Idea Pins are here to stay on Pinterest, so it’s time to come up with a content planning framework to keep yourself from burning out and feeling overwhelmed with this new form of marketing. We’ve come up with a special planning worksheet that we used with out students and they had huge success planning out 3 months worth of Idea Pins.
May 17, 2022•12 min•Ep. 284
Pinterest released a creator reward program in October and then a creator fund in 2022. It’s created some confusion and curiosity about how, when, if, and what the program is. Today we are breaking down what the Pinterest Creator Rewards Program is and if there are other avenues to make money on Pinterest that may be confused with this program.
May 10, 2022•19 min•Ep. 283
Pinterest ads are hard to master, but they are even harder when you’re making mistakes over and over. Here’s a quick breakdown of some common mistakes that we see with Pinterest Ads and how to fix them.
May 03, 2022•37 min•Ep. 282
Ever wondered what steps you need to take before diving into Pinterest Ads? Today we’re going to talk with someone about mindset and prep before spending any money.
Apr 26, 2022•35 min•Ep. 281
Hiring is always a sticky point for business owners. What if you hire the wrong person? What if this person doesn’t fit your business? Abbey Ashley has created a solution for businesses to hire freelancers in a way that not only accomplishes being a great match but propels their business forward.
Apr 19, 2022•33 min•Ep. 280
More and more teachers have been selling products on Pinterest. But there’s an art to navigating how to post products and when to post them to increase sales.
Apr 12, 2022•23 min•Ep. 279
It’s that time of year to dust off the cobwebs from your boards and clean up your Pinterest account.
Apr 05, 2022•15 min•Ep. 279
Pinterest hosted the second annual Pinterest Presents. Here are the latest updates and features upcoming as laid out by Pinterest.
Mar 29, 2022•19 min•Ep. 277
Late in 2021 Pinterest added a new feature – Pinterest TV. Seems a little out of the box for the platform, but one of their special creators Isabelle Dias is on today to talk about what Pinterest TV is and how it can help your business grow.
Mar 22, 2022•37 min•Ep. 276
Pinterest has a community dedicated to creators called the Pinterest Business Community. It provides a feedback forum for both creators and Pinterest to connect on issues and new products to help creators grow. One of their latest programs is Pinterest Pioneers. It highlights top contributors that will be helpful to creators in leading and modeling the best business tactics.
Mar 15, 2022•30 min•Ep. 275
Pinterest released a new feature in the US market called Try On for Home Decor. This will allow users to take a picture of their space and fill it up with potential products to buy. Learn more about how this works and how it could potentially affect your marketing.
Mar 08, 2022•15 min•Ep. 274
I like diving into the Pinterest earning reports to see what I can find out about the health of the company, future direction hints and more.
Mar 01, 2022•24 min•Ep. 273
There are so many social media platforms out there to choose from in your marketing. People use Instagram more than Pinterest which leads to them thinking Pinterest is just like IG. Spoiler alert, it’s not. Here’s the differences between Pinterest and Instagram.
Feb 22, 2022•25 min•Ep. 272
Do men use Pinterest? It’s the question I’ve been asked every year since I started Pinterest marketing. But this year, 2022, it’s about to get real. Pinterest is putting real effort behind getting more men to use the platform.
Feb 15, 2022•13 min•Ep. 271
As Pinterest changes, we keep hearing from bloggers that Pinterest doesn’t care about them. This also coincides with all the changes across digital marketing. More time keeping users on the platform. Is it that Pinterest doesn’t care about bloggers or more so that they are trying to remain relevant to the digital marketing environment and what Gen Z is looking for as the emerging digital generation?
Feb 08, 2022•36 min•Ep. 270
We’ve been hearing from Pinterest over the last year that they want to lean into more eCommerce features. Here are the latest tools and resources you can utilize to sell more of your products via Pinterest
Feb 01, 2022•15 min•Ep. 269
Pinterest marketing is an art, not a science. What works for one business might not work for another, which is why it’s so hard to figure out what’s the right way and what’s the wrong way to do Pinterest. It’s kind of like diet advice, there’s a lot of it and you’re not sure which works for you.
Jan 25, 2022•15 min•Ep. 268
Content marketing can feel really laborious and intensive, especially for shop owners. But there are productivity hacks and tools to help you create content that not only serves your end buyer but also helps you to find new customers without spending too much time on creating. Ashley Alderson from the Boutique Hub joins us with some tips and tricks for making content creation easier for shop owners.
Jan 18, 2022•27 min•Ep. 267
As the landscape for ads changes in the online world so drastically, business owners are wondering where to put their ad dollars next. Pinterest is a good choice but confusion can stop the future investor from putting their ad dollars behind Pinterest Ads. In this episode we break down where we think Pinterest Ads will go in 2022 and why you should diversify your ad dollars by investing in Pinterest Ads for your business.
Jan 11, 2022•34 min•Ep. 266
Jan 04, 2022•20 min•Ep. 265
Is your Pinterest marketing serving your business in the way you had hoped? We’re going to deep dive into Key Performance Indicators for Pinterest marketing as it relates to your business, and give you a small framework for evaluating the year and planning out where to go in 2022.
Dec 14, 2021•17 min•Ep. 264
There’s no doubt that Pinterest has changed. Marketers see it but so do pinners. Let’s walk through a little bit of history on Pinterest and talk about what’s working right now as the platform iterates itself into Pinterest 2.0.
Dec 07, 2021•19 min•Ep. 263
Having success with one business doesn’t mean you have it all figured out. Every niche has its own challenges, struggles, and competition. Discover how to find the best path towards sustainable income.
Nov 30, 2021•48 min•Ep. 262
We all know that Pinterest works well for bloggers and content creators, but what about product sellers, specifically in the eCommerce industry? Discover if Pinterest is right for you.
Nov 16, 2021•43 min•Ep. 261
Although every strategy is unique based on the account, we have 7 strategies for successfully approaching your own Pinterest marketing strategy.
Nov 09, 2021•14 min•Ep. 260
Being an author in a heavily digital age can be a challenge when it comes to marketing your book. In this episode we are diving into the world of publishing and talking about strategy to market effectively.
Nov 02, 2021•33 min•Ep. 259
In the past Pinterest has always been a visual search engine, not really a social channel at all. As Pinterest grows and evolves we see the steps towards social taking place. Find out the full evolution of Pinterest, where we are now and some predictions on where we could be heading.
Oct 26, 2021•26 min•Ep. 258
Static, Video, Idea Pins...we talk a lot about what it takes to have a successful Pinterest strategy on Pinterest, but that is only a piece of the puzzle. In this episode, we are going to address another key piece...your website branding.
Oct 19, 2021•32 min•Ep. 257
Black Friday and Cyber Monday are just around the corner. With Pinterest being ahead of the game it can be tough to promote time-sensitive sales. In this episode, we are going to talk about how to promote and when to get the most bang for your buck.
Oct 12, 2021•48 min•Ep. 256
What does it mean to be a creator on Pinterest? It’s a term that Pinterest throws around often but what does it really mean. And is it evolving and changing as Pinterest is changing? We dive in with my social media manager, Tabby, and what she’s learned spending a lot of time managing Pinterest accounts as well the Creators Forum on Pinterest.
Oct 05, 2021•45 min•Ep. 255