Reasons for, and ideas opposed play a huge role in the decision-making process. However, their odd relationship to one another is almost never discussed. In this episode we take you on a quick journey into the mind’s eye, and how these two concepts form a rigid, T-bone that determines many outcomes. We sincerely hope the next 12 minutes can tickle your thought process, and provide a fresh perspective on ways to achieving better results with buyers. Support the show...
Mar 03, 2022•12 min•Season 3Ep. 124
Do you focus on what makes you stand out, and stand tall? Do potential customers know what makes your business unique? Do you spend too much time beating the “price of admission” drums? Have you ever considered ways to play in a less crowded sandbox? Are you active in hallmarking? Join us as we look at ways to identify, harness, prove and communicate uniqueness that customers will pay for. Support the show
Feb 24, 2022•22 min•Season 3Ep. 123
Do our customers buy and invest, or are they sold and persuaded? Is there a logical, understandable, and simplified buying process the average consumer goes through before arriving at a favorable decision? If so, what are the buying phases, and how can a business use this information to create better transaction experiences? Join us for a trip on the Transaction Tollway as we travel in the investment lane. Support the show
Feb 17, 2022•17 min•Season 3Ep. 122
What did I do? I cannot believe I actually sent that! Emotions. Anger. Frustration. Endorphin overload. Excess coffee. For whatever reason or reasons, most of us have hit the proverbial “Send” button, only to wish we could have a redo on that email. Join us for this noggin-nudging episode, as we look at using snow globes to improve our communication skills. Seriously! Support the show
Feb 10, 2022•11 min•Season 3Ep. 121
Providing quality answers to customer questions is necessarily unavoidable when businesses pursue excellence. In these 16 minutes we invite you to examine how your company manages these elements of customer service? What is the answer depth you supply for teammates and customers? Do you have set protocols for processing questions and arriving at answers? Do your customers get different treatment than teammates? Join us as we discuss a topic that is essential for serving inquisitors successfully....
Feb 03, 2022•16 min•Season 3Ep. 120
What happened to us? Why are lazy, generic name substitutions so prevalent? Imagine how many of our customers feel slighted by our lack of using names? Imagine how they feel to see their success increase, yet they hear the value and importance of their name decrease. Imagine the oddity seeing their net worth blossom, and simultaneously their name begins to fade away like a summer flower wilting with the onset of autumn. Let’s do a REBOOT on this! Join us as we stir the soup pot with one ingredie...
Jan 27, 2022•13 min•Season 3Ep. 119
Are you contemplating dipping your toes into the podcast pool? Or, are you more interested in diving in headfirst? Do you take a long swim, or do you immediately get out because the water is too cold? Maybe you are still in the chin-rubbing stage of your podcast decision process? Wherever you are in your podcast journey, we invite you to tune in and hear what Adam Adams has to share. Affectionately known as “Triple A”, Adam is the founder of a company that can help you launch, grow, manage, and ...
Jan 20, 2022•49 min•Season 3Ep. 118
Join us as we visit the First Impression Fitness (FIF) Gym for a little workout. Today we focus on the 3V equipment to sharpen our skills on making new acquaintances. Remember when Casual Friday came onto the scene? It seems like that turned into casual week, and then casual year. Have we let the casual mindset invade our opening, human-to-human dialogue? Did we lower our first 30-60 second guard? Have we become too lazy with our first impressions? I know may answer to that question. Let’s see w...
Jan 13, 2022•16 min•Season 3Ep. 117
What do you do with questions? Do you ignore them, or hunt for answers that could become agents of change? We help you ask yourself questions. We don’t claim to be answer gurus. Our weekly show asks personal and professional chin-rubbers that only you can answer. We want to stir the business pot in ways that encourage actionable revisions. We believe better results are achieved when companies improve how they go about conducting business. Our hope is that we assist you in unlocking, small, easy-...
Jan 06, 2022•32 min•Season 3Ep. 116
Stage 4 cancer led Matt Bright to Johns Hopkins Proton Therapy Center for 40+ days of treatment. To the surprise of everyone at the center, this patient came in blazing a smile, and left a trail of smiling faces upon his exit! Join us as this multiple business entrepreneur, father, husband, coach and God-fearing man handled his wrestling match with cancer. This is a wonderful story for sharing with anyone who is battling cancer. CORRECTION: Terry Bright was not a GLHS Cheerleader. My apologies t...
Dec 30, 2021•1 hr 14 min•Season 3Ep. 115
Is your “INBOX” filled with 4,879, unhighlighted emails indicating they are “READ?” The busier we get, the easier it becomes to view emails and never act on them. Just think of all those puzzled and sad customers, associates and vendors who keep looking for our return volleys? Isn’t it better to give than receive? Let’s have some fun with these next six minutes. Merry Christmas! Support the show
Dec 23, 2021•6 min•Season 3Ep. 114
Pastor Cory Ball shares his personal journey on starting Redemption Church in Kirkwood, MO. His wit, passion, knowledge and enthusiasm combine with his superb storytelling for an entertaining, informative and fun show. Support the show
Dec 16, 2021•1 hr 39 min•Season 3Ep. 113
We invite you to open your arms and hearts to how God can answer these questions. My answers were delivered on December 24th, 1987 in Princeton, New Jersey! I hope this is your year to receive what God intended as His gift for you. Merry Christmas! Support the show
Dec 09, 2021•15 min•Season 3Ep. 112
People with disabilities are enthusiastic, well-prepared, highly-qualified and ready to share their professional skills with potential employers! Steve Schenck and Steve Spencer lead us down the road of understanding during this unique broadcast. Steve & Steve work for Paraquad, a St. Louis based company founded by Max Starkloff. Max was a vital member of the lengthy civil rights movement that gave birth to the Americans with Disabilities Act (ADA) in 1990. Support the show...
