Raising a family while growing a thriving flower farm isn’t easy—but Becky Sadlowski of Rooted Flowers proves it’s absolutely possible. In this episode, Jenny sits down with Becky to talk about her journey from selling veggies at a roadside stand to managing a full-scale cut flower business with eight high tunnels, a small team, and three young kids by her side. They dive into how she bootstrapped her farm while working full-time as a dental hygienist, and how she ultimately secured land and an ...
Jul 21, 2025•57 min
What’s the real reason some flower farms grow faster than others? It’s not just soil, strategy, or sales... it’s support. In this episode, Jenny opens up about her biggest business regret: not building a team sooner. It wasn’t a crop failure or a bad investment that slowed her down—it was trying to do it all alone. If you've ever felt stretched too thin or stuck doing $10 tasks instead of growing a six-figure farm, this one’s for you. Jenny breaks down the three key departments every flower farm...
Jul 14, 2025•24 min
The dreaded July flower gap... it hits just as spring blooms fade and summer crops lag behind. In this episode of the Six Figure Flower Farming Podcast , Jenny shares how she keeps flowers (and cash flow) steady during one of the trickiest stretches of the season. From perennials like yarrow and baptisia to early successions of snapdragons and sunflowers, she breaks down the crops that reliably bridge the gap. You'll also hear how bouquet strategy shifts during this time, and why consistency mat...
Jul 07, 2025•26 min
What if full-time farming isn't the dream—and part-time farming is actually the sweet spot? In this episode, Jenny sits down with James from Honeyed Acres, a third-of-an-acre veggie farm in upstate New York, to talk about running a profitable farm without giving up a day job. James and his partner Ariana both work full-time off-farm, yet still manage to run a wildly successful CSA and market stand. Their story proves you don’t need 40 acres and a tractor to make real income. They dig into the re...
Jun 30, 2025•52 min
Feeling overwhelmed and stretched thin in your business? You’re not alone. Whether you're harvesting at sunrise, answering emails during dinner, or scrambling to reconcile five months of bookkeeping in one night (been there), it might be time to start outsourcing. In this episode, I’m walking you through four of the most impactful areas flower farmers can delegate—so you can stop doing it all and start doing what actually grows your business. We’ll talk through what to outsource, how to know you...
Jun 23, 2025•18 min
Burnout doesn’t have to be your business model. In this episode, Jenny pulls back the curtain on five powerful shifts that helped her reclaim her time, protect her energy, and still run a successful, profitable flower farm. Whether you’re drowning in harvest tasks, saying yes to every custom order, or struggling to find time for anything outside your business, these tips are a game-changer. You’ll learn how to set and stick to realistic work hours, delegate without guilt, say no with confidence,...
Jun 16, 2025•24 min
Ever wonder how flower farmers actually keep it all straight—between sowing seeds, harvesting blooms, running a business, and, you know…sleeping sometimes? This episode pulls back the curtain on the real-life systems we use to manage the chaos and stay (mostly) on track. Jenny walks through how her task management setup has evolved over time—from color-coded notebooks to digital dashboards—and the little tweaks that make a big difference during busy seasons. You’ll hear about what’s working, wha...
Jun 09, 2025•25 min
Thinking about starting a flower farm without acreage? In this episode, Jenny interviews Dee Hall Goodwin of Mermaid City Flowers , an urban microfarmer based in Norfolk, Virginia, who grows across four borrowed plots within her community. Dee shares how she launched her farm in a front yard and scaled using community-sourced land, all while maintaining a profitable business rooted in sustainable practices. We dive into the logistics of managing multiple micro plots, how Dee secures land through...
Jun 02, 2025•53 min
What does it really take to build a thriving flower farm business? In this episode, Jenny pulls back the curtain and gets brutally honest about the unglamorous side of running a flower farm. From back-breaking labor and unpredictable weather to slow growth and late nights, she lays out the tough—but necessary—truths most flower farmers learn the hard way. Whether you’re just starting out or knee-deep in your third growing season wondering if it’s supposed to feel this hard, this episode offers a...
