Side Hustle School - podcast cover

Side Hustle School

Chris Guillebeau / Onward Projectsidehustleschool.com

A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.

Sales and Distribution by Lemonada Media https://lemonadamedia.com/  

Episodes

Ep. 2969 - Weekend Workshop: Finding Your Ideal Customer

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: understanding your ideal customer. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. ...

Feb 16, 20258 minEp 2969Transcript available on Metacast

Ep. 2968 - Q&A: “How do I handle customer refunds without ruining my cash flow?”

In today’s episode, we help an online shop owner navigate the tricky balance of customer satisfaction and financial stability. Refund requests don’t have to derail your business—discover how smart strategies can make all the difference. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show no...

Feb 15, 20256 minEp 2968Transcript available on Metacast

Ep. 2967 - Q&A: “Is Valentine’s Day worth targeting if my product isn’t romantic?”

In this episode, we explore how to run holiday promotions—even if your product doesn’t naturally fit the season. Learn creative ways to tie your business into major holidays without feeling forced. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehus...

Feb 14, 20255 minEp 2967Transcript available on Metacast

Ep. 2966 - TBT: How SEO Support Became a Reliable Monthly Payday

In this week’s Throwback Thursday segment, discover how a freelance SEO auditor transformed one-time reports into a thriving monthly subscription, offering clients fresh keywords, competitive insights, and ongoing support. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com ...

Feb 13, 20256 minEp 2966Transcript available on Metacast

Ep. 2965 - STORY: Coffee Lover Bets Beans On Workplace Coffee Subscriptions

A corporate HR professional turns his love for coffee into a fully brewed side hustle. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: C...

Feb 12, 20257 minEp 2965Transcript available on Metacast

Ep. 2964 - Q&A: “How can I build trust in a tax service for digital nomads?”

In today’s episode, we help an accountant build trust with digital nomads and scale her international tax service. Learn how to establish credibility, stay on top of regulations, and grow with confidence. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehu...

Feb 11, 20254 minEp 2964Transcript available on Metacast

Ep. 2963 - First $1,000: London Underground Photo Safaris

In this week’s First $1,000 segment, we hear from a London photographer who created urban photo safaris for tourists. Learn how they combined hidden gems and photography lessons to get booked over and over. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@side...

Feb 10, 20256 minEp 2963Transcript available on Metacast

Ep. 2962 - Weekend Workshop: Become a Side Hustle Detective

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: learning from others’ success. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week...

Feb 09, 20257 minEp 2962Transcript available on Metacast

Ep. 2961 - Q&A: “What’s the best way to pre-sell a product I haven’t made yet?”

Can you sell a product that doesn’t fully exist yet? In this episode, we help an engineer navigate the world of pre-sales, with tips on how to test demand while building trust with potential customers. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustl...

Feb 08, 20255 minEp 2961Transcript available on Metacast

Ep. 2960 - Q&A: “How to price your services without undervaluing your expertise?”

In today’s episode, we help a fitness trainer navigate the tricky balance of pricing her postpartum workout plans. Learn how to offer options for different budgets and build a sustainable business—while staying true to your mission. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideH...

Feb 07, 20256 minEp 2960Transcript available on Metacast

Ep. 2959 - TBT: Personalized Travel Itineraries for Digital Nomads

In this week’s Throwback Thursday segment, discover how a travel lover in Lisbon began crafting personalized itineraries for remote workers, helping them find coworking gems and local culture—while earning a solid income. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool...

Feb 06, 20256 minEp 2959Transcript available on Metacast

Ep. 2958 - STORY: Florida Man Leads Scooter Tours After Watching Macklemore Video

Had a broken keyboard, bought a broken keyboard: this corporate refugee relocates to Florida and kicks off a new hustle leading adult scooter tours. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions ...

Feb 05, 20257 minEp 2958Transcript available on Metacast

Ep. 2957 - Q&A: “How can I make a slow month more productive?”

In this episode, we explore ways to make quiet months productive, from learning new skills to preparing for a strong comeback. What can you do during a slow season in your business?  Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on th...

Feb 04, 20254 minEp 2957Transcript available on Metacast

Ep. 2956 - First $1,000: Temporary Tattoo Artist for Events

In this week’s First $1,000 segment, we explore how a Mississippi artist turned their love of design into a thriving event business, offering custom temporary tattoos for weddings, parties, and corporate events. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team...

Feb 03, 20257 minEp 2956Transcript available on Metacast

Ep. 2955 - Weekend Workshop: Choosing Your Best Idea

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: choosing your best idea. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes...

