254 Product Tagging in Idea Pins
With the release of Product tagging within Idea Pins we are exploring the benefits of this new feature and how you could use it in your business.
Sep 28, 2021•35 min•Ep. 254
Simple Pin Podcast: Simple ways to boost your business using Pinterest
The Simple Pin Podcast delivers weekly Pinterest marketing tips, updates, and stories of how business owners are finding success on the platform. Every Wednesday a new show airs to showcase how this powerful platform is helping millions of small business owners acheive their goals of sales and lead gen. Simple Pin Media delivers weekly Pinterest marketing advice using data-driven results. Keep it simple, be authentic, and pin with purpose. Learn more at simplepinmedia.com
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Episodes
253 Using Promoted Pins to generate holiday sales
Not sure if you are advertising too early or too late for your holiday content? Learn how and when to advertise your holiday content on Pinterest from top experts in Promoted Pins.
Sep 21, 2021•34 min•Ep. 253
252 What's Going on With Idea Pins
Idea Pins aren’t simple or quick to create, so are they worth it? In this episode, you will learn how Idea Pins are here to stay and why you need to be making them.
Sep 14, 2021•42 min•Ep. 252
How to get more sales from Pinterest
Pinterest wants to not just be a place for ideas but wants to be a place where people take quick action on buying their favorite products or ones they just discovered. Here are 4 quick tips for how you can maximize sales this holiday season and beyond.
Sep 13, 2021•14 min
251 Managing your Pinterest Marketing Time
How much time should I spend on my Pinterest marketing? In this episode we will talk through the answer to this question and some tools you can use to manage your time well.
Sep 07, 2021•15 min•Ep. 251
250 Pinterest iOs Update
The latest Pinterest iOs features were released in February with a new widget and “Interests”! Find out how these new features are being used and how you can take advantage of them as a business!
Aug 31, 2021•27 min•Ep. 250
249 How to Repurpose Social Media Content into Pinterest Pins
If you have been in marketing more than a week, you’ve heard how important having new content is for every channel...especially Pinterest. With a business to run and content to create, we all could use some time-saving tips, which is why in this episode we are going to talk all about how to repurpose content you are making for other channels into pins!
Aug 24, 2021•28 min•Ep. 249
248 How to Use Pinterest Stats to Inform Your Strategy
The Pinterest stats seem to be in a constant state of flux, making it important for you to stay on top of the latest information on how to use them. In this episode we are unpacking the Pinterest stats and how to use them to inform your strategy.
Aug 17, 2021•17 min•Ep. 248
247 How to Use Later.com to Schedule for Pinterest & Instagram
As Pinterest grows, expands, and changes the need for a variety of tools and options for marketing on the platform needs to grow with it. One of the most valuable tools we have found is the need for a reliable Pinterest-approved scheduler. Just as you can’t have a one-size-fits-all approach to your Pinterest strategy, you can’t have a one-size-fits-all approach to scheduling or the scheduler you use. Today we are going to find out about how you can use Later.com to schedule your pins AND easily ...
Aug 10, 2021•20 min•Ep. 247
246 Holiday Planning to Avoid the Last Minute Scramble
It is August and that means that Pinners are ready to start thinking about... Christmas! You may be scrambling around getting kids ready for school but your business needs to be getting ready for the holiday season.
Aug 03, 2021•13 min•Ep. 246
245 Pinterest 2021 Myths Debunked
We hear rumours, theories and misinformation about Pinterest all the time. In this episode we are going to debunk some of the false chatter we get asked about all the time!
Jun 22, 2021•26 min•Ep. 245
244 What Keywords Should I Be Using this Summer on Pinterest?
Keywords change with the seasons so it is important to stay on top of what words to use in your pin copy and pin descriptions for the summer and to make sure they are relevant to your audience based on what they are searching for this year!
Jun 15, 2021•13 min•Ep. 244
243 How to Use Pinterest to Market in the Fashion Industry
Fashion is an always changing, ever-evolving niche that never stays still. With Pinterest being the first place someone comes to discover their new look, having a solid Pinterest marketing strategy is critical to success in the fashion industry. Today we are talking with Sai of Scout the City about how they use Pinterest to reach their audience!
Jun 08, 2021•25 min•Ep. 243
242 How to Use Pinterest in Unique Ways for Your Business
We talk a lot about how to use Pinterest for your business through pinning strategy, best practices and various pin styles, but what about some of the non-traditional uses for Pinterest in your business? Discover new ways to use Pinterest for Interior Design, Photography, Music and a variety of beauty and fashion needs!
Jun 01, 2021•20 min•Ep. 242
241 How to Inspire Pinners Through Food
When I began Simple Pin Media I felt so clear on who my audience was and what I had to offer them, but have learned over the years that this clarity can only continue as you re-examine who you are serving and what they need. In this episode, we are talking with Lauren of Six Sisters’ Stuff to learn how they have continued to know their people over the past 12 years!
