Side Hustle Pro - podcast cover

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Mediasidehustlepro.co
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!

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Episodes

439: How Podcasting Changed Her Career Trajectory w/ Hiwote Getaneh

This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changing her career path to work in podcasting full time, to moving to Portugal to live and work full time, to now launching her Emerging Voices, a podcasti...

Nov 20, 202459 min

438: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship. In this episode Arsha shares: How starting an income-driven business, Tees In The Trap, helped to fund ventures for Cap...

Nov 13, 20241 hr 4 min

437: Balanced Black Girl Les Alfred on When to Bet on Yourself

This week in the guest chair we have fellow podcaster Les Alfred, content creator and host of the Balanced Black Girl podcast. Les shares her journey from blogging to launching her podcast, driven by the realization that there were few Black women discussing wellness on her social feeds. Les highlights the importance of relatability and audience connection in content creation, emphasizing that consumers today want to feel a personal connection to the creator behind a brand. By 2021, consistent m...

Nov 06, 202455 min

436: Mastering Financial Freedom W/ Author & Podcast Host Jamila Souffrant

Jamila Souffrant is the author of the book Your Journey To Financial Freedom, and the host of the Journey To Launch podcast. As a go-to thought leader in the personal finance field, her podcast has amassed over 4+ million total downloads. Starting her journey by saving over $100K in two years, she is now financially free. In this episode she shares: How she went from aggressive saving to over $400K years and becoming debt-free The best and easiest way to traditionally publish your book What meth...

Oct 30, 202455 min

435: How Clever Girl Finance Went From Side Hustle To Worldwide Platform

This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S. In this episode she shares: Her start as a financial advisor while side hustling Clever Girl Finance How she expanded past 1 to 1 business by creating courses and repeatable content How she was able to financially thrive while making her platf...

Oct 23, 20241 hr 1 min

434: How Denise Woodard Got Jay-Z, Rihanna, and HER To Partake In Her Packaged Foods Company Rewind

This week we’re back for a very exciting update episode with Denise Woodard is the Founder and CEO of Partake Foods, the allergy-friendly packaged food company inspired by her daughter’s experience with food allergies. Created in 2016, Denise started the business by self-distributing cookies around NYC, eventually becoming a Certified B Corporation and raising millions of dollars in investment capital. In this episode she shares: Her strategies to getting investors interested, including big name...

Oct 16, 202449 min

433: How The Cupcake Collection Founder Mignon François Turned $5 Into Five Million Cupcakes Sold

This week I sat down for a very inspiring chat with Mignon François, the #1 national best-selling author of Made from Scratch: Finding Success Without a Recipe, and founder of a multi-million dollar cupcake empire, The Cupcake Collection. In this episode she shares: Why having a great product and determination got her community to support her vision The different financial methods she used, like cash stuffing, to reinvest into her business and employees How she leveraged $5 and turned it into a ...

Oct 09, 202456 min

432: Hoop Mobb Is Becoming A Household Name By Making Jewelry For The Culture

This week in the guest chair we’re taking it back to Donyale Walton, founder of Hoop Mobb, Home of the Hoop Earring. Coming from Flint, Michigan, Donyale made her way to New York to learn the business ropes and was inspired to pursue her own ventures. In this episode she shares: How she went outside of the box of where she’s from and gained unique skills by working in fashion Her process of finding and working with the best manufacturers How she’s able to build the best team and balance hiring f...

Oct 02, 20241 hr 1 min

431: How To Move Forward With Your Side Hustle

You’ve done your research, gathered your materials and you’re ready to launch your side hustle. Now what? Keep GOING. This is the time to reevaluate, regroup, and dig deeper. A lot of side hustlers who get to this point will start to lose the spark they had when they first started. In episode 431, I’m giving you the tips to keep that same energy and build your side hustle into a sustainable business. Tips shared include: How to affirm yourself to build confidence The next steps to stay on track ...

Sep 27, 202424 min

430: The Voice Behind the Brands: Vanessa James on Building a Creative Empire

This week in the guest chair we have Vanessa James, the dynamic founder of Vanessa James Media. Known as "the voice you hear everywhere," Vanessa is a seasoned Caribbean voice-over actress whose captivating voice has graced numerous iconic brands, including Netflix, Amazon, and the new promo voice for the nationally syndicated "Tamron Hall" daytime talk show. In this episode she shares about: How she uses her media company Vanessa James Media to advocate for diversity, inclusion, entrepreneurshi...

