Companies are slashing marketing budgets everywhere in an effort to cut their spend on marketing. But what they don’t realize when they cut Pinterest is it’s a powerful traffic driving, awareness building platform that takes less time than the other social media platforms out there. So before you’re ready to slash it from the budget or throw in the towel, let me give you a quick breakdown of how to evaluate the platform and it’s results. Data is the most important indicator of success. Also, I w...
Jan 04, 2023•20 min•Ep. 314
Idea Pins. Love them or hate them they are here to stay. It’s a way to share micro-content on Pinterest that helps pinners to get intrigued and go to your profile to learn more. We know some people have links but we don’t know when or if that will roll out so don’t depend on them and plan out 2023 Idea Pin planning with the current model in mind. We will dive into some tips for how to do that and share our favorite planning Idea pin planning worksheet. Simple Pin Idea Pin Planning Worksheet - ht...
Dec 14, 2022•11 min•Ep. 313
We’re tackling all things planning when it comes to Pinterest marketing. 2023 is coming up fast and we want to equip you with all the resources needed to make 2023 your year. It’s all about how to refresh, revive, and reboot. How to take a step back, plan out some time and really get intentional about how to lean into your Pinterest marketing goals for 2023. Simple Pin Pinterest Planner: Link to the digital PDF planner - https://simplepinshop.com/products/simple-pin-planner-digital Link to the p...
Dec 07, 2022•12 min•Ep. 312
It’s time to think about creating your Pinterest marketing plan for 2023. While some of it could stay the same, some of it could need a refresh. In this episode I’ll walk through some examples of how to refresh, revive, and reboot your Pinterest marketing. Links mentioned in today’s podcast: Simple Pin Keyword Planning Guide – https://www.simplepinmedia.com/pinterest-keyword-guide/ Simple Pin Chronicle from the Simple Pin Shop - https://simplepinshop.com/products/simple-pin-chronicle Pinterest t...
Nov 30, 2022•20 min•Ep. 311
Over the summer we got a little risky with some of the theories about Pinterest marketing. Did we really believe our own stuff or did we need to put it to the test and prove ourselves wrong. We ran two dynamic tests on the platform and here’s what we learned. —------- See full show notes for all episodes at Simple Pin Media . Get more Pinterest Marketing Tips by https://simple-pin-media.ck.page/posts delivered every Wednesday. Where to find more Pinterest Marketing Tips: Instagram Pinterest YouT...
Nov 16, 2022•36 min•Ep. 310
Pinterest said recently they are using saves as an indicator of what to show shoppers in their new AI development of shopping. So if saves are important how can you get the pinner to save your pin and ultimately get more saves. See full show notes for all episodes at Simple Pin Media . Get more Pinterest Marketing Tips by https://simple-pin-media.ck.page/posts delivered every Wednesday. Where to find more Pinterest Marketing Tips: Instagram Pinterest YouTube Learn more about the Pinterest accoun...
Nov 09, 2022•17 min•Ep. 309
This podcast is for the newbies to Pinterest marketing. If you’ve ever wondered how to learn Pinterest marketing we’ve got the steps for you as well as a new resource to buy small products to learn more. See full show notes for all episodes at Simple Pin Media . Get more Pinterest Marketing Tips by https://simple-pin-media.ck.page/posts delivered every Wednesday. Where to find more Pinterest Marketing Tips: Instagram Pinterest YouTube Learn more about the Pinterest account audit → https://www.si...
Nov 02, 2022•18 min•Ep. 308
You’ve heard of virtual assistant but have you heard of a Pinterest virtual assistant? We’re going to talk about the definition of the role, responsibilities, and how you can hire one OR become one. And bonus, how I feel about the term. —------- See full show notes for all episodes at Simple Pin Media . Get more Pinterest Marketing Tips by https://simple-pin-media.ck.page/posts delivered every Wednesday. Where to find more Pinterest Marketing Tips: Instagram Pinterest YouTube Learn more about th...
Oct 26, 2022•19 min•Ep. 307
In our online world it’s easy to feel like you’re on an island. Instead of going at it alone, begin to leverage collaborations and partnerships to help you grow. Here are a few tips for getting started down that path.
Oct 19, 2022•31 min•Ep. 306
Let’s learn together about how to build brand awareness using Pinterest. It’s much easier than you think but you have to be focused on the stages and how to master each one.
Oct 12, 2022•14 min•Ep. 305
Pinterest ads can be a powerful way to level up your current marketing but it does change often so it’s best to stay up to date on all things Pinterest ads. In this episode we’re chatting with the Simple Pin Pinterest Ads director all about the current state of Pinterest ads in 2022.
Oct 05, 2022•34 min•Ep. 304
Let’s talk about what is going on with the current Pinterest Creator Rewards program, specifically with travel. Are people making money? Is it worth your time?
Sep 28, 2022•25 min•Ep. 303
If you’re an online business owner there are two things you want – Traffic and Revenue. But what if you’re in a competitive niche? Striving for those two things can be even tougher. Today in our conversation we’re going to talk with someone who is in that exact position about her experience.
