The Art of Selling Technology
Mar 31, 2021•32 min•Season 1Ep. 18
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Episode description
Conor and Alex chat with Michael Watt, VP of Sales, Strategy, and Operations at expert.ai, an enterprise artificial intelligence company focused on natural language processing. This episode dives into the key corporate objectives of the CEO, mission-critical priorities of the sales team, and the rise of growth marketing. We also discuss the relationship between marketing and sales departments as well as utilizing consultative and value selling to acquire clients.
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