In this week’s special panel-style episode, Hannah is joined by four guests to explore networking for introverts and how introverted entrepreneurs can build meaningful relationships both online and offline. Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, storytellers and creatives. Jane Carter, of Jane Carter Coaching, built a successful therapy practice before turning her sights to business-coaching, w...
Aug 16, 2023•50 min•Season 1Ep. 45
In this episode, Ashley Lyons from Dynamic Online Marketing joins Hannah to discuss the challenges she faced marketing her solo business. After years managing her in-home daycare and managing the social media for her husband’s business on the side, Ashley decided to take the next step and launch her own business as a social media manager and virtual assistant. Ashley attended school to train for her chosen career change but found the experience was focused more on preparing her to be an employee...
Aug 02, 2023•24 min•Season 1Ep. 44
In this episode, Hannah is joined by Mike Dallas-Petersen from Intergrator where his passion is gluing the internet together, one software at a time. Mike shares his story about how he got started as a solo business owner and his love for helping business owners save time and money by making use of the best software for the job. Top advice: Grow your email list first, before your social media audience. Test your content to get a greater understanding of what works with your audience. Stay organi...
Jul 19, 2023•39 min•Season 1Ep. 43
In this episode, Hannah is joined by Squarespace Expert, Becca Harpain and Podcast Manager, Rachael Botfield to discuss how AI can be used to simplify your online marketing. Our panel share their own experiences playing with some of the most popular AI tools available, including ChatGPT. From first impressions, to learning how to use these tools to speed up their content planning and creation, these experts have multiple golden nuggets of advice for their fellow solopreneurs. This is an excellen...
Jul 05, 2023•32 min•Season 1Ep. 42
In this episode, Hannah and Nicole talk about how making your content more accessible not only benefits others but will also benefit you by increasing your SEO. They cover the types of areas which will make the most difference: captions for video considering colors and type of font alt text be simple and concise with your copy Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com ---- More Videos---- Subscribe to @showingupso...
Jun 07, 2023•19 min•Season 1Ep. 40
In this episode, Rachael Botfield, Podcast Manager & Host of Podcasting 101 with Rachael joins Hannah to discuss the challenges she faced marketing her solo business. Rachael shares how she got started in the online business world and how she found podcasting. Rachael also shares her experiences participating in Hannah’s Set Up For Success coaching program and how it helped her: overcome mindset blocks around who to target, get clear with her messaging and, with Hannah’s support, successfull...
Jun 01, 2023•32 min•Season 1Ep. 41
In this episode, Hannah speaks with Anne Mok from Purpose In View. Anne is a digital storyteller with a desire to inspire a barrier-free world, with a clear vision and purpose, to live to your full potential. Anne shares her personal story and how she got started with Purpose In View. She became part of the visually impaired community through a shared belief that together they can support one another and help each of them thrive. Anne’s number 1 top piece of advice for making your content more a...
May 31, 2023•27 min•Season 1Ep. 39
In this episode, Hannah & Nicole talk about Pinterest and how you can use this powerful search engine to promote your business. Pinterest is especially great for long form content like podcasts, blogs and videos. Hannah & Nicole share their top five tips for getting started: Open a business account & customize it with your brand colours Create a collection of boards, one for each of your content pillars Start pinning content from other users with a similar ideal client Start creating...
May 17, 2023•23 min•Season 1Ep. 38
In episode 37, Hannah talks to Hannah Duncan, an award-winning, freelance copywriter. Hannah Duncan goes way back with our host, all the way to when they were at school together. Hannah D inspired Hannah M with her business in the very beginning of her journey. Hannah Duncan talks about the power of blogging and the importance of using long form content on your website to increase your website traffic and SEO (Search Engine Optimization or more simply, to get higher on Google searches). Hannah’s...
May 03, 2023•26 min•Season 1Ep. 37
In episode 36, Hannah & Nicole cover what YouTube is and why you should consider using it for your business. A common misconception is that YouTube is a social media platform. It is in fact a Search Engine like Google. Their top advice includes: YouTube shorts and how you can use content that you create for other platforms, like Instagram, and repurpose. Using https://answerthepublic.com/ to help create episode titles that your ideal client would search. Your YouTube channel is a place for a...
Apr 19, 2023•23 min•Season 1Ep. 36
In episode 35, Hannah is joined by Tom Stanhope - video maker and marketing expert. Not only does Tom have many years experience in the video industry and a passion for helping business owners grow their business with video, he also helped inspire Hannah & Nicole to create this video podcast series! The medium of video has developed so much since VHS days, thanks to technological advances, video is so accessible that anyone is able to leverage video in their marketing. In this episode, Tom s...
