SimpleBiz360™ Podcast - podcast cover

SimpleBiz360™ Podcast

Jeffrey Masonsimplebiz360.com

The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action. 

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Episodes

Episode #184: “WAY TO GO” SENDS A POWERFUL MESSAGE

Imagine using three, simple words that can change family relationships, companies, and careers! It is no secret that words can tear someone down, or build them up. We invite you to practice using this three-word phrase to encourage associates, teammates, spouses, kids, and grandkids. You will feel good saying this uplifting phrase, and the receiver will feel terrific. Who knows…your appreciation comment might enable the recipient to have have a better day, week, month, year or career! Support th...

Apr 27, 20235 minEp. 184

Episode #183: ELIMINATING CORPORATE CULTURE HYPOCRISY

Company associates detest corporate leadership that is hypocritical. Very few factors have the power to stifle a corporate culture transformation. However, being led by executives who practice hypocritical behavior can derail a well-orchestrated transformation. C-level leadership is constantly under the associate microscope. Why? The answer is simple. Followers want a leader who demonstrates the corporate culture tenants. Associates will follow authenticity and integrity, but they will shun a ph...

Apr 20, 20236 minEp. 183

Episode #182: NOTHING BUT NET!

Basketball players love the sweet sound of a clean “swoosh” as a three-point shot rips the net with precision. Can we replicate that precision each time we deliver a customer experience? The answer to that question is probably not! But why not have some fun trying. This “3 Biz Tips in 5 Minutes” episode looks at a productive three-point shot that we can all aim for. Who knows, with enough practice, we just might be able to hit “nothing but net” most of the time. Support the show...

Apr 13, 20236 minEp. 182

Episode #181: RESPECTFULLY PASSING PROJECTS OFF TO ASSOCIATES

Sadly, bad project handoffs are all too common in the corporate world. This “3 Biz Tips in 5 Minutes” broadcast considers a few ways we can respectfully transfer project portfolios to our teammates. Solid preparation, packaging, and communication are the takeaways from this speedy show! Our featured Lost in The Shuffle, Rock and Roll track asks the ultimate question when it comes to passing a good baton! Support the show

Apr 06, 20235 minEp. 181

Episode #180: BECOME A TOP-RANKED VENDOR BY DELIVERING RADAR LOVE!

The best business results often come from simple concepts put into consistent action. My high school soccer coach made our defense-minded team run excessive sprints at the end of most practices. Why? Our leader claimed that superior conditioning would result in a bounty of victories during the last 15 minutes of each match. Sure enough, as a perennial top-ranked soccer program, 70%-80% of our victories materialized in the last 15 minutes of each contest. Coach was spot on! While our competition ...

Mar 30, 20235 minSeason 4Ep. 180

Episode #179: PLEASE MORE CUSTOMERS BY SAYING GOODBYE TO BLAME-SHIFTING!

Our “3 Biz Tips in 5 Minutes” series aims at highlighting three helpful nuggets during each episode. Today’s broadcast features one of my favorite trifectas for changing business trajectory. We encourage you to absorb the timeless words of a legendary business giant. If you do these three things, we are confident your customers will respond favorably. Truth will pave the business highway better than any pack of lies! Support the show...

Mar 23, 20234 minSeason 4Ep. 179

Episode #178: WHICH SANDBOX DO WE SELL FROM?

Today we examine the sandbox we usually play in when it comes to sales. Over the past few decades, I have concluded that most of the selling presentations sound the same to buyers. Price, quality, and delivery dominate the verbal and written landscape. However, is this really what the buyers want to hear? I do not believe it is. This episode looks at some simple probing questions that can lead the way to a less crowded, and more productive sandbox to sell from. Thanks for tuning in. Support the ...

Mar 16, 202314 minSeason 4Ep. 178

Episode #177: ARE WE GOOD BUSINESS THINKERS?

This “3 Biz Tips in 5 Minutes” episode examines some practical ways to escape the monotony of “talking heads” telling us what to think, and how to think. Today we dish out three, simple questions to ignite quality thought and continuous improvement. We encourage you to find a place to getaway, turn off the electronic noise, and just think about your business! Support the show

Mar 09, 20235 minSeason 4Ep. 177

Episode #176: TRADE SHOW OBSERVATIONS OFTEN CONTAIN VALUABLE TAKEAWAYS!

Today our “3 Biz Tips in 5 Minutes” show takes a quick look at some of the interesting advice we can bump into while at trade shows. Enjoy hearing a great suggestion form a Montana store owner, as well as a compliment directed to the owner of a software company in a neighboring booth. Finally, a few Account Managers share some sage insight about the two-way street necessary for high-performance, Vendor-2-Customer partnerships. Support the show...

Mar 02, 20235 minSeason 4Ep. 176

Episode #175: ARE WE STRIVERS OR ARRIVERS?