Dec 02, 2021•1 hr 45 min•Season 3Ep. 111
My book editor really taught me the significance of being deliberate with each word. During our eight editorial rounds I learned how to write more powerfully with less text. Our goals centered on word count reduction and word selections. The intended result was a fast and enjoyable reading experience. Customers also appreciate this same effort from vendors. Join us as we stir the mind with some thoughts and ideas about words and editing correspondence. Support the show...
Nov 25, 2021•14 min•Season 3Ep. 110
Whether our responses are simple, tough, unwanted or uncomfortable, we suggest using a direct method that conveys what the customer deserves to hear. Abandon the crafty Spin Doctor methods and leave those for the political and media arenas. Additional repeat and referral transactions await those enterprises who are truthful, to the point and transparent. Support the show
Nov 18, 2021•12 min•Season 3Ep. 109
The answer has not changed in over 30 years. Yesterday it cropped up eleven times in seven minutes. Why do we keep losing momentum by wrestling the same bear over and over! This is a rapid-fire show with a call to action for an executive exercise! This show can change your business overnight! Support the show
Nov 11, 2021•8 min•Season 3Ep. 108
Join us as we consider the impact of exchanging a negative action verb with an uplifting, positive word. Imagine if 2022 could be highly productive because of one, small, easy and compelling improvement? Thanks for spending these 12 minutes with us. Support the show
Nov 04, 2021•12 min•Season 3Ep. 107
Managers must be able to manage effectively. To do so, decision makers need good information. Do we actually equip customers with enough order variables? Are we communicating all the curve balls that can have an impact on the results buyers are expecting? Take a quick spin with us as we discuss preparing customers with better information. Support the show
Oct 28, 2021•9 min•Season 3Ep. 106
Join us as we show the two sides of common business perceptions! Avoid the yellow results and pursue the blue! Flip the script on potential customer anger. This show scoots quickly, and as you will see and hear, I had enough coffee for all of us! Support the show
Oct 21, 2021•10 min•Season 3Ep. 105
How do you monetize your capabilities? Can you brand your skill sets? How do core values affect your personal brand building? How can you make the most of your business voyage? Join us for this “CAREER CORNER” installment designed to boost your professional worth and strengthen business integrity! If you want some expert advice, please consider tuning into Rick Diana in episodes E86 and E87! Safe travels on your voyage! Support the show...
Oct 14, 2021•9 min•Season 2Ep. 104
What if we could deliver a crisp, clear blue-sky day for each and every customer interaction? Join us as we pay forward some simple concepts designed to create win-win scenarios in the new and emotion based “Experience Frontier.” Support the show
Oct 07, 2021•18 min•Season 2Ep. 103
This large retail decision maker was telling me how to REBOOT and make other buyers happy. I took the bait and today’s show pays forward the simple format changes I embraced in 1996, and still use to this day! Do you want to cultivate more internal, and external fans of how you do business? If so, please join us for this fast-flowing broadcast. Cheers! Support the show
Sep 30, 2021•16 min•Season 2Ep. 102
As we tackle the new frontier, this show details two simple examples where change was just waiting to happen. Example #1 shares math that matters. Example #2 highlights TLC that alters perception in healthy ways. Enjoy and thanks for tuning into our weekly show. Support the show
Sep 23, 2021•23 min•Season 2Ep. 101
The business landscape is transitioning from factual metrics to emotional perceptions. To survive and thrive, companies must embrace this new horizon. We look forward to assisting with tools and programming that impact business health and growth in this new frontier. Support the show
Sep 16, 2021•27 min•Season 2Ep. 100
Hidi Fankhauser shares her adventure about blending skills, creativity, detail and virtual tools to bring quality apparel to life. This Mompreneur sincerely enjoys her profession. Enjoy this “GARMENTOLOGY” episode and be sure to focus on how Hidi pays her passion forward to the next generations. Support the show
Sep 09, 2021•1 hr 9 min•Season 2Ep. 99
I made this mistake for ten years of my life. If Episode 98 describes you, please consider taking this path! Customers want this, and they will pay for it. Enjoy the rest of your summer! Support the show
Sep 02, 2021•12 min•Season 2Ep. 98
Heather Creech shares how she switched professional lanes in the middle of her career! Enjoy traveling down Heather’s life highway as she unveils her enthusiasm for empowering people as a Health Coach with Profile by Sanford. Support the show
Aug 26, 2021•1 hr 8 min•Season 2Ep. 97
Before you can finish a cup of coffee, we deliver a powerful biz tool that is becoming a rare commodity. Cool off with our quick breeze that is sure to electrify your business results. This can make everything better! Support the show
Aug 19, 2021•6 min•Season 2Ep. 96
Join us as we chat about real estate, podcast life, family, faith and current events with a Phoenix area Real Estate professional. Jackie Mahaney brings her expertise and upbeat attitude to the SimpleBiz360® Podcast. Enjoy and check-in with Jackie if you are relocating to the Phoenix/Scottsdale area of Arizona. Support the show
Aug 12, 2021•1 hr 8 min•Season 2Ep. 95