Apr 05, 2023•34 min•Season 1Ep. 35
In episode 34, Hannah & Nicole are joined by Becca Harpain, a self-taught website-designer-turned-educator and a Squarespace enthusiast. Becca has always been creative and fell in love with Squarespace in 2015! She loved that everything was customizable and taught herself everything she needed to know to help her clients create and customize their websites. Becca feels that fancy terminology used in website coding is a barrier to learning so she teaches in a way that everyone can understand....
Mar 29, 2023•27 min•Season 1Ep. 34
In episode 33, Hannah & Nicole cover engagement on social media and how it can help you build a deeper connection with your audience. Engagement is about more than likes and comments, it’s about building two-way communication with your audience. They share easy tips to increase your engagement and outline a 4 step strategy that will help you with building a more genuine relationship with your audience. Want to know more about Showing Up Solo, find out more about Hannah and Nicole through the...
Mar 15, 2023•27 min•Season 1Ep. 33
In episode 32, Hannah is joined by Cassidy Dickens, launch copywriter for coaches and artists. Cassidy found her way into the world of online advertising through her work as a singer and songwriter. As someone who already understood the power of story-telling in music, she quickly discovered that story-centered content outperform more traditional sales-centered ads. Cassidy shares insights and advice for solopreneurs who are curious about integrating ads into their marketing plan. She recommends...
Mar 01, 2023•27 min•Season 1Ep. 32
In episode 31, Hannah and Nicole discuss building a community using Facebook groups. From marketing research to capturing email addresses, Facebook groups can be a powerful tool in your marketing toolbox. Hannah and Nicole share the dos and don’ts of creating a community on Facebook, how to use groups to make sales or generate leads and how to grow your group once it’s started. Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsol...
Feb 15, 2023•22 min•Season 1Ep. 31
In episode 30, Hannah and Nicole are joined by David Williams, entrepreneur, educator, speaker and author to talk about the power of Facebook groups. David compares Facebook to the town squares of old, suggesting you can build a community of businesses and referral sources - as long as you come from a place of service not sales. Whether you're starting your own Facebook group or using interacting with other groups to market your business, David walks listeners through the process he uses with hi...
Feb 01, 2023•46 min•Season 1Ep. 30
In episode 29, Hannah and Nicole discuss ways you can review your marketing efforts and tell if they are working. While most social media platforms, email marketing providers and google analytics can give you data - these numbers don’t always paint the full picture. While some followers or subscribers will not engage with your content, they may be watching your journey and keeping you in mind for future projects. Topics discussed: lead capture forms referral marketing looking at the whole client...
Jan 18, 2023•19 min•Season 1Ep. 29
In episode 28, hosts Hannah and Nicole are joined by Agatha Brewer, host of The Intentional Solopreneur podcast to discuss marketing with, well, intention! Agatha combines 15 years of corporate digital marketing experience with a life coaching certification to help new business owners launch and grow their business. By breaking down limiting beliefs and mindset blocks, Agatha specializes in helping those in the early stages of their business to get more clarity and get more confidence, so they c...
Jan 04, 2023•38 min•Season 1Ep. 28
In honor of the podcast’s first birthday, hosts Hannah and Nicole share their personal journeys into self employment and marketing. With very different backgrounds, Hannah coming from retail and office admin and Nicole coming from social work and insurance adjustment, our hosts somehow found themselves starting VA businesses mid pandemic. It didn’t take our hosts long to figure out just how important marketing is when you own an online service business. Together they share how they went from vir...
Dec 07, 2022•22 min•Season 1Ep. 27
In Episode 26, the hosts of Showing Up Solo invite Verity Sangan, Online Course Coach and host of The Confident CEO podcast to share her expertise in launching online courses. Verity shared her background as a registered nurse and healthcare educator for many years. She then got her higher education qualifications and grew increasingly interested in starting her own business as her life changed with a growing family and when Covid hit. She quickly pivoted to starting her own business by teaching...
Nov 23, 2022•31 min•Season 1Ep. 26
Did you know that if you have a growing email list legally you need to have a Privacy Policy page on your website? We didn’t either until we met with Jamie Bell of the Contracts Market. Jamie Bell is a business lawyer turned entrepreneur who owns the e-commerce shop Contract Market. The Contract Market provides legal contract templates for small business owners like coaches, copywriters, virtual assistants, graphic designers and service-based freelancers. Jamie is joined by the ladies of Showing...