May 26, 2025•34 min
Mother’s Day is one of the biggest revenue weekends for flower farmers—but it can also be the most overwhelming. In this episode, Jenny shares 10 lessons she’s learned from turning early-season chaos into smooth, five-figure sales. From planting and pre-orders to pricing, packaging, and simplifying your offerings, you’ll learn what actually works to boost profits without burning out. Hear how she plans a year ahead, limits options to increase sales, and why customer service and clear systems mak...
May 19, 2025•27 min
This week, Jenny sits down with Rebecca Kutzer-Rice of Moonshot Farm for a conversation all about building a thriving flower farming business through farmers markets. Rebecca shares how she and her husband grew Moonshot Farm from a brand-new operation into a bustling, year-round flower farm in just a few short years—and why focusing on farmers markets was a key part of their success. From running markets in one of the most competitive regions in the country to balancing life, family, and farming...
May 12, 2025•1 hr 7 min
In this episode, Jenny shares her tried-and-true strategies for making the most out of farmer's markets as a flower farmer. While not everyone loves them, Jenny makes the case that a good market can be one of the most profitable—and fun—sales outlets for your farm. From building a loyal customer base to marketing your CSA and other offerings, farmer’s markets can do a lot of heavy lifting if you know how to show up right. She dives into six practical tips to increase your sales and elevate your ...
May 05, 2025•26 min
Negative feedback is never fun—but it is inevitable when you’re running a flower business. In this episode, Jenny shares her honest experiences navigating criticism over the years, from CSA customer complaints to unexpected Mother’s Day misunderstandings. Whether the feedback is constructive or completely unfounded, she breaks down how to process it, respond thoughtfully, and even turn it into an opportunity for growth. You’ll learn how to identify the difference between helpful criticism and un...
Apr 28, 2025•30 min
Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach , who specializes in helping agriculture and horticulture businesses boost their visibility online. They break down what SEO (search engine optimization) actually is, why it matters for local flower farmers, and the small but mighty changes you can make to help your customers find you organically—without paying for ads. Julia shares beginne...
Apr 21, 2025•45 min
Feeling overwhelmed by seed starting? In this episode, Jenny shares five practical ways to simplify your process, save time, and keep it enjoyable—even during the busiest parts of the flower growing season. From streamlining your crop plan to batching tasks and ditching inefficiencies, these tips will help you stay consistent without the stress. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: ...
Apr 14, 2025•26 min
Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s the catch: success on Mother’s Day starts with preparation—months (or even a year) in advance. In this episode, Jenny is sharing exactly how you can maximize your Mother’s Day sales, diversify your selling strategies to mitigate risks, and turn one-time customers into loyal buyers. ...
Apr 07, 2025•25 min
If you've ever faced setbacks, felt behind, or wondered how to recover from disaster—this episode is for you. I sit down with Jen and Adam O’Neill of Pepperharrow Farm , who share their powerful story of resilience after a devastating tornado struck their flower farm in 2022. They open up about the destruction of their farm’s infrastructure , the emotional toll , and the incredible journey of rebuilding with the support of their community. This is an emotional and deeply inspiring episode, packe...
Mar 31, 2025•1 hr 9 min
In this episode, host Jenny Marks explains how the 80/20 rule (Pareto’s Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her own farm, including: How analyzing sales data helped identify the most profitable crops Why cutting underperforming flower varieties improved efficiency and revenue How focusing on key sales outlets maximized profits with less effort Why applying the 80/20 rule to time management allows for smarter ...
Mar 24, 2025•29 min
When Jennifer Gulizia ( @thefloweringfarmhouse ) lost her flower farm, she faced a reality that many growers fear—starting over from scratch. But instead of walking away, she embraced a bigger vision. In this episode, Jennifer shares how she turned 20 acres of depleted land into a thriving regenerative flower farm and built a business that aligns with her long-term goals. 🌱 Inside this episode, you’ll learn: The mindset shifts that transformed a devastating loss into a new opportunity Why think...