Sep 21, 2022•46 min•Ep. 302
The biggest shopping time of the year is upon us and it’s time to prep for how you can market your products on Pinterest to get more saves and sales. We’re going to break down some ideas for you as to how you can target specific keywords in niches and what the most bang for your buck is when it comes to your Pinterest marketing this holiday season.
Sep 14, 2022•19 min•Ep. 301
The Simple Pin Podcast hits a big milestone – 300 episodes! To celebrate we’re talking about where we are at with Pinterest, why we’re still invested, and how we want to celebrate YOU, the listener, with a giveaway.
Sep 07, 2022•26 min•Ep. 300
In today’s world a small business owner faces many choices when it comes to where they put their marketing time. At first you are tempted to do all the things and then shortly after that you burn out from being spread too thin. But what if we could find the key to marketing consistently.
Aug 31, 2022•40 min•Ep. 299
Idea Pin Ads have just been released. Let’s take a deep dive into what they are, who should use them, and what results we got when we tested them.
Aug 24, 2022•18 min•Ep. 298
With the latest ecommerce movements on Pinterest we figured we would dive into the deep end and open up our own Shopify store to sell digital products. This not only allows us to understand the nitty-gritty details, and frustrations of owning and managing a shop, but to share more about the profitability of selling digital products on Pinterest.
Aug 16, 2022•16 min•Ep. 297
Pinterest is making a big push to be “America's shopping mall”. Now is the time to ensure your shop is set up and you know how to properly market your products (both digital and physical) on Pinterest. In early June we ran part 1 of our 2 part workshop series covering the tech pieces of setting up your shop. On August 24th, we’re running part 2 covering how to market your products to get more sales. Great news, you can still get the replay for part 1 but if you already have your shop set up and ...
Aug 09, 2022•23 min•Ep. 296
Pinterest just hired a new CEO with one goal, to turn Pinterest into “America's shopping mall”. Let’s talk about how this impacts marketers and where we need to be putting our energy if you have a product to sell.
Aug 02, 2022•15 min•Ep. 295
I know that you’ve all heard my story about growing a Pinterest marketing agency, but it’s always helpful to hear other people’s story of growth. In this episode, I interview Presh Rodgers about her journey to what her agency looks like today.
Jul 26, 2022•42 min•Ep. 294
This summer we’re airing a summer story series for those who need a little break from all the tips and just need to listen to how others approach business and even how they grew their platform. These are a series of business owners I’ve handpicked to hear their stories with the hope of being inspired. Some I’ve heard before and want to share with you, but others are totally new to me and I’m excited to be led down the path of their story in hopes to learn more about them and possibly something a...
Jul 19, 2022•1 hr•Ep. 293
Joy Wilson is well known for her daily dabbles in butter and sugar as her blogging alter ego, Joy the Baker. Today she shares her story about what it was like back in 2008 when she started and how her business has grown throughout the years.
Jul 12, 2022•40 min•Ep. 292
In today’s online world there’s so much to navigate if you’re a maker trying to get in front of consumers. Listen to this story of Andrea Li, a jewelry designer, helping to teach other makers how to use Pinterest to market their product.
Jul 05, 2022•47 min•Ep. 291
Tasha Booth was someone I was introduced to when we were looking to launch our membership site. Our work with her launch team was so delightful we struck up a friendship and have since noodled back and forth on topics from agency growth to social justice. Here is the story of how Tasha grew her business and what it’s been like to navigate this online world as a woman of color. I’m so delighted to share with you her story.
Jun 28, 2022•36 min•Ep. 290
Today we’re diving into the story of Neal Schaffer. He specializes in helping marketers figure out How you choose to spend your time, money based on what your KPI's are. This will be a great story of how someone out in the world works to figure out how to do this for their own business and others. Plus, we will talk about how everyone is wondering if Pinterest marketing is still worth it. Hint, it’s tied to ROI.
Jun 21, 2022•43 min•Ep. 289
Throughout the summer we’re taking a bit of a pause in talking about the technical pieces of Pinterest marketing and deep-diving into the stories of other business owners. Our hope is that through story you’ll be inspired, take away a few nuggets of wisdom, and be fueled through story to keep your business growing and moving ahead. In this episode, I talk with Amber of Biceps after Babies about why she started the business and how she is balancing business and health.
Jun 14, 2022•41 min•Ep. 288
We’re kicking off something fun here at the podcast, a summer story series. These are a series of business owners I’ve handpicked to hear their stories with the hope of being inspired. Some I’ve heard before and want to share with you, but others are totally new to me and I’m excited to be lead down the path of their story in hopes to learn more about them and possibly something about myself. And first up, me. I’ve asked my very first coach to interview me about what it’s been like to grow Simpl...
Jun 07, 2022•53 min•Ep. 287
Pinterest is one of the most underrated platforms for eCommerce brands but those who are already using it know that it’s one of the best-kept secrets for marketing their products out there. But it takes some convincing. Today I have our eCommerce specialist at Simple Pin to talk about what’s stopping people from setting up their shop and the advantages they have once they do get it set up.
May 31, 2022•24 min•Ep. 286
I asked on Instagram what burning questions you had about Pinterest and I would answer them. Nothing off limits just go crazy with listing out all your burning questions. And boy did you all deliver! So today’s episode covers all those burning Pinterest Q&A’s.
May 25, 2022•22 min•Ep. 285