Nov 08, 2022•23 min•Season 1Ep. 25
Welcome back to Episode 24 with Hannah and Nicole of Showing Up Solo where they sit down and discuss the effectiveness of email marketing tools like newsletters and why they are important in building relationships with your subscribers. If you’re new to creating newsletters, or you’ve been using them for some time this episode will help dispel any myths you might have regarding how to effectively use newsletters in your marketing strategy. Hannah and Nicole encourage any entrepreneur who writes ...
Oct 26, 2022•15 min•Season 1Ep. 24
In Episode 23 Hannah and Nicole of Showing Up Solo invite Hillary Bennett. The founder and CEO of The Motivated Mompreneur. She's a business growth Coach and an email marketing expert who loves helping moms grow their businesses without sacrificing their family, or even their sanity. After 10 to 12 years in corporate America climbing the corporate ladder, Hillary felt like another employee. And in order to make a mark in that corporate life, she would have to sacrifice quality time with her fami...
Oct 12, 2022•38 min•Season 1Ep. 23
Have you ever googled what a sales funnel is? Don’t worry you’re not alone. This is one of those marketing terms that you will hear from time to time but you do not always understand the true significance of it in your marketing strategy. In episode 22, Hannah and Nicole explore what a sales funnel is and how it’s used in your marketing. If you are someone who has heard of a sales funnel but you are curious about what each level of the funnel looks like in use, Hannah and Nicole provide examples...
Sep 27, 2022•23 min•Season 1Ep. 22
Have you ever thought about writing a book but the thought of not knowing how or where to start stopped you? Hannah and Nicole welcome Meg Calvin - Amazon best-selling author, speaker and coach for spiritually attuned go-getters who are writing and selling and marketing books. She comes from a passion for understanding the brain and how it works and studied curriculum writing in school. In her past experience, she noticed people facing limiting beliefs that hold them back from success. As a pers...
Sep 20, 2022•32 min•Season 1Ep. 21
Have you ever considered the idea of starting your own podcast? In episode 20 of Showing Up Solo, Hannah and Nicole invite Jennifer Lee Gunson of Jpod Creations to chat about all things podcasting! Jennifer Lee has an extensive background in theatre and radio broadcasting and was impacted by the effects of Covid-19 on the economy. Jennifer Lee quickly pivoted herself finding a natural space in podcasting She emphasises the use of podcasting as it not only broadcasts a message helping you build y...
Sep 06, 2022•33 min•Season 1Ep. 20
Do you struggle to create a lead magnet (AKA freebie, AKA lead capture) that attracts your target audience? In episode 19 of Showing up Solo, Hannah and Nicole discuss what a lead magnet is, why it’s important for capturing leads, and where it fits in your sales funnel. They also explore different examples of lead magnets online and in real life, along with why they are so successful in building brand awareness. If you are looking for help in creating new ideas for lead magnets, where to find id...
Aug 24, 2022•20 min•Season 1Ep. 19
Our latest episode is an exciting one, Hannah and Nicole were lucky to welcome Rachael Botfield Podcast Manager of RBVA and the very own podcast manager for Showing Up Solo. Rachael’s experience began originally as a VA but she quickly learned and pivoted her business towards podcasting and working with other business owners to grow their businesses through podcasting and video editing. Rachael is an expert in everything podcasts whether it’s a business owner who wants to launch a new podcast or...
Aug 10, 2022•31 min•Season 1Ep. 18
In episode 17 Hannah and Nicole explore the different types of long-form content. Long-form doesn’t mean you need to write a novel, the goal of creating long-form content is to provide enough information for your ideal client to connect with and leave them wanting more. Hannah and Nicole emphasize creating content that is focused on connecting that's relatable to your ideal client rather than the grammar and spelling. During this episode, the ladies of Showing Up Solo share a number of tips for ...
Jul 26, 2022•20 min•Season 1Ep. 17
In this latest episode, Hannah and Nicole invite Lisa Hemingway and Madelen Ortega of iilo Creative Alliance to inspire communication design solutions for change-makers. iilo is a value-based business that strives to help other businesses through communication design that aims to create a positive impact on the world socially and environmentally. While creating a business and having an online presence is valuable, Madelen and Lisa suggest that companies can emphasize a mission for supporting peo...
Jul 12, 2022•30 min•Season 1Ep. 16