Mar 17, 2025•49 min
In this episode, host Jenny Marks breaks down the importance of efficiency and systems in flower farming—how they can save time, reduce labor costs, and increase profitability. She shares real examples from her own farm, including: How mechanizing dahlia digging reduced labor costs by 30% The efficiency-focused transplanting method that saves time and money Why structured systems for seed starting, harvest management, and bouquet-making are essential for scaling a profitable flower business Plus...
Mar 10, 2025•21 min
“We don’t rise to the level of our goals, we fall to the level of our systems.” – James Clear In this episode, host Jenny Marks breaks down the power of systems —how they can save you time, labor, and money , and why every farm (big or small) should have them in place. She shares real examples from her own farm, including: How implementing a weekly weeding system eliminated time-consuming hand-pulling. A harvest board system that keeps track of yields without lost notes or missing data. How simp...
Mar 03, 2025•24 min
In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but that’s not a reason to give up. In this episode, host Jenny Marks shares real numbers from her own farm to showcase how powerful season extension can be in creating a profitable business that pays you well, as well as a few tips and tricks for implementing season extension tactics on your farm. Did you...
Feb 24, 2025•18 min
If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you. In this episode, host Jenny Marks interviews Dale Wickham of Wickham farms as they dive into creating customer experience, systems, and mindset in order to grow a profitable and successful agritourism operation. Check out Wickham Farms: https://wickhamfarms.com Did you enjoy this podcast? Please leave us a review...
Feb 17, 2025•56 min
Ever wonder if it’s possible to start and grow a successful flower farm without taking on debt? In this episode, I’m sharing my top five tips for debt-free flower farming, based on my personal experience building a profitable business from the ground up. I’ll walk you through: How I started my farm with no loans or outside funding. The importance of keeping costs low and budgeting for profitability. Why focusing on profit margins (not just revenue) can make or break your business. How a three to...
Feb 10, 2025•29 min
Welcome back to the second episode in this two-part series on navigating cut flower pricing. In the first part of the series (episode #34), we discussed: Basic flower pricing industry standards Why prices vary so much The importance of understanding your costs and how it affects the prices you charge so be sure to go back and listen to episode #34 first. In this episode, host Jenny Marks will continue the conversation and will cover different pricing methods to consider when setting your prices,...
Feb 03, 2025•25 min
Cut flower pricing can be tricky to nail just right in your business. If you’ve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode is for you! In this two-part episode series on pricing, I’ll be starting off discussing: Basic flower pricing industry standards Why prices vary so much in the flower world The importance of understanding your costs and how it affects the prices you charge Part two on pricing will be p...
Jan 27, 2025•19 min
In this episode, Jenny interviews Ellen Frost of Local Color Flowers ( http://www.locoflo.com/ ) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to florists. There is no doubt that the farmer-florist relationship can be challenging at times, but it can also be an incredibly rewarding experience for both if approached correctly. If you sell to florists, or buy local flowers - you’re gonna want to hear this episode. Did you enjoy...
Jan 20, 2025•1 hr 5 min
Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it’s even contributing to your bottom line? In this episode I’m sitting down to analyze my employees' hours on the farm, discussing what we spend the majority of our time on, what we can get more efficient at, and what to let go of in 2025 in order to make the farm even more profitable. By the end of this episode, you’ll have a better understanding of how to make ti...
Jan 13, 2025•26 min
Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins? Or perhaps your crop plan goes out the window after several weeks of seed starting like a crazy person. If you want to find a better way to plan out your season - this episode is for you. Business planning is one of the most important skills to have in order to achieve your business goals. In this episode, Jenny will w...
Jan 06, 2025•42 min
Curious about what flowers you’re making the most money on, and which ones the least? Understanding your numbers is crucial for building a profitable business. This episode delves into the 2024 numbers on Trademarks Flower Farm to give you insight into the operations of a small-scale flower farm. In this episode, Jenny discusses the profitability of flower farming, different crops on her farm, and how they contribute to the farm’s overall profit and revenue. She highlights the importance of trac...
Dec 30, 2024•29 min