Sep 25, 20241 hr

429: How To Test Out Your Side Hustle

In this Flashback Friday episode, we’re taking it back to the steps to take when starting your side hustle, specifically how to test it out. All the research in the world can’t compare to actually launching and testing your side hustle out. This may feel like the hardest part, but don’t let perfectionism get in the way. You’ve already done all the prep work, now it’s time to see the fruit of your labors. You’ll learn the steps needed to launch the side hustle of your dreams. In the episode I dis...

Sep 20, 202419 min

428: How KIN Apparel’s Founder Turned a Dorm Room Side Hustle Into a $10 Million Business

This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natural hair. After building a strong brand and loyal following, Philomina founded KIN Apparel, a brand dedicated to crafting satin lined hoodies and hats ...

Sep 18, 20241 hr

427: How To Find The Right Audience or Customer For Your Side Hustle

So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience. I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle. In ...

Sep 13, 202421 min

426: Owning Manhattan’s Tricia Lee: From Beauty Mogul to Real Estate Titan

This week in the guest chair we have Tricia Lee, powerhouse real estate broker, star of Netflix’s Owning Manhattan, and founder and leader of the highly talented Tricia Lee Team at Serhant. Tricia sold over $200M in her solo career before joining Serhant and simultaneously joining forces with her partner, Jeffrey St. Arromand. Through the power of partnership, authenticity, and personal branding, Tricia has become a household name in real estate and media. In this episode, Tricia shares: How she...

Sep 11, 20241 hr 16 min

425: How To Choose The Right Side Hustle For You (Flashback Friday)

If you’re still struggling to discover your perfect side hustle, you’re not alone. It’s because you’re good at more than one thing. But here’s a tip: just because you enjoy something, doesn’t mean it needs to be your side hustle! Let’s get into how to take all of your many ideas, and truly determine if it’s the best side hustle for you. In this episode we discuss: Taking my revenue streams to the next level with one-on-one coaching How marketing advice may be holding you back, and how to figure ...

Sep 06, 202421 min

424: She Started a Cleaning Business as a Side Hustle, Now It’s a Million Dollar Business

This week in the guest chair we have Jhanilka Hartzog, podcaster and owner of Founders Cleaning Business University. Together, she and her husband Anthony are certified side hustlers who turned their hustle into a thriving cleaning business—all without cleaning homes themselves. In this episode she shares: How she and her husband paid off over $100K of debt by holding multiple side hustles on top of their 9-5s How they built an online course that has earned her students $13.5M in sales Where she...

Sep 04, 20241 hr 3 min

423: Use This Quick LinkedIn Hack to Build Your Email List Fast

This quick and easy LinkedIn hack will grow your email list fast. In this Flashback Friday episode, I’m giving you the easy step by step process of building an effective email list for your side hustle to take your email marketing to the next level. In this episode I share: How to take the first step to inviting people to your email list How being consistent with my email list quickly grew my audience engagement The best platforms to optimize communication with your contacts Highlights include: ...

Aug 30, 202421 min

422: Why You Should Give Yourself Permission to Learn Out Loud

This week, I’m diving into why you should give yourself permission to learn out loud. In my entrepreneurial journey, I go through seasons of learning and testing. Unapologetically trying new things, failing, and starting over have opened doors that would otherwise be shut. I gave myself permission to learn out loud. In this episode I share about: Taking my revenue streams to the next level with one-on-one coaching How marketing advice may be holding you back, and how to figure out what works for...

Aug 28, 202428 min

421: Behind The Scenes: I'm Testing A New Email Strategy In My Business

This Flashback Friday I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media. In this episode I’m sharing: How to cultivate an email list of your own, and continuously grow it How to figure out the best content and offerings you can give your audience How to automate ema...

Aug 23, 202432 min

420: How To Build a LinkedIn Profile That Helps You Side Hustle

This week in the guest chair we have a very special guest, Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money. In this episode she shares about: The steps she’s taken to go from job hopping to helping people optimize their LinkedIn Her focus on the niche of creating “ LinkedIn superstars” who a...

