SimpleBiz360™ Podcast - podcast cover

SimpleBiz360™ Podcast

Jeffrey Masonsimplebiz360.com

The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action. 

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Episodes

Episode #154: THE PROFITABLE ROI OF 3P BIZ INSURANCE

We share an inexpensive, effective and rarely mentioned business insurance policy in this “3 Biz Tips in 5 Minutes” episode. Unnecessary chaos and calamity? Consistent margin erosion? Continuous customer defections? Ugly balance sheets? If our businesses look and feel like this, we should consider taking out some 3P insurance? Join us for a fun, fast and foundational broadcast that zooms by so fast that your hot cup of coffee is still steaming when the show is over! If you take cream in your cof...

Sep 29, 20223 minSeason 3Ep. 154

Episode #153: THE ART OF BECOMING A TRANSACTIONAL SPONGE

Business improvement ideas are everywhere! We just need to be open to soaking up and soaking in our own surroundings and experiences. Becoming a “Transactional Sponge” is the art of looking, listening, processing, and then taking away & transferring the lessons learned over to our businesses! This discipline can be simple, fun, refreshing, transformative and impactful. If we sincerely want to improve the results of our businesses, we need to strongly consider improving the “how” we do busine...

Sep 22, 20225 minSeason 3Ep. 153

Episode #152: THE MOUNTAINTOP VIEW WORTHY OF THE CLIMB!

Meeting customer wants and needs pour the concrete foundation that many of our businesses are built on. The best companies in the world bake in stated expectations, and then take aim at exceeding those expected deliverables. But what if we climbed one step higher? What if we surprised customers with a level of service rarely seen or experienced? What if we delivered a jaw-dropping, mountain top view that left customers wanting more? Join us for this quick ascension to the highest peak of custome...

Sep 15, 20226 minSeason 3Ep. 152

Episode #151: TURNING STRATEGY INTO REALITY WITH BUSINESS ARCHITECTURE

Whynde Kuehn shares valuable insights on her new book about business architecture. Charting an operational path as one of the original business architecture pioneers, Whynde Kuehn takes our audience on a guided tour of this foundational discipline for enabling end-to-end transformation and organizational agility. Bridging alignment gaps and connecting strategy to execution are enterprise necessities tucked inside the digital transformation era. Whynde has devoted her career to becoming a special...

Sep 08, 202259 minSeason 3Ep. 151

Episode #150: BRIDGING THE GAP BETWEEN SKEPTICISM & BELIEVABILITY

Sadly, self-serving spin doctors and casual liars have invaded many aspects of life and business. Customers are becoming more cautious and confused about what to believe. Buyers want, and need help avoiding the snares of false claims and imposters. This 3-in-5 show looks at how we can shine a light on truth by properly incorporating demonstrations, examples, facts, exhibits, analogies, testimonials and statistics. Thank you, Lanier Business Products! Support the show...

Sep 01, 20225 minSeason 3Ep. 150

Episode #149: STOCKTON UNIVERSITY CELEBRATES 50 YEARS w/ Jessica Chamberlain

Join Jessica Chamberlain (Class of ’20, ‘22) and Jeff Mason (Class of ’83) for reflections on the first 50 years of Stockton University. Jessica was a member of Stockton’s 50th Anniversary Commemoration project team. These dedicated students and professors embarked on capturing decades of personal stories that reveal the brand DNA of Stockton. Jeff and Jessica initially met as they collaborated on a 2020 article about hitchhiking during the SSC years. Always engaging, Jessica is a fun guest, and...

Aug 25, 20221 hr 21 minSeason 3Ep. 149

Episode #148: HOW DO OUR CUSTOMERS DESCRIBE US?

Our core values often take center stage during various phases of delivering the customer experience. What does our professional conduct communicate to customers, associates and teammates? This “3-in-5” installment invites us to look inward in an effort to establish, operate and demonstrate customer-pleasing values. Support the show

Aug 18, 20225 minSeason 3Ep. 148

Episode #147: 3 BIZ TIPS IN 5 MINUTES

Please join us as we launch our new short-format podcast series. These new shows will consist of customer-pleasing and money-making concepts rooted in common sense. Each “3-in-5” episode is based on valuable insight from a collection of third-party influencers. Next, SimpleBiz360® simplifies and repackages these concepts based on decades of testing, applying and gathering customer feedback. We hope you like the end product? Thank you and enjoy our first "3-in-5" installment! Support the show...

Aug 11, 20224 minSeason 3Ep. 147

Episode #146: CLIENT-PARTNER SUCCESS – with Jessica Carroll

Jessica Carroll shares her background and touchpoints that provide the bedrock for her professional specialty. This episode speaks to the C-Suite community about building the correct framework to support successful client-partner programs. Support the show

Aug 04, 20221 hr 1 minSeason 3Ep. 146

Episode #145: LEAN SYSTEMS THINKING – with Hal Moran

How can we better understand the relationship of corporate components to the systems that rely on them? How can a “people matter most” philosophy build better systems that enhance the quality of the customer experience? Join us as Hal shares the core components of the “Lean Academy” program that he designed and taught within various corporate environments. Support the show

Jul 28, 20221 hr 14 minSeason 3Ep. 145

Episode #144: THREE SERVICE MINDSETS THAT DELIVER GROWTH!

