A scorching heatwave has forced the Eiffel Tower to temporarily close its summit and led other European landmarks, like Brussels’ Atomium, to reduce hours, while several countries have issued heat-related travel advisories. Meanwhile, the U.S. Senate narrowly passed a bill slashing Brand USA’s funding from $100 million to $20 million, putting the tourism organization at risk of downsizing amid an ongoing budget crisis. Lastly, Sweden has abolished its air travel tax, drawing praise from airlines...
Jul 02, 2025•4 min
Hyatt announced it will sell the real estate portfolio of Playa Hotels & Resorts for $2 billion just weeks after acquiring it, aligning with its asset-light strategy while retaining management of the resorts for a net cost of $555 million. Neil Jacobs is stepping down as CEO of Six Senses after 13 years, during which he grew the brand globally and oversaw its acquisition by IHG. Meanwhile, European authorities have issued heat-related travel warnings amid a Mediterranean heat wave, with temp...
Jul 01, 2025•4 min
The Ritz-Carlton’s “Late Checkout” campaign, featuring Josh Hutcherson, won a Gold Lion at Cannes for its creative approach to luxury advertising, outperforming 181 other brands. Meanwhile, Iberostar warned that climate change is the greatest threat to its beachfront properties and called for increased investment in sustainable tourism efforts. At the Skift Data+AI Summit, travel investors emphasized the importance of solving real problems over AI hype and noted that future winners may emerge by...
Jun 27, 2025•4 min
Italy has launched the “99% of Italy” campaign to encourage tourists to explore lesser-known regions, addressing the issue of overtourism that sees 70% of international visitors concentrated in just 1% of the country. Meanwhile, the U.S. State Department now requires student visa applicants to make their social media accounts public for screening as part of renewed interview procedures. Lastly, the Ritz-Carlton Yacht Collection is expanding its luxury cruise offerings with the debut of a new shi...
Jun 26, 2025•4 min
Spirit Airlines is urging U.S. regulators to block JetBlue and United’s proposed “Blue Sky” partnership, citing serious antitrust concerns similar to JetBlue’s past alliance with American Airlines. Carnival’s heavy marketing investments and private island offerings are driving strong booking growth and enabling premium pricing, according to its CEO. Meanwhile, social media–fueled tourism to Antarctica is booming, but scientists warn it’s contributing significantly to carbon emissions and environ...
Jun 25, 2025•4 min
Airlines in the Gulf are under pressure as rising Middle East tensions force flight rerouting, disrupting the efficiency of major hubs like Dubai and causing delays and missed connections. Despite 2024 being the hottest year on record, most U.S. travelers are not significantly changing their travel plans due to climate-related risks, according to a Skift Research survey. Skift CEO Rafat Ali has also introduced the Skift AI Travel Tracker, a new series exploring future travel industry roles shape...
Jun 24, 2025•4 min
Boeing has intensified its political influence efforts, distributing nearly $1 million through its PAC in early 2025 and maintaining a robust lobbying presence amid renewed scrutiny over its safety practices. Meanwhile, Bhutan has become the first country to roll out a nationwide cryptocurrency-based tourism payment system, allowing visitors to use over 100 cryptocurrencies for nearly all purchases via Binance Pay, with DK Bank converting funds to local currency. In the U.S., flight sales throug...
Jun 20, 2025•4 min
Brand USA is facing a potential 80% federal funding cut amid a fragile international travel recovery, though CEO Fred Dixon remains cautiously optimistic and has launched a new campaign, “America the Beautiful,” to promote U.S. tourism. Meanwhile, U.S. hotels are bracing for stricter immigration enforcement under the Trump administration, which is worsening labor shortages, especially for resort properties dependent on seasonal immigrant workers. Finally, Air India is reducing international wide...
Jun 19, 2025•4 min
Google Hotels is facing increasing pressure from competitors like Expedia, Tripadvisor, and Trivago, partly due to changes from the EU's Digital Markets Act and the rise of Google's AI Overviews impacting search visibility. Hotel developers are embracing dual-brand properties to cut costs and boost profitability by sharing infrastructure and appealing to broader market segments, with major chains like Marriott and Hilton leading the trend. Meanwhile, JetBlue is cutting costs amid soft travel dem...
Jun 18, 2025•4 min
Global travel grew slightly in April, but a 5% drop in North American activity—driven by weaker U.S. consumer sentiment—dampened overall progress. Despite the stronger euro, five million Americans are still expected to travel to Europe this summer. Meanwhile, Accor launched a direct-booking campaign with soccer star Kylian Mbappé to compete with online travel agencies, and Airbus outshone Boeing at the Paris Air Show with 132 orders, including a major deal with Riyadh Air. Global Travel Grows, b...