Aug 21, 202454 min

419: FLASHBACK FRIDAY: Tangible Tips I Used To Scale My Side Hustle To A Full Time Business

In this week’s Flashback Friday episode, I’m giving you the real deal with 7 tangible tips to scale your side hustle to a full time business. Having been at this for over 7 years now, I’ve learned that scaling a side hustle is a journey of constant learning and pivoting, but having a solid starting point is key. In this episode I share about: Recognizing the seeds that were being planted in my life that led me to entrepreneurship How I used my 9-5 background in social media to launch my side hus...

Aug 16, 202427 min

418: She Took Her Clean Beauty Business From Instagram to the NYC Oculus

This week in the guest chair we have Jazmin Alvarez, the visionary founder and chief curator of Pretty Well Beauty, a black-owned clean beauty destination that has been redefining the industry since its launch in 2019. As Pretty Well Beauty celebrates its fifth anniversary, Jazmin shares her inspiring journey from a content producer in the fashion and beauty industry to a successful entrepreneur dedicated to making clean beauty accessible and inclusive for all. In this episode she shares about: ...

Aug 14, 20241 hr 4 min

417: FLASHBACK FRIDAY: How To Find Your Niche

This week I’m back with a solo episode where I share some insights on finding your niche to help you narrow down your side hustle. There are endless paths you can take with side hustling, it’s important to get specific. Finding your niche will put you in line with your ideal audience or help you discover where you need to pivot and make changes. In this episode I share: The best place to start deciding what niche will work for you How to get over the fear of putting yourself out there The power ...

Aug 09, 202423 min

416: Growing a Genuine Instagram Following for Your Side Hustle

Growing an Instagram following doesn’t have to be intimidating. In this episode, I’m giving you actionable strategies for building a genuine Instagram following. When I started side hustling, I started leveraging Instagram as a powerful tool for promoting my blog and business, which led to growing an engaged and authentic audience. In this episode I share about: Getting super specific: Create a profile of who your target audience member is, including details like their age, where they shop, what...

Aug 07, 202437 min

415: How To Make Your Next Move Your Best Move w/ Kimberly Brown

In the world of consultants and career developers, it can feel impossible to find the right fit. Kimberly Brown stands out as an expert whose leadership development company, Manifest Yourself, helps women and people of color navigate the workplace, make more money and become industry leaders. She’s the author of bestselling book, Next Move, Best Move: Transitioning Into a Career You'll Love and the host of the Your Next Move Podcast. In this episode she shares: The steps she took to determine wh...

Jul 31, 202451 min

414: Feeling Stuck? My Favorite Techniques to Get Back on Track

Today I am back with a solo episode where I share my favorite techniques to get back on track when you're feeling stuck. It's July, and half of the year is gone. It's time to take a step back, reflect on what has worked, what hasn't, and what we're going to do about it. Whether you're dealing with mid-year slumps or just need a boost, this episode is packed with actionable advice to help you move forward. In this episode I share about: Getting in the spiritual gym: The importance of reconnecting...

Jul 24, 202440 min

413: Why Your Podcast Isn't Making Money (and How to Fix It)

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. In this episode I’m sharing: Effective Marketing : How you’re going to optimize content planning and to get people to consistently see ...

Jul 17, 202431 min

412: How To Achieve The Career of Your Dreams And The Salary You Deserve w/ Mandi Woodruff-Santos

This week in the guest chair we have Mandi Woodruff-Santos, a globally recognized career expert, founder of the MandiMoney Makers, and co-host of the three-time WEBBY award winning podcast, Brown Ambition. With 6 million podcast downloads, Mandi is on a mission to help women of color achieve their wildest financial ambitions. In this episode she shares: How to be professionally selfish and achieve your dream salary The risks she’s taken by pivoting often in her career, and how they’ve paid off H...

Jul 10, 20241 hr 2 min

411: How Julia Coney Pivoted Careers to Pioneer a New Era in the Food & Wine Industry

This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. Julia wears many hats, including being the Wine Consultant for American Airlines in partnership with the James Beard Foundation, the Founder of Black Wine Professionals, a resource for the wine industry whose goal is to lift up the multifaceted Black professionals in the world of wine. In this episode she shares about: Being multi-passionate: how exploring a range of interests, from starting a...

Jul 03, 20241 hr 2 min

410: This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor

This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront. In this episode she shares: How intentionally creating a community through word of mouth was the foundation to building her customer bas...

Jun 26, 20241 hr 3 min
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