We love a cool summer breeze, and that’s how we describe this show. Press play and listen in as you start prepping your breakfast. Next thing you know…you have three new money-makers before your coffee is done brewing, What a beautiful morning! Support the show

Jul 21, 20226 minSeason 3Ep. 144

Episode #143: WHAT SERVICE INTENTIONS ARE WE TELEGRAPHING TO CUSTOMERS?

Actions often speak louder than words. What about customer service telegraphing? Many savvy customers are skilled at picking up behavioral tips about the good, bad or ugly service they are about to receive. These early-stage service signals can damage the transaction mojo and create bad customer experiences. As business operators, we need to identify these telegraphing patterns, eliminate them, and exchange them for healthy service signals. Join us as we ask multiple questions designed to bubble...

Jul 14, 202214 minSeason 3Ep. 143

Episode #142: HOW CAN WE BECOME GOOD ROOM READERS?

A recent trade show story painfully illuminates what can happen when business professionals don’t pay attention to customer body language. Reading the room is a skill set that can be learned. However, reading the room can become less important if you plug in a simple, client- engagement protocol. This quick show delivers an old school practice can become fresh, productive and profitable. Support the show

Jul 07, 202210 minSeason 3Ep. 142

Episode #141: 3 BIZ TIPS IN 3 MINUTES

As if the pandemic shutdowns didn’t cripple retailers enough, now these businesses are left with the new frontier of unexpected challenges finding employees to work the floors. This presents an opportunity for manufacturers and wholesalers to help fill this gap and play a bigger role in retail success. How? The answer is tucked inside a few simple improvements to retail-ready packaging! Join us for a fast summertime show that serves up some constructive ideas. Support the show...

Jun 30, 20223 minSeason 3Ep. 141

Episode #140: ARE WE CARING FOR CUSTOMERS OR JUST PROCESSING THEIR BUSINESS?

This show explores many questions designed to get us to think about the experiences we create for customers. Are we truly rolling out the red carpet for customers? Do we value consumers as opportunities to smile and exceed their expectations, or are we telegraphing buyers that they are intrusions and interruptions? Are we orders takers or relationship managers? Are we thinking enough about how we make customers feel? Join us for a fast episode that covers many questions designed to stimulate cus...

Jun 23, 202213 minSeason 3Ep. 140

Episode #139: MAKING THE CORRECT MEMORABLE MOMENTS FOR CUSTOMERS

Do we knit our consumer interactions together with intentionality, deliberateness and customer-centric conscientiousness, or do we choose a random approach? This quick show asks many questions designed to create better transaction outcomes. Have fun sending out all those good vibrations! Support the show

Jun 16, 20228 minSeason 3Ep. 139

Episode #138: CAPITALIZING ON BUSINESS DO OVERS

Similar situations afford us an opportunity to use lessons learned to favorably change the outcome of future business. Join us as we take an introspective trip around our offices to see how we can capitalize on improving our behavior when we encounter “DO OVER opportunities. Support the show

Jun 09, 202212 minSeason 3Ep. 138

Episode #137: USING RELEVANCE TO BUILD STRONG BUSINESS RELATIONSHIPS

This show encourages “Search & Find” missions for convertible information nuggets that can be effectively woven into impression building fitness. Consumers and buyers tune into the “What’s In It For Me” (WIIFM) radio station. To find these coordinates on our FM dial, we must understand who the customer is, and what makes them tick? The digital landscape can become our effective liaison in discovering this information, establishing relevance, and building meaningful business relationships. Su...

Jun 02, 202211 minSeason 3Ep. 137

Episode #136: REPLICATING AND DUPLICATING SUCCESS

Rubbing elbows with best practices happens more often that we recognize. What if we were to heighten our curiosity for the business takeaways that can be uncovered through situational observations? Once these desired business behaviors are revealed, the next step is to use them in our businesses. We call this mindset the; The Replication & Duplication Lab! Join us for a quick jaunt through some thought corridors on ways to borrow successful business behavior from other companies. Support the...