Jun 17, 2025•4 min
Air India Flight AI171 tragically crashed shortly after takeoff, marking the first-ever crash of a Boeing 787 Dreamliner and presenting a critical challenge for the Tata Group's ongoing transformation of Air India. The crash undermines recent optimism in India's aviation sector and threatens to derail the Vihaan.AI project, Air India's five-year overhaul plan aimed at restoring trust and enhancing its global image. Additionally, this incident adds to Boeing’s mounting safety concerns, with the 7...
Jun 13, 2025•4 min
An Air India Boeing 787-8 crashed shortly after takeoff from Ahmedabad to London, leading to suspended airport operations and an ongoing investigation with no confirmed casualties yet. Meanwhile, hotel leaders downplayed threats from Airbnb's expansion into experiences, though experts argue hotels are underestimating the appeal of personalized, seamless offerings. Finally, Wyndham launched its first comprehensive ad campaign to promote its loyalty program and all 25 brands under the unified mess...
Jun 12, 2025•5 min
Airbnb has been accused by ToursByLocals and Withlocals of violating their platforms’ policies by using company emails to recruit tour guides for its relaunched Experiences service. InterContinental Hotels Group’s CEO Elie Maalouf noted a temporary dip in U.S. inbound travel due to calendar shifts but expressed confidence in future growth, particularly in Asia, with plans to open the group’s 1,000th hotel in China. Meanwhile, Meliá Hotels is seeing strong U.S. demand at Mediterranean resorts and...
Jun 11, 2025•4 min
Marriott has launched its first mid-market extended-stay brand, StudioRes, in Fort Myers, Florida, offering apartment-style rooms with full kitchens to appeal to budget-conscious, long-stay travelers, and plans to expand with 40 more properties by 2027. Apple announced new travel-related tech updates, including digital U.S. passports in Wallet and live translation for messages and calls, enhancing travel convenience through AI. Skift Research highlights a major shift in travel marketing as Googl...
Jun 10, 2025•4 min
Hotels are seeking financial compensation from Booking.com over rate parity clauses that restricted lower pricing on their own sites from 2004 to 2024, with recent court decisions improving their chances. In Congress, several bipartisan bills could impact the travel industry, including legislation on hotel pricing transparency, tax deductions for tipped employees, and limits on airport facial recognition technology. Meanwhile, the new CEO of chauffeured services company Carey plans to use AI and...
Jun 06, 2025•4 min
Hilton is using AI primarily to enhance guest experiences by predicting needs, recognizing loyal customers, and replacing post-stay surveys with real-time feedback, while guest messaging tools have already improved satisfaction scores. Industry experts at the Skift Data + AI Summit discussed how major hotel chains, like Marriott and Hilton, may leverage AI and brand trust to expand into areas like student housing, vacation rentals, and cruises, following a strategy similar to Amazon’s diversific...
Jun 05, 2025•4 min
Hotel CEOs say the U.S. is missing out on its tourism potential due to visa processing delays and lack of investment in tourism infrastructure, while also focusing expansion efforts on international markets like India and the Middle East. Meanwhile, IATA’s Willie Walsh criticizes governments and fuel producers, particularly in the EU, for slowing progress on sustainable aviation fuel production, though producers argue they have increased output and lowered costs. Lastly, Starwood Hotels founder ...
Jun 04, 2025•4 min
Hilton is expanding its luxury portfolio to attract affluent travelers and strengthen its loyalty program, having recently opened its 1,000th luxury property with plans to add 150 more this year. Meanwhile, Skift analyzed 2024 CEO compensation for travel companies in the S&P 500, finding Booking’s Glenn Fogel, Disney’s Robert Iger, and Uber’s Dara Khosrowshahi among the top 25 highest-paid CEOs. Lastly, CoStar Group has downgraded its 2025 U.S. hotel industry growth forecast to 1% due to spr...
Jun 03, 2025•4 min
United Airlines and JetBlue have announced a new domestic partnership called “Blue Sky,” enabling customers to earn and redeem frequent-flyer miles across both carriers and access shared loyalty benefits. Tripadvisor CEO Matt Goldberg suggested that Viator might partner with the relaunched Airbnb Experiences, though the fit with Airbnb’s curated approach is uncertain. Meanwhile, IATA’s Willie Walsh highlighted how airlines are adapting to increasingly restricted global airspace due to geopolitic...
May 30, 2025•4 min
Airbnb CEO Brian Chesky revealed that former President Barack Obama mentored him, encouraging him to reconnect with friends and focus on the deeper purpose of his company during regular calls in 2018. U.S. Transportation Secretary Sean Duffy announced a massive, long-term overhaul of the nation’s air traffic control system, supported by a proposed $12.5 billion bill that still awaits Senate approval. Meanwhile, Hawaii has introduced a new 0.75% “green fee” on hotel stays and cruise ship cabins t...