Feb 02, 20258 minEp 2955Transcript available on Metacast

Ep. 2954 - Q&A: “Is a subscription box for indie comics the right idea?”

In today’s episode, we help a comic enthusiast decide whether a subscription box is the best way to promote indie creators. Learn about alternative models that are more flexible, cost-effective, and easier to manage. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email:...

Feb 01, 20255 minEp 2953Transcript available on Metacast

Ep. 2953 - Q&A: “How can I negotiate better terms with my suppliers?”

In today’s episode, we help a bakery owner navigate supplier negotiations. Learn how to improve payment terms, reduce costs, and build stronger partnerships with your vendors. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show...

Jan 31, 20255 minEp 2953Transcript available on Metacast

Ep. 2952 - TBT: Microbrewery Tours Expand to Hops and Brewing Classes

In this week’s Throwback Thursday segment, we explore how a microbrewery tour guide in Chicago turned their passion for craft beer into a hands-on business. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool....

Jan 30, 20256 minEp 2952Transcript available on Metacast

Ep. 2951 - Lifelong Girl Scout Earns Her Side Hustle Badge

Jodi Carlson devoted much of her adult life to Girl Scout troops—and eventually turned it into the side hustle of her dreams. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instag...

Jan 29, 20258 minEp 2951Transcript available on Metacast

Ep. 2950 - Q&A: “How much time should I spend on social media each week?”

In today’s episode, we help a handmade pottery business owner decide how much time to spend on social media each week. Learn how to focus on what works, save time, and grow your online presence without burnout. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@...

Jan 28, 20255 minEp 2950Transcript available on Metacast

Ep. 2949 - First $1,000: Career Transition Guides Quickly Earn $25,000

In this week’s First $1,000 segment, we meet a former HR professional who built a side hustle creating career transition guides. She shares how niche guides and live workshops helped her hit $1,000 and scale her business for consistent profits. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes:...

Jan 27, 20256 minEp 2949Transcript available on Metacast

Ep. 2948 - Weekend Workshop: Money Math Made Simple

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: making smart (and simple!) projections. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each w...

Jan 26, 20257 minEp 2948Transcript available on Metacast

Ep. 2947 - Q&A: “What’s the best way to offer payment plans?”

In today’s episode, we help an online course creator set up payment plans that attract customers while minimizing risks. Learn the best strategies to balance accessibility and profitability. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com...

Jan 25, 20255 minEp 2947Transcript available on Metacast

Ep. 2946 - Q&A: “When should I hire a virtual assistant?”

In today’s episode, we help a side hustler decide if it’s time to hire a virtual assistant. Learn how to assess your readiness, find the right help, and delegate tasks effectively without breaking the bank. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: tea...

Jan 24, 20256 minEp 2946Transcript available on Metacast

Ep. 2945 - TBT: Bringing STEM to Life with Custom Science Kits

In this week’s Throwback Thursday segment, we hear how a San Jose educator scaled their DIY science kits. Learn how school partnerships and workshops helped them deliver hands-on STEM experiences to hundreds of kids every month. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchoo...

Jan 23, 20257 minEp 2945Transcript available on Metacast

Ep. 2944 - The $300,000 Bouncy Castle Drop-Shipping Hustle

A Texas man puts a bounce in his step by finding a uniquely profitable niche. This bouncy hustle earns multiple six-figures in its first year! Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connec...

Jan 22, 20257 minEp 2944Transcript available on Metacast

Ep. 2943 - Q&A: “Should I create a niche blog or a broader one?”

In today’s episode, we help a new blogger decide whether to focus on a specific niche or go broad to grow faster. Learn why starting small and specific can give you the best chance for success. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool....

Jan 21, 20255 minEp 2943Transcript available on Metacast

Ep. 2942 - First $1,000: Turning Central Park Picnics into Profits

In this week’s First $1,000 segment, we hear from an NYC event planner who started a pop-up picnic service in the city’s parks. Learn how she marketed her picnics and reached her first $1,000. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustlesc...

Jan 20, 20257 minEp 2942Transcript available on Metacast

Ep. 2941 - Weekend Workshop: Sizing Up Your Ideas

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: sizing up your ideas. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: S...

Jan 19, 20257 minEp 2941Transcript available on Metacast

Ep. 2940 - Q&A: “Is a 40% commission worth it for my business?”

In today’s episode, we help a jewelry maker decide whether to keep selling in a local shop that takes a 40% commission. We’ll explore the pros and cons, negotiation tips, and how to maintain strong relationships while growing your business. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show note...

Jan 18, 20255 minEp 2940Transcript available on Metacast
Side Hustle School podcast - Listen or read transcript on Metacast