activities. Southwest Airlines is ending its long-standing “bags fly free” policy under pressure from Elliott Investment Management, a move that could impact its loyal customer base. Meanwhile, Lufthansa Group reported a 16% rise in total emissions in 2024 but saw a slight decrease in passenger-related emissions due to more fuel-efficient aircraft. Airbnb Experiences: New Details Point to Direct Competition with Viator and GetYourGuide Southwest’s Gamble: It’s Now Just Like Every Other Airline Lufthansa’s Mixed Climate Progress: More Efficient Aircraft but Emissions Rise  Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews (https://www.youtube.com/@SkiftNews) and never miss an update from the travel industry.