May 29, 2025•4 min
Southwest Airlines has scrapped its signature free-checked-bag perk, instituting $35 and $45 fees for first and second bags, moving toward assigned seating with extra charges, and framing the changes as essential for competitiveness and profit. OpenAI, meanwhile, is forming a hardware company to build AI-native devices that could become travelers’ primary booking assistants, giving the startup a chance to rethink consumer tech from the ground up and challenge incumbents like Apple and Google. Fi...
May 28, 2025•4 min
The U.S. House of Representatives passed President Trump’s tax bill, which includes major aviation funding but faces challenges in the Senate due to cuts to Medicaid and the debt limit. Secretary of State Marco Rubio announced efforts to reduce the visa processing backlog using embassy overtime and AI, in preparation for upcoming major sporting events like the FIFA World Cup. Marriott International revealed India as the launch location for its new Series by Marriott brand, highlighting the count...
May 23, 2025•4 min
Google previewed AI smart glasses that translate speech and give live travel guidance, taking on Ray-Ban Meta’s wearable.The FAA is capping Newark Airport at 28 takeoffs and 28 landings per hour after recent disruptions and will boost controller staffing in nearby Philadelphia.Wyndham Rewards now lets members bid loyalty points for concert and sports tickets through its new Experiences platform. Google’s New Smart Glasses. For Travelers: Live Translation, Navigation FAA Limits Capacity Out of Ne...
May 22, 2025•4 min
Google introduced new travel-related AI tools at its developer conference, including smart glasses for real-time translation and navigation, and a more advanced AI Mode for complex search tasks. A Skift analysis revealed that over three dozen U.S. lawmakers and their spouses have actively traded stocks in travel companies such as Booking Holdings, Marriott, and Airbnb, totaling nearly 600 trades since 2021. Additionally, Hotels.com launched a chatbot trip planner with helpful filtering features,...
May 21, 2025•3 min
Airbnb faces hurdles in reaching its $1 billion experiences business target, as the tours and activities sector grows slowly and customers typically book experiences separately from accommodations. Fairmont Hotels & Resorts launched its first global brand campaign since 2021, emphasizing personalized moments with bookable experiences and a new ad campaign titled “Make Special Happen.” Meanwhile, AirAsia Move plans to drop the “AirAsia” name within two years to establish itself as an independ...
May 20, 2025•4 min
Airbnb is relaunching its “Airbnb Originals” experiences, focusing on unique, locally vetted offerings such as cooking classes with Michelin-starred chefs and celebrity hangouts, to differentiate itself in a competitive market. Amadeus has acquired ForwardKeys, a travel analytics firm, to enhance its travel intelligence capabilities, marking its third acquisition in 2024. Archer Aviation announced plans to provide air taxi services during the 2028 Summer Olympics in Los Angeles, while also prepa...
May 16, 2025•3 min
Expedia Group is expanding its B2B business to include new offerings like flights, rental cars, and travel insurance, aiming to become a comprehensive platform for travel partners. Airbnb is enhancing its app by using user profiles to deliver personalized experiences based on travel preferences and companions, with CEO Brian Chesky envisioning profiles as central to its ecosystem. Meanwhile, optimism surrounds Abu Dhabi’s upcoming Disneyland project, backed by developer Miral, as theme park atte...
May 15, 2025•3 min
In April, travel to the U.S. rebounded with a notable 12% increase in visits from Western Europe, particularly from Germany and the U.K., though the data excludes Canada, where visits have declined. The U.S. air traffic control system is under scrutiny due to outdated technology and staffing shortages, prompting the government to invest billions in modernization, including new towers and increased hiring. Meanwhile, Highgate is expanding its luxury Viceroy brand with new developments like The Ha...
May 13, 2025•4 min
Expedia Group is experiencing weaker travel demand to the U.S., reporting a 7% decline in inbound travel and lowering its full-year growth expectations due to softening bookings and revenue. Choice Hotels also cut its revenue outlook, though it saw a 7% rise in revenue per available room from its budget brands, benefiting from factors like strong employment and low gas prices. Meanwhile, Sphere Entertainment plans to expand by developing smaller, more cost-effective versions of its large-scale S...
May 09, 2025•4 min
Google is now allowing ads from travel companies to appear in generative AI search results, with startups like iAsk showing sponsored links from brands such as Tripadvisor and American Airlines. Meanwhile, Disney announced plans to build its first Middle Eastern theme park in Abu Dhabi on Yas Island, with the project being designed and financed in collaboration with government-backed developer Miral. Lastly, the Trump campaign spent over $4.76 million on lodging during the 2024 election, favorin...
May 08, 2025•4 min
