Simple Pin Podcast: Simple ways to boost your business using Pinterest - podcast cover

Simple Pin Podcast: Simple ways to boost your business using Pinterest

The Simple Pin Podcast delivers weekly Pinterest marketing tips, updates, and stories of how business owners are finding success on the platform. Every Wednesday a new show airs to showcase how this powerful platform is helping millions of small business owners acheive their goals of sales and lead gen. Simple Pin Media delivers weekly Pinterest marketing advice using data-driven results. Keep it simple, be authentic, and pin with purpose. Learn more at simplepinmedia.com

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Episodes

284 Idea Pin Content Planning

Idea Pins are here to stay on Pinterest, so it’s time to come up with a content planning framework to keep yourself from burning out and feeling overwhelmed with this new form of marketing. We’ve come up with a special planning worksheet that we used with out students and they had huge success planning out 3 months worth of Idea Pins.

May 17, 202212 minEp. 284

283 Pinterest Creator Rewards Program Explained

Pinterest released a creator reward program in October and then a creator fund in 2022. It’s created some confusion and curiosity about how, when, if, and what the program is. Today we are breaking down what the Pinterest Creator Rewards Program is and if there are other avenues to make money on Pinterest that may be confused with this program.

May 10, 202219 minEp. 283

282 Top 3 Mistakes You're Making with Pinterest Ads

Pinterest ads are hard to master, but they are even harder when you’re making mistakes over and over. Here’s a quick breakdown of some common mistakes that we see with Pinterest Ads and how to fix them.

May 03, 202237 minEp. 282

281 How to Prep for Pinterest Ads?

Ever wondered what steps you need to take before diving into Pinterest Ads? Today we’re going to talk with someone about mindset and prep before spending any money.

Apr 26, 202235 minEp. 281

280 How to Scale a Business by Hiring Well

Hiring is always a sticky point for business owners. What if you hire the wrong person? What if this person doesn’t fit your business? Abbey Ashley has created a solution for businesses to hire freelancers in a way that not only accomplishes being a great match but propels their business forward.

Apr 19, 202233 minEp. 280

276 What is Pinterest TV?

Late in 2021 Pinterest added a new feature – Pinterest TV. Seems a little out of the box for the platform, but one of their special creators Isabelle Dias is on today to talk about what Pinterest TV is and how it can help your business grow.

Mar 22, 202237 minEp. 276

275 Pinterest Business Community: Pinterest Pioneers

Pinterest has a community dedicated to creators called the Pinterest Business Community. It provides a feedback forum for both creators and Pinterest to connect on issues and new products to help creators grow. One of their latest programs is Pinterest Pioneers. It highlights top contributors that will be helpful to creators in leading and modeling the best business tactics.

Mar 15, 202230 minEp. 275

274 Pinterest Introduces Try on for Home Decor

Pinterest released a new feature in the US market called Try On for Home Decor. This will allow users to take a picture of their space and fill it up with potential products to buy. Learn more about how this works and how it could potentially affect your marketing.

Mar 08, 202215 minEp. 274

273 Pinterest Q4 2021 earnings report

I like diving into the Pinterest earning reports to see what I can find out about the health of the company, future direction hints and more.

Mar 01, 202224 minEp. 273

272 The difference between Pinterest and Instagram

There are so many social media platforms out there to choose from in your marketing. People use Instagram more than Pinterest which leads to them thinking Pinterest is just like IG. Spoiler alert, it’s not. Here’s the differences between Pinterest and Instagram.

Feb 22, 202225 minEp. 272

271 Marketing to Men on Pinterest

Do men use Pinterest? It’s the question I’ve been asked every year since I started Pinterest marketing. But this year, 2022, it’s about to get real. Pinterest is putting real effort behind getting more men to use the platform.

Feb 15, 202213 minEp. 271

270 Does Pinterest care about bloggers?

As Pinterest changes, we keep hearing from bloggers that Pinterest doesn’t care about them. This also coincides with all the changes across digital marketing. More time keeping users on the platform. Is it that Pinterest doesn’t care about bloggers or more so that they are trying to remain relevant to the digital marketing environment and what Gen Z is looking for as the emerging digital generation?

Feb 08, 202236 minEp. 270

269 Latest Pinterest eComm features

We’ve been hearing from Pinterest over the last year that they want to lean into more eCommerce features. Here are the latest tools and resources you can utilize to sell more of your products via Pinterest

Feb 01, 202215 minEp. 269

268 Pinterest Marketing Advice is like Diet Advice

Pinterest marketing is an art, not a science. What works for one business might not work for another, which is why it’s so hard to figure out what’s the right way and what’s the wrong way to do Pinterest. It’s kind of like diet advice, there’s a lot of it and you’re not sure which works for you.

Jan 25, 202215 minEp. 268

267 How to Create a Content Strategy for Shop Owners

Content marketing can feel really laborious and intensive, especially for shop owners. But there are productivity hacks and tools to help you create content that not only serves your end buyer but also helps you to find new customers without spending too much time on creating. Ashley Alderson from the Boutique Hub joins us with some tips and tricks for making content creation easier for shop owners.

Jan 18, 202227 minEp. 267

266 Pinterest Ads in 2022

As the landscape for ads changes in the online world so drastically, business owners are wondering where to put their ad dollars next. Pinterest is a good choice but confusion can stop the future investor from putting their ad dollars behind Pinterest Ads. In this episode we break down where we think Pinterest Ads will go in 2022 and why you should diversify your ad dollars by investing in Pinterest Ads for your business.

Jan 11, 202234 minEp. 266

264 How to evaluate your Pinterest marketing strategy

Is your Pinterest marketing serving your business in the way you had hoped? We’re going to deep dive into Key Performance Indicators for Pinterest marketing as it relates to your business, and give you a small framework for evaluating the year and planning out where to go in 2022.

Dec 14, 202117 minEp. 264

263 Is Pinterest Still relevant?

There’s no doubt that Pinterest has changed. Marketers see it but so do pinners. Let’s walk through a little bit of history on Pinterest and talk about what’s working right now as the platform iterates itself into Pinterest 2.0.

Dec 07, 202119 minEp. 263

259 How You Can Market Your Self-Published Book

Being an author in a heavily digital age can be a challenge when it comes to marketing your book. In this episode we are diving into the world of publishing and talking about strategy to market effectively.

Nov 02, 202133 minEp. 259

258 Is Pinterest Still a Search Engine?

In the past Pinterest has always been a visual search engine, not really a social channel at all. As Pinterest grows and evolves we see the steps towards social taking place. Find out the full evolution of Pinterest, where we are now and some predictions on where we could be heading.

Oct 26, 202126 minEp. 258

257 Why You Need a Well Branded Website for Pinterest Success

Static, Video, Idea Pins...we talk a lot about what it takes to have a successful Pinterest strategy on Pinterest, but that is only a piece of the puzzle. In this episode, we are going to address another key piece...your website branding.

Oct 19, 202132 minEp. 257

255 What does it mean to be a creator on Pinterest?

What does it mean to be a creator on Pinterest? It’s a term that Pinterest throws around often but what does it really mean. And is it evolving and changing as Pinterest is changing? We dive in with my social media manager, Tabby, and what she’s learned spending a lot of time managing Pinterest accounts as well the Creators Forum on Pinterest.

Oct 05, 202145 minEp. 255
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