May 26, 202211 minSeason 3Ep. 136

Episode #135: LISTENING IS WAY MORE THAN JUST HEARING

Listening is a core component of our ability to satisfy customers. However, there are many other factors that contribute to our success, or lack of success with making customers happy. Is it possible that good listening skills start with understanding how we sound to our customers? This episode examines listening to ourselves to better understand how we are projecting to our buyers. Support the show

May 19, 202215 minSeason 3Ep. 135

Episode #134: REPLANTING BUSINESS ROOTS IN COMMON SENSE PRINCIPLES

We travel a weekly path that attempts to uncover overlooked and ignored, customer-pleasing business principles rooted in common sense. We invite you to take a free ride with us for 10-15 minutes each week. We ask a lot of questions and share proven ideas designed to enhance the customer experience. Our goal is to assist you in growing your repeat and referral business. Support the show

May 12, 20229 minSeason 3Ep. 134

Episode #133: OUR CAREERS AS CREATIVE EXPERIENCES

What is your attitude toward work? Harold Geneen, one of my third-party influencer favorites, gained an enthusiasm for almost everything he did. How? Because he viewed his work as an opportunity to find ways of improving. This mindset became an ingrained way of thinking. The daily lessons became yarns that wove together and became his personal tapestry. He simply embraced his career as a creative experience, and this approach sprouted endless enthusiasm. Pretty cool stuff! Join us as we explore ...

May 05, 202216 minSeason 3Ep. 133

Episode #132: HOW TO RETAIN MORE PROFITABILITY

My 32-company career has exposed me to various margin erosion events that were akin to letting money blow away in the wind. In addition, I have also been blessed by learning high-percentage margin retention from proven fiduciary influencers and best practice professionals. This show bottles up both sides of my career coin, and blends it together with Q & A designed to assist in lighting the path of high profitability. Join us as we layout some margin retention concepts worthy of strong consi...

Apr 28, 202218 minSeason 3Ep. 132

Episode #131: WHICH SANDBOX SHOULD WE PLAY IN?

Customers want to know what makes our companies unique. They want to invest in the benefits they will receive from purchasing our goods and services. If this is true, then why do so many of us continue to market “Cost of Admission” business offerings? Why do we continue to jump into crowded, tired and overused, echo chamber sandboxes? We invite you to flip the tables on conventional thought. “A breath of fresh air” is how one client recently described this sandbox shift. Try some new thinking wi...

Apr 21, 202219 minSeason 3Ep. 131

Episode #130: WHAT DOES ADVOCATING FOR A CUSTOMER LOOK LIKE?

Do we consistently deliver our best solution hunting efforts? Do we proactively pursue creative fixes for order issues? Do we roll open our welcome mats to embrace complex and time-consuming problem solving? What depth of “CANDO” is needed to successfully serve our customers? What do buyers expect, and want from their vendors when it comes to issue resolution? Join us as we examine critical questions on our path to advocating for customers. Support the show...

Apr 14, 202217 minSeason 3Ep. 130

Episode #129: WHAT IS THE BEST QUESTION TO ASK A CUSTOMER?

Do our words demonstrate genuine care for customers? Do our buyers consider us to be great listeners? Do we enter into business conversations with an authentic interest for the lives of the consumers we serve? Do customers feel like another account number on a spreadsheet, or do they sense our appreciation for their business? Join us for a quick look at a powerful opportunity woven into each one-on-one meeting. We are convinced that sharpening our human relation skills can pave the way for healt...

Apr 07, 202214 minSeason 3Ep. 129

Episode #128: HOW DO WE ACCEPT A THANK YOU?

Expressing gratitude is a popular human relations topic often highlighted by business leaders. What about the flip side of the thank you coin? What is your response after receiving a statement of appreciation from a customer or co-worker? Are you a non-responder? Or, do you volley back with an acknowledgement plus a boomerang thank you of your own? Join us for a quick exploration of this overlooked concept. Support the show

Mar 31, 202217 minSeason 3Ep. 128

Episode #127: EFFECTIVE EMAIL MANAGEMENT

Carefully crafted business letters and memos are now relics. With over 25 years of use, the speed, ease and instant access of emailing rules the commerce landscape. Did we also retire communication professionalism in our rapid migration to emails? Maybe! But what if our communication actually got better? In many ways it did, and in some ways, it fell victim to the “Casual Era” of modern commerce. We will not attempt to challenge the way anyone writes an email. However, we do want to ask a bevy o...

Mar 24, 202231 minSeason 3Ep. 127

Episode #126: SEEING THINGS THROUGH

We believe it is! We come to that that unfortunate conclusion by watching, listening, processing, measuring and managing business situations for over 30 years. The lessons tucked inside situational observations are enormous. We don’t need college educations to see, and feel the impact of business conduct that angers the customer. We just need to listen and keep our eyes open. Vendors, suppliers and service providers are engaging in the “Red Zone Tug” (RZT) consistently. What is this? How can we ...

Mar 17, 202215 minSeason 3Ep. 126

Episode #125: ACHIEVING PEAK PERFORMANCE with Thoughtfully Fit®

As Founder and CEO of Darcy Luoma Coaching & Consulting (DLCC), Darcy is a Master Certified Coach that creates high-performing people and teams by clearing the hurdles--and people problems--that get in the way of peak performance. Enjoy the honesty, transparency, relatability and high-energy that Darcy brings to the microphone. Support the show

Mar 10, 20221 hr 1 minSeason 3Ep. 125
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