Optimizing Digital Advertising

Henry Kittle is the COO and Co-Founder of Tiger Tracks, a digital advertising agency focused on helping companies build effective and tailored marketing strategies centered around the top ad platforms. Prior to founding Tiger Tracks, Henry spent over 8 years at Google as a shopping lead, helping companies strategize and deploy their digital marketing budgets. In this episode, we discuss Henry’s career path and some of the lessons he has learned along the way, specifically focusing on how to make the most of opportunities that present themselves to you. Next, we dive into the digital advertising industry and Henry’s motivation for starting his own agency. Finally, Henry offers insights into the role of an entrepreneur and designing the proper organizational structure for a firm.