Over the decades society has been flooded with the voices of “experts.” As a microcosm of society, the business community has copied and pasted this trend into their marketing. Social media is now the amplifier and new town crier for the personalities self-titled as “experts.” Let’s take a 5-minute break and ask some questions about this! How is this affecting us? How are we projecting to our customers? What are we messaging to our customers? Are we “strivers” or are we classifying ourselves as ...

Feb 23, 20235 minSeason 4Ep. 175

Episode #174: POLISHING OUR DIAMOND IN THE ROUGH!

Often dormant and untapped, this business quality is a crowd-pleaser and definitive money- maker. Customers gravitate to it, and loving parents have been expressing it to their kids for generations. Used in authentic and genuine ways, this jewel will pay big dividends for years! Join us for five minutes as we explore a business quality that most of us can unleash and polish. Support the show

Feb 16, 20236 minSeason 4Ep. 174

Episode #173: NO MORE KITCHEN TABLE CAMPING!

Today we look at raising the bar on the total quality of life. Attitudes, nutrition, routines, expectations, results, environments and family get packed into five, fast minutes. Ok, we really leave you with way more than three ideas in this this “3 Biz Tips in 5 Minutes” episodes. Stay strong and enjoy every day. Support the show

Feb 09, 20235 minSeason 4Ep. 173

Episode #172: CHANGE AND FAILURE ARE PART OF SUCCESS – with Ryan DeMent

Ryan DeMent delivers simplistic perceptions packed with the power to transform forward motion. Managing the “ship” in entrepreneurship, embracing change and converting failure into improvement are just a few of the topics we discuss. Our discussion does not break new ground, but our verbal volleys till the soil of leading constructive and productive lives. We hope this episode inspires you to roll out the red carpet to change! Cheers! Support the show...

Feb 02, 20231 hrSeason 4Ep. 172

Episode #171: AVOIDING UNDESIRABLE BEHAVIOR DURING VIDEO MEETINGS!

Video meetings can be host to some embarrassing and unwanted behaviors that cannot be unseen. This “3 Biz Tips in 5 Minutes” show identifies a few simple suggestions that can insulate participants from casting some irritating and costly impressions. We hope this can deliver a chuckle or two! Have fun sharing and passing this link onto associates, teammates, friends and family! Support the show

Jan 26, 20235 minSeason 4Ep. 171

Episode #170: JOURNEY TO THE CENTER OF THE EXPERIENCE ECONOMY

Sometimes a quick dip in the pool on a hot summer day is just what people need to be refreshed. The heat of business can also beckon the necessity for a company diversion that can be refreshing and reinvigorating. We invite you to take a day-trip with SimpleBiz360® for a visit to the “Experience Economy” pool. During our adventure we will look at familiar business situations from new and different angles. Our adventure can be fun, and the end results can be impactful. Join us as we outline our w...

Jan 19, 202315 minSeason 4Ep. 170

Episode #169: COURTESY. PURPOSE. ACTION.

This “3 Biz Tips in 5 Minutes” broadcast introduces a three-part method of framing straight forward business interaction. Join the decades of professionals who rely on this memory trigger to assist in delivering powerful business communication. Enjoy! Support the show

Jan 12, 20233 minSeason 4Ep. 169

Episode #168: The “DO NOT” Short List Clients Will Appreciate!

Each January brings a flood of inspiration and advice from the social media thought leaders we follow. Fixating on certain performance improvements can become an annual ritual laced with good intentions. During our go-forward goal setting we often overlook the value tucked inside tips on what to avoid. This episode zips through some light-hearted ideas that focus on what not to do. Who knows…the next few minutes might change the trajectory of business outcomes for this year and beyond? Support t...

Jan 05, 20236 minSeason 4Ep. 168

Episode #167: IGNITE SELLING REVISITED – with Steve Gielda

Steve Gielda of Ignite Selling sat down with us on 4/2/2020 to announce the launch of a virtual training product that debuted a few days after we aired Episode 24. Virtual Strategic Planning Simulation (VSPS) was Initially designed to meet the unique challenges of a 2020 lockdown. VSPS proved to be a spark for even more training innovation from the talented team of Steve Gielda and Kevin Jones. Join us for an engaging and informative discussion. Happy New Year! Support the show...

Dec 29, 20221 hrSeason 4Ep. 167

Episode #166: DELIVERABLES PACKAGED WITH A DASH OF TLC!

Tis the season for wrapping gifts with the right paper, bow and finesse. Join us for a fast and playful look at how we can rise above the competition by providing information in customer-pleasing packages. Support the show

Dec 22, 20225 minSeason 4Ep. 166

Episode #165: FIND PEACE, REST & JOY IN THE TRUE CHRISTMAS GIFT!

The last few years have been filled with wacky twists, turns, ups, downs, weirdness and strangeness. Lives and livelihoods have been altered forever. Global fear mongering has taken center-stage. Many of us are distraught, confused and crying out for the truth. Many of us need the comfort delivered by encouraging messages of hope. This episode is intended to share the truth about the real Christmas gift. God gave us a way to exchange fear with faith, and it is through this faith that we have the...