May 25, 2021•29 min•Ep. 241
240 How to Change and Adapt Your Focus as a TpT Product Seller
We all know that last year and into this year have been rough for those in education. How do you navigate your entire business changing overnight? Today we are talking with one of our favorite TpT clients, Christina Winter of Mrs. Winter’s Bliss to find out how she adapted her focus and what she learned in the process.
May 18, 2021•27 min•Ep. 240
239 Pivoting to Make Your Content Relevant When Things Change (Travel)
Even before 2020, I’ve regularly been asked about rebranding or how to change when unexpected situations arise that require you to pivot in your business. Then 2020 hit and we saw some really creative ways to adjust to major shifts for your audience. Today’s guest is a long-time client of Simple Pin, who felt the brunt of the pandemic being in the travel industry. Learn how she pivoted to meet her audience where they were and was able to inspire and inform them even when they couldn’t travel....
May 11, 2021•39 min•Ep. 239
238 Knowing Your Pinterest Audience NOW (Inspire, Inform, Decide)
For the past couple of years I have had this vision rolling around in my head, but I just couldn’t put it to words...well I found them. Today we are going to talk about the importance of truly knowing where your audience is at now and what their needs are. Then we will talk about how to inspire , inform and help them make a decision !
May 04, 2021•28 min•Ep. 238
237 Inspire Podcast: Laurel Box - Beyond the Box, A Start Up Story
When we focus on the inner workings of our business 24/7 we can get so caught up in the day to day, data, strategy, and “planning” that we forget to tell our story...or sometimes lose sight of what our story is! Today we want you to get inspired as you hear how one company is going beyond the box to reach out to their customers.
Apr 27, 2021•36 min•Ep. 237
236 The Simple Pin Story - Update (Almost 8 years in, what I would change and what I wouldn’t)
It’s been almost 8 years since the birth of Simple Pin Media and so much has happened in that time. Today we are going to walk down memory lane a bit as we talk through major milestones of the company and growing moments that helped us to fail forward.
Apr 20, 2021•26 min•Ep. 236
235 What Keywords Should I Be Using this Spring on Pinterest?
Keywords change with the seasons so it is important to stay on top of what words to use in your pin copy and pin descriptions for the spring and to make sure they are relevant to your audience NOW!
Apr 13, 2021•14 min•Ep. 235
234 The Most Popular Pins on Pinterest Tell a Story
When we are deep into our business and how to market, we can sometimes lose sight of the importance of inspiring our audience through story. Today we are talking about how to tell a story with everything from static pins to video pins and of course...Story Pins! (Hint: Don’t overthink it!)
Apr 06, 2021•24 min•Ep. 234
233 Pinterest Goals for 2021
Pinterest laid out its goals for 2021 in its 2020 Q4 earnings report for investors. Inside the report detailed where they are headed, what investments they will put money behind, and how they look at developing a plan for continued growth. I’ll break down each priority and how you can tailor your marketing to where they are headed.
Mar 30, 2021•31 min•Ep. 233
232 Canva Pro Account and Tips on Using a Canva Content Planner
We have been using Canva for our clients and our own business for years (seriously years). In this episode, we are talking all about what we love about our Canva Pro Account plus Canva’s latest tool, their Canva Content Planner! And, bonus, as a company based out of Australia, Canva is uniquely positioned to understand the needs of International users.
Mar 23, 2021•33 min•Ep. 232
231 Are there major differences between a US & Canadian Pinterest audience?
As Pinterest presence expands, many businesses are asking how they can reach their audience, especially if it extends beyond the US. One of the biggest challenges is knowing how to get your content in front of the right people, no matter where they live. In the episode, we talked specifically about the differences between a US and Canadian Pinterest audience.
Mar 16, 2021•28 min•Ep. 231
230 How to Market in the US As A Non-US Business
Marketing on Pinterest is global, but before you start targeting EVERYONE, you need to know who your audience is and focus on how to reach them. Don’t get caught in the weeds doing all the things. In this episode, we focus on the experience of a Simple Pin Collective member who has experience marketing globally while living in the UK.
Mar 09, 2021•22 min•Ep. 230
229 Using Pinterest for Marketing from the Netherlands
Pinterest has experienced tremendous growth in 2020 and one of the fastest-growing demographics is international users. As a US-based company, it is important to not have tunnel vision but to see the big picture of Pinterest beyond just here in America.
Mar 02, 2021•32 min•Ep. 229
228 How to easily create Video and Story Pins for Pinterest
Video pins are on the rise on Pinterest and one of the biggest hurdles is finding a tool that doesn’t make the process labor intensive. Our community has discovered a really powerful tool that will help make video pins in less time and the quality isn’t compromised.
Feb 23, 2021•23 min•Ep. 228
227 Types of Pinterest Ads: Consideration vs. Conversion Campaigns
Learn more about Pinterest ads (aka Promoted Pins) and how to know what type of campaign to run.
Feb 16, 2021•45 min•Ep. 227
226 Tracking Pinterest Everything Using a Google Data Studio Dashboard!
Find out how to track everything Pinterest that matters...Top pins, top posts, how effective your Communities in Tailwind are, and of course conversions!
Feb 09, 2021•31 min•Ep. 226
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