Dec 15, 20229 minSeason 4Ep. 165

Episode #164: DO YOU CHOOSE LTW OR WTL?

For one-third of my career I commuted 4 hours a day to and from work. Many key life moments were missed in exchange for my coming and going. What about you and your career? Is it time for some hard choices and possible changes? When the sun sets on your career…what do you want to see on the scales of life versus work? Sip your favorite drink and give this one some thought! Support the show

Dec 08, 20225 minSeason 4Ep. 164

Episode #163: Wendy Harris – Making Conversations Count

Effective use of the phone is the focal point of this episode. Although the totality of business phone conversations are on the decline, many companies still rely on this tool as an essential ingredient for success. Wendy Harris is an author and trainer that specializes in getting robust returns on the investment of making phone calls. Join us as we head to Scotland for a fun and informative discussion that can assist your business in making every phone conversation count. Support the show...

Dec 01, 20221 hr 11 minSeason 4Ep. 163

Episode #162: THE ALWAYS FACTOR

“Always” is a now a lazy, casual word that actually has deep roots in specificity. In this 3:44 show, we highlight three nuggets of encouragement that we put in the “Always” file. Enjoy your turkey and remember the tips for oven cooking…always turn the oven on, always slow cook at 325°, always remember to baste it periodically, and always enjoy time with friends and family! Happy Thanksgiving! Support the show

Nov 24, 20224 minSeason 4Ep. 162

Episode #161: BATTLE TESTED BUSINESS BUDDIES

Grab and go! Plug and play! In and out! These are phrases that describe the lives many of us live. It is not uncommon to have busy work schedules collide with a life calendar that heaps too much on our plates. Now imagine injecting the “heat of a business battle” that turns ugly, simply because there was not enough time to adequately prepare. Join us for a thought- provoking show that uncorks a family of three-pronged tools that can become valuable defaults in the heat of our business battles! S...

Nov 17, 20224 minSeason 4Ep. 161

Episode #160: HAVING THE MINDSET OF A SERVICE VOLUNTEER!

Do we agree that most companies take aim at trying to address the realistic wants of customers? In addition, don’t most businesses attempt to service consumers in ways that address baseline needs? Yet, how many of us strive to deliver a next-level service that springs forward from a mindset of getting to the customer before they get to you? What if “Volunteer Servicing” could change the long-term trajectory of your enterprise. Join us for a different angle on providing customer service. Support ...

Nov 10, 20225 minSeason 4Ep. 160

Episode #159: WONDER, WATCH, WAIT OR WORK IT!

This business suggestion feels weird to deploy and can be draining to execute! However, in some cases the job might not be accomplished without the use of this business buddy! Join us in examining a unique managerial method that elevates customer satisfaction and delivers two-sided profitability. The ball is on the two-yard line, it’s fourth down, and we need to score for the win! Let’s work it! Support the show

Nov 03, 20225 minSeason 4Ep. 159

Episode #158: Wesley Cantrell - A Leader of Consequence

The former Lanier Business Products President, and Lanier Worldwide CEO shares valuable insights from his notable and distinguished career. Wesley tells short stories and offers takeaways about faith, family, work, life, character and the ability to release the CEO within! This interview clearly points to the career cornerstone that can create future leaders of great consequence. During our interview it became clear to me that Wesley is a man that smiles with his heart. We hope family, friends, ...

Oct 27, 20221 hr 33 minSeason 4Ep. 158

Episode #157: HOW DOG OWNERSHIP CAN HELP OUR BUSINESSES

This “3 Biz Tips in 5 Minutes” show spotlights some fun customer-care reminders we can borrow from our furry, tail-wagging friends! Imagine learning how to create better customer experiences just because you own a dog? Fido, Spot, Fluffy, Rascal and a host of other canines can teach us how to live out 3R customer care. Hopefully this show will become a memory trigger each time you delve into client-engagement? Enjoy! Support the show...

Oct 20, 20225 minSeason 4Ep. 157

Episode #156: HOW TO MONETIZE CUSTOMER BEWILDERMENT

What is happening with my order? Why doesn’t anyone get back to me? Who can I turn to for answers? Do these frustrating questions sound eerily familiar? The sad reality is that the information black hole has annoyed most of us at least once in our buying history! For many of us, the quiet of the communication wilderness is far too common! Quite simply; buyers and consumers deserve our timely information partnership. What if we could eliminate the majority of our competitors, and make more money ...

Oct 13, 20225 minSeason 3Ep. 156

Episode #155: BOOST PROFITABILITY & SATISFACTION WITH A SHARED LANGUAGE

This installment of “3 Biz Tips in 5 Minutes” zeros in on the internal and external benefits of a shared language culture. Aligning internal operations with customer deliverables sounds easy. However, many companies trip and stumble by defaulting to a silo culture that can create internal confusion and customer alienation. Join us as we explore how “ICE” can lead to a shared language culture that produces increased profitability and customer satisfaction improvements. Thank you for spending thes...

Oct 06, 20224 minSeason 3Ep. 155
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